Just now, BYD’s most expensive new car was officially released.

The brand-new brand looks forward to the first car U8, aiming at the high-end off-road new energy market, and the price is of course millions.
According to the official statement, BYD used all the black technology in this car.

When Wang Chuanfu came down from looking up at U8 in a suit, he also brought BYD’s technology of entering the automobile industry for 20 years — — Easy to square.
This is the key core technology of looking up at the car. Thanks to the control of four-wheel independent motor, the car can achieve a variety of difficult actions, such as turning around in place, ultra-short braking, and even floating on the water.
In addition, Looking Up also put an "egg": released the Super Run U9.

In 2022, the annual sales volume of 1.8 million+made BYD the sales king. At the beginning of 2023, millions of new cars U8 and U9 were launched.
What will BYD be like in 2023?
What technology is Yi Sifang?
This is the black technology that BYD focused on at the press conference, and it is also a crutch that hopes that cars can be sold to millions.
Easy Sifang technology platform takes the independent drive of four motors as the core, and innovates the automobile power architecture. BYD said that the technology is 100% independently developed, suitable for pure electric and hybrid platforms, covering off-road and super-running vehicles.

Easy Sifang is also a brand-new architecture platform, which can realize independent control of four motors, extreme anti-skid control and body stability control based on motors, electronic control, batteries and fusion perception.
In the technical field, the platform with easy square architecture also has the true injection rotor oil cooling technology, with the peak motor power of 220-240kW and the peak motor torque of 320-420 N.m..
At the same time, the integrated design of double motors and double electronic control, the maximum speed of flat wire motor is 20500rpm, and the maximum efficiency is 97.7%.

The maximum horsepower of the whole vehicle is 1100 horsepower, which can achieve 3-second acceleration of 100 kilometers.
The exclusive blade battery technology based on the easy square architecture can increase the power density by 100%, the current output capacity by 50%, and the working efficiency by 3%.
Looking up at all models of the brand, it will be equipped with easy Sifang technology.
Easy Sifang is so magical, what functions can you achieve by looking up at the car?
Not afraid of puncture and extreme braking
Easy Sifang can realize double redundancy of braking and steering, output negative torque to wheels, and realize braking distance of 40 meters per 100 kilometers.
Four-wheel independent motor control technology can control the attitude of the vehicle in real time by adjusting the wheel torque, so that the vehicle can quickly help the driver control the vehicle dynamics in the case of steering device failure or tire puncture.
This skill also allows the vehicle to turn without relying on the steering mechanism, achieving a 360-degree turn in situ and staged a "tank turn around".

Looking up at U8 horizontally, it also showed off at this conference, driving horizontally to the center of the stage, which is of course the technical advantage of Yi Sifang, which can be said to be the gospel of lateral parking.
With the support of four independent motors, the easy Sifang body has excellent stability control, which also avoids the risk of slipping and tail flick, which also gives full play to the advantages of the four motors.

Another unique skill that can look up at U8 when the ship is sailing is the "floating mode". According to BYD’s patent application materials, looking up at U8 can realize that the vehicle can enter the deep wading road, and the whole vehicle still runs normally after floating.

Thanks to the waterproof motor of IP68 and the body sealing technology, the vehicle floats on the water, and the wheels are controlled by four independent motors to realize navigation control on the water, which is the "amphibious" ability passed down from the industry.
As for the specific actual effect, it is still unknown at present, but from the video released at the press conference, it should be able to greatly improve the wading depth of vehicles.
What is the level in the field of pure electric off-road?
As a medium-sized and large-scale hard-core SUV with high-end positioning, looking up at U8 is really off-road in appearance.
The new car has a length of more than 5 meters and a width of more than 2 meters, and adopts a non-loaded body.
In appearance, Wangwang brand is completely divorced from BYD’s family-style design, and there is neither dragon face in the same strain as Dynasty series nor wave design of Ocean Net series. Wangwang U8 adopts dimension door’s brand-new design concept.

