[Information] A few days ago, foreign media exposed spy photos of a group of test cars, which may be a brand-new model of Dodge.

　　The camouflage of the test car in spy photos is very serious, and it is difficult to see the clue. According to foreign media reports, this car will be a compact car with a design style similar to that of Dodge.

　　In terms of power, this car will be equipped with the 2.0L with a maximum of 156 horsepower used on the Dodge. In addition, it may be equipped with an engine. At present, the information of this car is very limited, and this new Dodge will be unveiled in 2013 as soon as possible.

　　Editor’s note: Dodge has a good sales volume in the American market, but similar pure American models are hard to resonate with domestic consumers. (Compile/car home Zhang Ning)

　　Reading related articles

　　Or a new generation of Dodge Cool Beat spy photos released in 2012.
　　//www.autohome.com.cn/news/201109/247427.html

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Click to enter:2011 Guangzhou Auto Show

[Editor’s Note]

In the previous column, the author introduced some basic laws in the field of urbanism. From this issue, the column "Explaining Cities" will focus on some important variables in cities, and interpret the general characteristics and laws of urban development through these variables.

In this issue, the article will focus on the regional GDP and see the similarities and differences between "big city" and "strong city" through the regional GDP.　

However, the GDP theory has long been abandoned in the assessment of officials.

However, at the end of the year and the beginning of the year, when the macroeconomic forecast for the next year is released, GDP is still an important indicator that cannot be separated.

Then, besides GDP, what other indicators can measure the economic strength of a country or city?　

I. GDP, GNP, GRP, GMP and GCP

Speaking of gross domestic product (GDP), I believe most people are no strangers.

Before World War II, countries generally used gross national product (GNP) to measure the intensity of economic activities of a country and region when studying national economic income and national economic growth.

In 1937, the then American economist simon Kuznets.(The winner of the 1971 Nobel Prize in Economics, also known as the father of GNP)In a report to the US Congress, it is proposed that a more improved method should be used to measure the final results of production activities of all permanent units in a country (or region) in a certain period of time. In 1953, the National Economic Accounting System (SNA) issued by the United Nations was established and widely adopted by all countries.

It was in 1991 that countries really compared GDP as a representative indicator of national strength and economic scale.

Over the years, the use of GDP to measure the economic scale and output of a country (or region) has been criticized. Some opponents believe that GDP ignores some non-market economic activities, GDP does not consider the consumption of resources and environment, and GDP does not represent residents’ income or wealth.

However, as a representative indicator of economic output and strength of a country or region, its status is still unshakable. The biggest advocate is the American economist Arthur Okun. He put forward the famous okun’s law, which, as an empirical rule, holds that the growth rate of actual GDP is faster than that of potential GDP.[Note: It is the economic growth rate that can be achieved when a country (or region) makes full use of various resources normally]Increase by 2% and the unemployment rate will drop by 1%. His law has been regarded as a standard by policy-making institutions in many countries. Reducing the unemployment rate by increasing the growth rate of real GDP is quite effective for a period of time.

Of course, there is also GDP at the city level, which is used to measure the final results of production activities of all permanent units in the city in a certain period of time. However, China’s official statistical agencies generally do not use the term urban GDP, but usually use "Gross Regional Product" (GRP) or regional GDP. The United States or Europe sometimes use the Gross Metropolitan Product (GMP) or the Gross City Product (GCP). Whether it is GRP, GMP or GCP, the meaning expressed is quite clear, that is, to measure the output scale of economic activities on a more microscopic geographical unit than a country (or region).　

Second, look at big cities and strong cities from the regional GDP of China and the United States

In the last issue, the author introduced the differences between Chinese and American county economic and administrative systems. In terms of GDP statistics, China and the United States also have huge differences.

The administrative boundary of China is strictly consistent with the statistical boundary. For example, the statistical department of Shanghai is only responsible for the statistics within the administrative scope of Shanghai, and the calculated GDP is usually strictly within the administrative boundary of Shanghai.

However, the statistics in the United States are not. Administrative boundaries and statistical boundaries are two different things. The accounting of GDP at the city level in the United States is based on the Core-based statistical area. In short, first find a populated area, and then add the surrounding areas to form a statistical area. According to the population density, the United States is divided into 392 metropolises and 547 micropolitan.

However, there are 333 municipal administrative units in China, which are not the same as the names of metropolitan areas in the United States, and it is easy to form a greater illusion of metropolitan areas in the United States.

In fact, regardless of population or area, the municipal administrative units in China are generally larger than the metropolitan statistical areas in the United States, such as 70,000 square kilometers in the largest metropolitan area in the United States and 250,000 square kilometers in the largest city in China. The most populous metropolitan area in the United States has 20 million people, while China has 30 million people.

Despite this, the regional GDP at the city level of the two countries also shows some similar characteristics.

One is imbalance.The city with the highest GDP in China is Shanghai, which reached 4.47 trillion yuan in 2022, equivalent to more than 660 billion US dollars, more than 800 times that of the lowest prefecture-level region. New york-Newark-Jersey City, the largest metropolitan statistical area in the United States, has a GDP of $2,163.2 billion in 2022, more than 600 times that of the lowest metropolitan area in the United States. The development imbalance between cities in the two countries is more than 100 times, and the scale-sequence map at the regional level of the two countries also conveys the same trend.

Second, it generally shows a superlinear relationship with the population.It is obvious from Figure 2 that there is a very consistent superlinear relationship between the regional GDP and the regional population in 2022. Through calculation, the allometric growth coefficients of both countries are 1.10. Especially, the logarithm of regional GDP and the logarithm of population in metropolitan areas of the United States are basically a straight line (the fitted R2 is as high as 0.96, and that of prefecture-level cities in China is as high as 0.81). This superlinear relationship also reveals the corresponding relationship between "big city" and "strong city" In the same economy, "big city" and "strong city" basically correspond. Every time the population size doubles, its GDP is expected to increase by 1.14 times (2 1.1-1 ≈ 1.14).

Table 1 Regional GDP statistics of metropolitan areas in the United States and prefecture-level cities in China in 2022

Figure 1 Relationship between GDP and ranking in the United States and China in 2022.

Figure 2 The superlinear relationship between GDP and population in China and the United States (the above picture shows the metropolitan statistical area in the United States, and the following picture shows the prefecture-level cities in China).

Third, are GPI and EF reliable?

GDP represents the economic output of a city, which, in addition to its own shortcomings, easily leads to the "GDP-only theory" of local governments.

In fact, at home and abroad once wanted to replace GDP with some indicators. Real progress indicator (GPI) is one of the important attempts. This indicator expands the traditional national economic accounting framework, including social, economic and environmental accounts (a little ESG! ）。 GPI calculates the net value of the positive and negative results of economic growth to test whether economic growth benefits all people.

In recent years, the Economic Fitness (EF) launched by the World Bank has also been regarded by many scholars as an important measure of a country’s comprehensive strength, which has been widely concerned and studied. From GDP to GPI to EF, whether these indicators describing the comprehensive strength of the country can be applied to the urban system still needs further study and exploration.

In any case, regional GDP is still one of the most important indicators reflecting the comprehensive strength of cities.

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The column "Explain the City" is presided over by Dr. Dai Yuehua from Shanghai Institute of Development Strategy. It pays attention to the frontier trend of urban science development, explains the general characteristics and laws of urban science and human behavior dynamics in cities, and explores the ways and methods to optimize urban governance by using frontier urban science theory.

On April 15th, this evening, Chiringxing Road held a pre-sale conference of Star Era ET in Beijing. Xingjiyuan ET is a medium and large super-smart SUV owned by Qiruixingtu.

