Originality makes business more valuable.

After raising the ex-factory price for more than a month, Wuliangye aimed its fire at the e-commerce platform selling Puwu at a low price, which stirred up a thousand waves. This is two years later, Wuliangye once again chose to be angry. In 2022, for the e-commerce platform selling Wuliangye products at low prices, it directly chose to be out of stock. According to industry insiders, the price below the wholesale price is the scale of Wuliangye, which is untouchable.

Author | Zhang Xiangyang

Editor | Chen Fang

Operation | Liu Shan

Wuliangye is furious.

On the occasion of the arrival of March 15th, Wuliangye suddenly became angry.

On March 13th, Wuliangye issued a statement in official website, claiming that Wuliangye products sold by many shops in Pinduoduo were counterfeit. At present, Wuliangye has not opened an official flagship store of Wuliangye on this platform, nor has it authorized any merchant to use Wuliangye in the names of shops opened on this platform.

At the same time, Wuliangye also announced the purchase channels of e-commerce. Besides the official channels, the dealer channels include JD.COM platform, Tmall platform, Tik Tok platform, Aauto Quicker platform, Suning platform, WeChat platform and Vipshop platform.

In this regard, Pinduoduo Customer Service said that it is very strict in dealing with counterfeit branded goods that impersonate other people’s brands without the permission of the brand, and will cooperate with consumers to properly handle them. Once the platform verifies that the vouchers are valid, it will support consumers’ after-sales application, and at the same time, it will seriously deal with sellers’ selling counterfeit brands.

One by one, it caused a heated discussion. Someone said, "The wine must be real, but it is not authorized. Is this fake wine?"

If you read Wuliangye’s statement carefully, you will find that "Wuliangye products sold in many stores are counterfeit", which shows that not all Wuliangye products sold in stores are counterfeit.

According to the staff of Wuliangye interviewed by Dahe Finance Cube, it is not said that Wuliangye sold by the e-commerce platform is fake, but it has indeed received some consumers’ complaints that they bought fake Wuliangye products on the e-commerce platform.

Cai Xuefei, an expert in liquor industry, told the "market boundary" that the high gross profit margin of liquor itself and the low cost of counterfeiting, coupled with the lagging product identification system of liquor-making enterprises and the weak awareness of consumers’ rights protection, provided conditions for counterfeiting and selling fakes.

"At present, online sales violations mainly include goods smuggling, counterfeiting, illegal sales, impersonation, and telling low prices. The reason is that, on the one hand, alcohol sales are mainly offline, and the overall proportion of online sales is not high, and the attention of enterprises is not enough. Moreover, as a representative of hierarchical distribution, wine enterprises often lack the awareness of online channel management and rights protection; On the other hand, consumers have little professional knowledge, low awareness of identification, and difficulty in prosecution, which leads to higher cost of rights protection. "

Some analysts said that Wuliangye’s move was "Xiang Zhuang’s sword dance, intended to be Pei Gong".

The "low price strategy" of e-commerce platform has impacted the traditional channels of manufacturers, and more importantly, it has affected the sales system and price order established by manufacturers.

Insiders analyzed that behind Wuliangye’s anger, it was because the price of e-commerce platform was not allowed to be lower than the wholesale price, which would confuse its price system. "Liquor giants are vying for the price band of 1,000 yuan, and no one is allowed to destroy the price system that it has finally raised."

The lamella is untouchable.

Indeed, since February 5th, the ex-factory price of the eighth generation Wuliangye has been raised from 969 yuan/bottle to 1,019 yuan/bottle in 50 yuan. Prior to this, the official guiding retail price of the eighth generation Wuliangye has already been raised to 1499 yuan/bottle, which is consistent with Feitian Maotai.

On March 15, the staff of a Wuliangye specialty store in Beijing said that the retail price of Wuliangye in the store was 1050 yuan; And a wine merchant who opened a store told "City Boundary" that the retail price of the eighth generation Wuliangye in his store is 950 yuan, "940 can also be taken". For online platforms, the common price is around 1000 yuan.

The upside-down channel price is still a problem that Wuliangye needs to solve for this high-end core big single product.

At the December 18th conference held in 2023, Zeng Congqin, chairman of Wuliangye, said at the meeting that "reasonable channel profit is the primary problem that we must work hard to solve".

However, the price of some e-commerce platforms is much lower than the ex-factory price, which disrupts the price order established by manufacturers. Wuliangye’s statement seems to be expressing its position to offline dealers.

Jin Yufeng, an expert in liquor industry, said to the "market boundary" that Wuliangye’s move was just a reappearance of the measures implemented by several head liquor enterprises in 2012-2015 for liquor e-commerce companies such as Brewmaster Net and 1919, and "price order is the core".

"In addition to Maotai, almost all other first-and second-tier brands are upside down, and the price order is chaotic. The offline means of traditional dealers are diverse, and sometimes it is not easy to verify, but the e-commerce platform is accurate. " Jin Yufeng said.

The events in 2012-2015 mentioned by Jin Yufeng refer to the e-commerce platforms for liquor circulation such as Brewmaster Net and 1919, which were "encircled" by famous liquor companies at that time to sell liquor at low prices.

At that time, the vertical e-commerce of alcohol fought a price war. For example, during the double 11 in 2014, these e-commerce platforms launched Feitian Maotai at 699 yuan or even 659 yuan/bottle, Wuliangye at 52 degrees at 499 yuan/bottle, and the special products of Feitian Maotai and Wuliangye at 1111 yuan. In addition, famous wines such as Langjiu and Jiannanchun were also used by the platform to compete at low prices.

This directly penetrated the ex-factory price of these famous wines. At that time, the ex-factory price of Maotai was 819 yuan, while Wuliangye was 609 yuan.

These e-commerce platforms have seriously affected the price system of famous wine enterprises by fighting price wars to offset sales and industry seats. This was directly opposed by famous wine manufacturers including Maotai, Wuliangye, Langjiu and Jiannanchun, and even terminated their cooperation.

During the double 11 in 2022, the contradiction between Wuliangye and LU ZHOU LAO JIAO CO.,LTD and the e-commerce platform reappeared. The reason is that JD.COM has repeatedly sold high-end core single products of wine enterprises at low prices, which has impacted the market price order.

For the contradiction between Wuliangye and the e-commerce platform, in addition to the commonplace problem of fake wine, the problem of low price may not be ruled out.

