Xinhua News Agency, Taiyuan, May 21st (Reporter Lv Mengqi) The reporter learned from the Taiyuan Municipal Transportation Bureau on the 21st that all taxis in Taiyuan will be replaced by pure electric vehicles this year, thus becoming the first city in China to run all pure electric taxis.

　　Statistics show that there are 8,292 taxis in Taiyuan, which will reach the retirement age one after another this year. In order to promote energy conservation and environmental protection, from the end of last year, Taiyuan began to replace taxis with pure electric vehicles.

　　It is understood that the cruising range of pure electric vehicles replaced in Taiyuan City has reached 400 kilometers, and the market price of each vehicle is 309,800 yuan. After subsidies at the national, provincial and municipal levels, business households only need to pay 89,000 yuan to buy a car.

　　"Charge twice a day for about two hours at a time." Master Liu, a taxi driver who has replaced the pure electric vehicle, told the reporter that although charging shortens the daily passenger time, the daily electricity bill is less than that of 200 yuan, which is about 60 yuan less than that of fuel vehicles, and the income has not been greatly affected.

　　By the end of April, 3,000 taxis in Taiyuan had been replaced, and it is expected that all taxis will be replaced by the end of July. By then, the daily charging capacity of taxis in Taiyuan will exceed 200,000 kWh, and the electricity price will be three kinds of electricity prices, peak and valley, and the charging service fee will be charged at 0.45 yuan/kWh.

　　In order to ensure the normal operation, Taiyuan City is vigorously promoting the construction of charging piles. The relevant person in charge of Zhixun Parking Company, which is responsible for the operation of charging piles in Taiyuan, told the reporter that nearly 2,000 charging piles have been built in Taiyuan, and most of them have been put into use. In the future, there will be 20 charging and replacing power stations and 3,000 charging piles in Taiyuan.

　　According to reports, Taiyuan City is the electric vehicle industry base that Shanxi Province will focus on in the next step. According to the plan, by 2020, Taiyuan’s electric vehicle industry will form a bus, a passenger car electric vehicle enterprise and 5-8 key parts enterprises. The output of electric vehicles will reach 20,000, and the output value will reach 50 billion yuan. It has the independent research and development and industrialization capabilities of core parts of electric vehicles. At the end of March this year, BYD invested 4 billion yuan in an electric vehicle base and started construction.

　　　As the last indoor professional automobile exhibition in this province, the fifth Guizhou Automobile Fair in 2023 attracted the attention of many car buyers around Guiyang. No matter the scale of the exhibition, the number of participating brands, or the preferential strength, the 5th Guizhou Automobile Trade Fair in 2023 will surely live up to expectations and set off a year-end heat wave in the automobile market.

　　This year’s Guizhou Auto Fair will be held in Hall 7 of Guiyang International Convention and Exhibition Center from December 15 to 17. More than 60 auto brands will participate in the exhibition, bringing together the mainstream fuel, hybrid and pure electric brands in the market, which will all be unveiled at this auto show.

　　The participating brands are as follows: Mercedes-Benz, FAW Audi, Volkswagen imported cars, Cadillac, Alfa Romeo, FAW Toyota, SAIC Volkswagen, Dongfeng Honda, Dongfeng Nissan, Dongfeng Peugeot, Dongfeng Citroen, Guangqi Toyota, Guangqi Honda, Changan Ford, Chevrolet, Buick, Tucki, Ideality, Zero Run, Feifan, Extreme Fox, HarmonyOS Zhixing (in the world, in the world), etc.

Hundreds of new cars are rewarded with a show of new cars all year round.

　　As the year-end auto show in Guiyang, it is expected to bring together all the new cars listed in the whole year. By then, the new Mercedes-Benz long-wheelbase E-Class, the new Mercedes-Benz GLS, the 2024 Audi A5, the new Audi A6 Avant/A6 allroad and other traditional strongmen will show off the latest models in the second half of the year. BYD Seal dm-i, Geely Yinhe E8, Chuanqi New Energy E8, Feifan F7, 2024 Feifan R7, Geometry E Firefly 401km Starlight Edition and many other new energy "popular fried chickens" in the second half of the year are expected to appear at this auto show.

　　In addition, Jietu Shanhai L9, MG 6 X-LINE, Chery iCAR 03, Xingtu Xingjiyuan ES, Tank 400 Hi4-T, New Beijing BJ40 and other brand-new models are expected to be airborne at the auto show.

Annual closing auto show manufacturers make profits in a limited time

　　For friends who have a car purchase plan recently, it is necessary to speed up the progress. At the end of the year, the popularity of car purchase will increase, and the time to pick up the car will inevitably be extended. If you make a decision one day earlier, you will pick up the car one day earlier. This year’s Guizhou Auto Fair is also the last time for manufacturers to concentrate on making profits this year. The extension will bring time-limited preferential price policies and carry out various preferential promotion activities, including not only direct cash concessions, but also various gifts and value-added services.

　　In addition, car companies and manufacturers will also launch special models at the Guizhou Auto Fair to increase their attractiveness. In addition, there are professional consultants and sales staff at the scene of Guizhou Auto Fair, which provide advice and guidance for consumers to buy cars and help them choose the most suitable models. In short, the year-end Guizhou Auto Fair is the best opportunity to buy cars that should not be missed.

Extend the benefits and upgrade everyone to enjoy the surprise.

　　At the same time, the organizing committee also planned a series of welfare activities, including "thousand yuan cash subsidy for car purchase" and "luxury gift for car purchase and home appliances". These welfare activities will provide tangible benefits and surprises for every consumer who is present and buys a car.

　　On December 15-17, customers who book cars on the spot can register with the organizing Committee service office to participate in the lucky draw with their ID cards. And have the opportunity to get cash subsidies for car purchases in 1000 yuan or 500 yuan. In addition, in addition to cash subsidies, there are also 55-inch TV sets, many household appliances, exquisite gift packages and other awards for consumers to draw. The number of prizes is limited, first come, first served.

　　The welfare activities carefully planned by the organizing committee not only provide good gifts for car buyers, but also surprise and welfare gifts for the audience who are present to watch and enjoy the car. As long as the official video is forwarded, they can go to the organizing committee to win the cash-filled red envelopes in a lottery, up to 199 yuan.

　　Facing the escalating demand of consumers for emotional experience of automobile products in the new era, this year’s Guizhou Automobile Fair will not only bring brand-new automobile life experience and the most imaginative mode of travel to the audience, but also create a convenient, secure and affordable platform for consumers in the city to buy cars, and the best time to buy cars at the end of the year will enter the countdown to the opening ceremony. On December 15-17, Hall 7 of Guiyang International Convention and Exhibition Center.

　　"Without a fitness card, I feel as if I am out of the times." As an old customer of the gym, Mr. Hu, a Shanghai citizen, works out at least three times a week.

　　As early as October 1st, 2009, the State Council’s National Fitness Regulations came into effect, and August 8th of each year was designated as National Fitness Day. With the gradual improvement of people’s living standards, fitness has gradually become a popular lifestyle, and gyms have mushroomed.