As a heavyweight model of Xingtu high-end new energy, Xingjiyuan ET pure electric version is equipped with Contemporary Amperex Technology Co., Limited Shenxing rechargeable battery, with a peak charging power of 420kW, which can achieve a battery life of 475km after 11.5 minutes of charging. Even in the low temperature environment of-20℃, the SOC changes from 20% to 80% in only 24 minutes. When the SOC is only 20%, the peak output power still reaches 280kW, which effectively relieves the anxiety of replenishing energy in northern winter.

The car has a length, width and height of 4955 x 1975 x 1698mm and a wheelbase of 3000 mm. In terms of design, Star Age ET brings simple and powerful line contours, which complement the closed middle net, LED through daytime running lights and unique ISD wind talk interactive lights, showing luxury temperament. Five color schemes are available: Cangling Green, Yunshu White, Starry Night Black, Rime Blue and Moon Shadow Gray.

In terms of configuration, the car is equipped with a zero-gravity seat, a 23-speaker audio system with a 2140W power amplifier, and a DHS health monitoring system, and it is known as the first movable "Star Bar". The car is equipped with a 15.6-inch central control large screen, and the car integrates many functions such as car home interconnection, baby mode, pet mode and K song mode. The new car provides a dual-motor layout. The maximum power of the front and rear motors is 183kW/230kW, respectively, and the acceleration at zero speed is 5.46s s..

Star Age ET is also equipped with "Star Bar", which is the first and only "Star Bar" of its kind: equipped with double storage compartments, pure natural solid wood and warm atmosphere lights, you can put your backpack at will and easily put down the 20-inch boarding box; You can also move the island through voice or physical buttons to create the front row as an intimate space with "zero barriers"; Family members in the back row can use Nakajima to charge their mobile phones, control air conditioners, take and put items, etc. If you encounter a relatively narrow parking space, the driver can easily and conveniently get off from the co-driver.

In terms of safety, Star Age ET has more than 20 excellent active safety technologies and passive safety based on the global five-star safety standards, and has six full-dimensional safety protection beyond expectations, including battery safety, information safety, functional safety and electromagnetic safety. At the same time, it is also the first SUV model in the industry to pass the "NESTA six-dimensional electrical safety" certification.

Xingjiyuan ET is also equipped with a Yuntai intelligent chassis, which has four core technologies: cloud dynamic architecture, intelligent control chassis, efficient braking and intelligent power, and can easily cope with all kinds of extreme road conditions and challenges. It adopts all-aluminum chassis design, equipped with front high-order double wishbone+rear five-bar suspension which is only available in millions of luxury cars. The front high-order double wishbone is designed with virtual kingpin and HDS hydraulic vibration isolation system, which effectively reduces vibration and brings a more stable handling experience. At the same time, the car is also equipped with IAS intelligent air suspension and CDC electromagnetic vibration reduction system, and the laser radar accurately previews the road ahead, realizing millisecond active continuous adjustment of suspension damping.

In terms of intelligent driving assistance, Star Age ET is equipped with 30 high-performance sensors and NVIDIA Drive Orin chip with a computing power of 508TOPS, which can realize safer NEP full-scene intelligent driving assistance, covering high-speed navigation assistance, urban navigation assistance, intelligent parking and so on.

In addition, Star Age ET also integrates intelligent driving and intelligent cockpit AI model. In intelligent driving, users can talk to virtual voice assistants to complete intelligent driving control and create super intelligence.

The pre-sale price of Star Era ET pure electronic version is as follows:

The extended-range version of Star Era ET also appeared at the same time as the pure electric version of Star Era ET today. The car has a golden extended range system in Xingyuan, including a special engine, a special generator, a battery, an electric drive and an electric control. The extended range equipped with the fourth-generation intelligent combustion system can achieve an industry-leading oil-electricity conversion efficiency of 3.65KWh/L, and the best WLTC feed fuel consumption for SUVs of the same class in the industry, only 5.2L per 100 kilometers. The displacement of the range extender is 1499ml, the maximum power is 115 kW and the maximum speed is 180 km/h.. At the same time, the extended-range version of Star Era ET has the comprehensive endurance performance of CLTC with pure battery life of 200 kilometers and over 1,500 kilometers.

The pre-sale price of Star Era ET Extended Edition is as follows:

At the same time, Star Age ET also enjoys special privileges during the pre-sale period, including the expansion gift of 2,000 yuan for the extended-range version and 5,000 yuan for the car purchase. The pure electric version does not include the Ultra model, and the CDC+air suspension can be upgraded for free, and the extra cash subsidy of 3,000-8,000 yuan can be enjoyed during the pre-sale period, including 3,000 yuan for the extended-range version and 5,000 yuan for the pure electric Pro, Pro Four-wheel Drive, Pro City Smart Drive and Max. In terms of basic rights and interests, it is mainly the lifetime warranty of the first car owner (including Sandian and CDC+suspension).

Dongfeng fengshen’s brand-new compact SUV, Haohan, was officially launched, and seven models were launched. Among them, the price range of Haohan DH-i model (1.5T hybrid of oil and electricity) was 99,900-136,900 yuan, and the price range of Haohan Mach power model was 89,900-111,900 yuan.

This shows that when the price of hybrid SUV and pure fuel SUV is equivalent, consumers are more likely to choose hybrid models. In addition, the government also provides a variety of preferential measures, such as the 10-year warranty of the whole system, the lifetime warranty of the hybrid three-power system (the first owner), the replacement subsidy of unlimited brands up to 10,000 yuan, the free basic traffic+entertainment traffic for five years, and the free road rescue for life. Haohan is the first model built on the platform of DSMA2.0 of Dongfeng Group, and it is also the first mass-produced model equipped with Dongfeng DH-i four-speed hybrid technology. In the early stage, it first launched a 1.5T fuel version and a hybrid version with a maximum battery life of 1,350km. The plug-in hybrid version is planned to be launched in the first quarter of next year.

Haohan’s appearance design is very attractive, and the side modeling movement is low, thanks to the black roof and similar wide-body external cam arch design. In terms of body size, the length, width and height of the new car are 4650/1905/1630mm and the wheelbase is 2775mm, which is a compact SUV. The tail is designed with a penetrating taillight, and the red light strip shape is somewhat Aston Martin’s sense of sight. The high-position brake light adopts the practice of two light beads, and with the exhaust on both sides at the bottom, the whole tail looks quite sporty. In terms of interior, the new car uses a T-shaped center console and a 13.2-inch vertical large screen. There are basically no physical buttons in the car, and it is also equipped with a 10.25-inch LCD instrument. In terms of configuration, the new car provides 6 airbags, 540-degree panoramic image, panoramic openable sunroof, wireless charging of front mobile phone, heating of front seat, ventilation of main driver’s seat, 12-speaker sound system, etc. It also supports functions such as car networking, 4G/5G network, OTA upgrade, Wi-Fi hotspot, etc., and can be equipped with facial recognition function.

In terms of power, Haohan is equipped with Dongfeng Mach power system, providing 1.5T fuel version and 1.5T hybrid power version. Among them, the 1.5T engine equipped with pure fuel version has a maximum horsepower of 204 horsepower and a peak torque of 305 Nm, which is matched with a 7-speed wet dual-clutch gearbox, and the comprehensive fuel consumption under WLTC condition is 6.8L/100km. Haohan DH-i Hybrid Electric Power Edition is equipped with a 1.5T engine with a maximum horsepower of 204 horsepower, a motor with a maximum power of 143 horsepower, a motor peak torque of 210 Nm, a system comprehensive power of 292 horsepower, a system comprehensive torque of 565 Nm, a 4-speed DHT intelligent hybrid gearbox, an official acceleration time of 6 seconds per 100 km, a comprehensive fuel consumption of 4.97L/100km under WLTC conditions and a comprehensive cruising range of 12,000 km.