Xiao Zhuqing, a wine critic, told the "city boundary" that in the liquor industry, the sales scale of the whole e-commerce channel is only about 10% of that of the traditional channel, but the price of the e-commerce channel has a great influence on the price of the traditional channel. "The e-commerce platform has not been authorized by Wuliangye to promote low prices to attract consumers, so it has annoyed Wuliangye."

The competition between e-commerce platforms is becoming more and more fierce, and they are all thinking about subsidies, drainage and promotion. The liquor industry has already entered the stock competition, and the industry has developed by squeezing, and now it is also in a new adjustment cycle.

Zhongtai Securities Research Report pointed out that as a product with its own flow, clear price perception and strong liquidity, liquor single product is more likely to be used as a carrier of subsidy drainage by the platform.

The establishment of sales system and price order will take many years. However, it is easy for the e-commerce platform to impact the traditional sales and price system through the form of "tens of billions of subsidies". Wuliangye, in particular, is in the stage of needing stable prices.

The channel price is upside down, the price has just been raised, and there is also the influence of the e-commerce platform. For Wuliangye, it is more difficult to stabilize the price at this time.

It can be said that the liquor industry is currently in a new torment, especially for channels.

According to the research report of Zhongtai Securities in February 2024, on the channel side, destocking is still the focus of liquor industry. Wine companies compete for funds, and wine merchants pursue high turnover. It is expected that destocking will remain the key direction of channel attention.

"Dealers and tobacco hotels are not clear about the future pricing and sales expectations, and hope to minimize the occupation of funds by inventory, thus tending to have a rapid turnover in a low inventory state, and the goods directly or indirectly flow to the e-commerce platform." The research report pointed out.

At the channel level, with high inventory and upside down prices, some dealers naturally try their best to seek turnover and withdraw funds. To a certain extent, the e-commerce platform has also become a channel for dealers to realize.

At the level of brands and manufacturers, we want to increase revenue and profits by raising prices, and at the same time ease the pressure of channel profits and appease dealers. However, it is difficult to raise prices and stabilize them.

In the terminal, consumers are more and more sensitive to price, and are more willing to shop around and pursue a relatively higher cost performance.

The contradiction between them is becoming increasingly prominent.

It has been reported that liquor dealers sell back money from e-commerce platforms at low prices to digest inventory; There are also wine merchants who purchase goods from platforms with lower prices. Some insiders said: "Some businesses subsidize bonus hunter from 10 billion yuan, which is cheaper than the purchase price."

It can be said that this is a microcosm of the current situation in the liquor industry.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "After two years, Wuliangye became angry again"

Read the original text

What fruit ice lip balm and Eason moisten it.

The theme is "I wanna kiss you!" A press conference on LipIce Fruit Ice Lipstick was held in Guangzhou recently. Shi Guobing’s new spokesperson, Eason Chan, a superstar of Hong Kong pop music and known as the "God of Songs", also came to the scene. In addition to improvising his humorous and funny nature, he also talked about his unforgettable experience in this endorsement, and the atmosphere of the whole event was relaxed and happy.

Label: LipIce fruit ice in Mentholatum, Eason Chan

Fashion tricks Chinese and foreign star couple wear the same dress.

[Source: Sohu] September 15, 2010 17: 14: 14 Editor: Hana

Fashion tricks Chinese and foreign star couple wear the same dress.

Katie Holmes, the Tom and Tom couple "Tom’s wife", wears dark blue slim bell bottoms and a camel backpack with a plaid shirt, which is full of leisure flavor and seems to be the most comfortable person. Slim-fit bell bottoms and one-shoulder camel backpack: Tom’s red plaid shirt with black slim trousers; Tom’s red plaid shirt with black slim trousers; two people wear contrast soup sister-in-law&Tom’s Eason Chan and Xu Haoying’s Chaoma Xu Haoying love achromatic color; a light gray casual sweater with black pantyhose, a waist seal to turn the sweatshirt into a short skirt, and a yellow sports coat to increase the sense of movement.

Label: Eason Chan star couple stars wear Tom Xu Haoying.

Eason Chan "cos" Leslie Cheung’s enchanting long hair is very eye-catching

[Source: International Online] 2010-3-11 13:35:53 Editor: murphy

Eason Chan "cos" Leslie Cheung’s enchanting long hair is very eye-catching

Following the "Beard look" of the last album h3m, eason Chan appeared in the cover of the latest Guangdong EP "Time Flies" in the form of enchanting long hair, which was full of postmodernism with smoky eye shadow and the giant decoration of the clock on the head. Many fans even read the "enchanting" in Leslie Cheung’s "Hot" album from eason’s eyes. In fact, eason’s imitation of his brother this time was completely accidental. Originally, this long hair was designed to create "the feeling of the traveler and the sigh of time flies". It took him eight hours just to put on the long hair, which made him bluntly say that "being a woman is so hard".

Label: Eason Chan’s new album Leslie Cheung Eason Chan smoky makeup star smoky makeup modeling star fashion modeling Eason Chan time-flies

Tang Wei, an Ehan Juan-winning fan, looks forward to cooperation.

[Source: Tencent] 2009-12-24 19:36:29 Editor: Kelly

Tang Wei, an Ehan Juan-winning fan, looks forward to cooperation.

Recently, Ehan Juan, who won the Top Ten Dress Awards for the first time, has a soft spot for Tang Wei, one of the winners, although he is the ideal object for many women. He publicly praised the other party for his bold performance in Lust, Caution and even more directly recognized that he likes the other party. Tang Wei, wearing a top hat, praised Ehan Juan for her stylish and tasteful clothes, and even more bluntly said that she was still single, and they "passed on love" from a distance! Ehan Juan is looking forward to meeting Tang Wei. Last night, they won the prize together and were very excited. The 21st Top Ten Outstanding Clothes Awarding Ceremony was held in The Mira Hong Kong recently. Ten winners were present to accept the award. Among them, the sexiest one was Rong Xuemei, who showed people with Roberto Cavalli’s white perspective dress. She said that she didn’t know about the perspective of clothes, and she didn’t notice it when she looked in the mirror at home, and she didn’t walk away. When it comes to dressing, you care about comfort and personal style. You don’t have to wear famous brands. The most important thing is mix & match.

Label: Ehan Juan, Tang Wei and Eason Chan.

