More than half of the 25 departments in the State Council have set up "double micro" and 9 can be updated every day.


"Implement ‘ Internet+government services ’ Wait for information to benefit the people and accelerate the opening of public data resources to the society. " The 13th Five-Year National Informatization Plan, which was deliberated and adopted by the the State Council executive meeting on December 7th, emphasized this. Nowadays, in the process of promoting the openness of government affairs and the sharing of government information, Weibo and WeChat play an increasingly important role. With the official Weibo of the Propaganda and Education Department of the Ministry of Environmental Protection and the WeChat WeChat official account "Published by the Ministry of Environmental Protection" recently opened, the Beijing Youth Daily reporter noted that at present, 14 of the 25 departments in the State Council have opened Weibo or WeChat, and the era of "double micro" in government affairs has arrived.
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More than half of the 25 constituent departments in the State Council have set up "double micro"
In the era of mobile internet, "Shuangwei" has become a communication platform for government agencies to release authoritative information quickly and conveniently for the first time. Judging from the opening time, 2013 and 2015 are two nodes of the great development of government affairs.
In 2013, Weibo, a national ministry, settled in more places. This year, the executive meeting of the State Council discussed and deliberated the issue of government information disclosure for three times, and the State Council issued documents twice. "Two aspects of government affairs" became the third way of government affairs disclosure alongside "government spokesperson system" and "government website". In December of the same year, the Government Information Disclosure Office of the General Office of the State Council opened the official Weibo "@ China Government Network". SASAC, CSRC, CIRC, Ministry of Land and Resources, Chinese Academy of Sciences and other "national prefix" official Weibo have also been opened. Taking Guanwei of State-owned Assets Supervision and Administration Commission as an example, it was opened on the occasion of the "April 20" Ya ‘an earthquake, and the advantages of Weibo were used to inform the latest situation of central enterprises and state-owned enterprises in Ya ‘an earthquake relief at the first time. Since then, SASAC has taken the lead in setting up Weibo and WeChat Matrix of central enterprises, and gathered local SASACs to broadcast the daily situation of state-owned enterprises and central enterprises in real time, which can not only let netizens have a deeper understanding of SASAC and enterprises, but also participate in the supervision and management of state-owned enterprises by SASAC.
In the middle and late November 2013, the official Weibo of several ministries and commissions jointly launched the "Weibo Open Day of Ministries and Commissions" and a series of micro-interviews for the first time. Seven ministries and commissions, including the State Food and Drug Administration, the State-owned Assets Supervision and Administration Commission, the Ministry of Civil Affairs and the Ministry of Commerce, were the first to participate, all of which were interviewed by spokespersons of ministries and commissions or cadres of business departments, and had a direct dialogue with netizens all over the country around hot issues in their respective business fields. During this period, a total of 1,783 questions were received from netizens and 133 were answered.
In 2015, Premier Li Keqiang put forward the concept of "internet plus" in his government work report, which created a new opportunity for the deep integration of government management and the Internet. According to the 2015 National Government New Media Report released by Tencent, the micro-signal ownership rate of ministries and commissions has exceeded 40% in 2015. According to the 2015 National Report on the Comprehensive Influence of New Government Media released by public opinion monitoring Analysis Center of Xinhuanet, in 2015, the new government media of central state organs published more than 470,000 articles, covering more than 280 million people.
Since the beginning of this year, the Central Office and the State Council have successively issued opinions and detailed rules on the openness of government affairs, pointing out that "openness is the norm and non-disclosure is the exception". "Don’t open ‘ Double micro ’ The department is a bit far from the people. " Dong Guanpeng, dean of the Institute of Media and Public Affairs of China Communication University, said.
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Update message from working day to "punch in one week"
From the popularity of "Shuangwei", it may reflect the areas that people are most concerned about and the openness of government affairs.
The reporter of Beiqing Daily noticed that among the 25 departments in the State Council, the first one to gain the largest number of fans at the same time when Weibo was opened was Weibo of the Ministry of Public Security, "The Ministry of Public Security cracked down on four evils". As of December 10th, its number of fans was 29.82 million, and the number of Weibo was 37,819. Weibo, the official "@ CEIBS Messenger" of the European Department of the Ministry of Foreign Affairs, which focuses on releasing European social news, exchanging information in a friendly way between China and Europe, and providing practical information for Chinese people going to Europe and overseas Chinese, also has a bright fan base. At present, there are 17.33 million fans and 21,857 Weibo posts have been published.
Grounding gas, practicality, frequent updates, or its popularity. Taking "the Ministry of Public Security’s crackdown on four evils" as an example, the contents of Weibo include local public security trends, safety reminders, information on missing persons, and social hot topics. Even on weekends, it will be updated. Yesterday, the earliest Weibo update time was 0: 02 am.
According to the reporter of Beiqing Daily, Weibo in 11 departments of the State Council, which has been opened at present, can basically guarantee daily updates during working days, and Weibo in 9 departments, such as "Public Security Department’s crackdown on four evils" and "Weiyan Education", can continue to update information for the public on weekends.
