Reference message networkReported on August 6Western media said that it is not easy to create an Olympic mascot, and it is even more difficult for people to like it and stay in memory. Mascots first appeared at the 1972 Munich Olympic Games in Germany. "National newspaper" organized a number of design experts to count and rank 12 mascots since Munich Olympic Games.

　　According to the Spanish newspaper El Pais on August 4th, the original mascots often faithfully reflect the most representative animals in the host city or country. Many mascots are conservative in design and lack innovation. So Spanish designer Javier Mariscal brought the mascot Cobi to the 1992 Barcelona Olympic Games. Cobi outlined by abstract lines brings infinite imagination to people, but we can still see the appearance of Spanish shepherd. Izzy, the mascot of the 1996 Atlanta Olympic Games, is a completely imaginary creature. Design experts point out that high recognition is very important for a mascot. The image of the mascot should not be a cliche, at least let the audience spend a second thinking: why is it designed like this?

　　According to the report, in the minds of several design experts, the mascot of the 1976 Montreal Olympic Games, Beaver Amik, ranked first from the bottom, the mascots of the Barcelona, Rio and Munich Olympic Games occupied the top three, and the mascot of the Beijing Olympic Games, Fuwa, ranked seventh in the middle reaches. The following will introduce these 12 Olympic mascots one by one from back to front:

　　Twelfth place: Amik, the mascot of the 1976 Montreal Olympic Games.

　　Amik’s image is a realistic beaver. Beaver is a unique animal in Canada, and Amik means "beaver" in aboriginal language. Design experts believe that Amik’s design is too simple, lacking originality and dull in color. Many spectators forgot all about this dusty beaver after this Olympic Games.

　　Eleventh place: Izzy, mascot of the 1996 Atlanta Olympic Games.

　　No one knows what Izzy really is. It was the first Olympic mascot that didn’t represent any real animals. In fact, its original name was "What’s this". According to the designer, Izzy is a little boy who lives in a city among the Olympic flame and dreams of participating in the Olympic Games. The reason why Izzy hangs the Olympic rings on his eyes and tail is to be able to transform at will and have stronger athletic ability. Although Izzy’s birth broke the old rules, the sense of over-exertion in design did not win the favor of the audience and experts.

　　Tenth place: Sam, mascot of the 1984 Los Angeles Olympic Games.

　　Sam, the mascot designed by the American Disney Company, is a perfect interpretation of the United States, and almost all the cultural representative elements of the United States are collected. Sam is a bald eagle, the national bird of the United States, with the same name as the American symbol "Uncle Sam", and the color of his clothes is taken from the American flag. It is worth noting that the last Los Angeles Olympic Games was held in Moscow, when the United States and the Soviet Union were in the cold war. Therefore, experts agree that Sam’s interpretation is more like patriotism than the Olympic spirit.

　　Ninth place: Misha, mascot of the 1980 Moscow Olympic Games.

　　Misha is a Russian bear, created by a famous Soviet illustrator for children. Its image has been used in hundreds of Olympic souvenirs such as T-shirts, backpacks and cups, so it has made great achievements in the commercialization of mascots. However, experts believe that Misha’s design is not successful, because its audience seems to be limited to children, and it can’t convey the Olympic spirit well.

　　Eighth place: Olly, Sid and Millie, mascots of the 2000 Sydney Olympic Games

　　Olly, Sid and Millie are three endemic animals in Australia: Kookawa, platypus and echidna. Experts believe that these mascots are really cute, interesting and different, but it seems that this is more because of the selection of rare species as mascots than because of the brilliant design. If nothing else, these mascots at least enable the audience to distinguish the mole from the echidna and know that the platypus is a mammal.

　　Seventh place: Fuwa, the mascot of the 2008 Beijing Olympic Games

　　The five Fuwa are called Beibei, Jingjing, Huanhuan, Yingying and Nini, and their shapes incorporate elements of fish, panda, Olympic flame, Tibetan antelope and swallow. The colors of the five Fuwa are taken from the Olympic rings, and they also represent the five elements of China — — Gold, wood, water, fire and earth. Interestingly, reading their names together means "Welcome to Beijing". Experts believe that the image of Fuwa is quite Asian, but the five mascots seem to be too scattered. For ordinary people, it is not easy to keep all their names in mind and correspond to them one by one.

　　Fifth place: Hodori, the mascot of the 1988 Seoul Olympic Games, and Athena and Phevos, the mascots of the 2004 Athens Olympic Games.

　　The mascot of Seoul Olympic Games is a little tiger named Hodori. Experts believe that this little tiger, which looks rather like a cat, is very cute, symbolizing friendship, joy and respect.

　　With Hodori tied, Athens Olympic mascots Athena and Phevos were brothers and sisters. Their creations are inspired by ancient Greek clay sculptures. Experts pointed out that the unique image of the two brothers and sisters broke the tradition, and the hand-in-hand gesture conveyed the spirit of world harmony and friendship first.

　　Fourth place: Wenlock, the mascot of the 2012 London Olympic Games.

　　According to the designer, Wenlock is made of the last drop of molten iron left when casting the steel beam of London Olympic Stadium. Wenlock’s name is to commemorate the wenlock Games held in March wenlock, England. Coubertin, the father of the Olympics, was inspired by the wenlock Games, and then founded the modern Olympic Movement. Experts believe that Wenlock’s image is completely out of animal nature and quite innovative.