Eason Chan’s empty mind should constantly absorb warmth.

[Source: Boutique Shopping Guide] 2009-12-15 13:31:56 Editor: Jun ‘er

Eason Chan’s empty mind should constantly absorb warmth.

Eason Chan is really the "king of karaoke". It is said that what he is best at is entering "no man’s land" in ktv, holding a microphone and singing selflessly in the corner. Eason Chan, he really enjoys singing. In the middle and late 1990s, when the Chinese music scene was in its heyday, Eason Chan made his debut, and many people thought that he was destined not to surpass Jacky Cheung. Nowadays, he is regarded by many as an indicator of the new era of Hong Kong pop music and the successor of Jacky Cheung. He is also another Hong Kong singer who has succeeded in Taiwan Province and won the Golden Melody Award as the "Best Mandarin Male Singer" after Jacky Cheung.

The unknown love of Eason Chan and Xu Haoying.

[Source: Sanjiu Health Network] 2009-9-21 9:30:23 Editor: Lily

The unknown love of Eason Chan and Xu Haoying.

They fell in love with Xu Haoying with a completely different cultural background, and their lives were filled with discordant notes. However, after experiencing the collision and running-in of different cultural backgrounds, sharing weal and woe when he was fatally injured, and mutual support when his father was in prison, Eason Chan, accompanied by his wife Xu Haoying, changed from a romantic boy to a strong man … Eason Chan was born in a senior civil servant family in Hong Kong, spent his secondary school and university in Britain, and formally entered the Hong Kong music scene in 1995. He is one of the most powerful male singers in Chinese music. Xu Haoying was born in an ordinary citizen’s family in Hong Kong. After graduating from high school, he signed a contract with Hong Kong TVB. He once appeared in The Duke Of Mount Deer, Shaolin Kid and other TV dramas.

Tags: Eason Chan Xu Haoying star love story

Five songs from Eason Chan’s new album are out in frustration: Damn it!

[Source: Tencent] 2009-8-11 11:23:38 Editor: Coco

Five songs from Eason Chan’s new album are out in frustration: Damn it!

Eason Chan, the king of golden songs, is expected to release a film in September, and the contents of the album are leaked in advance. The album name and five tracks have been circulated on the Internet. Recently, he quietly went to Taiwan Province to record, and fans gave him a CD, which turned out to be the songs of his new album sung by fans, which made him dumbfounded and shouted: "Damn it." Universal Music was also furious and ordered a thorough investigation. Five songs of Eason Chan’s new album are out of circulation, and five star-rated songs are created. Recently, the name of Eason Chan’s new album circulated on the Internet is Happy Up to the 5th Floor. Most of the five songs are created by star-rated creators, including Tanya Chua’s How Much, Sodagreen Qingfeng’s Why Are You Crying, Mavis Fan’s "The Distance from the Heart" and the Taiwanese songs written by A Xiang, the lead singer of the random bomb band.

How many stories about Eason Chan and Xie Anqi have come true?

[Source: Ruili Forum] August 5, 2009 12: 56: 07 Editor: Kiki

How many stories about Eason Chan and Xie Anqi have come true?

Recently, Eason Chan has not only shouldered the pressure of his father’s huge medical expenses, but also been involved in the right and wrong of marriage. Hong Kong Weekly claimed that Eason Chan’s affair with the artist Xie Anqi caused his family to fall out of harmony, and he had a big argument with his wife every day. However, under the pressure of multiple bombardments, Eason Chan finally lost control and cried for three times in a solo performance in Guangzhou a few days ago. How many stories about Eason Chan and Xie Anqi have come true? According to the magazine, Eason Chan and Xu Haoying fell in love for 13 years and gave birth to their daughter Kangdi in 2004. During this period, Xu Haoying spent a lot of money, but Eason Chan spent 10 million yuan to arrange for his father Chen Qiuda to go north for medical treatment. Under the heavy mental and economic pressure, their marriage was in a hurry.

　　At 20: 09 on December 4, 2022, the return capsule of Shenzhou 14 manned spacecraft landed successfully at the Dongfeng landing site, and three astronauts, Chen Dong, Liu Yang and Cai Xuzhe, returned safely. In order to protect the astronauts’ safe return home, shenzhou spaceship has deployed a highly reliable and safe recovery landing system to ensure that the spacecraft’s return capsule will take the last leg of its steady return. Today, we will understand together.

　　Precise height measurement: opening the curtain of "going home""

　　When shenzhou spaceship is flying in orbit, the recovery landing system just "waits quietly" in the return cabin until the spacecraft returns to the altitude of 10km from the ground after passing through the atmosphere.Static pressure height controllerJudge the altitude and send out the start signal of the recovery system, and the recovery landing system will start to work.

　　The static pressure height controller is only one of the equipment of the program control subsystem, and the "behind-the-scenes members" of the whole program control also includeRecovery distributor, pyrotechnic controller, program controller and travel switch.And so on, they have a clear division of labor and perform their duties, just like different areas of the human brain. By sending out program control command signals, they control all the executing agencies in front of the platform to complete a series of actions such as pulling the guiding umbrella, pulling the decelerating umbrella, pulling the main umbrella separately from the decelerating umbrella, lifting the main umbrella, throwing the heat-proof outsole, turning and hanging.

　　Step-by-step parachute opening: "sudden braking" from high-speed rail to marathon

　　The 1200-square-meter parachute can’t be opened all at once when the spacecraft returns to the capsule, otherwise the parachute will be broken by the air. Designers tailored the spacecraft.A set of three-level parachute opening proceduresFirst, open two guide umbrellas in series, and then pull out a deceleration umbrella from the guide umbrella. After working for a period of time, the parachute was separated from the return cabin, and the main parachute of 1200 square meters was pulled out at the same time. This series of actions successfully reduced the speed of the spacecraft return cabin from the high-speed rail to the speed of ordinary people running.

　　In order to prevent the deceleration parachute and the main parachute from bearing too much force at the moment of opening, both the deceleration parachute and the main parachute are adopted.Closing techniqueIn other words, slow down the process of the umbrella rope from folding to spreading, and let the 1200-square-meter umbrella open in stages to ensure that the overload of the whole opening process is within the acceptable range of the astronauts’ sense of body.