The listing of dongfeng fengshen Haohan marks the arrival of the era of "the same price of oil and electricity" for the popularization of new energy vehicles. The brand that can launch the same cost-effective model as BYD Qin PLUSDM-i Champion Edition 99,800 (the body structure of SUV and the addition of 1.5T engine, even higher cost-effective) is not the first-line independent brand car companies such as Geely and Changan, but dongfeng fengshen. It can be seen that this brand has not left a backward path in the direction of electrification transformation, and Haohan also undertakes the strategic mission of dongfeng fengshen’s new energy transformation.

Public relations crisis, every time I mention this word, I think all my colleagues engaged in public relations work will have a tight heart, "Don’t come!" However, the public relations crisis can’t be as we wish. If we don’t come, we won’t come.

So instead of obsessing about whether the crisis will happen, it is better to pay attention to when it will happen.

Public relations crisis management has a set of general rules, which will be introduced in detail below.

According to the development stage, we generally divide the crisis management of public relations into three stages:

1. Pre-crisis management

2. Management in crisis

3. Post-crisis management

According to different stages, we should take different actions, such as pre-crisis prevention, active response in crisis, and post-crisis resumption to sum up experience.

The following is elaborated from several aspects:

Public relations crisis management refers to the management of public crisis events (major events that threaten the organization and its reputation, stakeholders or the public) by governments and enterprises, and solve the problems in dangerous and difficult situations in foreign exchanges and internal management. That is, in the process of the emergence and development of public crisis events, in order to reduce and eliminate the harm of the crisis, the business entity directly takes countermeasures and management activities against the crisis according to the crisis management plan and procedures.

Public relations professionals play a vital role in crisis communication. When a crisis occurs, the main task of public relations personnel is to inform the relevant parties of the current situation, potential risks and public relations plans and implementation plans. A well-prepared crisis public relations plan should include the general public relations draft for the first external response after the crisis.

This general public relations draft should establish initial public trust and gain some time to investigate the problems currently facing. Public relations and marketing teams are the first line of defense. Whether we can survive the crisis safely depends mainly on the ability of enterprises to deal with public relations crisis management.

Part　2：When should we respond to the public relations crisis?

In the face of public relations crisis, public relations personnel need to know when to respond and how to solve the crisis.

It should be noted that not all negative comments can form a public relations crisis and damage the brand reputation. Usually, the real trouble will appear in the spread of business news, such as that published by People magazine.Takeaway rider, trapped in the system (complete analysis report →), detonated social sentiment, take-away enterprises encountered a major public relations crisis.

The social sentiment of the "takeaway rider, trapped in the system" event is mainly negative, accounting for 45.5%. The main content of negative sentiment is that netizens express their spit and dissatisfaction with the public relations response to "Hungry" and question the algorithm of the platform system.

Professional PR will evaluate and classify the severity of the crisis according to the degree of influence on the enterprise or brand. Assessing the crisis level in advance can help PR manage the crisis better and avoid wasting resources.

Hyposensitivity crisis

Refers to a situation that does not require any immediate action by public relations personnel, such as a competitor encountering a public relations crisis, but it may not necessarily affect its normal operation.

However, in the same industry, competing products may also affect their own business in some way.

After the flight attendant’s murder case (complete analysis report →), a network car company canceled the hitchhiking business, and at the same time, it also triggered the question "Should the hitchhiking business be cancelled?" And other social discussions about the norms and future development of the network car. Therefore, it is necessary to pay close attention to the crisis development of competing products and dispatch crisis response teams when necessary.

General crisis

Refers to the situation that may undermine consumers’ trust in the enterprise or brand and affect the sales of the enterprise. For example, among hundreds of positive comments, several negative comments are mixed. Then, public relations personnel should pay attention, but there is no need to convene a public relations crisis team.

In 2020, Ali promoted "rhinoceros intelligent factory" (complete analysis report →), and the positive emotional expression on the Internet was as high as 85%. However, some people worry that the arrival of rhinoceros factory will bring some threats to some production enterprises with low efficiency, high cost and small scale. The origin of rhinoceros from a big factory, the accessibility of grounding gas, and the intelligent mode naturally have an unusual attraction for businesses in the market, and their choice of rhinoceros will also reduce the living space of other small and medium-sized factories.

Major crisis

Refers to the situation that the crisis will have a significant impact on the reputation and income of the enterprise, and the public relations response team must act immediately.

Major crisis types include executive scandals (sexual harassment, infighting, PUA in the workplace, etc.), product quality problems (such as the use of expired raw materials in catering industry), punishment by regulatory authorities, financial crisis, etc. If you want to solve this kind of public relations crisis quickly, it is best to take action before the public and the media find it and spread it widely.

Because of the popularity of the Internet, the information spreads quickly and widely, and the crisis may escalate rapidly, and evolve from a low-sensitivity crisis to a general crisis or even a major crisis within a few hours. Therefore, public relations personnel must continuously monitor the changes of crisis situation.

Ali female employees were violated (complete analysis report →), and the public opinion broke out quickly, with a long tail of public opinion. Judging from the characteristics of fermentation, in the early stage of public opinion development, information such as "safeguarding the rights of female employees in Ali’s canteen" and "female employees in Ali were exposed and infringed" only spread in Ali’s workplace circle, and the spread range was relatively narrow. After the parties posted on the intranet, the relevant information was reprinted by some netizens to platforms such as pulse and social media, and gradually spread to the public’s field of vision. With the help of social media and major media, public opinion warmed up in an all-round way and entered an outbreak period. During this period, the response of all parties and the conflict of the details of the incident led to the collective boiling of the public opinion field, and the pressure of public opinion faced by Ali, Hualian and other involved subjects increased greatly. On August 9, with the announcement of the preliminary disposal measures of Ali and Hualian, the public’s public opinion began to decline, and the public’s attention began to shift to other details. "Hotel management loopholes" and "people involved in a trend" became important clues for public opinion follow-up discussion.

Part　3：howMake a crisis public relations plan? (Pre-crisis management)

Public relations crisis may occur at any time, so enterprises should formulate a set of crisis public relations plans to ensure that employees know what to do to minimize losses.

Matters that must be considered when making a crisis public relations plan;

monitorbrandpopular feelings

According to China Internet Development Report (2021), by the end of 2020, there were 989 million netizens in China, and the Internet penetration rate reached 70.4%. The total number of mobile Internet users exceeds 1.6 billion. There is no doubt that we are in the network age.

According to Digital 2021: China, there are 931 million social media users in China. Social media allows everyone to express their opinions or comments. This means that the crisis will occur in channels that enterprises do not own and control. The public relations team may not have noticed the crisis, and the crisis has already started to ferment and upgrade on this channel and affected the reputation and sales of the company.

In order to prevent the public relations crisis from escalating, it is necessary to know people’s evaluation of the company or product.

According to CNNIC’s Report on the Latest Number of Websites in China in 2021, as of June 2021, the total number of websites in China was 4.22 million. There are a lot of online channels, and it is obviously very difficult to know all the references about your brand on the Internet.

The simple and direct solution is to use professional Internet public opinion monitoring and analysis tools, such as the micro-business information and public opinion monitoring system, which can collect online public references including predefined keywords. The system also provides screening and analysis. Enterprises can mark, cut and collect according to their own needs, so as to analyze key information.

From the perspective of crisis management, what practical value can Internet public opinion monitoring tools provide?

Emotional analysis and reference quantity

Know the business situation (free trial →)All the mentioned emotional tendencies can be automatically classified, that is, you can directly see whether the discussion on the monitored objects (enterprises, brands, products, marketing activities, etc.) on the Internet is positive, negative or neutral.