　　According to public information, the number of gymnasiums in China has maintained a high growth since its appearance, from nearly 3,300 in 2010 to more than 5,000 in 2017. It is estimated that the number of gymnasiums in China will reach more than 5,800 in 2018, and the number of members is expected to further exceed 10 million.

　　Some experts believe that the "National Fitness Regulations" has been issued for 9 years, but the supporting implementation rules have not been formulated at the national level. For fitness activity sites and sports clubs, the regulations only provide principles. Up to now, only the Beijing Municipal Sports Bureau issued the Safety Management Standard of Beijing Gyms more than ten years ago (for trial implementation), and gymnasiums in other places are basically in a state of no compliance. "Due to the lack of laws, the seemingly prosperous fitness market contains hidden concerns. The operation of many gyms can be described as chaotic, and the qualification certificates of fitness instructors are also varied. "

　　Salesmen sell cards and get commissions.

　　"There is a new gym near the community, which costs only 1600 yuan a year. It’s a good deal!" Xiaomei, a white-collar worker in Guangzhou, happily shared the good news with her colleagues.

　　Because of her busy work, Xiaomei often doesn’t eat on time, overeating at every turn, and her figure is completely out of shape. Looking at the dynamics of a big wave of show figures in the circle of friends, my heart is inevitably lost. This time, Xiaomei made up her mind to start the road of fitness, and readily paid money to become a VIP member of the gym.

　　"Intelligent equipment, beautiful environment and rich courses can be experienced for three days for free … …” Looking at the leaflets handed over by the health card salesman, I feel that I have "picked up a big bargain". However, Xiaomei was happy for a few days, and a message from WeChat group broke her inner peace: "Members of the gym pay attention, the annual card of 1,600 yuan is only a junior member, and she can only exercise from 3 pm to 4 pm every day, and no other time." Surprised, Xiaomei called the gym and got the same answer.

　　"Why didn’t you say it at the time of payment and didn’t write it in the contract? Isn’t this cheating consumers?" Under Xiaomei’s questioning, the salesman told her that if she wants to exercise all day, she must be upgraded to a senior member, and the senior member is 3600 yuan a year.

　　"I wanted to exercise, have a good body and a good mood. This is good, and it will be blocked if I can’t exercise." There are more than 100 fitness enthusiasts who have the same experience as Xiaomei. However, considering that the money has already been paid, many members choose not to care, just as a lesson.

　　The reporter learned from Xiaomei that at the beginning of the card, the salesperson did not clearly tell her these restrictions. "When a member proposed to return the card, the salesperson only suggested that there was a small line on the back of the contract, which said that 30% penalty would be charged for returning the card. I didn’t notice it before." Xiaomei has a feeling of being fooled in an instant.

　　The reporter found that subway entrance, shopping mall entrance and residential area … … But in densely populated places, you can always see some gym salesmen handing out leaflets from time to time.

　　"If you want to sell your fitness card, you must be persistent." Xiaoqiu, who started to contact the fitness industry three years ago, is a salesman. Through these years of close contact with the fitness industry, he has become familiar with all kinds of hidden rules in this industry. From the beginning, he had nothing to earn more than 10,000 yuan a month, relying on selling fitness cards. At the peak, he persuaded nearly 100 people to apply for cards a day.

　　Xiaoqiu also revealed that some fitness clubs will engage in false propaganda, and the actual situation in the store is not as glamorous as the publicity materials. Many effect pictures are found from the Internet, and the designers make typography and beautification, giving people a feeling of "being tall", which in turn induces consumers to apply for cards.

　　Insiders told reporters that a fitness club has been open for 30 to 40 days, and its sales can often reach 2 million yuan to 3 million yuan. For such high sales, the credit goes to the salesman. For salesmen, the basic salary is very low, and their income basically depends on the commission from selling cards, so they will use high discounts and exaggerating the quality of publicity services as bait to attract consumers to apply for cards, so as to get high wages. "90% of the fitness clubs have access control, members need to punch in, and some will take a camera photo to verify whether the cardholder is a member himself or not to prevent someone from lending it privately. This is to protect their way of making money, so that more people can get cards, and they will earn more. "

　　Unlicensed operation is widespread.

　　It is understood that the traditional gym has existed in China for twenty or thirty years, but the business model has not changed much. At present, "membership card+private lessons" is still the main source of gym income. The reporter found that as the main force of selling classes, the performance of coaches directly determines their income. Therefore, many coaches have turned into "class sellers".

　　In March of this year, Luo Xin set up a two-year fitness card in a gym in downtown Ningbo, which cost more than 4,000 yuan.

　　"When I went to the gym on the first day after I got the card, the coach enthusiastically helped me to test all the indicators of my body, saying that my constitution was too poor, so I had to buy private lessons if I wanted to exercise effectively." Luo Xin said that one private education class should be handed over to 450 yuan, while the general private education class is sold in 12 classes. According to this charging standard, the cost of private education class is higher than that of the annual card, so it was politely refused.

　　"I’m still short of 4,000 yuan this month, so you can help me finish the task!" Luo Xin made a rough statistics. The fitness instructor sold her private lessons for more than 10 times before and after, and finally he couldn’t bear to complain before he could stop.

　　However, when Luo Xin walked into the gym again, she found that many exercise rooms in the gym were occupied by private teachers and ordinary members could not enter. "When we applied for the card, we promised that all our equipment could be used, but now we treat it differently. We are also ridiculed for not buying private lessons." When Luo Xin proposed to return the card, the store tried every means to shirk it.

　　Many members told reporters that "if you don’t buy private classes, the treatment in the gym is obviously much worse, and there is a feeling of being left out."

　　"Fitness instructors are all committed to selling fitness classes. If they don’t buy courses, they will naturally ignore you. In fact, some coaches will gradually get worse after their members buy classes. Sometimes they play mobile phones in class and shorten the class time. It is common." Xiao Hu, who has been engaged in the fitness industry for many years, told reporters.

　　Wang Gang, who just graduated from college this year, is a member of a gym in Hangzhou. As a newcomer, he wants to improve the training effect by asking a personal trainer. After experiencing several private lessons, he found that the teaching method of private education was not suitable for him at all, and even fell down several times while guiding training, and his fingers and bones hurt for many days.

　　"When I proposed to drop out of class, the coach actually said that it was common to get injured during exercise. After a long time, my body adapted." Wang Gang looked helpless and began to doubt the real level of the coach.

　　For fitness coaches, the National Fitness Regulations classifies them as social sports instructors, which are divided into two types: "not for the purpose of collecting remuneration" and "taking fitness guidance as a profession". The former implements the technical grade system, while the latter implements the vocational qualification certificate system.

　　On September 12, 2017, Ministry of Human Resources and Social Security announced the Catalogue of National Vocational Qualifications, clarifying that among the "social sports instructors", only four high-risk project jobs such as swimming, skiing, diving and rock climbing were included in the access category of compulsory certificates; Other social sports instructors, including fitness instructors, aerobics, sports dance, equestrian, taekwondo and other 43 jobs, are included in the category of national vocational qualification evaluation without compulsory certificates.

　　A person in charge of a gym in Shanghai told the reporter of the Legal Daily that according to the new regulations, fitness instructors belong to the national vocational qualification of level evaluation, which is only the basis for employers to judge the recruitment of talents and promotion of professional titles. "The gold content is not as good as before."