　　Thrust Booster: Realizing Soft Landing of Return Module

　　The heat-proof outsole is the "armor" of the spacecraft after it enters the atmosphere. When the main umbrella is fully opened, the spacecraft return cabin will throw away this "armor".Gamma height control deviceGet to work,By emitting gamma rays, the height above the ground can be measured in real time.When the spacecraft’s return cabin drops to a height of 1 meter from the ground, the gamma source at the bottom of the return cabin sends a signal to "command" the four reverse thrusters on the spacecraft’s return cabin to ignite, giving the return cabin an upward lifting force.If the landing speed of the return capsule is further reduced, the astronauts can land safely..

　　Landing point positioning: helping search and rescue to locate quickly

　　In order to ensure the timely search for the return capsule, in addition to arranging a certain number of radars, tracking and measuring the orbit of the return capsule and predicting the landing position, the return capsule is also equipped withAutonomous positioning equipmentTell the search and rescue personnel "I am here".

　　The positioning equipment is mainly radio equipment with the frequency and format specified by the target rescue organization. In order to facilitate the search for the return capsule at night, the "shoulder" position of the spacecraft return capsule is equipped with a flash light, so that the helicopter can find the return capsule at night. When the return capsule falls on the sea, it is difficult to find it in the rough sea. In order to guide the plane and salvage ship to search for the return capsule, the bottom of the return capsule is equipped withSeawater stain. The seawater stain will be released slowly, and the nearby water surface will be dyed bright green for up to 4 hours.

　　Failure plan: fully grasp the life-saving opportunity

　　Because the spacecraft’s return capsule is in a state of high-speed movement during its return, once it breaks down halfway, the outside world can’t take rescue measures, and it is impossible to suspend or restore the program to its original position and start again.

　　In order to ensure the life safety of astronauts and improve the reliability and safety of the recovery landing system, the development team set up9 failure modesIt involves three basic return working procedures: normal return, hollow lifesaving and low-altitude lifesaving. Various backup measures, such as backup parachute device, time controller and three sets of height switches, have been taken to fully guarantee.Safe return and landing of the return capsule in the rocket launching stage, ascending stage, normal return stage and emergency return stage..

　　With such an advanced design, comprehensive function, reliable and safe recovery landing system, shenzhou spaceship can "confidently" rush out of the atmosphere, try its best to protect the life safety of astronauts and make new contributions to the development of manned space flight in China!

　　Source/China Academy of Space Technology

　　Shooting/Liu Zekang Ren Xinyu Song Yongjie

On April 15th, this evening, Chiringxing Road held a pre-sale conference of Star Era ET in Beijing. Xingjiyuan ET is a medium and large super-smart SUV owned by Qiruixingtu.

As a heavyweight model of Xingtu high-end new energy, Xingjiyuan ET pure electric version is equipped with Contemporary Amperex Technology Co., Limited Shenxing rechargeable battery, with a peak charging power of 420kW, which can achieve a battery life of 475km after 11.5 minutes of charging. Even in the low temperature environment of-20℃, the SOC changes from 20% to 80% in only 24 minutes. When the SOC is only 20%, the peak output power still reaches 280kW, which effectively relieves the anxiety of replenishing energy in northern winter.

The car has a length, width and height of 4955 x 1975 x 1698mm and a wheelbase of 3000 mm. In terms of design, Star Age ET brings simple and powerful line contours, which complement the closed middle net, LED through daytime running lights and unique ISD wind talk interactive lights, showing luxury temperament. Five color schemes are available: Cangling Green, Yunshu White, Starry Night Black, Rime Blue and Moon Shadow Gray.

In terms of configuration, the car is equipped with a zero-gravity seat, a 23-speaker audio system with a 2140W power amplifier, and a DHS health monitoring system, and it is known as the first movable "Star Bar". The car is equipped with a 15.6-inch central control large screen, and the car integrates many functions such as car home interconnection, baby mode, pet mode and K song mode. The new car provides a dual-motor layout. The maximum power of the front and rear motors is 183kW/230kW, respectively, and the acceleration at zero speed is 5.46s s..

Star Age ET is also equipped with "Star Bar", which is the first and only "Star Bar" of its kind: equipped with double storage compartments, pure natural solid wood and warm atmosphere lights, you can put your backpack at will and easily put down the 20-inch boarding box; You can also move the island through voice or physical buttons to create the front row as an intimate space with "zero barriers"; Family members in the back row can use Nakajima to charge their mobile phones, control air conditioners, take and put items, etc. If you encounter a relatively narrow parking space, the driver can easily and conveniently get off from the co-driver.

In terms of safety, Star Age ET has more than 20 excellent active safety technologies and passive safety based on the global five-star safety standards, and has six full-dimensional safety protection beyond expectations, including battery safety, information safety, functional safety and electromagnetic safety. At the same time, it is also the first SUV model in the industry to pass the "NESTA six-dimensional electrical safety" certification.

Xingjiyuan ET is also equipped with a Yuntai intelligent chassis, which has four core technologies: cloud dynamic architecture, intelligent control chassis, efficient braking and intelligent power, and can easily cope with all kinds of extreme road conditions and challenges. It adopts all-aluminum chassis design, equipped with front high-order double wishbone+rear five-bar suspension which is only available in millions of luxury cars. The front high-order double wishbone is designed with virtual kingpin and HDS hydraulic vibration isolation system, which effectively reduces vibration and brings a more stable handling experience. At the same time, the car is also equipped with IAS intelligent air suspension and CDC electromagnetic vibration reduction system, and the laser radar accurately previews the road ahead, realizing millisecond active continuous adjustment of suspension damping.

In terms of intelligent driving assistance, Star Age ET is equipped with 30 high-performance sensors and NVIDIA Drive Orin chip with a computing power of 508TOPS, which can realize safer NEP full-scene intelligent driving assistance, covering high-speed navigation assistance, urban navigation assistance, intelligent parking and so on.

In addition, Star Age ET also integrates intelligent driving and intelligent cockpit AI model. In intelligent driving, users can talk to virtual voice assistants to complete intelligent driving control and create super intelligence.