Before the analysis, we should combine various data to get more valuable information. For example, emotional analysis should be combined with the amount of mention. The mentioned amount refers to the total number mentioned in the set time range.

The surge in the number of references and the general negative emotions indicate that a public relations crisis is brewing.

L ‘Oré al Double Eleven Pre-sale Price Difference Event (complete analysis report →), after the media reported "L ‘Oré al ampoule mask refund price difference" on November 15th, the negative information began to increase obviously, surpassing the positive information, reaching a peak on the 18th. Before that, it was always positive.

Public relations personnel need to closely monitor the dynamic changes in order to respond before the media and the public find problems. If, on the other hand, the surge is mentioned positively, it means that the enterprise is doing well!

Screening function

The public opinion monitoring data obtained by different enterprises will be quite different. If it comes to monitoring large enterprises or online celebrity products, there is no doubt that a lot of data will be obtained.

These contents may all be related to the monitoring theme, but as the public relations personnel of the enterprise, they may only need to pay attention to some of them. Therefore, it is better for public opinion monitoring tool to have filtering function to extract more useful information. Micro-business information can provide rich screening items such as region, information type, field, platform type, date and mood.

What options are filtered to help crisis management?

crisis forewarning

In order to prevent the spread of public relations crisis, public relations personnel need to find the potential crisis earlier than others, so they need a public opinion monitoring tool that provides real-time warning function for sensitive key information. Micro-business information can be pre-warned by SMS, email, WeChat, in-app notification and other ways, and all mentioned alarms or filtered mentioned alarms can be set.

Maintain crisis sensitivity

Some brands with better products or services may think that they have a good reputation and there is no need to do crisis management. Obviously, this idea is too beautiful, and excellent students can’t guarantee that they won’t answer wrong questions in every exam. Similarly, excellent enterprises don’t mean that they can be immune to crisis.

Therefore, the question we should pay attention to is not whether the public relations crisis will happen, but when it will happen.

If the enterprise makes a crisis response plan in advance, every member of the enterprise will know how to deal with and what to do whenever a crisis occurs.

Crisis response plan can also help new employees to get started quickly during the public relations turmoil, and know how to act and what the company strategy is during the crisis.

Part　4：Deal with public crisisThe seven steps of

The crisis public relations plan is more strategic guidance, and it is also important to know how to do it when the crisis actually happens.

The following summarizes the seven steps based on the experience of senior public relations practitioners:

1. RightcrisisClassify, don’t“every bush and tree seems an enemy—be in a state of extreme panic"

Not all negative comments about the brand will turn into a public relations crisis. But that doesn’t mean you don’t need to respond to negative comments.

Evaluate the impact of these negative comments on the overall performance and reputation of the enterprise before deciding whether to respond and how to respond. Some problems will disappear by themselves, while others need to provide targeted solutions. In terms of reputation management, it is the best choice to follow the trend.

2. Quick response

When there is a major crisis, we should respond. At this time, time is life. The sooner this problem is solved, the more likely it is to control the topic tendency and minimize the damage.

When a major crisis occurs, people expect a quick response. At this time, public relations personnel have no time to carefully write some thoughtful response drafts.

At this time, some general public relations drafts prepared in the crisis public relations plan can come in handy. Public relations personnel can modify the template according to the actual situation, and then publish it through social media and other channels.

The choice of distribution channels must be suitable for the communication channels of most users and other stakeholders, so that it is easier to get dissemination.

A quick response can give people the impression that the situation is under control, and also buy time for a more detailed explanation.

Step 3 determine the firstperson in charge

After the crisis public relations plan is formulated, employees need to be trained and rehearsed accordingly, so that they know what to do and how to implement it.

It is very important to define the relevant people in charge of public relations and their responsibilities, such as who is responsible for the writing of public relations draft, who is responsible for the promotion and distribution of public relations draft, who is responsible for the direction control and final review. If we don’t know who is doing what specific work, the public relations team can’t enter the rescue crisis state at the first time.

Generally speaking, the first response team is the team responsible for customer service or social media.

Customer service personnel are at the forefront of facing customers directly, and they can find public relations problems before reaching a wider audience (such as the media).

The convenience and universality of social media make information dissemination easy to spread in a viral way. If the operators of social media accounts find negative references, they can quickly resolve the crisis through online communication and problem solving, thus protecting corporate reputation.

But if the crisis escalates, a professional and reliable public relations team needs to have

Chief executive officer

People with legal knowledge

The person in charge of communication with the media

The person responsible for communicating with other stakeholders (for example, communicating with shareholders and suppliers)

The person responsible for communicating with customers.

The person responsible for product development and production.

The person responsible for writing the public relations draft.

The team will decide what to send out and how to send it out, so as not to lose the trust of customers as much as possible. The establishment of public relations team will ensure the smooth progress of crisis communication and ensure that the people with corresponding responsibilities do the right thing in the right place at the right time.

4. Assess the crisis situation

Professional PR should evaluate the public relations situation and take corresponding measures. Every public relations crisis is different, so different methods and responses are needed. This is why the first step of the public relations crisis response team should be to evaluate the crisis.

According to the scale of public opinion and the possible impact of public relations crisis, the team should choose appropriate countermeasures, with the ultimate goal of eliminating or minimizing the impact of the crisis.

5.　Crisis public relations execution

A quick and sincere response can buy some time for the enterprise. The next step is the implementation of specific actions.

How to respond and deal with it depends on what kind of industry you are in, but there are also general rules to follow.

First of all, if you want to minimize the losses, you must never deny the problem, shirk the responsibility or ignore the voice of public opinion, which will only worsen the situation. Admitting mistakes and making up for the losses to users can establish a mature and responsible image of the enterprise.

Step 6 Work with influential people

Once a brand, product or service is attacked by public opinion, you should also look for someone who can help you speak out.

Therefore, you should pay attention to finding celebrities and kols who can speak for your brand during and after the crisis.

The key to KOL cooperation is to choose the right person. public opinion monitoring tools can help you find the right KOL to help you deal with the public relations crisis.

Set the monitoring theme with the industry field as the key word, and you can see the most active, influential and popular public accounts in this field in the "Analysis" tab. It should be noted that it only provides a reference list of influential communicators. Next, we also need to check what kind of content these accounts usually publish, their participation (interaction) in the content they publish, and which social media platforms they are active on (social media, Zhihu, WeChat, Xiaohongshu, bilibili …). According to the above analysis, choose the most suitable KOL to voice the brand "platform".

7.Resume of public relations work

Excellent people usually go back to work, review and reflect on past behaviors, then find problems and learn from experience, so as to realize the accumulation of experience and the breakthrough of ability.

Questions about specific crisis public relations events: What did you do right? What parts are unqualified? What can be improved?

Regarding the construction of public relations team: Does the team need more training and guidance? Should the roles in the team be adjusted and re-divided? Do you want to add new members?

Question on public relations execution: Is the response fast enough? Is there any way to improve it? What kind of communication channels should be used? Do you need to change the expression and wording?

By answering these questions, we can get some valuable reference information for establishing a more perfect public relations crisis strategy.

summary：

Public relations crises often occur in expect the unexpected and are easily spread by news media. However, the occurrence of a public relations crisis does not mean that things are irreversible. The key is to know how to react and turn the situation around in this bad situation.

First of all, we should establish a daily brand public opinion monitoring and pay attention to the network information about brands; Then make a public relations crisis plan.

When the public relations crisis occurs, both enterprises and employees will be under great pressure, and employees need to understand the public relations management strategy of the crisis company to avoid "catching the blind" at the last moment.

Crisis is hard to avoid, but you can choose to minimize the loss. This is the ultimate significance of public relations crisis management.