　　Third place: Waldi, mascot of the 1972 Munich Olympic Games.

　　The first mascot in the history of the Summer Olympic Games was Waldi the dachshund. Dachshunds are produced in Bavaria, Germany. They are very cute with long body and short legs. Waldi’s image represents the tenacity and agility of athletes. However, some experts pointed out that the five rings represent five continents, and Waldi has only three colors, which is suspected of ignoring Africa and America.

　　Second place: Vinicius, mascot of Rio 2016 Olympic Games.

　　This half-monkey, half-cat, blue and yellow mascot is inspired by Brazilian animals. Vinicius was named in memory of Brazilian musician and diplomat vinicius de Moraes. Experts believe that Vinicius conveys joy and sportsmanship, with a pleasing image and a sense of the times. Other experts emphasized that designers also expressed their love and respect for the natural environment through Vinicius.

　　First place: Cobi, mascot of the 1992 Barcelona Olympic Games.

　　Some people may think that Spanish design experts will definitely wear the laurel on the head of the Spanish mascot during the selection. But experts said that Cobi won the first place — — The lovely shepherd image represents joy and innocence, and the simple and smooth lines are not only contemporary, but also impressive. (Compile/Liu Lifei)

　　Caption: The group of Olympic mascots, from left to right, are Sam, Izzy, Hodori and Cobi, mascots of the 1984 Los Angeles Olympic Games, 1996 Atlanta Olympic Games, 1988 Seoul Olympic Games and 1992 Barcelona Olympic Games (picture from EL PAIS website).

　　[Autohome News] A few days ago, Geely announced some configuration information of its new small SUV – (|). The new car is the first SUV model under the BMA modular architecture. From the information released this time, the car is equipped with a wealth of technological and active safety configurations, including intelligent pilot, automatic intelligent parking, urban pre-collision system, pedestrian identification protection system, etc., to achieve L2-level intelligent assisted driving. In terms of power, the new car is equipped with a 1.5T inline three-cylinder direct injection engine, and the official 0-100km/h acceleration time is 7.9 seconds.

　　According to the official information released this time, Binyue’s intelligent assisted driving related configurations are very rich. Among them, the intelligent pilot system provides traffic congestion assistance and lane keeping functions, which can keep the lane at any time, and realize intelligent following with automatic speed and steering control; the adaptive cruise system can realize following and starting and stopping in the speed range of 0-150km/h. In addition, the fully automatic parking system equipped with Binyue also supports the functions of automatic warehousing of horizontal/vertical parking spaces and automatic warehousing of horizontal parking spaces.

　　In active safety configuration, Colorful is equipped with pre-collision safety system, lane departure warning, blind spot monitoring, pedestrian identification and protection system, intelligent high beam control, traffic speed limit identification, etc. In addition, traditional tire temperature and tire pressure monitoring, high definition driving recorder, body stabilization system, etc. are also readily available.

　　In terms of connectivity functions, Binyue provides the GKUI Jike intelligent ecosystem. Through "Hello, Binyue" or custom wake-up voice, drivers and passengers can realize voice control of windows, air conditioners, sunroof, multimedia, navigation and other functions through automatic speech recognition function. At the same time, GKUI also has built-in online music library, Himalayan listening, etc., which is matched with a 10.25-inch central control screen and a 7-inch instrument panel display. In addition, the T-BOX remote control system also allows owners to realize remote start, air conditioner/air purifier/seat heating/door lock/electric tailgate opening through the mobile app, as well as vehicle positioning and other 85 functions or information inquiry functions.

　　In terms of power, the new car is equipped with a 1.5T direct injection three-cylinder engine developed by Geely and Volvo. Its maximum power is 177 horsepower and peak torque is 255 Nm. The transmission system is matched with a 7-speed dual-clutch gearbox. Geely said that the transmission efficiency of this 7-speed wet dual-clutch gearbox is 97%, and the shift time is only 0.2 seconds. Under the impetus of this powertrain, the official 0-100km/h acceleration time of Colorful is 7.9 seconds, and the fuel consumption under comprehensive operating conditions is 6.1L/100km. (Compiler/Autohome Diao Hao)

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169,900! This price is really awesome, look good, this is not 4 meters 6 S, this is 4 meters 8 + Envision PLUS!

4822/1883/1696mm, wheelbase 2833mm, standard medium-sized SUV size; the whole series comes standard with 2.0T engine + 9AT gearbox, plus excellent chassis quality, which is not better than the series? This is not better than the price of 20W +?

Buick’s mid-sized SUV, at this price, is really fierce. I am advising everyone to buy an SUV in this price range, whether it is a fuel competitor or a new power pure electric vehicle. Really, go and test drive the Envision PLUS to experience the benchmark texture of this price. In the future, when you buy a car, you can also have a pole scale in your heart.

Nowadays, consumers pay more and more attention to space when buying a car, and it is worth mentioning in terms of space performance. So whether this car is a mule or a horse, let’s take a look at its actual performance.