The pre-sale price of Star Era ET pure electronic version is as follows:

The extended-range version of Star Era ET also appeared at the same time as the pure electric version of Star Era ET today. The car has a golden extended range system in Xingyuan, including a special engine, a special generator, a battery, an electric drive and an electric control. The extended range equipped with the fourth-generation intelligent combustion system can achieve an industry-leading oil-electricity conversion efficiency of 3.65KWh/L, and the best WLTC feed fuel consumption for SUVs of the same class in the industry, only 5.2L per 100 kilometers. The displacement of the range extender is 1499ml, the maximum power is 115 kW and the maximum speed is 180 km/h.. At the same time, the extended-range version of Star Era ET has the comprehensive endurance performance of CLTC with pure battery life of 200 kilometers and over 1,500 kilometers.

The pre-sale price of Star Era ET Extended Edition is as follows:

At the same time, Star Age ET also enjoys special privileges during the pre-sale period, including the expansion gift of 2,000 yuan for the extended-range version and 5,000 yuan for the car purchase. The pure electric version does not include the Ultra model, and the CDC+air suspension can be upgraded for free, and the extra cash subsidy of 3,000-8,000 yuan can be enjoyed during the pre-sale period, including 3,000 yuan for the extended-range version and 5,000 yuan for the pure electric Pro, Pro Four-wheel Drive, Pro City Smart Drive and Max. In terms of basic rights and interests, it is mainly the lifetime warranty of the first car owner (including Sandian and CDC+suspension).

　　With over 35,000 hot pot restaurants in Sichuan and Chongqing, the hot pot track has long been a sea of blood.

　　At the height of the fierce battle in the Sichuan-Chongqing hot pot market, a dark horse is coming into view.

　　"Shu Hero’s Stir-fried Hot Pot" was born in May 2022. During the epidemic period, it only took more than 10 days to occupy Chengdu Hot Pot Popularity List NO.1 and Chengdu Hot Pot Collection List TOP1. In May this year, it also won the title of quality hot pot issued by China Hotel Association.

　　In the past two years, the hot pot track has been particularly involuted and homogenized, especially in the "hot pot capital" of Sichuan and Chongqing, where "door-to-door" and "shop-to-shop" competitions have already been staged. It is not easy for new brands to stand out in this red sea.

　　Why did you create a new brand during the epidemic? How did Shu heroes come into being and emerge? What are the deep meanings of its breakthrough for the trillion hot pot track?

　　With questions, Hongcan. com had an in-depth interview with Wang Jie, co-founder of "Shu Hero Stir-fried Hot Pot".

The dark horse hot pot brand born in the epidemic,

　　Open up a new world with three differences

　　"The epidemic will affect some consumer behaviors, but it does not mean that there is no consumer behavior. Catering to the new needs of consumers and opening consumers’ minds with differentiated positioning is a key breakthrough for a new brand. " Wang Jie replied without thinking.

　　Before the establishment of Shu Hero, Wang Jie was an operational executive of Shu Hero and a catering veteran who had been immersed in the catering market for nearly 20 years. In its view, there is no such thing as a secret in catering, and it must be carried out around the needs of customers.

　　Wang Jie has an insight that after the epidemic, consumers’ requirements for catering are not only cost-effective, but also value-added, as well as taste. At the same time, they also pursue emotional value and have their own image labels and cultural circles. Therefore, Shu heroes began to build brands around the above simple needs.

　　In terms of cultural atmosphere and decoration style, create a grounded Shu cultural community style.

　　Considering that people’s desire for fireworks intensified during the epidemic, the hero of Shu chose red lanterns and bamboo stools in the decoration style, and the store also mixed many elements of national tide and dilapidated alleys and markets, one scene at a time, one scene at a time and one story at a time, as if he were in a street shop in Chengdu in the 1980 s, and the fireworks were full. Every place can be a photo punching place.

In cultural rendering, from the brand name to the slogan in the store, there is a profound heroic culture atmosphere.

　　When the heroes of Shu were born, they were in the difficult period of the epidemic. The words "Everyone is a hero in life" and "Who says that standing in the light is a hero" in the store not only expressed the heroic culture that the brand insisted on, but also had metaphors to praise those heroes in life who were not defeated by setbacks in the post-epidemic era.

In terms of positioning, we insist on frying in the bottom of the pot, insisting on handmade dishes, and enhancing the sense of value.

　　Hot pot is a highly standardized category, which is also a necessary condition for hot pot to achieve scale effect. Shu heroes choose to do the opposite.

　　For example, at the bottom of the pot, in the hero of Shu, the bottom of the pot must be fried by a special frying master after the guest places an order, which not only shows its insistence on using only disposable bottom of the pot, but also increases the trust of consumers, and at the same time forms a differentiated division from other Sichuan-Chongqing hot pot brands.

　　Another example is dishes, which adhere to the strategy of "handmade dishes" with fresh ingredients and innovative technology.

　　Take the ingredients as an example. All the ingredients of Shu Hero are high-quality ingredients from all over the country. For example, the beef omasum is airlifted from Xinjiang, which is more than 3,000 kilometers away, to ensure the freshness of the ingredients, while the duck sausage is less than two kilograms, which makes the taste more fresh and crisp.

　　The quality has improved, but the price has not. The per capita unit price of Shu heroes is around 80 yuan, focusing on the middle price band. However, through the way of frying the bottom of the pot and making the products now, consumers can enjoy a higher quality meal with less money, thus effectively improving the repurchase rate.

　　At the level of products and services, based on different consumer groups, we will launch "customized" warm-hearted services.

　　Shu Hero’s first store opened in the community, and community stores and shopping center stores now have completely different business logic. For example, shopping malls, products and decoration styles should have a female thinking; On the basis of women’s thinking, the community should also consider the needs of the elderly and children, such as the price should be close to the people, the service should be true, the products should cover men, women and children, and the spicy degree should be controlled freely.

　　In terms of products, young people pursue delicious food, cost performance and atmosphere, while children pursue health, sanitation and less additives, while old people want to be fresh and clean, low in fat, sugar and oil, etc. Shu Hero has launched a combination boxing of large dishes, middle dishes, small dishes and palace dishes.

　　In terms of value-added services, Shu hero set up a children’s play area at the door of the store; When an elderly person comes to dinner, the waiter will ask if he needs a cushion or yogurt.

　　"Our goal is to strive for every family dinner. Not only young people can eat and drink, but also the elderly can feel enthusiasm and respect. Children have food and play, and they will be willing to come again next time." Wang Jie said.

　　All the growth under the contrarian trend has never come from the entrepreneurs themselves, but the brand has made meaningful and groundbreaking value creation based on the trend. The hero of Shu just did such a meaningful and valuable thing.