I. Background of document formulation

(1) Policy background

At present, motor vehicle emissions have become one of the important sources of air pollution, and all along, vehicles have to undergo "regular physical examination" to check whether the emissions meet the standards. Since 2019, Hangzhou has given full play to its advantages in "digital governance", innovated supervision methods, and implemented on-board emission diagnosis system (OBD) online supervision for heavy-duty diesel vehicles, which is the focus of pollution. Up to now, the number of online networked vehicles in the city has reached 47,000.

(2) Purpose and significance

Through the implementation of heavy-duty diesel vehicle online, the regulatory authorities can accurately grasp the health status of vehicle emission control devices in real time, realize long-term dynamic supervision, and provide effective support for scientific decision-making in urban pollution prevention and control. For car companies, exemption from regular emission inspection can guide the car market to choose products with higher quality, form a good market competition atmosphere of "survival of the fittest", and force car companies to further optimize and improve product quality and enhance their market competitiveness. For car owners, they can master the vehicle emission status, do a good job of maintenance and repair in time, and those who run well can be exempted from environmental testing, which is more worry-free and convenient.

(3) Policy basis

1. Action Plan for Fighting Pollution Control of Diesel Truck in Zhejiang Province (Zhejiang Zhengban Fa [2019] No.26)

2. Task Breakdown Table for Hangzhou to Implement the Action Plan for Combating Pollution of Diesel Truck in Zhejiang Province (Hangmeijian [2019] No.1)

3. Emission Limits and Measurement Methods of Diesel Vehicle Pollutants (Free Acceleration Method and Loading Deceleration Method) (GB3847-2018)

Second, the public consultation situation

From March 17th to March 26th, the document was actively solicited for comments on the portal of "Hangzhou Ecological Environment Bureau" (http://EPB.hangzhou.gov.cn/art/2020/March 17th/art _ 1692296 _ 42305495.html) for 7 working days, and no feedback was received.

Third, formulate policies and measures

(1) the object of implementation. A heavy-duty diesel vehicle that has OBD online access with Hangzhou Ecological Environment Bureau and has been inspected in Hangzhou.

(2) Conditions for exemption from inspection. In the last inspection cycle, OBD networking was running normally and there was no record of overdue treatment of excessive discharge.

(3) Identification of inspection-free vehicles. On-line monitoring platform of on-board emission diagnosis system (OBD) in Hangzhou makes comprehensive analysis and judgment according to the data transmitted by vehicle networking, emission fault data and supervision and law enforcement.

(four) the way to inquire about the exemption. 1. Log in to Alipay/Zheliban/WeChat and use "Convenient Car Inspection" for inquiry; 2. Inquire through the self-service terminal of motor vehicle emission inspection; 3. Consult the motor vehicle emission inspection institutions in Hangzhou.

(5) Others. All motor vehicle emission inspection agencies in the city no longer charge emission inspection fees for inspection-free vehicles, and inspection-free vehicles are deemed to have passed regular emission inspection.

This policy shall come into force as of May 11, 2020.

Fourth, the interpretation organ

Interpretation of this article: Hangzhou Bureau of Ecological Environment.

Interpreter: Jiang Heng

Tel: 88354835.

Let Mobile Photography Say Goodbye to "Digital Taste"

—— The story behind Xiaomi × Leica Image Quality Experience Improvement Project

□ Our reporter Peng Xie

"Is it correct to make the night scene as bright as the day? At night, is there at least a’ night sense’? " This is a question raised by Lei Jun, founder, chairman and CEO of Xiaomi Company in Weibo. In fact, it is not difficult to brighten the night scene for the current mobile image photography equipment, but it is not easy to restore the "night feeling" seen by the eyes.

In the eyes of the industry, "lighting up the night scene" is the inevitable result of some mobile phone manufacturers’ over-reliance on computational photography and post-optimization, with the aim of lowering the threshold for taking a "good" photo. These so-called "good" photos are brighter than the colors seen by the eyes, brighter than the real light, and the details are still clear when magnified several times. But in the eyes of photographers and enthusiasts, there is an unreal "digital taste".

Say goodbye to the taste of digital and return to the real world of light and shadow, which is what users expect from the image experience. In July, 2022, Xiaomi Company announced the strategic cooperation with Leica, the leading brand in the global imaging field, to realize the original Leica image experience on the mobile phone, form Xiaomi’s unique image quality style, and redefine "good photos". Behind it, it is Xiaomi people’s diligent pursuit of image quality style and the ultimate exploration of digitizing style.

Call up the user’s favorite "Leica flavor"

For more than 100 years, Leica cameras have formed a unique "Leica flavor" by virtue of exquisite optical engineering design and powerful manufacturing technology. After a year-long in-depth communication with Leica, Xiaomi explored the key elements of "Leica flavor"-three-dimensional tone, telepresence color and soft and realistic details.

But this is far from enough. The real "Leica taste" is not counted by Leica, nor by Xiaomi, but by users.

The project team spent a lot of time and energy to screen out a group of professional photographers and enthusiasts who are familiar with Leica and agree with Xiaomi, conduct in-depth interviews, and define the Leica style in the eyes of users through the comparison and selection of a large number of proofs. The process of deep communication with users is like building a city of light and shadow, brick by brick, interlocking and striving for perfection, just to make professional photography simpler and images more realistic.

In this process, the project team made a new discovery-on the basis of ensuring authenticity and naturalness, many users also like the samples with fuller and sharper colors compared with the original Leica samples. Therefore, the project team decided to develop two styles of "Leica Classic" and "Leica Vivid" simultaneously. The former perfectly reproduces the imaging style of Leica camera, abandons the effect of forcibly brightening the traditional mobile phone image, makes the darkness dark, and the color is full of "German flavor"; On the basis of maintaining accurate restraint, the latter moderately brightens and adjusts the saturation of the picture, showing bright and sharp tones and vivid and full colors.

After the dual-style route was clear, the project team and Leica reached a consensus, and the raw images of Leica M series cameras were used as input, and intelligent processing was carried out through machine learning algorithm. Dynamic brightening technology, deepAWB technology, extreme image quality technology and efficient computing technology were innovatively used to create a material library for hundreds of subdivided scenes such as portraits, blue sky, sunset, green plants and flowers, and all the materials were disassembled according to the dimensions of exposure, contrast, color and noise.

The quality of images is not only a standard, but also a promise to users. In the technical adjustment, the project team chose the most difficult and least tricky way-brand-new pipeline and parameter design, and distinguished "Leica Classic" and "Leica Vivid" from the bottom parameters. It is several orders of magnitude more difficult to do this than to adjust the surface parameters, and it also brings huge workload to the later adaptation, but only in this way can "Leica Classic" and "Leica Vivid" truly achieve their own wonderful.

Taking the birthday cake as an example, Leica Classic adopts neutral white balance to make the picture and color more calm and objective. "Leica Vivid" uses white balance parameters that are more suitable for human eyes and emotions to enhance the sense of atmosphere and make the picture warmer, "equivalent to adding a warm filter to the picture".

Let the public take good photos at will.

Optical problems must be solved in an optical way. In the cooperation between Xiaomi and Leica, the two sides have a consensus that excessive use of computational photography due to insufficient optical quality will cause irreversible damage to the picture, which is tantamount to quenching thirst by drinking poison. This means that Xiaomi is going to change or even subvert the aesthetic habits that the public has long cultivated by "computational photography" and "post-optimization". Photographer Huang Cao questioned: "It takes a lot of courage and determination. Will there really be mobile phone manufacturers who dare to do this?"

In June, 2022, Xiaomi invited 25 professional photographers, including Huangcao, to attend a closed-door communication meeting, and took out the unreleased 12s Ultra engineering machine for trial use. The purpose was to let everyone judge whether this mobile phone was "Leica" or not.