　　The reporter went to the gym on the third floor of a large supermarket in Beijing, only to see that the hall was filled with treadmills, spinning bikes and other fitness equipment. Some members practice on various instruments, while several coaches in gray jerseys stare at them and occasionally come forward to demonstrate. The whole gym covers an area of about 3000 square meters, and it is divided into yoga area, fitness equipment area, spinning area and bathing area for male and female guests by glass. In front of several glass houses, there are signs that "non-private members are not allowed to enter".

　　The reporter saw in the publicity column that the main projects of this gym include aerobics, boxing, folk dance, jazz dance and aerial yoga. Among the profiles of 15 fitness instructors, there are 9 titles at most and 4 titles at least. According to field statistics, there are more than 20 kinds of qualification certificates, which can be said to be varied. Such as national professional qualification certificate of fitness coach, professional fitness instructor certificate of China Bodybuilding Association, AASFP Asian fitness instructor certificate, Pilates senior coach, EPTC extreme slimming coach qualification certificate, senior private fitness coach certificate, personal fitness coach vocational skills training certificate, sports nutritionist qualification certificate, China bodybuilding independent trainer certificate, social sports instructor certificate (fitness coach), all-round personal trainer expert certificate, IVT biological rehabilitation certificate, etc.

　　The reporter asked to see the business license of the gym on the grounds of getting a card. Liu Peng, a membership consultant, claimed that the business license was at the company headquarters, and added a reporter’s WeChat, saying that it would be scanned before being sent to the reporter. But since then, there has been no news from Liu Peng.

　　The insider told the reporter that in the past, to start a gym, you had to go to the sports department to apply for the Sports Business License, and then go to the administrative department for industry and commerce to apply for a business license. After the country later included fitness coaches in the national vocational qualification of level evaluation, only sports with strong professional skills, great danger and great social influence went to the sports department. "At present, in the national fitness market, only swimming is strictly regulated by the sports department. In general fitness programs, the phenomenon of operating without a license is still relatively common. "

　　Some experts believe that the national professional qualification certificate for fitness coaches issued by Ministry of Human Resources and Social Security and the Personnel Department of the State Sports General Administration is the only officially recognized authoritative qualification certificate for fitness coaches in the national sports industry. The state explicitly requires that social organizations such as trade associations and societies, enterprises and institutions carry out their own ability level evaluation activities according to market needs, and may not license and identify qualifications in disguise. Certificates may not use the words "People’s Republic of China (PRC)", "China", "China", "country", "national" professional qualification "or" personnel qualification "and the national emblem.

　　A personal trainer who asked not to be named said that the threshold for personal coaching is quite low. In some training institutions, it often takes only 5 to 7 days of training to get the relevant qualification certificate as a coach. "Only 42% of the people who are engaged in fitness coaching in gymnasiums are graduates majoring in physical education, and most of them only obtain relevant vocational certificates after one to three months of training. Although the illegal licensing and identification of fitness instructors’ qualifications is almost open, the regulatory authorities have never investigated it. "

　　It happens when gym owners run away.

　　Walking around the company twice every day after lunch, Ms. Wu in Shanghai is even exercising. However, due to years of desk work, many occupational diseases have fallen behind. At the beginning of this year, under the persuasion of friends, Ms. Wu walked into the gym. But it didn’t take long for trouble to come.

　　"I felt good in the first few months of fitness here, but since this summer, the gym has not even turned on the air conditioner, and the smell of sweat is suffocating. It is of no help to report it to the staff. And you can’t take a shower after the fitness. The staff said there was no natural gas. I want to complain, but I don’t know where to go? " Since then, Ms. Wu’s enthusiasm for going to the gym has been seriously frustrated, and she only goes once or twice every month.

　　Time flies in September. On the way to send her children to school, Ms. Wu suddenly found that the gym where she handled the card became a maternal and child shop. Ms. Wu entered the store and asked, and the owner of the maternal and child store told her that the owner of the gym had run away because he owed high rent and utilities.

　　The reporter followed Ms. Wu to the property company to inquire that since 2017, Boss Li of the gym has defaulted on the rent on the grounds that the capital turnover is not open. "Every time he is urged, he will pay one or two thousand yuan, which has never been paid." Manager Fan of the property company told the reporter that it is roughly estimated that the rent and tax owed by Boss Li should be around 500,000 yuan.

　　In the face of the boss of the gym leaving without saying goodbye, Ms. Wu hasn’t recovered for a long time.

　　According to relevant media reports, 60% of fitness clubs in China are losing money to varying degrees, and individual businesses maliciously circle money and run away, which happens from time to time in the fitness industry. According to incomplete statistics, the owners of more than 20 gyms in Beijing have run away in the past three months.

　　"A gym that was engaged in discount activities a month ago suddenly closed down after 20 days, leaving only a notice on the door, but the contact number written on it has been turned off." The gym that handled the card suddenly closed, which made Yang Li, a fitness expert in Chaoyang District, Beijing, feel at a loss. "In July this year, it was reported that the gym was going to close down. At that time, I still didn’t believe it, and now the gym really has a problem."

　　What makes Yang Li feel depressed is that since he can’t continue to exercise, how to deal with the fitness card? Fortunately, this gym is a chain store and there are other branches. So Yang Li and other members came to another chain gym to find the person in charge and ask what was going on.

　　"The boss is away, and the company has already informed all the members that the gym has been transferred." In the face of members’ questions, a staff member came out to explain. However, members have said that they don’t know about the transfer of the gym. When the staff saw it, they had to say that they would give everyone a satisfactory answer later, but they could not give a clear answer time.

　　Such a reply made Yang Li feel awkward: "I am afraid that the money for the fitness card will be wasted."

　　Some insiders have analyzed that at present, there are more gyms, but the survival rate is not high. There are two reasons for the closure: First, the gym has invested a lot in the initial stage, and if the funds are not fully prepared, it is easy to break the capital chain; Second, vicious competition. If several gyms are very close and there is not enough differentiation, they can only fight price wars in order to attract customers, and the final result is to disrupt the market.

　　Xiao Dongping, a lawyer in Beijing, analyzed, "The gym owner runs away. If there is executable property under the boss’s name, it needs to be auctioned by the court to provide compensation to consumers. However, from the past cases, it is difficult for consumers to obtain compensation through civil litigation, because the litigation cost is much higher than the advance payment lost by consumers, and it can only be lost in the end. "

　　Cartography/Li Xiaojun　　

　　CCTV News:At the press conference held on May 17th, Meng Wei, spokesperson of the National Development and Reform Commission, said that at present, China’s new energy automobile industry is facing unprecedented development opportunities, and various measures will be taken to expand the consumption of new energy vehicles.

　　In the first four months of this year, the production and sales volume of new energy vehicles in China reached 2.291 million and 2.222 million respectively, up by 42.8% year-on-year. From the monthly trend, in the first four months of this year, the growth rate of production and sales of new energy vehicles showed a trend of low opening, high going and continuous acceleration.