Let’s take a look at the appearance of the Peugeot 508L first. The front face style of the Peugeot 508L looks more fierce. The middle net uses a dot matrix shape, which is very recognizable. Then with the stylish and simple headlights, it is a little more fierce. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Come to the side of the car, the body size of the car is 4870MM*1855MM*1455MM, the car adopts a personalized line, the side of the car feels very sturdy, with large-sized thick-walled tires, the overall visual effect is very stylish and simple. Looking back, the rear of the car looks very cold, the taillights are very sharp, and the unique exhaust pipe, the shape is more fashionable and sporty.

In terms of interior design, the Peugeot 508L interior design is relatively sharp, and the overall design atmosphere is still relatively in place. The steering wheel of the car is well designed, made of genuine leather material, and the grip performance is good. Take a look at the central control, the center console design is reasonable, which makes the interior style impressive and looks quite simple. The dashboard and seats also feel good, let’s take a look, the dashboard of the car presents a fashionable design style, which looks more elegant. The car adopts leather seats, and is equipped with functions such as electric adjustment of the auxiliary seat, electric adjustment of the seat with memory, and seat ratio reclining. It is basically enough for daily use.

The Peugeot 508L is matched with an automatic manual (AT) gearbox, with a maximum power of 155KW and a maximum torque of 300N.m, resulting in good power performance.

The regular space performance of the Peugeot 508L trunk is decent, and there is no problem with daily use. In addition, the car is equipped with night vision system, fatigue reminder, brake anti-lock (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.) main driver airbag, passenger seat airbag, side air curtain, front side airbag and other safety features.

After reading the above details, the editor will make a summary. This level of models often takes into account cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

1905 movie network news Recently, Guo Fucheng appeared in a brand event. On that day, Guo Fucheng was wearing a white blazer, a white shirt, black trousers with leather shoes, sunglasses, and a mustache, looking mature and stable;

Nicholas Tse’s dress is quite personalized, embroidered trousers attract the eye, and he is still chic.

Nicholas Tse was recently injured in filming, leaving an inch-long scar at the corner of his right eye. At the scene, he revealed that during filming and cooperation, there was a scene of jumping from a high-rise building. Although there were cushions on the ground, he forgot to remove his glasses during the trial shooting, and he was injured by the glasses when falling. He said that because of his negligence, he would also consult a doctor on how to remove the scar, and he would be more careful in future filming.

1905 movie network feature The 33rd China Film Golden Rooster Awards is about to open in Xiamen on November 25th. On the 24th, the film channel "Direct Attack on the Golden Rooster Awards" was the first to start the 5G panoramic live broadcast of the media, and the 8-hour live broadcast throughout the day can be described as full of dry goods: the list of 2020 film channel "Star Sea Young Actors Preferred Program" was announced for the first time, Zhou Dongyu, Wang Junkai, Jackson Yee and other 32 groups, a total of 40 young actors became members of the new year’s "Star Sea"; the lineup of the Golden Rooster Awards closing ceremony and awards ceremony was also announced ahead of schedule. The host of the movie channel, Lan Yu, was in charge, and the host of the previous session, Deng Chao, would partner with "National Uncle" Shen Teng on the stage again, looking forward to the cross　

The day’s "Direct Attack on the Golden Rooster Awards" also focused on the front and back of the Golden Rooster Awards in an all-round way, and fully showcased Xiamen’s marine ships, landmark buildings, night scenery and other different styles from the three dimensions of "sea, land and air". In the next 4 days, the movie channel 5G financial media live broadcast will continue to bring various main activities including the opening ceremony, film festival, film forum and other main activities, as well as filmmakers’ dialogue, night flight Xiamen and other rich content. Welcome to continue to pay attention and participate in the Golden Rooster event.　

1. The list of movie channel "Star Ocean" was announced, and 40 young actors including Zhou Dongyu, Wang Junkai, Jackson Yee were shortlisted

The movie channel "Star Ocean" project list announced that 40 young actors including Zhou Dongyu, Wang Junkai, and Jackson Yee were shortlisted. The movie channel "Star Ocean" young actor selection program has attracted widespread attention since it was first launched during the 2019 Golden Rooster Awards. The first batch of 32 members have made great progress in the field of acting, and many of them have been recognized by heavyweight professional film awards.　

From 2020, there will be no tenure system for members of "Star Ocean". Through the selection of more than 300 young actors, including the 2019 members, 80 of them have entered the final shortlist. In order to ensure the authority and professionalism of the selection, the 2020 annual film channel "Star Ocean" young actor selection plan has specially added a jury. 25 judges collectively voted to determine the list under the principles of fairness, openness and impartiality. The jury members include:

Ren Zhonglun, Vice Chairperson of the China Film Association, Liu Yiwei, Secretary General of the China Film Directors Association, Wang Hailin, Vice President of the China Academy of Film Literature, Liu Fuqing, Vice President and Secretary General of the China Charity Federation, Wang Peng, Deputy Secretary General of the China Foundation for Poverty Alleviation, Tan Zheng, Deputy Director of the Film Theory Research Department of the Film Art Center of the China Federation of Literary and Art Circles, Zuo Heng, Researcher of the China Film Art Research Center, Yin Hong, Professor of Tsinghua University, Li Daoxin, Professor of Peking University, Zhang Hui, Dean of the School of Performing Arts of the Beijing Film Academy, Wu Yajun, Dean of the School of Film and Television of the Central Academy of Drama, Li Zhenlin, Professor of the School of Drama of the Shanghai Film Academy, Cui Xinqin, Professor of the School of Performing Arts of the Beijing Film Academy, Zhao Li Xue, chairperson of the group, Zhou Yanxi, founder and general manager of Xitian Film and Television, Guo Tingting, founder and CEO of Bozhongxing, Yang Le, founder and CEO of Huanyu Media, Zeng Jia, president of Jiaxing Media, curator and film critic of China Film Archive, Sha Dan, talk show actor Li Xueqin, etc.