After taking a few photos with Xiaomi 12s Ultra engineering machine, the weeds feel that the texture is completely different from that taken with a mobile phone. Li Yue, the product manager of Xiaomi Camera Department, was surprised by a car photo taken by a photographer. "It’s better than I expected!" He said.

At this closed meeting, Xiaomi collected some opinions and suggestions from photographers, including the problem of "white balance adjustment of multi-focus switching" put forward by weeds-when shooting the sea with a short-focus lens of a mobile phone and a small boat in the sea with a telephoto lens, the color of the sea surface will be deviated due to different focal lengths. For ordinary users, this is a subtle difference that needs careful comparison to find, but for photographers, it is an unavoidable problem.

Li Yue and his colleagues believe that these 25 photographers are heavy users of Leica, and the problems they found may not be the most sensitive and concerned by ordinary users, but they are very critical to the image quality and Leica style, and have a "high priority". Although it is difficult to change, they are willing to face the difficulties. "Our goal is to let the public take good photos and get the best photography experience, so the first thing we have to do is to tell everyone what a good photo is." They said.

Subsequently, according to the photographer’s opinion, the project team set up a special group such as "multi-camera consistency" to focus on tackling key problems, from camera adaptation to chip debugging, and make all-round improvement. When Xiaomi 12s Ultra was officially released, Huangcao was pleasantly surprised to find that Xiaomi had solved almost all the problems mentioned at the press conference. "In addition to the rapid improvement, Xiaomi’s emphasis on photographers’ ideas is also very touching." He said.

Thanks to the efforts of the project team, Xiaomi 13 Ultra, the latest flagship of humanities imaging specialty released in 2023, was officially defined as a "fantastic historical work" by Leica, and the praise rate of the self-operated flagship store in JD.COM was over 99%. It is Xiaomi people’s persistent pursuit of "quality" to take users as the center and take user satisfaction as the goal, so that users can take pictures of the most beautiful scenery at will. Saying goodbye to "digital taste" and returning to "optical taste" is Xiaomi’s pursuit of moving images and the definition of "good photos", which has been verified in Xiaomi 13 Ultra.

The cooperation was praised by the German team

Xiaomi joined hands with Leica, which promoted the deep cooperation and mutual appreciation of engineers from two different countries. It is precisely because Xiaomi and Leica attach equal importance to the user’s experience and actual needs, pay more attention to quality from the user’s point of view, and pay more attention to aesthetics and humanistic feelings, so the cooperation between the two sides will be so efficient and successful.

In the cooperation, the dedication and seriousness of Leica engineers left a deep impression on Xiaomi engineers.

At the beginning of the cooperation, Xiaomi sent a Xiaomi 11 Ultra mobile phone to Florian, a Leica camera expert, and happened to meet Florian on vacation. Unexpectedly, in the first week after he came back from vacation, he sent a 128-page image quality evaluation report PPT-the result of his vacation with his mobile phone.

Before each meeting with Xiaomi, Leica engineers will communicate relevant information, reports or target maps internally. After the meeting, they will hold another round of resumption and planning meeting. Minutes of each meeting are very detailed and can be issued immediately after the meeting; Reports and materials used in the meeting will also be sent out before 24: 00 on time.

Every time the Xiaomi project team puts forward a product functional requirement, the Leica team will "ask three questions"-do users really need it? What benefits does this have for users? How to improve the effect of taking pictures? "Treating every question of users with caution and echoing everything is also a tacit understanding that we complement each other with the Leica team." An engineer of the Xiaomi team said.

In cooperation, collision is inevitable. According to Li Yue’s recollection, the project has to complete Leica certification for more than 200 sub-items including basic scenes and special scenes. For the Xiaomi team who is good at "grabbing time", so many projects should have "priority" to ensure that the most important problems are solved in the shortest time. But in the eyes of German engineers, every project is equally important and should go hand in hand.

In order to convince German engineers, Li Yue took advantage of the convenience of living in the same community with them, and took a walk with Leica engineer Florian at the weekend, explaining why he should give priority while walking. Walking for more than two hours, German engineers told Li Yue a message from all dimensions-NO (No), which made Li Yue unable to refute.

To Li Yue’s surprise, as soon as he started work on Monday, the German team produced a report of more than 200 pages, analyzed the importance of each certification project, and determined the problems and objectives to be solved in each project. The two sides discussed the report from morning till late at night, and finally determined the "priority" of each project. Strict management and strict requirements in research and development are the consensus of the two teams. Only by being strict and sincere can we be worthy of making friends with users.

It is said that people with the same gas field will attract each other, and the engineer culture respected by Xiaomi has made the German team find a full sense of belonging. The dedication of Xiaomi’s team won the respect and recognition of German engineers, and also changed their working methods imperceptibly.

For example, in Xiaomi Science and Technology Park, the two sides often have to discuss for most of the meeting, which often delays eating. As a result, the Leica team quickly developed the habit of bringing their own energy bars and chocolates to the meeting. For another example, at the beginning of the cooperation, Leica HR agreed that they should not work more than 7 hours a day, but after arriving in Xiaomi, they unconsciously adapted to Xiaomi’s working mode and even blurred the "concept" of vacation, and they would also do shooting tests and reports on weekends. "No one asked them to do this. I think this is a kind of like-mindedness." Li Yue said.

Youth is fleeting, but style lasts forever.

Leica is far more beautiful than it looks at first sight. It is durable, and you can look at it again-this is Leica’s confidence.

Clearly know and insist on what to do and what not to do, without losing focus and being disturbed by noise-this is Xiaomi’s certainty.

Simpler and purer, Xiaomi’s understanding of a good photo has also become Xiaomi’s unique image quality style through excellent lens and precise interactive solidification, making future moving images more "millet flavor". This cooperation between Xiaomi and Leica has been well received, which is a model of the perfect combination of innovation and quality of Xiaomi.

China quality newspaper

CCTV News:The National Development and Reform Commission held a press conference today (September 26th) to introduce the situation of major infrastructure construction in China in the past decade. In the past ten years, the level of infrastructure networking in China has been continuously improved, the layout has been more balanced, and the service quality capability has been continuously improved.

By the end of 2021, the total mileage of China’s comprehensive transportation network exceeded 6 million kilometers, 794,000 kilometers of transmission lines with 220 kV and above, and the total length of optical cable lines reached 54.81 million kilometers, which were 1.3 times, 1.7 times and 3.7 times that of 10 years ago, respectively. The total storage capacity of reservoirs reached 903.5 billion cubic meters, forming a super-large-scale network, and the scale of high-speed rail, expressway, power grid and 4G network ranked first in the world for a long time.

The Hotan-Ruoqiang Railway was put into operation, and the mileage of the central and western railways reached 60% of the national proportion. The basic network has been continuously expanded and upgraded. Rural roads have increased by more than 900,000 kilometers in 10 years, and rural power supply networks have been continuously optimized and upgraded. In 2015, the population without electricity was eliminated.

High-speed railways cover more than 95% of cities with a population of over one million, expressways cover more than 98% of cities with a population of over 200,000, and civil transport airports cover about 92% of prefecture-level cities. Conditional villages have achieved access to hardened roads, broadband and direct postal services, and the penetration rate of 4G and 5G users has reached about 87%.

China’s railway, highway and other passenger and cargo traffic, port throughput and power generation have long been ranked first in the world, and the power flow from west to east is close to 300 million kilowatts. The east middle route of the South-to-North Water Transfer Project has transferred more than 50 billion cubic meters of water, directly benefiting more than 100 million people. By the end of 2021, the number of mobile communication users and Internet surfers reached 1.82 billion and 1.03 billion respectively, equivalent to 1.8 times and 2 times that of ten years ago.