　　From the international market, January — In April, China exported 348,000 new energy vehicles, a year-on-year increase of 1.7 times. More than 10,000 cars of various brands are waiting to be shipped out to sea at a car ro-ro terminal in Shanghai Waigaoqiao Port Area.

　　Chen Shihua, Deputy Secretary-General of China Automobile Industry Association, said that although the sharp year-on-year increase in production and sales was influenced by the low cardinal utility in the same period last year, overall, the new energy automobile industry is developing steadily, and its supply capacity and quality are constantly improving, and it is becoming an important force to stabilize the industry.

　　The National Development and Reform Commission and the National Energy Administration recently issued the "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization", proposing to speed up the realization of areas suitable for the use of new energy vehicles, "full coverage of counties and counties" of charging stations and "full coverage of villages and towns" of charging piles, and enhance the support and guarantee capacity of rural power grids, so as to gradually crack the "blocking point" and "pain point" of purchasing and using new energy vehicles in rural areas.

　　The insiders believe that China’s new energy automobile industry has entered a period of comprehensive market expansion, but the profitability, independent innovation and comprehensive competitiveness of the industrial chain need to be further improved. The Ministry of Industry and Information Technology said that it is working with relevant departments to study and introduce relevant policies and measures to stabilize automobile consumption and expand domestic demand growth. At the same time, accelerate the technological breakthroughs and industrial applications of new system batteries, automotive chips and automotive operating systems, and enhance the overall competitiveness and development quality of the new energy automobile industry.

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Special feature of 1905 film network On August 11th, the film was announced to be extended for one month, and the key was extended to September 19th.On August 13th, the 25th day of the release of "Feng Shen I", the cumulative box office of the film has broken 2 billion!

The first day’s box office was less than 50 million, and the first part of Fengshen can reach the box office of 2 billion today, which can be described as a "hell-level opening" and a "dramatic counterattack". The box office was 40 million+on the first day of release, but it was still 40 million+on the twentieth day. The film quality passed the test of the audience, and the announcement was also well positioned and getting better and better.

Since the opening of Douban, the score of "Fengshen Part I" has risen instead of falling, and there are more and more "tap water". The long-term secrets, word-of-mouth and publicity of movies are all top priorities.

Sinking market

Roadshow of "16G Surfing"

At present, the roadshow of "Fengshen Part I" has entered the fourth stage. At such a time node, the main creative team is still active in the front line, and gets together every day to adjust the publicity strategy in time, ensuring the "network sense" roadshow and publicity route.

In terms of genre, the first part of "Feng Shen" is a myth, costume and fantasy movie. Since the theme of the film is not closely related to the current social reality, it is necessary to link with the audience and cooperate with the Internet, so that the main creative team can continue to carry out "grounded" roadshows, penetrate the sinking market, and let more viewers enter the publicity system.

In the "national tour" of the creative team, new network hotspots are constantly emerging, and with the popularity of online discussions, the box office of movies also fluctuates.

Fabo said that it is rare to have a day off in the intensive roadshow and expressed his gratitude to the audience. After the film was released, the number of comments on the original content of ChristianRandPhillips Weibo soared from around 200 to 4,000, while it soared from three digits to 20,000, which is enough to show the great influence of the online platform. The discussion and new stalks about "Feng Shen I" in the network are definitely "big data selection".

In the roadshow, "tap water" means that it sounds like "no two or three" and is unlucky. Wu Ershan immediately changed the profile of Weibo to U23；, which means "there are two or three"; ChristianRandPhillips said on the spot that da ji is his "hakimi" and replied to the new business "Yin" language. The main creative team keeps making stalks and responding quickly, and the roadshow videos are popular in Tik Tok, Weibo and Xiaohongshu.

* Ma can Jane What? It’s ruen’s decision!

* Your father fun’s is straight!

* You all say that the white fox is a monster, but it is obviously auspicious ray.

* Come on, ruen!　

* Why do you love your goose, zhie? Why can’t you even tell his taste, Chiang?

pertinency

The portrait of the audience gradually became clear.

The announcement of "Feng Shen I" firmly holds the female audience and young people in their hands.

The box office in the second week of the film’s release exceeded that in the first week, which was largely due to the adjustment of the direction of the announcement. In the early stage of publicity, it was mainly supported by filmmakers to clear the name of new da ji. Before July 24th, the ratio of male to female who wanted to watch movies was 4:6. In the first week, the announcement was mainly from a male perspective, and the new version of da ji was the main selling point, but the box office on the first day of release was only 49.115 million, which was a waterloo for a film with an investment of 3 billion.

Starting from July 25th, the sex ratio of new users who want to see is more and more biased towards 37 points. The publicity team adjusted its strategy in time and paid more attention to women’s needs. On August 11th, the sex ratio of the people who want to see the film was close to 2:8, and women became the absolute main force.

Obviously, the effect of promoting how beautiful da ji is is far less than that of promoting the new version of da ji from the perspective of women, and returning the cause of national subjugation to Yin Shou to clear the name of women. Wu Ershan did, too.

At the same time, male consumption is an indispensable part. Female audiences appreciate the sun’s bodybuilding figure, and the proton group (and Yin Shou) has become a big selling point, and the difficulty in training and selecting actors has really made the audience see the conscience of the crew.

The first part of "Feng Shen" holds the hearts of female audiences in their hands and continues to mobilize young people to watch movies. Wu Ershan said that this is a film for young people. The core proposition of the plot is "father and son", especially focusing on how protons break away from Yin Shou’s PUA. From beginning to end, it is a story of resisting patriarchal spirit control and power oppression.

Young actors take the lead, while old actors cooperate and set them off. Whether it is the perspective or the core value, the first part of Feng Shen is very young.

Women are the main force of watching movies, while young people are the main body of entertainment consumption. With the targeted and customized announcement strategy, wave after wave of audience stepped into the cinema, and the phenomenon of "tap water" appeared from person to person.

"tap water"

Xuanfa leading army

The gap between domestic films and Hollywood is objective. However, in recent years, the sci-fi films represented by the thought and the fantasy films represented by the first part of the gods have approached Hollywood in terms of craftsmanship. The statement of "helping Master Wen to return to the DPRK" is actually that the audience spontaneously cares for domestic blockbusters.

With the large-scale addition of "tap water", the reading index of "Feng Shen I" has soared to a new high. Xuanfa team is keenly aware of the leading role of "tap water" and has become more and more obedient.

The netizen shouted, can we let the protons go to the live broadcast room as guests? I didn’t expect the film to really meet this requirement. Business "Yin" language, "You Er San", "Bieber Hou", reappearing the famous movie scene … … The reaction speed and "obedient" degree of the propaganda team are important chips for the reversal of the first part of "Feng Shen".

Compared with the strong summer performance and "put all your eggs in one basket", "Feng Shen I" has not so many stalks to play. However, with its excellent reputation, it constantly increases the quantity and activity of "tap water", and then expands its audience in circles. This announcement strategy is not as strong as the instant impact of the first two films, but it determines that it will go out of a long-term road.

The 2 billion box office is hard-won, the publicity efforts are becoming more and more accurate, and the scale of publicity is growing. Of course, the most important thing is the responsibility and attention of the creative team for the film.