In addition, some "Shuangwei" can skillfully use new media languages to interact with the public. Still taking "The Ministry of Public Security has cracked down on four evils" as an example, among the Weibo updated on December 9, the most comments were a group of nine-palace dramas with the theme of police and robbers forwarded at 7: 00 pm, with 672 comments and 1063 reposts.
"Highlighting the image of government agencies close to the masses is also an important means for today’s government to close the distance with the people and society, which is conducive to enhancing people’s sense of identity." Dong Guanpeng said this.
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Realize "push-to-talk" to locate and report.
"Because of the different functions of Weibo and WeChat, their roles in the openness of government affairs are also inconsistent." Huang Huang, an associate professor at Peking University School of Government Administration, told Beiqing Daily that Weibo mainly publishes information quickly, and the greater advantage of WeChat lies in its business service. Its WeChat official account can provide some interfaces to connect with the government’s business system, so that ordinary people can handle some affairs directly through WeChat.
Some government offices have a reporting function. For example, at the beginning of this year, WeChat WeChat official account, the website of the Supervision Department of the Central Commission for Discipline Inspection, entered the public eye. Click on the button of "four winds Report" in its sub-column to enter the interface of "Supervision Office of the Party Style and Political Style of the Central Commission for Discipline Inspection" and realize "one-click" report. There is also a "WeChat Hall" in the lower right corner of the page. Click it to enter an interface that summarizes the public numbers of nearly 20 provincial disciplinary committees, and the dynamics of "tiger hunting" in many provinces can be paid attention to in real time.
The WeChat WeChat official account "Public Participation in Urban Water Environment" jointly established by the Ministry of Environmental Protection and the Ministry of Housing and Urban-Rural Development not only has the function of monitoring and reporting black and odorous water bodies, but also can automatically locate them through WeChat, and the staff can quickly conduct on-site investigation according to the reported location.
For example, this year, the Ministry of Public Security joined hands with Weibo to launch the "National Rumor-dispelling Platform", with 189 network police inspectors and Ping An series Weibo of local public security bureaus as the main force, and opened a convenient channel in Weibo to accept netizens’ reporting and handling of Internet rumors.
The query function is more common. For example, the official WeChat "Weiyan Education" of the Ministry of Education has set up multiple functions of checking documents, academic qualifications, academic degrees, master’s majors and foreign academic qualifications. The WeChat public account of the Ministry of Finance is also equipped with an examination registration function, which can realize the registration of advanced accounting examination, CPA examination and asset appraiser examination through WeChat.
Dong Guanpeng told the reporter of Beiqing Daily that the current "double micro" service function of government affairs needs to be further enhanced in order to provide more convenience services.
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How to realize super interconnection of government affairs?
Who is operating behind the Ministry’s official number? Take the WeChat public account "Weiyan Environmental Protection" of the mission center of the Ministry of Environmental Protection as an example. Its editorial team is all the staff of the publicity and education center of the Ministry of Environmental Protection, and works in the Institute of Environmental Public Relations and Strategy of the mission center. Daily articles are published at three levels, that is, the first review by the chief editor, the second review by the person in charge of the institute, and the third review by the leaders of the mission center for some key, hot and difficult issues. At present, there is no separate operating fund for its public office, and the staff and daily work funds are paid by the mission center.
In terms of content, how to ensure good quality? The editors of "Weiyan Environmental Protection" believe that the topic selection is the core, and the manuscripts are original and compiled. Environmental politics, environmental science popularization, domestic and international environmental knowledge, publicity and education activities, and occasional seasonal scenery are all their topics, and environmental protection official website and mainstream media must also be browsed every day. Secondly, in addition to their professional accumulation as members of the institute, the editors also have daily business guidance and professional training from the mission department of the Ministry of Environmental Protection.
"Current government affairs ‘ Double micro ’ It has entered a relatively stable development period, but a risk issue should also be considered. " Huang Huang pointed out that, after all, Weibo and WeChat use the third-party platforms of Sina and Tencent, and a large amount of government affairs data and some data of citizens’ business are concentrated on profit-making enterprise platforms. Although they have taken some measures to avoid risks, there may still be potential security problems in their future development, so it is necessary to strengthen consideration from the system, guarantee the security issues and ensure the continuous openness of government affairs. "At the same time, we can consider some innovations, such as linkage with government websites."
Dong Guanpeng believes that at present, the "double micro" of ministries and commissions should be linked with the "double micro" of cities and cities to form a matrix throughout the country, and with the further promotion of big data, a wider range of sharing will be formed, bringing more concrete and three-dimensional services. For example, at present, the "double micro" of the Ministry of Education and the State-owned Assets Supervision and Administration Commission are "demonstration in front, team behind", and "@ Weiyan Education" is connected with 75 universities directly under the Ministry of Education, and even an official micro-blog matrix of education in 31 provinces, autonomous regions and municipalities, forming a linkage.
"With the development of the Internet today, ministries and commissions ‘ Double micro ’ It is imperative to achieve super interconnection of government affairs. " Dong Guanpeng said, "It is also very important if people’s messages and appeals to ministries and commissions can quickly get specific responses from local cities and counties, so that people feel efficient and warm."
This group/reporter Chen Xiangli























