In China Guangdong Nuclear Power Engineering Co., Ltd., which belongs to China General Nuclear Power Group (CGNPC), there is such a "smart" runner. He has studied hard and kept improving, and gradually grew from an ignorant college graduate to a technological master in the field of nuclear reactor equipment installation in China. He is Huang Lei, the winner of the May 1st Labor Medal.

Welding gives off dazzling white arc light, and cutting sparks that are blazing red … These unbearable scenes for ordinary people are the most intimate daily life for Huang Lei, who has been installing nuclear reactor equipment for 15 years. The installation of nuclear reactor equipment is the core project of nuclear power plant construction. Huang Lei, who has always been rooted in the front line, has been in this position for 15 years and has experienced many nuclear power projects such as Ling ‘ao, Hongyanhe, Yangjiang and Fangchenggang. Today, Huang Lei has gradually grown from an ignorant college graduate to an excellent project builder. He said that truly mastering the installation technology of China people’s own nuclear power core field and doing a good job in the nuclear power engineering of the motherland is his unchanging initial intention.

Students who surpass the "master"

Ling ‘ao Phase II nuclear power project, located in Shenzhen Daya Bay Nuclear Power Base, adopts China’s improved PWR nuclear power technology CPR1000, which is the first self-built million-kilowatt PWR nuclear power plant in China. The construction technology of nuclear power plant is difficult, and the responsibility of nuclear safety is heavy. The complexity and difficulty of independent construction are much higher than those of other industries. Especially in the field of nuclear reactor equipment installation, the precision of installation technology is beyond people’s imagination. In the past, it was all mastered by foreign parties, which made it more difficult to make nuclear power construction independent.

"With what foreigners can, we can’t? Do they have three heads and six arms, and we can’t do them? " In 2006, after graduating from Huang Lei University, he joined CGNPC. The newborn calf was not afraid of tigers, so he refused to accept defeat. Huang Lei is determined to become a nuclear reactor equipment installation technology. To this end, he paid great attention to every detail of the foreign operation guidance, took the foreign drawings and documents that were not detailed, studied them page by page, and even punctuated them, often pondering into the middle of the night.

"His dormitory often has lights on in the middle of the night, even all night, and everyone is used to it." The efforts have not been in vain. Through a little exploration and accumulation, Huang Lei has overcome many technical problems such as concentricity adjustment, track adjustment and fuel delivery system assembly of the loader. In 2009, under the leadership of Huang Lei, China’s nuclear fuel storage and handling system was successfully installed independently for the first time, and the system experience was popularized. In the eyes of colleagues, Huang Lei always keeps fresh and devoted to technological research and innovation. "Only better, no best, these eight words can best describe Huang Lei, and his pursuit of technology seems endless."

With this indomitable spirit, in the field of nuclear reactor equipment installation, Huang Lei has won six awards for technical achievements at all levels, and has successively mastered a number of nuclear power plant installation core technologies, such as the opening and closing cover of the nuclear reactor pressure vessel, the insertion and interlocking of the reactor control rod drive shaft, the secondary side water pressure of the steam generator, and the automatic welding of the reactor main loop pipeline. At the same time, he also innovated and invented more than 10 special tools, such as special tools for cold-fitting pin holes of reactor pressure vessel inserts.

Today, CPR1000 piles are blossoming in many places in China. In the field of CPR1000 nuclear reactor equipment installation, China engineers, represented by Huang Lei, not only fully mastered the core technology, but even came from behind, and their technical level surpassed that of former foreign masters.

Do a good job in China’s third-generation nuclear power

In fact, Huang Lei is "ambitious". He is not satisfied with mastering only the installation technology in the core field of CPR1000 reactor. Huang Lei, which has grown up with the wave of China’s nuclear power autonomy, still has a goal in mind-to build Hualong No.1 demonstration project with China’s independent intellectual property rights to help China’s nuclear power "go global". In 2018, Huang Lei shouldered the heavy responsibility of nuclear island installation of CGNPC Fangchenggang Hualong No.1 demonstration project. "China’s nuclear power has grown from scratch, from weak to strong, and has become one of the national business cards together with high-speed rail. I am a technician. In this process, I should give full play to my advantages and make more contributions to the country. "

The difficulties can be imagined. He led the team to tackle key problems continuously, summed up experience and made bold exploration on the basis of installation technology in the core field of CPR1000 reactor, and achieved many firsts in China in Hualong No.1 demonstration project: for the first time, when the nuclear island plant was capped, large crawler cranes were used to complete the hoisting of large equipment in the main circuit of nuclear reaction; After lifting the nuclear island dome for the first time, complete the replacement of the nuclear island ring crane installation trolley; For the first time, the installation of the steam generator was completed in the 0-meter site, setting a historical record of completing the installation of all nuclear reactor main loop equipment within 70 days, and the deviation of equipment weighing hundreds of tons in place was less than 1 mm; Facing the installation of the shaft seal of the main pump, which is exponentially difficult, the installation is strictly controlled according to the accuracy of 0.01mm, and the whole process of nondestructive installation is realized for the first time, which is impossible for foreign manufacturers with mature experience; The installation and welding of the control rod drive mechanism of the reactor were successful at one time, without any repair welding.

Although faced with many difficulties in the construction of Fangchenggang Hualong No.1 demonstration project, Huang Lei kept in mind the mission and overcame difficulties. In April 2021, Huang Lei won the honorary title of "Shenzhen May 1st Labor Medal". "The task of the construction of Hualong No.1 demonstration project is not over yet, and there are still many challenges ahead." In the face of honor, Huang Lei remains as simple as ever.

Although the first line is bitter, it is also sweet.

In addition to being the team leader, Huang Lei is also the "bosom brother" of the team.

"I have been doing this since I graduated, and I know the difficulties and difficulties of everyone." Nuclear Island Installation is a young team with an average age of 32 years old. Huang Lei always takes the initiative to understand the ideological trends of team members and solve the problems and difficulties encountered in work and life in time.

Huang Lei advocates the concept of "happy work and healthy life" in the team. At the same time, after the boring installation of the nuclear island, he actively organizes everyone to participate in various activities such as reading sharing and outdoor sports to relieve the work pressure. Therefore, the team led by Huang Lei is full of energy at any time. With skills in the brain and brothers in the heart, Huang Lei has been unanimously recognized by the team, and everyone likes to overcome difficulties with him. Like many nuclear power construction engineers who have been rooted in the front line all the year round, Huang Lei often stays at the nuclear power site for months, giving up holidays and being unable to stay with his parents, wife and children.

"Is it bitter?" In the face of questions, Huang Lei smiled slightly: "In the first line, suffering is suffering, and many times I am tired, but my heart is also very sweet." In Huang Lei’s eyes, it is enough that in 15 years, with countless nuclear power builders, he has become a brick and tile for the leap-forward development of China’s nuclear power industry.

[Editor: Jia Zheng]

　　The problem of farmers in agriculture and rural areas is a fundamental issue related to the national economy and people’s livelihood. General Secretary of the Supreme Leader initiated a series of vivid practices while working in Fujian, achieved a series of fruitful results, and formed a rich working concept of "agriculture, countryside and farmers". The 19th National Congress of the Communist Party of China made major arrangements for the implementation of the rural revitalization strategy, and the Central Economic Work Conference and the Central Rural Work Conference defined a series of major initiatives and key tasks. Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, we should thoroughly study and implement the new ideas, new ideas and new strategies of the Supreme Leader’s General Secretary on the work concerning agriculture, rural areas and farmers, vigorously develop modern agriculture with characteristics according to the requirements of high-quality development, and start a new journey of rural revitalization in the new era.