Today, the last roadshow of "Fengshen Part I" ended in Wu Ershan’s hometown of Hohhot.

I look forward to the reunion of the main creative team after the release of the second and third films, and I hope that the Xuanfa team can stabilize the "front line" and continue to exert the appeal of the "tap water" to give the film a beautiful ending.

Special feature of 1905 film network 47.258 billion box office, 82,248 screens.When the second hand finished the last grid in 2021, the results of the year-end examination of China film market were released, and the total number of box office and screens in the whole year was the champion of the global single market. Behind this is the hard work of countless filmmakers, the trust and support of countless audiences, and the help and encouragement from the policy level.

From Spring Festival movies to summer movies to National Day movies, domestic movies have become a well-deserved protagonist in China film market. The new mainstream movies have become the "wealth password" of domestic explosive works.

　

On the occasion of bidding farewell to the old and welcoming the new, M Big Data, together with 1905 Film Network and Film Channel Media Center, jointly launched the Annual Survey Report of China Films in 2021. This report will comprehensively interpret the changes of China film market in 2021 from four aspects: market, word of mouth, industry and keywords.

Click on the link here to view the complete.Annual Survey Report of China Films in 2021

Market article

47.258 billion yuan box office, 82,248 screens.

In 2021, what kind of answer sheet will China film market hand over? The doubts of countless filmmakers at the beginning of the year have now been answered.

　

According to the statistics of M Big Data, in 2021, the total annual box office of China film market was 47.258 billion yuan, and 740 films were produced in the whole year, with 1.167 billion people attending cinemas in cities and 39.927 billion domestic films, with a total of 82,248 national screens, an increase of 6,667.

Behind these big data, the China film market has become the most dazzling light in the global film market.

　

Looking at the global film market in 2021, China won the global box office championship with a cumulative box office of over $7 billion. Among the TOP10 box offices in the world, the proportion of China’s box office has increased from 42.49% in 2020 to 50.32%, maintaining a leading position in the world.

　

Among them, the Spring Festival in 2021 set a new box office record of 7.822 billion yuan, laying the foundation for China film market to continue to lead the world in box office. Under the blessing of the Spring Festival file, the box office of the mainland film market in February was 12.269 billion yuan, creating a new monthly box office record in global film history. In addition, the monthly box office of China in the 1st, 3rd, 4th, 5th and 10th natural months won the global monthly box office champion.

The Battle at Lake Changjin, the theme work to resist U.S. aggression and aid Korea, and Hi, Mom, the domestic new films with affection as the point of view, rank among the top in the global single box office list. According to the statistics of M Big Data, in 2021, among the TOP100 global single-chip box office, the number of domestic films reached 27, and the box office "bringing goods" ability of China film market is obvious to all.

In 2021, in the release of many word-of-mouth and box office Qi Fei, many golden files such as New Year’s Day, Spring Festival, Qingming and May Day created the highest box office record in film history. At the same time, the trend that the box office of China film market moves closer to the head schedule and the film is more obvious.

Domestic films have become the main box office force in China film market.According to statistics, the total box office of domestic movies in 2021 was 39.927 billion yuan, accounting for 84.49% of the whole year. Among them, there are more than 40 films with box office exceeding 100 million, and 9 films with 1 billion. In the TOP10 box office of the mainland film market, the number of domestic films reached as many as 8.

　

The Battle at Lake Changjin, Hi, Mom and other films have become "class representatives" of domestic excellent films.

The Battle at Lake Changjin, which has attracted much attention, surpassed the cumulative box office and became the highest single box office in the history of China cinema. This also confirms the industry’s conjecture about "surpassing Jason Wu" before the film was released. In addition, the film has set more than 30 box office records in mainland film history.

　

With her big-screen debut, Hi, Mom became the highest-grossing female directors in the world, which was the peak at the beginning. At the just-concluded 34th Chinese Golden Rooster Awards, she won the Best Actress Award for this film.

Word of mouth

The Battle at Lake Changjin set a new box office record and was a "class representative" of high-quality domestic films.

The content of literary and artistic works is the era of kings, and the word-of-mouth of works determines life and death.

　

Under this background, 1905 Film Network and Film Channel Media Center invited hundreds of professional film critics and tens of thousands of ordinary netizens to vote for the top ten Chinese films in 2021. Judging from the statistical results, there are many intersections between the voting results of the insiders and the general audience.

　

Many excellent domestic films have won unanimous recognition from audiences inside and outside the industry.In the list of professional film critics, The Battle at Lake Changjin,Impasse, Hi, Mom and other films, applauded and hit the box office. Among them, exceptMake a name for yourselfBesides, all the other works come from different prime files. According to the time of release, the latest one is on the list.Love myth.

On the list of ordinary audiences, except Chinese Doctors and White Snake 2: The Origin of the Green Snake, the other seven films are consistent with the list of film critics. The realistic theme works with the flavor of the times are more grounded and more popular.

The high overlap of the two lists shows that the aesthetic standards of ordinary domestic audiences have increased day by day in recent years. This also makes the era of pipeline explosion production of big stars and big IP gone forever. Without high-quality content blessing, the luxury creative lineup can’t support the long-term trend of the box office.

　

At the same time, the honor of the 2021 film channel M list was announced.

　

The Battle at Lake Changjin, a phenomenal film, has become a veritable annual film in China film market. The story content, the script, and the reversal of the story, "Make a name for yourself", won the annual brain-burning film. The film of the same name based on the famous writer Liu Qing won the title of biographical film of the year.

In terms of individual awards, he won the title of best director with Above the Cliff. At the just-concluded 34th Golden Rooster Awards in China, Zhang Yimou won the 10th Golden Rooster Trophy and was praised as "perfect" by the media. The actor of the year belongs to Jason Wu, who deserves it. After The Battle at Lake Changjin, the total box office of his starring works has exceeded 20 billion yuan. The actress of the year was won by the actor after 00, and her wonderful performances in many works were unanimously recognized by the public.

　

In addition, with Hi, Mom, Jia Ling became the director of the new power of the year in the film channel M honor list and the actor of the new power of the year in the movie channel. Just won the best actor award at the 16th Changchun Film Festival, and won the title of ordinary hero on the screen of the year. Zhang Xiaofei celebrates the annual surprise performance award.

Keyword article

The 14th Five-Year Plan ranked C, and the new mainstream movies became synonymous with explosions.

Among the six key words of China’s film industry in 2021, "the 14th Five-Year Plan" ranks C.

　

The Chairman of the China Film Association said that the 14th Five-Year Plan for the Development of China Film proposed to further improve the quality of domestic film creation, improve the film industry system, enhance the strength of film science and technology, improve the public service level of film, expand the international influence of film, and help build a powerful film country. "Planning" has provided confidence for China filmmakers and pointed out the direction of struggle, which has a profound impact on the film industry in China.

The success of The Battle at Lake Changjin, Chinese Doctors and other films has made the new mainstream films become the creative cheats of domestic explosive films. Screenwriters, directors and producers believe that the "newness" of the new mainstream movies is not only reflected in being loyal to history and not paying attention to details, but also in the innovation of audio-visual language and the upgrading of production level, and also reflects the creative trend close to the audience.