The live broadcast of the "Direct Attack on the Golden Rooster Awards" that day specially connected Ding Sheng, Wu Runner-up and many other judges. Director Ding Sheng revealed that he had made a detailed understanding of 80 candidates before voting by checking materials and links to works. In his opinion, image and traffic are not the most important: "The key is to play well, to have the ability to shape characters and to have personality." At the same time, Ding Sheng also very much acknowledges the supporting role played by the "Star Sea" plan: "On the one hand, young actors can show themselves, and on the other hand, practitioners like me can also meet and understand newcomers in the industry from this platform. The whole plan is full of vitality and hope."

It is reported that a total of 797 valid votes were obtained in the selection of the "Star Ocean" plan. Due to the results of a number of actors’ equal votes, after comprehensive consideration, the movie channel decided to recruit all 32 groups and a total of 40 young actors who met the selection rules into the new batch of young actors selection plan. During the live broadcast, the list of 2020 Movie Channel "Star Ocean Young Actors Selection Program" was announced for the first time: Cao Jun, Chen Turin, Chen Feiyu, Chen Xuedong, Deng Enxi, Fan Chengcheng, Feng Cong, Feng Wenjuan, Guan Xiaotong, He Ruixian, Hu Xianxu, Jiang Mengjie, Kan Qingzi, Lan Yingying, Li Yitong, Lin Yun, Liu Haocun, Liu Haoran, Liu Xun, Liu Yashe, Ouyang Nana, Qiu Tian, Qu Jingjing, Sun Yang, Wang Continental, Wang Jia, Wang Junkai, Wang Qiang, Wang Yanlin, Xia Meng, Xu Jiao, Xu Kai, Yang Zi, Ye Qing, Jackson Yee, Zeng Mengxue, Zhang Tianai, Zhang Yunlong, Zhou Dongyu Zhou still finally emerged from the list of 80 people.　

After receiving this recognition, Wang Qiang, Lin Yun, Zhang Yunlong and other young actors also shared their feelings at the moment through the live broadcast of the "Golden Rooster Awards" in real time. It is reported that during the 33rd China Film Golden Rooster Awards, the selected actors of the 2020 annual film channel "Star Ocean" Young Actors Preferred Program will make a collective appearance in Xiamen. At that time, they will also represent "the future of Chinese film" and show their respective styles to the world.

2. Golden Rooster Award "mass nucleic acid test monitoring" hot search, Deng Chao "hand-holding" Shen Teng presided over the closing ceremony

Deng Chao "hand-holding" Shen Teng presided over the closing ceremony. Although it has entered the normalization stage of epidemic prevention and control, the organizing committee still regards epidemic prevention and safety as the top priority when preparing for national-level large-scale film cultural activities such as the Golden Rooster Award, and strictly implements various policies on epidemic prevention and control. Immediately before the opening, this year’s Chinese Film Golden Rooster Award was officially announced: During the event, all participating stars, guests, staff, etc. must conduct a nucleic acid test as soon as they land in Xiamen. After the test results are qualified, they can enter the event site. Once the news was sent, it was immediately listed on Weibo’s trending topic list. The netizens praised the Golden Rooster Awards organizing committee for its rigorous thinking, leaving messages saying "During extraordinary times, the staff worked hard" and "Safety first, I wish the event a smooth holding". The live broadcast of "Direct Attack on the Golden Rooster Awards" also revealed the "safety checkpoints" of each site of the Golden Rooster Awards for the first time. After the official opening, the movie channel Rongmedia live broadcast will continue to pay attention to the whole process of the Golden Rooster Awards epidemic prevention work, including the nucleic acid test of filmmakers.

The preparations are ready, just waiting for the filmmakers to arrive. In today’s live broadcast, the closing ceremony and award ceremony of this year’s Golden Rooster Awards will be held on November 28. The event will continue the combination of "professional host + filmmaker". The movie channel host Lan Yu is paired with Deng Chao and Shen Teng. The movie channel hosts Guo Wei, Ying Ling and Li Dan will jointly serve as the hosts of the red carpet session.　

After careful calculation, "National Uncle" Shen Teng is the only "newcomer" on this stage – Deng Chao played the role of host at the closing ceremony of the last Golden Rooster Awards, and his easy performance won the recognition of a large number of audiences. Now that he is back on the job, he is "old" with "new". I don’t know what little tricks he will teach "Uncle Shen" on the spot? Of course, if there is a stick, Shen Teng’s strength really doesn’t need to worry. We have already begun to look forward to being amused a few times at the closing ceremony. Tomorrow, the 33rd Golden Rooster Awards will be officially opened. Welcome to continue to pay attention to the movie channel "Direct Attack on the Golden Rooster Awards" and integrate the media 5G live broadcast. Come together in Xiamen to witness the wonderful filmmakers!