　　Play the special cards well

　　General Secretary of the Supreme Leader emphasized that characteristic agriculture is the advantage and the highlight of Fujian agriculture, and it is necessary to accelerate the construction of characteristic modern agriculture. We keep in mind the entrustment of the Supreme Leader General Secretary and focus on four aspects: First, grasp the scale of advantageous industries. The seven dominant industries of tea, aquatic products, flower seedlings, forests and bamboos, fruits, livestock and poultry, and vegetables carefully cultivated by the Supreme Leader General Secretary in that year, and the total output value of the five major industries of aquatic products, forests and bamboos, fruits, livestock and poultry, and vegetables has exceeded 100 billion yuan. We will give full play to the advantages of Fujian’s natural resources, highlight its characteristics, adhere to the principle of promoting agriculture by quality and green, further adjust the variety structure, optimize the industrial layout, cultivate leading enterprises, create a number of modern agricultural industrial parks, accelerate the transformation of agriculture from production-oriented to quality-oriented and accelerate the construction of modern agricultural industrial systems, production systems and management systems. Strive to achieve a total output value of seven dominant agricultural industries exceeding 1.5 trillion yuan by 2020. The second is to grasp the construction of brand agriculture. Organize and implement seed industry innovation projects, actively promote agricultural standardized production, upgrade and develop more than 4,000 "three products and one standard" agricultural products, and expand the influence of national famous brands such as Anxi Tieguanyin, Wuyi Rock Tea, Gutian Edible Fungi, Pinghe Honey Pomelo, Fujian Passion Fruit and Jianning Lotus Seed. By 2020, more than 150 regional public and famous agricultural products will be cultivated, and the brand of "Fresh Fujian Green Agriculture" will be launched. The third is to grasp the agricultural cooperation between Fujian and Taiwan. High-level construction of six national farmers’ pioneer parks in Taiwan Province,Give discount loans to Taiwan-funded enterprises in the park, set up special funds to attract young people from Taiwan Province to work and start businesses in the park, and support students from agriculture-related universities in Taiwan Province to practice in the park. Strengthen the popularization and application of new agricultural technologies, new varieties, new machines and management methods in Taiwan Province, and promote the double improvement of the quality and efficiency of characteristic agriculture. The fourth is to grasp the quality and safety of agricultural products. Over the years, we have concretely implemented the eight systems of controlling "table pollution", building "food safety project" and food safety initiated by the Supreme Leader General Secretary when he worked in Fujian, and the overall qualified rate of agricultural products in the province has remained above 98%, ranking among the top in the country. We will fully implement the "four strictest" requirements, adhere to both "production" and "management", adhere to strict supervision from the field to the dining table, and trace the whole process, and implement food safety supervision to one enterprise, one industry, one product and one order to ensure the "safety on the tip of the tongue" of the people.

　　Help small farmers

　　Fujian has eight mountains, one water and one field, with a per capita arable land of 0.55 mu, many of which are "hat fields", and the production of small farmers will exist for a long time. We focus on the integration of small farmers into the development of modern agriculture, emphasizing "two hands": one hand to effectively promote and the other to effectively serve. Effective driving is to guide small farmers from decentralized production to organized large-scale production through "one village, one product" and "one county, one industry" to promote farmers’ income. Gutian county regards the whole county as a "big factory" for the production of edible fungi, and organizes the production and management of small farmers with an industrialized model. The total output value of edible fungi has exceeded 10 billion yuan, and about two-thirds of the cash income of small farmers comes from the edible fungi industry. In the next step, we will vigorously implement the cultivation project of new agricultural business entities, improve the policy support system, develop diversified alliances and cooperation, and organize thousands of households to engage in business, break into the market and share the benefits of scale operation. Effective service is to cultivate various specialized market-oriented service organizations around the needs of small farmers and strengthen the diversified professional service guarantee for small farmers’ production. Anxi County and Wuyishan City have effectively solved the contradiction between small tea farmers and socialized large-scale production by entering the market, the base, the platform, the classroom and the bank. 60% of the cash income of small farmers comes from tea. In the next step, we will speed up the construction of three systems: production organization, supporting facilities and product marketing.Solve the production problems of farmers; Accelerate the implementation of three models: multiple guarantees, resource revitalization and insurance expansion to solve the problem of farmers’ funds; Strengthen agricultural science and technology, agricultural information and agricultural production, solve the problem of small-scale farmers’ production and operation guarantee, and introduce small-scale farmers’ production into the track of modern agricultural development.

　　Sing a good fusion play

　　The 19th National Congress of the Communist Party of China proposed to establish and improve the system, mechanism and policy system of urban-rural integration development, and promote the integration and development of rural primary, secondary and tertiary industries. We will base ourselves on reality and sing three plays well: First, the cooperation between mountains and seas. Conscientiously practice the development mode of cooperation and linkage between mountains and seas initiated by the Supreme Leader General Secretary when he worked in Fujian, further deepen the linkage assistance, jointly build industrial parks, cultivate pillar industries, strengthen the exchange of talents, promote 23 counties (cities) with developed coastal economy to help 23 provincial-level key poverty alleviation and development counties, and ensure that the poor people enter a well-off society together with the people of the whole province. The second is urban and rural planning. Construct a new relationship between workers, peasants and urban areas, and realize the complementarity between towns and villages. Give full play to the role of the government and the market, actively guide more funds, talents, technology and other factors to flow to the countryside, and inject new kinetic energy into rural revitalization. Arrange special financial funds to establish a reward system, greatly increase the salary income of talents in mountainous areas, so that the overall income level of talents in mountainous areas is not lower than that in coastal areas, and promote the number and vitality of talents in mountainous areas. We will increase support for the former Central Soviet Area and the old revolutionary base areas. On the basis that the provincial finance accounts for 55% of the transfer payments to the old Soviet areas and counties, it will increase by 5% year by year this year. The third is industrial integration. Focusing on high-quality development, focusing on the structural reform of agricultural supply side, focusing on extending the industrial chain and expanding various functions of agriculture, we will promote the optimization and upgrading of agricultural product processing industry, promote the modernization of agricultural product circulation, develop various functions such as agricultural tourism and health care, promote "internet plus Modern Agriculture", and foster the development of new industries and new formats.Promote the upgrading of all agricultural links and the appreciation of the whole chain, and continuously improve agricultural innovation, competitiveness and total factor productivity. The proportion of agricultural primary, secondary and tertiary production will be adjusted from 33: 40: 27 in 2016 to 27: 43: 30 in 2020, so that farmers can share more value-added benefits of the whole industrial chain.

　　Set up a task force

　　The key to implementing the rural revitalization strategy is to have a "three rural" work team that understands agriculture, loves the countryside and loves farmers. We will adhere to the system of science and technology commissioners and village party secretaries initiated by the Supreme Leader General Secretary when he worked in Fujian, and constantly inject great vitality into the work of agriculture, countryside and farmers. The first is to implement the system of science and technology commissioners in depth. On the basis of tens of thousands of science and technology commissioners active in the front line of agriculture and rural areas in the province, another 1000 science and technology commissioners are sent to rural areas every year to carry out poverty alleviation through science and technology and precision poverty alleviation. Encourage scientific and technological personnel to form a community of economic interests with farmers, professional cooperatives and enterprises in the form of technology, capital and information shares. The second is to thoroughly implement the system of dispatching village party secretaries. On the basis that more than 18,000 outstanding party member cadres have been appointed as the first secretary in villages at the provincial, city and county levels, and the "double weak" villages with economic development and party building foundation have been fully covered, the system of "cadres in villages, departmental assistance, fund bundling and policy support" has been further improved, and the cadres in villages have been promoted to "bring a good team, build a good mechanism, find a good way and lay a good foundation" to provide a strong guarantee for rural revitalization.

　　(The author is secretary of the Fujian Provincial Committee of the Communist Party of China)