　　Returning to the catering itself, taking consumers as the origin, through the culture of instant frying, hero culture and handmade dishes, Shu hero won a group of Chengdu people who were very picky about hot pot at the beginning, gained a good reputation, and resisted the impact of the epidemic on the catering industry, and played a new world in the hot pot market.

　　Up to now, Shu Hero has nearly 100 contracted stores around the world, and more than 50 have opened before the end of October. The first overseas store in Barcelona will officially open in December.

　　The hero of Shu, who was founded just over a year ago, is becoming a dark horse.

　　A new brand,

　　How to find your own foundation in the hot pot capital?

　　According to enterprise survey data, there are 76,000 existing hot pot stores in top10 cities in China, of which Chengdu and Chongqing have a total of over 35,000, accounting for 46%. It is a veritable "hot pot capital", and many global hot pot chain brands have run out here. It takes courage, strength and strategy to make hot pot in Sichuan and Chongqing, where the market competition is fierce.

　　First of all, the founding team of Shu Hero has gathered outstanding talents from all major fields and has strong resource integration ability.

　　For example, Wang Jie entered the catering industry after graduating from a well-known university in 2006. After years of precipitation, he has a deeper insight into Sichuan-Chongqing hot pot.

　　Feng Honglu, the head of product research and development of Shu Hero, has 22 years’ experience in product research and development, and has served well-known chain restaurants such as Yu Xiaolong Kan and Shu Daxia, and all the explosives such as "Hua Qiangu" and "Rose on the Tip of the Tongue" owned by Shu Daxia were created by him.

　　According to an insider, there is a well-funded and resource-rich catering consortium behind the hero of Shu.

　　Secondly, in addition to "people, money and resources", there must be a correct steering direction.

　　There is never a shortage of new players in the hot pot track. Many entrepreneurs come in, but more of them are washed out. According to the data of enterprise investigation, the number of enterprises in the hot pot market cancelled in 2022 was 16,339, and by the end of October this year, the number of enterprises in the hot pot market cancelled in 2023 was as high as 28,698, 1.75 times that of last year, which means that the hot pot market this year is even more difficult.

　　As a new brand, how to survive in the fierce market competition and maintain long-term combat effectiveness?

　　In the past ten years, Wang Jie has witnessed the life and death of too many brands. He admits that in Chengdu hot pot market, only one of the 100 entrepreneurial brands can survive. If you want to be the only one who survives, you must give consumers and partners the reason to choose you. In the past year, all the actions of Shu heroes have been adjusted based on the market environment, industry competition situation and changes in consumer demand.

　　1. Strengthen brand branding and lock in the "Hot Pot" track.

　　Years of catering experience tells Wang Jie that it is very important to be a brand with its own positioning and branding, which can be remembered by consumers. At first, the heroes of Shu went out of the circle by street vendors, but from a cognitive point of view, it is difficult for consumers to equate street vendors with a certain brand.

　　On the one hand, the differentiation between stall brands and stores in the market is not obvious, and the bargaining power is not strong; On the other hand, even in the sinking market, consumers have higher requirements for environmental experience. When the customer’s freshness is over, whether the hot pot stalls can be repurchased becomes a big problem.

　　The most well-known fresh beef, hairy belly, duck blood, etc. in hot pot have already been made by brands, and it is not difficult to take products as a breakthrough. The bottom of the pot is the soul of eating hot pot, and it is also an important starting point for brands to differentiate themselves and establish competitive barriers. After much deliberation, Wang Jie decided to start from the bottom of the pot and lock the hero of Shu in the concept of fried hot pot.

　　"On the one hand, the hot pot is topical and different, and at the beginning of its establishment, the hero of Shu has taken the form of frying at the bottom of the pot, and the feedback from consumers is also very good. On the other hand, the ingredients such as ginger, garlic, pepper and pepper at the bottom of the pot are more fragrant and taste better than those cooked in the traditional cold pot through the high temperature of oil. " Wang Jie explained.

　　2. Focus on the small store model and accelerate the expansion from point to area.

　　At present, scale is still the key factor to open the popularity of hot pot brands.

　　In the past, hot pot restaurants were mostly large stores with an area of several hundred square meters or even nearly a kilometer. They were heavily decorated and invested, and the investment was millions. However, after the epidemic, the small shop model with light investment and low risk has become the first choice for entrepreneurs, and it is small and refined, small and specialized, better site selection and easier to copy.

　　Shu Hero’s store model is very clear, with 200-300 square meters as the main area, which reduces the decoration cost, rental cost and labor cost.

　　Wang Jie calculated such an account. The cooperation cost of a single store of Shu Hero brand only needs tens of thousands. If a store of about 200 square meters is opened in a non-first-tier city, the total investment of cooperation fee, decoration, rent, equipment and the first batch of materials can be controlled between 500,000 and 600,000. Relatively speaking, the total investment of investors in opening a big store before can open several Shu heroes.

　　In the site selection, Shu Hero will give priority to the community. On the one hand, the rent in the community is cheaper, the business hours are long and relatively free, and the community store is a neighborhood business. As long as the customer’s reputation is good, the business will not be too bad. On the other hand, the small competition in the community also gives a brand-new brand more space and lower cost to try and make mistakes.

　　3. The survival rate and profitability of a single store are the key links to ensure the steady development of the brand.

　　At the moment of fierce competition in hot pot, scale is important, but it is also very important to ensure the survival rate and profitability of stores. Shu hero’s approach is to send a special person to visit the site for free before opening the store, do a good job in location evaluation, and improve the survival rate and profitability of the cooperative store from the first step.

　　When the store opens, the headquarters will assign the old store manager and chef with more than 10 years’ working experience to the local area to prepare for the opening for free, and launch marketing plans for stores in different regions. The headquarters will also give the store a large subsidy for marketing expenses, so that the store can quickly open its popularity in the local area.

　　In addition, in March, June, September and December of each year, the headquarters will also send a professional team to make a nationwide tour of stores, conduct a unified inspection of food safety, teach new products, empower stores, and at the same time make a professional analysis according to the competitive situation around stores, and adjust strategies to keep the cooperative stores competitive for a long time in their regions.

　　Hongcan. com understands that although Shu Hero has only opened more than 50 stores at present, there are more than a dozen full-time teams sent abroad to provide a series of services such as site selection, preparation and human assistance for cooperative stores.