Original, Zhang Yongyi, Power Plant

Reporter, Zhang Yongyi

Editor, Gao Yulei

In the three years before "Black Myth: Wukong" (hereinafter referred to as "Black Myth") was officially launched on August 20, 2024, every year on August 20, the developer Game Science will release more about the game on the same day, and each time it will attract a carnival from the Chinese player community.

As a representative of the "Ninth Art", a good 3A game masterpiece does have the probability of becoming a cultural symbol similar to a classic movie or music: not to mention the Westward Journey theme with its huge influence on the Chinese cultural circle, and "Black Myth" has indeed given Chinese players a new look that they have never seen before in various real-world demonstrations and demos – a domestic 3A game masterpiece that is not a bluff and can actually be played. It has also received huge traffic dividends.

The huge popularity of "Black Myth" on social media has even made August 20 a time that game developers have avoided in the past few years: no one dares to go head-to-head with "Black Myth". A game producer from a listed company told reporters that two years ago, due to the release rhythm of game science, they chose to delay the original release of August 20 by a week, just to avoid the pressure of "Black Myth" to grab the headlines.

From this perspective, "Black Myth" has not yet been released, and it has established a kind of "grandmaster" status in the industry, which is the only influence in the history of Chinese games.

But only influence is obviously not enough for game science: although the three-day pre-sale sales of over 100 million yuan is already dazzling enough for domestic games, it is still far from the profitability of "Black Myth".

According to analysts estimate, "black myth" the entire R & D + promotion cost estimate has exceeded $100 million, according to the current "black myth" physical version of the price, the current 1.10 million reservation users can not even let investors including Tencent return, profit is far away.

In any case, "Black Myth" has already made a strong mark in the history of Chinese AAA game development: but what makes it more famous than sales or "China’s first Westward Journey-themed AAA game" may be that few games can achieve such a degree of controversy.

Traffic can bring more sales to Game Science, and sales directly determine how many investors in "Black Myth" are willing to continue to support the development of its sequel.

But in the Chinese Internet, "Black Myth" has stirred up enough traffic and controversy: various official marketing methods have also essentially promoted this force to gradually form a storm sweeping the Internet: every time there are various nodes, there can be many famous UP masters of B stations, holding magnifying glasses carefully looking for every detail in the picture to make an analytical video and feed it to the long-awaited audience.

Regarding these controversies, the game science officials have never made an official response, but a state of letting it ferment, which is considered by some players to be "fully committed to game development", but objectively such inaction has also caused the originally fragmented discussion space to be further impacted.

The "sudden death" of a game masterpiece with high hopes is not too uncommon news in today’s game development industry. This is also the story mode that is most suitable for current social media dissemination, and even this mode often makes a game truly in the center of social media attention.

"Cyberpunk 2077" is a classic example: after experiencing high expectations before the launch three years ago, and after the launch, the game experience was too poor to meet expectations, leading to word-of-mouth collapse, the developers continued to tinker within two years after the release to improve the overall experience of the game.

Even though the final answer sheet still did not meet the initial expectations of players, the word of mouth of the game has changed from "mostly bad reviews" to "rave reviews". Under the label "special reviews", 82% of the 650,000 reviews were positive feedback. Community Manager Marcin Momot expressed his support and gratitude to the players on Twitter: "We are very pleased that the latest review of Cyberpunk 2077 on Steam has received a lot of positive reviews. Thank you, really appreciate it!".

Lead designer Pavel Sasko also retweeted the tweet, expressing emotion: "This means a lot to me, I never thought it would reach this level. I always believed it was possible, but I didn’t expect to see it in person. Thank you again for this opportunity."

It seems that a happy ending has been reached, and few people will mention it again. Today’s version is still far from the effect of the original promotional video eight years ago.

But the situation before the sale of "Black Myth" is even more than that of "Cyberpunk 2077". On the Chinese Internet, there are even extreme fans who force famous people (most of whom are not even related to the game industry) to stand in line and publicly state whether they "support domestic games". This phenomenon is also one of the contemporary Internet surfing landscapes.

No matter what the final product of "Black Myth: Wukong" is, it cannot and will not be a "perfect story". There is a huge gap between the Chinese game industry and the world-class level in the content of 3A games, which determines that it is difficult to reproduce a story like "Three-Body Problem" that "single-handedly pulls Chinese science fiction to the world level" in the game industry.

At the time of writing this article, the news that another domestic 3A space shooter game "Boundary" is about to stop operating came: this is also a niche, but also high hopes of some players "domestic game light", in the development stage, there are many halo blessings including "selected by Sony China Star Works".

According to a statement released by Star Games, the publisher of "Frontier", the reason why the game decided to stop operating is that the development studio Lancet has not been able to make changes to various problems in the game after the game was officially launched, and has not made new game content in the past year, leaving the number of online players of the game "almost zero".

The former "domestic game light", which took seven years to develop, has been in operation for less than a year and has been mired in the whirlpool of competing interests of all parties, even Li Mingbo, the turtle game producer who left Tencent to found the Lancet start-up team.

This may indeed be a sobering story, but what is even more sobering is another story that has almost exactly the same starting point but different endings: Wang Xinwen, who also left Tencent to start a business, founded Lilith, and has now achieved earth-shattering wins globally, becoming one of the few gaming giants that can compete with miHoYo.