According to the statistics of the National Film Bureau, by the end of September 2021, there were 14,235 cinemas and 80,743 screens in China film market, and the number of screens officially exceeded 80,000. Professor Tsinghua University and Yin Hong, vice chairman of the China Film Association, said frankly that "the 80,000 digital screens that are far ahead in the world have become a strong rock for the sustainable development of China’s film industry, which has provided a reliable guarantee for China to rank first in the global market this year and meet the diverse film cultural needs of the audience."

In addition, copyright protection, new records and social responsibility have also become the key words for the development of China film industry in 2021. Many filmmakers also shared their experience in 2021.

Liu Ye said that "being serious" is rewarding, and starring in his works has brought him many honors. Starring The Battle at Lake Changjin, he participated in filming "Riding the Wind", one of the four story units of "My Father and I", which made "moving, awe and cherishing" become the key words of Jason Wu’s annual film sentiment.

“"Exploration" has become the key word of the post-00 actor’s annual film sentiment. As one of the representatives of the new generation of actors, there is still a long way to go for him to explore in the future. Hi, Mom not only moved the audience, but also brought "warmth" to Zhang Xiaofei.

Industry article

Feature films have high gold content, and the theme of the times has become a hot topic of creation.

In 2021, domestic genre films performed well collectively. Plot, comedy, war, animation, suspense, love, the overall box office accounted for more than 5%.

　

Among them, there are 46 films with plot types such as Me and My Father, Hi, Mom and Chinese Doctors, with box office exceeding 11 billion, which is higher than that in 2019. The total box office of comedy films was 5.839 billion, which was second only to drama films, basically the same as that of 2019.

　

In the domestic war, The Battle at Lake Changjin was the only one and contributed all the box office. The number of animated films reached 30, accounting for only 7.48% of the box office, which was lower than 18.91% in 2019 and 11.07% in 2020, mainly due to the lack of explosive films. In recent years, the suspense in the drama market has radiated to the cinema market, and the box office of suspense films accounted for 6.81%, which has increased for two consecutive years since 2019, and the first time entering the box office accounted for the top five.

In 2021, topics closely related to the theme of the times, such as the centenary of the founding of the Party, the War to Resist US Aggression and Aid Korea, became permanent guests on the big screen. Under the normalization of epidemic situation, family affection is more precious and warm, quantity and quality of works with similar themes, by going up one flight of stairs. Documentaries aimed at real life are also concerned by the market, and their word-of-mouth is collective.

In terms of the geographical distribution of box office in the whole year, Guangdong, Jiangsu and Zhejiang rank among the top three in the box office of all provinces, while Shanghai, Beijing and Shenzhen rank among the top three in the box office of cities in China. Among them, five cinemas in Beijing entered the TOP10 list of national cinema box office, one less than last year, and Shenzhen Broadway Film Center performed well, rising three places from the 2020 ranking and entering the top three. The TOP6 box office of national cinemas from high to low are WANDA CINEMAS, Guangdong Dadi, Shanghai Lianhe, China Film Digital Cinema, China Film South and Jinyi Pearl River, with a total box office of 23.941 billion yuan.

2021 is a thing of the past, and 2022 has already begun, and the China film market will embark on a new journey. The movie power is on its way to becoming a movie power.

Happy laughter shows harmony and auspiciousness. In the colorful temple fairs with lanterns and blessings, the new year is ushered in. The following is a sentence of giving out red envelopes no matter what festivals. Welcome to read it.

1. The Mid-Autumn Festival is round, and friendly people are lonely. It was Chan Yue who mended her thoughts, and things and scenes touched her sadness. Acacia is like a song, singing the joy and sadness of the world. Acacia is like a wine, mellow and drunk. Lonely bottle full of clear moonlight, infatuated with hazy tears.

2. In the morning, the golden sunshine sprinkled on the ground, and the wind gently whirled in my ears, as if to say to me, "I wish you a happy holiday!" The students were dressed in neat school uniforms and a bright red scarf. He came to school in high spirits. The flowers and trees on campus are also very active.

3. If you don’t want to talk about other communities, let’s talk about the community where I live. In order to welcome the Spring Festival, a husband named Wang wrote a pair of couplets: "The rooster sings a new song to celebrate his life, and the monkey reports peace and prosperity." Well, this is really great! In addition, every family has the word "Fu". “。 New clothes were put on the walls and stairs of the community, and everyone was waiting for the Spring Festival.

4. Look up at the round moon, hanging high above the deep space. Clouds are dignified

5. The Spring Festival is a traditional culture in China, and it is a pure light that cannot be missed. Why do you put wet clouds in my heart?

6, has a long cultural history, this day, people have to get together for dinner, Spring Festival couplets, blessings, firecrackers and other activities.

7. On the night of Mid-Autumn Festival, hold a cup of fragrant tea, stare at the distant night sky according to the pillars, and let your thoughts fly away. From the chaos of the night, make a cup of tea. The moon is the hometown of Ming. Like the eyes of a dear person, the moon flowers like water have touched the hearts of many distant vagrants and set foot on this month’s thinking. How many kind mothers are looking forward to the moon under the fog? Return. The moon in Mid-Autumn Festival is round and bright, and there is a beautiful family reunion. People look at the moon, and the round moon is full of profound thoughts and wishes for distant relatives.

Children’s Day on June 1st is a feast for children. On Children’s Day, we celebrate our time. Today is Children’s Day on June 1st every year. Every student’s face is filled with a happy smile. We came to the school auditorium to prepare for the Children’s Day singing competition, and had a PK competition with other classes!

9. In my eyes, Mid-Autumn Festival is like an invitation. On the 15th of every month, you will be invited to have dinner with your family and friends. The invitation card is valid for life and will never expire. Mid-Autumn Festival is a real flower, full of love and friendship. It spreads the fragrance of flowers to the north and south of the river and the whole country. Mid-Autumn Festival is like a spring river, which flows through everyone’s heart and nourishes everyone’s soul.

10. This year’s Mid-Autumn Festival is always busy, and the festival is coming again. Parents don’t know how many wrinkles and white hair they have added. I can’t go back to visit them, I can only pray and bless them. I hope my parents, all parents in the world, can live a long and healthy life, always smile, always be a safe haven for their children and rely on happiness.

11. Unconsciously, tears fell into the Mid-Autumn Festival screen, just like fireworks in full bloom at night, gorgeous but difficult to seal, only the residual temperature, crying together, flowing at night, I know that the scars carved there stopped for a long time.

12. This is the evening of the Lunar New Year this year. On the newly-built road of Huaqiao, the sky is full of gunfire and fireworks, and the whole night sky is colorful. Fireworks run, jump, scream, shout and play. My brother and I watched CCTV’s Spring Festival gala before the opening and closing ceremony, lit fireworks and played happily, only to find that every family was lit up by lights. I thought they were all sitting in front of the TV, waiting for the opening of the Spring Festival party.

13. What will the Spring Festival be like this year? Although the Spring Festival will take some time, I still can’t stop longing for it. I still believe that as long as you persevere and wait forever, one day, you will wait until that day and you are looking forward to it. For the Spring Festival, I will be full of expectations!