　　Generally speaking, the heroes of Shu have achieved good results in just over a year, which is not a coincidence, but more a well-thought-out accumulation.

　　Author’s notes

　　As the king of Chinese food, hot pot has always been regarded as a vast track and a good business to make money, attracting a large number of entrepreneurs.

　　However, in the past three years, the falling feathers of the epidemic black swan have forced countless hot pot people to become a small dust in the butterfly effect, and many brands have been forced to close their stores and stop losses, even disappearing into public view.

　　However, we have also seen the tenacity and unyielding of many hot pot people. On the one hand, even the big names in the industry, under the hole of losses, actively change their policies and adjust their directions according to the current situation; On the other hand, some innovative brands and rising stars have also found business opportunities in the crisis, injecting new business opportunities and vitality into the hot pot industry.

　　Shu hero fried hot pot now is the latter, which rose against the trend under the epidemic situation and created a differentiated track with fried now.

　　However, at present, the trillion-dollar hot pot track is still full of twists and turns, and there is never a shortage of new players in the market. We will wait and see what kind of Sina flowers Shu heroes can inspire in this field in the future.

Author: Red Meal Network Zhou Hongchu

Note: This article belongs to the catering industry information published by Yangguang. com. The content of this article does not represent the views of this website, and is for reference only.

The Double Eleven Shopping Carnival in 2023 is coming soon! E-commerce giants such as Tmall, Taobao and JD.COM have prepared a series of colorful activities and great value offers to welcome this annual feast. On this special day, let’s loosen our wallets and enjoy shopping! If you still don’t know how to start, let’s take a look at it with Xiaobian!

First, Tmall Taobao Double Eleven activities

1. Excellent red envelopes

Super Red Collection Time: 20: 00: 00 on October 24th-23:59:50 on November 11th.

Write-off time of super red: November 1-3, November 11.

Super Red Plus Time: October 26th, 29th and 31st, November 5th, 6th and 8th.

How to get a better red envelope 1: Open the mobile phone Taobao search [660] to get a better red envelope of 1111.

How to get a better red envelope 2: 9 $ rwngwyma 7xw $://mf3084 (copy the password and open the mobile phone Taobao to get a better red envelope with a larger face value of 23888).

The red envelope with excellent platform is universal for the whole platform, and it can be collected every day. Is the red envelope with a height of 23888 not fragrant?

Of course, compared with other rights and interests, red envelopes are a simpler way to save money. They only need to be collected every day, which is 23,888 yuan higher, and there will be a lot of large red envelopes to be collected. Even if you are unlucky enough to get a few cents, you can save a lot of money by collecting them together every day.

2. Pre-sale gameplay

The pre-sale game here is not to let everyone directly place an order to buy pre-sale goods, but to participate in this pre-sale game before buying pre-sale goods, and get red envelopes and other benefits by doing tasks. Everyone can get 16 yuan red envelopes, and at the same time, they can get the benefits of free deposit and the right to empty the shopping cart.

Pre-sale venue entrance: 2$VOlmWYjWllO$:// CZ6135 (copy the password and open the mobile phone Taobao to enter the venue)

Sky welfare from 1 yuan: 4$7LPyW12kdut$:// MU5183 (copied to mobile phone Taobao for collection)

Pre-sale deposit can be reduced: 0$rcoMW12PcTf$:// HU7177 (copied to mobile phone Taobao for collection)

Each venue has different preferential activities, and it is recommended that all partners participate. You can get a lottery ticket for every five items you buy at the pre-sale venue. The lottery ticket is used to grab the prize of emptying the shopping cart with a value of 49,999 yuan. You just need to do more tasks and get the lottery ticket.

3. Cross-store full reduction

Cross-store full reduction is no stranger to everyone. After all, there will be double eleven every year, which is also a sharp weapon to save money. For consumers, this is a certain money-saving benefit. As long as everyone meets the threshold of 300 yuan, it can be reduced. Tmall is reduced by 50 yuan for every 300, and Taobao is reduced by 30 for every 200, which is very strong. Moreover, more than this one can save money. Cross-store full reduction can also be superimposed with coupons, red envelopes, store full reduction, brand group coupons, etc., so that the price can be obtained.

4. Do the task and divide up 1 billion.

For consumers, saving money is the last word. You can divide the red envelope by doing tasks. The total prize pool is still very large, and the gameplay is very simple. Generally, you can browse tasks and share tasks. In addition, there will be single-person tasks and team tasks, so you can participate according to your own preferences. If you take a few minutes to participate every day, then it is no problem to finally divide dozens of dollars.

5. limited time purchase

Time-limited and time-limited purchases will also be played every time. After all, at the beginning of the event, the traffic is very large, and the merchants want to get more traffic, so they will set up drainage goods with very low prices. These goods themselves will not make money or even lose money, but everyone can grab this kind of goods, which is particularly cheap and very in place. It is recommended to participate. Generally, goods that are limited for a few minutes can be grabbed, but limited suggestions are not to be grabbed, which is difficult to grab.

6. Other red envelope activities

A. red envelope guessing (new)

On October 25th, 30th, November 6th and 9th, guess the numbers to win the red envelope, and you will get a large red envelope.

B. Winning red envelopes by answering questions (new)

On October 27th, November 7th and 8th, you will win a red envelope by answering questions, and you will get a large red envelope if you answer correctly.

C. Save energy to get a red envelope

From 20: 00 on October 24 th to November 11 th, the full-cycle activities save energy to do tasks, and the 30 yuan red envelope is relatively high

On November 2, 7 and November 10, the energy value doubled, and the number of times was increased irregularly.

D. surprise red envelopes

The published time is October 26th, October 31st at 20 o’clock, November 5th and 11th.

E. Red envelope plus code day

More excellent red envelope plus code days: October 29th, October 31st, November 2nd and 6th.

Second, JD.COM double eleven gameplay

1. Pre-sale

Like Tmall’s pre-sale, the deposit is paid first, and then the final payment is paid. However, this time, JD.COM started the pre-sale on October 23rd ahead of Tmall.

2. Cross-store full reduction

The JD.COM will launch a double-stall promotion activity on November 11, 2008: every 299 yuan, 50 yuan will be reduced, and the discount will be capped at 40,000 yuan. All categories can participate in the reduction of 50 yuan every 1000 yuan, and the discount will be capped at 40,000 yuan. Some categories can participate in the same product and can only participate in one promotion, but it is supported to be superimposed with limited category coupons and store coupons.