The decision to start a 3A game was a life-or-death choice in itself, and almost everyone who could make such a choice was blessed with a feeling. In the public interviews, it was not difficult to feel the feelings of the creators of game science: to create a wonderful Westward Journey world for Chinese players, or even to build a "Westward Journey Game Universe" similar to the Marvel Cinematic Universe, a good enough fascinating story is an inevitable prerequisite.

At the same time, "Black Myth" currently presents a sense of "pursuing the ultimate in all kinds of details" – not only the strongest art and image quality level in China, but also an action system that is not inferior in the world.

But even if you look at the world, few games have been able to take into account so many elements in the past. Game developers of all kinds will inevitably make trade-offs between various parts of the game during the game development process. From another perspective, this is also the process of injecting characteristics into the game.

Several players/media people who have participated in the trial play at multiple stages told the "Power Plant" reporter that although the various scene designs of "Black Myth" have been striving for the extreme, it may be because the domestic game development team is relatively less exposed to the development of high-image quality 3A games, and the priority selection of various elements in the picture is insufficient, resulting in the current recognition of the game screen is relatively low, so there is a lack of some unique iconic styles belonging to "Black Myth".

In addition, the development team of "Black Myth" is relatively inexperienced compared to international first-tier game manufacturers, and it is inevitable to convey to players from the details of the game. The current combat system of "Black Myth" is also relatively complicated. According to the development experience of similar works in the industry in the past, if such a choice can be perfected, it will undoubtedly create an epic work.

But for inexperienced teams, once they are out of control, it is easy to fall into the problem of "veteran players are fun to play, but new players have a long time to get started": For "Black Myth", which has been out of the circle and attracted a large number of so-called "outsiders" on social media, this is likely to be a serious problem that will lead to the rapid polarization of the game’s reputation after the game is released.

But now this expectation of "Black Myth" has been significantly disconnected from the ability of the development team. This decision to forcibly maintain the game’s expectations has further exceeded the risk of the entire project beyond the developer’s control: during this period, the game development team has to overcome various technical problems, which is even worse for the inexperienced game science.

For industry insiders, even if they are not worried about the quality of the final appearance of "Black Myth", they are all concerned about the various discussion environments surrounding "Black Myth": viewing the performance of "Black Myth" from the perspective of a "normal business game" is now even a luxury.

A "Black Myth" that was held up to the altar would eliminate the normal discussion space, and all reasonable doubts would be deformed in this vortex. Everyone had to be cautious in self-censoring their speeches to avoid stabbing other innocent people in this debate.

Now that "Black Myth" is about to be released, the market mood is hardly a healthy state: in an atmosphere where excitement and skepticism coexist, and both factions try to bring down the other by any means. Whether "Black Myth" finally achieves a result that exceeds everyone’s expectations and becomes the most successful work in the history of Chinese games in recent years, or the final quality of the game does not meet expectations, it is not a good development direction.

I just hope that if "Black Myth" really brings more than expected performance, please keep a rational discussion and leave enough room for reasonable criticism – the development team’s immaturity determines that this will never be a perfect work, and a lot of room for improvement means that the improvement of the game is also crucial to the subsequent sales/word-of-mouth of "Black Myth".

If "Black Myth" unfortunately does not live up to expectations, please bear with them. It remains one of the important explorers of the history of China’s AAA game masterpiece – the explorer itself has to bear the huge pressure of the unknown, just like the subtitle of the final promo, "Face Destiny".

Recently, the Blue Knight Party Branch of Ele.me and the Party Branch of the West District Branch of the Shanghai Medical Emergency Center held a signing ceremony for the joint construction of the party. The two sides will jointly conduct first aid training such as wound dressing for the Blue Knights to improve the riders’ understanding of first aid knowledge. "Hundreds of thousands of takeaway riders shuttle through the community every day, hoping that after public first aid training, more and more Blue Knights can become mobile ambulancemen," said Zhou Ziqing, secretary of the Blue Knights Party Branch.

Signing Ceremony

On the same day, six Blue Knights in Putuo District received a special offer from Ele.me. They will serve as community first aid volunteer representatives to provide simple first aid help to community residents in case of emergencies. Song Zengguang, Blue Knight, said: "It is an honor to be hired as a’first aid volunteer ‘. In addition to doing our job well, our takeaway riders are unlocking more and more identities, and we are also very happy to be able to contribute to community building!"

Letter of Appointment

The training instructors at the West Branch of Shanghai Medical Emergency Center conducted first aid training on trauma bandaging for dozens of Blue Riders on site. The trainers started with traffic safety issues commonly encountered by takeaway riders, and explained in simple terms the types of bleeding that may be encountered in accidents, and how to correctly call for help. After explaining the bandaging techniques and precautions suitable for different parts of trauma by hand, the riders formed pairs and carried out practical exercises with each other.

Practical exercise

The training also received an enthusiastic response from the Blue Knight. "I just learned that if the tourniquet is not tied in the right position, it may damage the nerves, and it is best to loosen it properly every hour," said Zhang Nannan, the Blue Knight. "Without this expertise, there is really no way to start in case of an emergency."