14. This is a beautiful night. Red lanterns fill the streets with light. On the wide road, cars keep flowing, and the "red flow" flows to the southeast and northwest. In the street, people carry lanterns, and beautiful lanterns represent the joy in people’s hearts. Soon, the sky "opened" colorful fireworks. Night turned into day, fireworks put on colorful clothes in the night sky, and also reflected the lonely moonlight sister. Walking into the alley, every family is talking with a smile, which makes people feel warm.

15. Mid-Autumn Festival is both sweet and sour. Say it’s sweet, because you can enjoy delicious moon cakes; This is sour, because you are lonely when you have no relatives. My mouth is sweet and rich, but I feel homesick. She made me know more about the preciousness of family ties and made me taste the sweetness and warmth of my hometown. I deeply understand and clearly know that I am nearby, but I don’t know how to cherish it. I only find it important after I lose it. In the bleak Mid-Autumn Festival, the fire was lit and the coolness of autumn disappeared.

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　　　　　　 CCTV News:On July 1, local time, the search entered the ninth day. There is still no news of the missing persons. However, the weather in Thailand improved for three consecutive days, and rescuers took various measures and search and rescue efforts, which made the rescue work progress.　　

Rescue site

　　　　　　 At present, the water level in the cave has decreased compared with before, and the oxygen content in the cave should also be at a normal level. Rescuers have entered the third cave, which is about 3 kilometers away from the possible location of the missing person. Yin Narongsa, the government of Chiang Rai, said that if the local weather conditions continue to be good, it will be conducive to the progress of the rescue operation.

Rescue site

　　　　　　 However, geological experts from the Wildlife and Plant Protection Committee of Thailand National Park found that water from a small river outside the cave flowed into the cave, and measures are being taken to stop the river from flowing into the cave.

Rescue site

　　　　　　 Time goes by little by little, and the most worrying thing is whether the missing football team can "survive". Let’s find out what happened in the form of question and answer. What are the chances of these children surviving?

　　　　　　 Question 1: What happened?

　　　　　　 Twelve young soccer players and a coach in Thailand disappeared after "exploring" in a cave in a national park on June 23. Many rescue teams in Thailand and abroad continued to work for days, and still have no results.

　　　　　　 This cave, with a total length of over 10 kilometers, is the fourth longest cave in Thailand. Due to the complicated terrain in the cave, no one has completed the whole journey so far. Since the disappearance of 13 people, many areas in the cave have been flooded by rain, and silt has accumulated in the water, which has made the search and rescue work very difficult.

　　　　　　 Question 2: How many people are involved in the rescue at present?

　　　　　　 It is understood that Thailand has sent at least 1,000 rescuers to carry out search and rescue around the clock; In addition, China, Britain, the United States, Australia, Myanmar, Laos and other countries have sent cave exploration experts and rescue teams to support this operation. China cave rescue experts who have arrived in Thailand said that they have brought underwater robots, diving equipment, 3D imagers, etc., and will help Thailand to search and rescue the lost people through multi-pronged methods such as cave diving, shaft exploration, joint drilling and aviation rescue.

　　　　　　 Question 3: What is the current search and rescue plan?

　　　　　　 According to Yin Narongsa, the government of Chiang Rai, who is in command of the rescue front line, several search and rescue schemes are being carried out at the same time, including pumping rainwater out of the cave with a high-pressure pump, drilling holes at the end of the cave and on the rock wall, sending the search and rescue personnel into the cave from the shaft surveyed above the mountain, and sending frogmen to search for the missing persons. These schemes mainly focus on pumping water. At present, dozens of water pumps have been added in the local area to step up the drainage of floods in the cave while it does not rain. At the same time, rescuers sent a voice to the cave and threw packages containing food, water and mobile phones into the cave, hoping to let the lost people know that the rescue has been going on.

　　　　　　 Question 4: How likely are the trapped people to survive?

　　　　　　 Some cave experts believe that the football team with players aged between 11 and 16 and its 25-year-old coach have better physical fitness than ordinary people. It is reported that they are not exploring the cave for the first time, and they have a certain understanding of the terrain of the cave, and they should carry food with them. When food is exhausted and there is water, people can survive for two weeks at most, so they still have the possibility of survival.

　　　　　　 However, experts pointed out that the limestone at the top of the cave drips more water in the rainy season, and the water level in some areas of the cave is as high as 7 meters, so the clothes of the trapped people are likely to get wet. In addition, the temperature in the cave is low, and being trapped in the claustrophobic space for a long time leads to psychological changes. Their situation is still dangerous and rescue is urgent.

Special feature of 1905 film network On November 12th, the 2022 China Golden Rooster and Hundred Flowers Film Festival and the 35th Golden Rooster Award for Chinese Film ended grandly in Xiamen. The day before, the special event "Live Your Love" was also very lively at the end of the year, which brought waves of good news to the industry and continued to ferment.

In ancient times, there was an elegant collection of literati, but today, colleagues who love movies gather in Ludao to meet friends and unite like-minded filmmakers.

At the scene of Yaji, 11 film and television companies announced the latest developments of 16 domestic new films, and the film masters appeared and introduced them one after another, which was full of watching.

Another highlight of the Yaji event is the strategic layout of Alibaba Pictures’ film creation serving science and technology. It introduced the practical experience and future prospects of intelligent digital technology with partners in the virtual shooting industry such as NVIDIA, Virtual Moving Point and Xiuhu Technology, and jointly launched the Phantom Future Virtual Shooting Plan to provide training and talent support for young directors and producers.

16 industries look forward to the debut of new films, enriching the diversified supply of the film market.

"A successful action movie can’t be made without a dragon and tiger warrior." In the process of introducing the new film, the film "Dragon and Horse Spirit" was pleasantly announced to star in the same box for the first time. Jackie Chan said that being both a Dragon and Tiger Martial Master was an opportunity for their cooperation.

This year marks the 60th anniversary of Jackie Chan’s debut, and his hard work in the past 60 years is just like Jackie Chan’s persistence in the spirit of Dragon and Tiger Martial Arts in Dragon and Horse Spirit. Because of this movie, Jackie Chan shed tears from reading the script to finishing the movie. He revealed that he was moved by the hardships described in the script, because for the first time, he played with animals for a long time and cultivated deep feelings with the steed "Red Rabbit". When the filming ended, he couldn’t help crying.

In and out of the play, "The Spirit of the Dragon Horse" exposed a lot of wonderful things to arouse the appetite of the audience. The other 15 new films expected by the industry include more news brought by the main creator before and after the film stage, the release of heavy posters, previews and other materials, which aroused the audience’s expectation.

These new films mainly cover six types, including comedy "Unfamiliar Life", suspense "The Lost Woman", action film, glad you came with realistic theme and priceless treasure, cartoon "Three Wan Li in Chang ‘an", "Super Flash: Le Di Acceleration" and science fiction films, which meet the audience’s multi-angle and diversified viewing needs.

Each film has different highlights in story, form, director and cast. For example, Three Wan Li in Chang ‘an, which started the "new culture" series, will present the prosperous Tang Dynasty with animation, while glad you came focuses on "the person who wrote the eulogy", with novel techniques and themes.