The large-size mesh with internal lattice design looks like a huge "I" from a distance, and the L-shaped headlight groups on both sides are symmetrical up and down. The bumper surrounded below is like a huge "wrench".
The overall lines on the side of the car body are simple and square, with hidden door handles, large wheels and high ground clearance, which is in line with the style of a hard-core SUV.

The tail shape of the new car is very unique. The shape is narrow at the top and wide at the bottom, with four split L-shaped taillights. The light group at the bottom is also treated with dot matrix lighting, and the spare tire is attached in the middle. The off-road taste is really paved.
However, at this conference, I hope that the interior of the new model has not been announced.
In fact, BYD is not the first traditional car company to do pure electric off-road. In November 2022, Mercedes-Benz announced the test video of pure electric TV G.
At that time, the exposed pure TVG was equipped with a motor on each wheel, and under the strong power, it was also easy to turn around in place.

According to industry insiders, Mercedes-Benz EQG uses in-wheel motors, and the efficiency achieved by in-situ U-turn and differential steering is better than that of wheel-side motors.
Looking up at U8′ s in-situ U-turn, it uses wheel-side motor technology. BYD applied for a patent for this technology. The patent of four-wheel four-motor drive shows that under the control of central processing, each wheel can adjust its wheel power according to road conditions.
Therefore, whether it is "turning around in place", amphibious, or tire puncture prevention and control, it is inseparable from the independent control technology of four-wheel motor.
Except for the big G, domestic cross-country athletes have to mention the Dongfeng warrior with a military background.In the era of electrification, Warriors became independent in Dongfeng Group and entered the civilian passenger car market with luxury electric off-road brand.

In August last year, Warrior launched the M-Terrain pure electric off-road concept car in Wuhan, and the production version will also be launched this year. It is reported that the new car will be built on the intelligent off-road architecture of M TECH Warrior, equipped with four motors, with a power of over 1,000 HP, a wheel torque of over 16,000 N m, a zero-speed acceleration of 4.2 seconds and a climbing degree of 100%.
In terms of price, it is reported that the warrior will focus on the luxury pure electric off-road market, and the price may be expected to be more than 700,000 yuan.
If the price is really above 700,000, then BYD, pure TV G, Land Rover Defender and other models will inevitably meet in the market segment.
In addition, one more thing, which looks forward to the brand launch, is the second model looking forward to U9, a pure electric performance supercar.

Looking up to U9, as an egg debut, adopts dimension door family-style design language, retaining the classic design elements of super-running, and the 2-second accelerated experience must be a dark horse on the street and track.
How far can you look up?
In 2021, BYD’s average bicycle price was less than 100,000 yuan, and by 2022, BYD’s average bicycle price had reached 170,000 yuan.
It can be said that BYD has been trying to get rid of the image of cheap and cheap low-end cars since the Han and Tang dynasties.
Looking forward to the high-end price of millions and the heavy responsibility of BYD?

It is the ultimate dream of all independent brands to launch their own million luxury car brands. In the early years, many car companies also attacked the high-end by setting up new brands. For example, Qoros Auto and Baowo Auto are all attempts by independent auto companies to explore the mid-to-high-end market, but we have also seen the following results.
Of course, there are also successes, such as Linke and Wei Pai. Their success is inseparable from Geely and Great Wall Motor, but their prices are still hovering between 200,000 and 300,000 yuan.
Until the emergence of upstarts such as "Wei Xiaoli", the road to self-owned brands seemed to find a way out at once: to be a tram.

And BYD’s high-end layout of millions of levels is a real attempt. Although BYD launched Tengshi, a high-end new energy brand, in 2022, Tengshi was finally established as a joint venture with Daimler, which can’t be regarded as truly belonging to BYD.
Looking up is different, BYD is wholly owned.
Although millions of new energy off-road SUVs are not destined to be the models with high volume, BYD’s brand awareness and reputation accumulated in the past two years are obvious to all.

Looking back at the press conference, it was all hard-core technical interpretation, so it was more like an all-round muscle show, and many technologies were breakthrough.
The technology is really hard-core, but the price is really worth looking up to by ordinary people.