It is understood that Ele.me and the West Branch of Shanghai Medical Emergency Center will also organize regular first aid training, not only to enable Blue Knights to learn practical first aid knowledge, but more importantly, in the face of emergencies, everyone has the ability and should take action to rescue others.

Delivery riders have become the capillaries of the city, often referred to as "community heroes" by residents because of their enthusiasm and reliability. Ele.me said it will inject more service into the community through systematic team building of riders. "These first aid volunteers are our community heroes, and we will provide rich support and protection for the community heroes, and everyone will do their part to build a better community together," said Zhou Ziqing, party branch secretary of the Blue Knights.

　　Anji County, Zhejiang Province has promoted the "garbage does not fall to the ground" model in county villages, implementing fixed-point garbage delivery and regular collection, and the people’s awareness of garbage classification and environmental protection has been significantly improved. The picture shows villagers (right) in Melianwu Village, Lingfeng Street, Anji County, preparing to put domestic garbage into mobile garbage collection trucks on August 3. Xinhua News Agency reporter, photo by Weng Xinyang

　　In Lancuiyuan Residential Area, Peninsula Community, Jinggang Town, Shushan District, Hefei City, Anhui Province, each household has its own "smart QR code card". When dumping garbage, residents scan the "smart QR code card" to select recyclable garbage (including paper, plastic, etc.), kitchen waste and toxic hazardous waste, and the corresponding box door automatically opens. Residents can get corresponding points and redeem daily necessities. The picture shows residents dropping garbage according to classification on July 16. Photo by Ge Yinian (People’s Vision)

　　At noon, Xiaoxia, a media person working in Beijing’s Haidian district, finished lunch. Since the company does not have a cafeteria, he and his colleagues usually use their mobile phones to order takeout for lunch. After a meal, Xiaoxia counted, rice, main course, side dishes, soup… One person’s meal cost four plastic lunch boxes. In the trash can in the company corridor, the takeaway lunch boxes have piled up into hills.

　　The rapid growth of the online takeaway industry has greatly facilitated people’s eating and filling their stomachs, but it has also created more waste to a certain extent. And plastic lunch boxes go straight to the garbage dump, which brings hidden dangers to the environment.

　　How to reduce the number of plastic lunch boxes piled up higher and higher? How to make the takeaway industry achieve green development? This is a difficult problem that requires multiple measures.

　　① Plastic lunch boxes are widely used

　　How popular is takeout? According to data released by Internet takeout platforms such as Meituan Takeaway, Ele.me, and Baidu Takeaway, the daily order volume of the three takeout platforms is about 20 million orders nationwide. Due to the fast delivery, rich variety and convenient payment, many foreigners in China have commented that in addition to "high-speed rail, Alipay, shared bicycles, and online shopping", Chinese takeout should also be classified as the "New Four Great Inventions".

　　The outbreak of takeaway business has caused the overuse of lunch boxes. An environmental group studied and analyzed 100 takeaway orders and found that an average of 3.27 disposable plastic lunch boxes/cups were consumed per order. This means that there are currently more than 60 million plastic lunch boxes used every day on China’s Internet food ordering platforms.

　　In fact, not only lunch boxes, but also plastic bags, plastic tableware, and plastic outer packaging used for takeaway food delivery belong to plastic waste. The main component of ordinary plastic lunch boxes and tableware is polypropylene, and the main component of plastic bags is polyethylene, which is non-degradable ordinary plastic. It is reported that the plastic bags used by takeaway platforms can cover 420,000 square meters every day, and can cover a West Lake in about 15 days.

　　For many catering companies, the use of plastic lunch boxes is also a helpless move. Some industry insiders say that Chinese food contains more soup and grease, and it is more suitable to use plastic lunch boxes. Although some catering companies currently use cartons and other packaging, most degradable lunch boxes are not suitable for Chinese food. They are easy to seep water and oil, making rice sticky and difficult to be accepted by consumers. In addition, the cost of lunch boxes is also a consideration for catering companies. Some people in charge of catering companies say that takeaway packaging accounts for about 2% of the total cost.

　　In fact, the plastic lunch boxes currently used for takeaway are not "useless". A reporter’s investigation found that most plastic lunch boxes are printed with recyclable labels, which can be recycled through the process of garbage recycling. But the reality is that most consumers throw away the lunch box directly after using it. Even if there are leftovers in the lunch box, most of them are "covered". Plastic waste and kitchen waste "mix and match", which brings a lot of trouble to the recycling of takeaway waste.

　　② Plastic recycling channels are not smooth

　　Even if it enters the garbage recycling process, the recycling value of takeaway lunch boxes is not high. According to industry insiders, the price of plastic recycling is low and the cost of recycling is high. Recyclers generally do not want to pick up takeaway lunch boxes full of oil stains. Even if they are picked up, it will take time and effort to clean them. Therefore, plastic lunch boxes are not popular in the recycling market. Whether it is garbage recycling companies or the city’s "scavengers", they are "uninterested" in recycling plastic products.

　　At the same time, China has not yet formed a complete recycling system. Plastic lunch boxes, as low-value-added recyclables, are difficult to enter the recycling channel of renewable resources. Even if consumers take the initiative to sort plastic waste, due to the incomplete recycling system, sanitation trucks may also mix all kinds of waste away when transporting garbage.