For example, the producer’s "Disappeared She" is partnered by the best actor of the new Golden Rooster Award, and it is expected to recreate suspense explosions after the series; The director pushed the fantasy comedy "Exchange of Life" again, and the combination of the two has an audience relationship; "Priceless Treasure" is the first feature film of Zhang Dapeng, the director of the explosive short film "What is Page", and the acting plays the leading role; Morning Rain and the first collaboration, the lineup of these films is very topical.

There are 16 new films and 18 directors, most of whom are young directors. The younger generation of film creators are increasingly becoming the backbone of China’s film content creation. Newcomer directors come forth in large numbers, injecting more fresh energy into the market and bringing different film styles and textures.

These new films will be released one after another in the future, which will further enrich the diversified supply of the film market. It is expected that they will all become excellent works, meet the expectations of the audience and help the China film market to reach a new peak.

In the next five years, with the upgrading of intelligent digital technology, film creation will also change.

"Hello, everyone, I am Lili, an employee of Alibaba Pictures, and I am a time traveler who shuttles between reality and meta-universe. I am a designer and have designed digital collections for many brands. I am also a curator, conveying the story behind art for the profession. I am also a self-media blogger and often share my daily life with you. "

During the event, Lili, the first surreal virtual idol of Ali Entertainment, made a video appearance. With a highly recognizable personal image, this digital figure has helped many brands to link many young trend users through endorsement, live broadcast and digital collection.

The digital man represented by Lili is one of the business segments of Ali Pictures’ future layout of intelligent digital technology.

Zheng Yong, chief technology officer of Alibaba Entertainment, said, "At present, the production cost of digital people is high. After years of technical accumulation, we have built a mature self-developed digital people technology system, which has done a lot of efficiency improvement in modeling, binding, calculation and special effects, which can greatly reduce costs and achieve rapid content production." In the future, digital people will try to participate in dramas, variety shows, animations or movies.

In the past five years, Alibaba Pictures has completed the business layout of basic digital technology based on Lighthouse, Taobao Film, Phoenix Yunzhi and Barley, which has greatly improved the publicity efficiency of China film market. In the next five years, Alibaba Pictures will start a new journey, and through continuous exploration and application of intelligent digital technology, it will better serve China’s film content creation.

For the planning and layout of intelligent digital technology, in addition to digital people, Alibaba Pictures also announced other businesses, mainly including digital production, Yunshang production and digital tickets.

The first is digital production. Alibaba Pictures has launched the overall solution of digital shooting for frame enjoyment, which has achieved a comprehensive upgrade from 1.0 to 2.0.

In the era of 1.0, the digital production of frame enjoyment mainly provides vision and car play scheme, which can be customized and flexibly built at any time with the crew. In effect, compared with the traditional green screen, the window scene saves more than 50% of the synthetic budget, and the shooting efficiency of car scenes is increased from 4 pages/day to 7 pages/day on average, increasing by more than 30%.

With this hard power, Frame Enjoy has won 80% market share of domestic drama digital background shooting scheme, and its services include The Gate of Rebirth, We Who Will Not Fall in Love, Truth, Female Psychologist, Who Give Me Up, You in this Life, The Coolest World and so on.

In the era of frame sharing total solution 2.0, frame sharing virtual shooting OS and digital asset platform with independent intellectual property rights are two key construction contents. This is also the two cornerstones of the overall plan concerning stability and sustainability: ecological expansion and asset accumulation.

Frame-sharing virtual shooting OS is a set of software and hardware ecosystem based on self-developed algorithms and technologies. With the frame-sharing main control system as the core, it links cameras, screens, broadcast control, rendering servers, positioning tracking and other equipment, which can improve the stability of the shooting scene and improve the efficiency of collaborative calibration of multiple software and hardware by more than 50%.

There are more than 5,000 reusable assets on the digital platform, covering all kinds of street scenes, landmark buildings, different seasons and weather. And "one set of assets" can meet the dual requirements of offline rendering and real-time checking, which can greatly improve the content quality and shooting effect.

Zheng Yong said, "The core of Frame Enjoyment 2.0 has broken through the scene ability of medium and close shots, and it can combine reality and reality, shooting realistic pictures with a few physical props combined with digital assets. At present, some dramas and movies have begun to be actually used." Up to now, the overall solution of frame enjoyment has accumulated hundreds of movies and dramas, and more than 50 variety shows.

In addition to technical accumulation and breakthrough, since the construction of the first frame-sharing digital studio in Beijing in 2020, the frame-sharing digital studio has been fully upgraded this year. Through the combination of advanced software and hardware equipment and on-site professional technical service support team, the frame-sharing digital studio has become the only digital production base in China that can realize all-round production functions such as LED digital background shooting, XR shooting, green screen shooting, moving capture and surface capture. At present, it has landed in Beijing, Ningbo and Xiamen, and will also be radiated to many cities across the country in the future, expanding the scope of services.

As the "coordinator" of Alibaba Pictures’ intelligent digital technology business, Yunshang Film is a digital collaboration and management platform for the whole process of film and television production. It has many functions, such as shooting cycle management, financial management of the crew, script analysis and comparison, project document storage, on-site monitoring and review, online review of materials, and has many advantages such as high cost performance, localization and data security.

According to reports, since its launch in 2019, Yunshang has helped more than 400 film and television companies stably and safely, covering more than 1,000 projects. These include such items as.

The function of Yunshang production has been updated and upgraded. For example, the Yunshang live module is launched, and the director group can watch playback and rough cutting at any time through mobile phones, iPad or computers to avoid missing shots; The producer/producer can remotely monitor and control the quality in real time; Service and other departments can monitor and review the material, which is convenient for adjusting the creation, which greatly improves the cooperation and communication efficiency of shooting.

At the same time, Yunshang adopts a privatization deployment method on site to ensure the data security of the project while being easy to use.

Alibaba Pictures’ layout of intelligent digital technology is also inseparable from the support of strategic partners. At the press conference, NVIDIA, Xiuhu Technology and Virtual Moving Point respectively looked forward to the future combination direction of their technology products and film creation.

NVIDIA wants to continue to improve the production efficiency and reduce the cost of film production by building an upstream and downstream cooperation platform, a digital convergence platform and sharing, co-constructing and opening digital assets. Xiuhu Technology continues to develop and produce high-quality LED screens for virtual shooting, and will invest in a larger team to discuss and solve the pain points of virtual shooting with film and television workers to meet the development needs of technology and art. Virtual moving point, which has a place in the global motion capture field, will have more research and development and technology in the field of motion capture and virtual shooting.

Alibaba Pictures has also jointly launched the "Phantom Future Plan" with NVIDIA, Xiuhu Technology and Virtual Moving Point, integrating the resources and advantages of their respective fields, supporting young directors to make virtual productions, and at the same time launching a virtual talent training program, which is dedicated to the application and popularization of digital production in the film industry, so that a new generation of filmmakers can experience the film creation process from a new perspective.

The upgrade and integration of technology and content is the main axis of Alibaba Pictures’ future digital technology layout, and the film content creation will also be greatly changed.

Technology serves the content, and it is expected that more and more films can use high-quality digital and intelligent film and television production to tell excellent China stories. This is the need of the big screen and the future trend.