　　Since it is difficult to recycle, plastic lunch boxes can only be "mixed" into municipal solid waste, enter the waste treatment system, and eventually be incinerated or landfilled as ordinary waste. However, if different plastic components are incinerated together, it is easy to produce air pollution; and before landfill, large plastic waste is generally simply incinerated, which will generate a lot of exhaust emissions. Therefore, allowing plastic lunch boxes to enter the waste treatment system is by no means a cure.

　　In fact, the "white pollution" caused by plastic products is not unique to China. Countries around the world also face the same problem. If there is a relatively sound waste sorting system, plastic lunch boxes and other products can be effectively recycled through recycling channels. But data show that only 14% of plastic packaging in the world is currently recycled.

　　In terms of the cost of recycling lunch boxes, there are also experiences and lessons worth learning. For example, in Japan, the cost of recycling lunch boxes is borne by consumers; in Europe and the United States, the processing fee is borne by the manufacturer. In China, Shanghai implemented the "Interim Measures for the Administration of Single-use Plastic Lunch Boxes" in June 2000, and the management department charged the manufacturer of single-use plastic lunch boxes 3 cents per lunch box as a recycling fee. However, the implementation of this system was not smooth and was abolished in May 2014.

　　③ Strengthen classification, recycling and treatment

　　Experts said that to solve the problem of takeaway waste, we should start from the source and downstream ends. It is necessary to take measures to reduce the generation of takeaway waste, and to strengthen the professional recycling of takeaway waste. It is necessary to vigorously improve the efficiency of using and processing "stock waste", and strictly control the generation and scale of "incremental waste".

　　Strengthening classification and recycling and strengthening resource treatment are the main countermeasures to solve the problem of takeaway waste. In March this year, the National Development and Reform Commission and the Ministry of Housing and Urban-Rural Development issued the "Implementation Plan for the Domestic Waste Classification System", requiring 46 cities across the country to implement mandatory classification of domestic waste first, and the recycling rate of domestic waste will reach more than 35% by the end of 2020.

　　In this regard, experts say that because the identification of takeaway waste is relatively simple, it can be used as a breakthrough to promote waste classification management. For example, in areas where students and office workers are relatively concentrated, targeted takeaway waste sorting and recycling will be carried out. After the initial implementation of classification and collection, professional companies will be designated for unified recycling.

　　Sheng Min, secretary-general of the recycled plastics branch of the China Renewable Resources Recycling Association, said that there is currently no corresponding subsidy mechanism for the recycling of waste plastics and other renewable resources in China. He said that there are two ways to learn from, one is the European model, through the government to adopt mandatory policies to subsidize the recycling of renewable resources; the other is the Japanese model, through the cultivation of national quality, do a good job of waste sorting at the source.

　　Song Guojun, a professor at the School of Environment of Renmin University of China, believes that the mandatory source classification policy should be firmly implemented, following the polluter pays principle, implementing the extended producer responsibility system, incentivizing polluters to reduce waste output, and at the same time using resource recycling revenue to make up for the social cost of waste management.

　　In response to the classification and recycling of low value-added recyclables such as plastics, some cities in China have also formulated some measures, such as establishing funds to issue subsidies and punishing those who violate the rules. Some industry insiders pointed out that in the specific implementation, it is also necessary to continue to explore and solve the problems of pre-subsidy in the industrial chain, uncertain punishment targets, high statistical supervision costs of recyclables, and excessive investment.

　　④ Innovative takeaway packaging methods

　　From the source of takeaway waste, it is necessary to strengthen the regulation and supervision of takeaway enterprises to reduce takeaway waste. Among them, the most important idea is to seek innovation in takeaway delivery packaging and methods.

　　Experts suggest that relevant companies can subsidize their scientific and technological research and development, reduce taxes on degradable products, and block "white pollution" at the source, so that the public can obtain more convenient and environmentally friendly alternative products.

　　At present, some catering companies have used degradable materials such as pulp lunch boxes and sugarcane fiber plates, but the cost of such lunch boxes is often higher than that of plastic lunch boxes, so it will take time for them to be fully popularized.

　　In June this year, Meituan Takeaway, the China Cuisine Association, and the China Environmental Protection Foundation jointly launched the "Green Takeaway Industry Convention (Green Ten Articles) " with dozens of catering takeaway brands, which proposes "promoting the use of green tableware" and other content, and issued "hero posts" to the supply chain to find healthy and safe green tableware for small and micro enterprises in the catering industry. There are also takeaway platforms that are cooperating with scientific research institutions to develop degradable and environmentally friendly lunch boxes.

　　Experts suggest that binding regulations should be made on the reduction and recycling of takeaway packaging materials, and in accordance with the principle of "whoever pollutes will control", garbage disposal fees should be added to takeaway, and merchants, platforms and consumers should pay for the recycling of takeaway garbage.

　　Some people also pointed out that it is possible to follow the international garbage recycling deposit system and innovate recycling channels. Consumers pay part of the deposit to the platform when purchasing takeaway food, and after the meal is completed, the takeaway lunch box will be sent to the self-service recycling machine or manual recycling point. After the platform confirms, the deposit will be returned to the consumer, so as to promote consumers to establish a healthy and good consumption concept and garbage recycling awareness.