3. Enjoy the red envelope in Beijing:

The collection time of JD.COM red envelopes is from October 23rd to November 11th. You can collect them in the following way.

JD.COM app searches for [red envelope to hand 370] to receive 1111 red envelopes (numbers should be brought).

There are three opportunities every day, at 20 o’clock on October 23 and at 0 o’clock on November 4, you must squat, and usually you will get a big red envelope. If you go to bed late, open it at 0 o’clock every day, with a high probability of cash, and the amount is large.

In the process of shopping, remember to spend rationally and avoid blind consumption and waste. Make a good budget and shopping list in advance, grasp the preferential opportunity, and choose the favorite goods, so as to get a special shopping experience. I believe that through this strategy, you have mastered the methods and skills of how to get a big discount in Double Eleven. May you find the most suitable products and enjoy a pleasant shopping experience in this shopping carnival!

(promotion)

I still remember that when Aouita 12 went public globally on November 1, 2023, it gained the ardent expectations of users. One month after listing, Aouita 12 officially launched nationwide delivery, landing in 19 provinces and 40 cities one after another, responding to users’ expectations with efficient delivery. Now, Aouita Science and Technology announced that in December last year, Aouita 12 delivered 2,004 cars in just 20 days, ranking among the top 300,000 pure electric cars with outstanding achievements.

As soon as the news of the efficient delivery of Aouita 12 came out, it was highly affirmed by many users. Many users who made up their minds early have now successfully driven Aouita 12 on the road. It is reported that Aouita 12 has three characteristics of "top intelligence, top design and luxurious space", and the price range of its three models is 300,800-400,800 yuan, which has the dual advantages of excellent product strength and outstanding cost performance advantage.

In detail, its product strength, HUAWEI ADS 2.0, which has attracted much attention, can be said to be a highlight of Aouita 12. In addition, Aouita 12 is also equipped with AVATRUST extrasensory system, with 29 intelligent driving sensors as standard. With the industry’s first laser radar integrated with GOD network, it can accurately identify road information without relying on high-precision maps, and meet users’ intelligent driving travel needs. In the actual scene of intelligent driving, Aouita 12 can automatically choose lanes according to the navigation route and take the initiative to overtake, and can actively avoid pedestrians and non-motor vehicles, with full flexibility and safety.

According to the official usage data of smart driving function published by Aouita, the cumulative mileage of smart driving in Aouita is 35 million kilometers, accounting for 23% of the total mileage, ranking first in the industry. This data shows that Aouita’s intelligent driving strength has won the deep trust of users. It is worth mentioning that Aouita 12 has another special feature. It allows car owners to participate in the co-creation of smart driving through big data modeling, and realizes the iterative evolution of their own smart driving ability based on the smart driving information of users all over the country. In this way, users can not only taste the top intelligent driving now, but also enjoy the first-class intelligent experience through software iteration after 3-5 years.

In order to ensure the user’s stable and comfortable experience during driving, Aouita 12 is also equipped with the industry-leading intelligent chassis in all road conditions, which can reduce the height of the car body by up to 20mm and increase it by up to 25mm, including low, medium, high and adaptive modes. In the driving scene, Aouita 12 can adapt to various road scenes, and cooperate with motor rotation for slip identification and torque limit control, which can greatly improve the stability of the car when passing through the speed bump, low-attached drive and low-attached feedback scenes, and make the user’s driving experience smoother.

At present, Aouita 12 has steadily embarked on the journey of national delivery. Next, I believe that Aouita 12 will further improve its product experience and promote the iterative upgrade of the intelligent driving system. Car owners who have already decided on Aouita 12 can look forward to experiencing the "self-pleasing" travel experience brought by it.

　　China Overseas Chinese Network, April 14th According to the WeChat WeChat official account message of the Embassy of China in Nicaragua, according to the relevant policies of the Nicaraguan health department, all international passengers over one year old who enter from or through the yellow fever epidemic area must hold a valid yellow fever international vaccination certificate (commonly known as the "yellow book"), and those who do not have a valid yellow book or have been injected for less than ten days before boarding the plane will be refused entry.

　　International passengers who transit from epidemic areas do not need to hold a "yellow book" to enter Nicaragua if they have not left the airport of the transit country (do not go through the entry procedures of the transit country).

　　In addition, the Nigerian health department requires international travelers to show COVID-19 vaccination certificate when entering the country.

　　In order to avoid being blocked from entering Nicaragua, delegations and individuals entering Nicaragua through yellow fever epidemic areas are requested to complete in advance and carry the "Yellow Book" and COVID-19 vaccination certificate with them, and actively cooperate with them during entry inspection.

　　For details, please refer to the website of the Nigerian Ministry of Health: https://www.minsa.gob.ni.

　　Consular mailbox of the Embassy of China in Nicaragua: managua@csm.mfa.gov.cn

Looking back on the changes in China in the past decade

Just like a magnificent picture scroll slowly unfolding.

We take four famous paintings handed down from ancient times as the carrier.

Create a series of micro-videos "Ten Years of Picture Scroll"

Volume II

Painting China’s Wisdom into Fuchun Shan Jutu

Accurate poverty alleviation and comprehensive well-off society

This endless road

Also stepped into the deepest part of the mountain.

Lucid waters and lush mountains are invaluable assets.

Protect ecological diversity

Considerable and picturesque, like a screen.

Guangdong-Hong Kong-Macao Greater Bay Area Yangtze River Delta xiong’an new area

The lights are dancing and countless stars are shining.

Home diplomacy sincerely treats guests from all directions

Bravely stand on the tide and practice the community of human destiny

Wan Li’s long scroll is endless. Looking back, he is the man in the painting.

Continue to struggle, the future can be expected

　　Guiding unit | Network Communication Bureau of Central Network Information Office

　　Supported by China Positive Energy Network Communication Special Fund of China Internet Development Foundation

　　Producer | Tang Xiaoyan

　　Producer | Lan Jun

　　Editor | Long Yumeng

　　Director | Yue Ting

　　Produced by CCTV | Central Radio and Television General Station

A small drop of water highlights people’s livelihood. In order to systematically grasp and analyze the drinking water situation of residents in the whole region and ensure the safety of drinking water for residents, recently, the water quality testing personnel of Jining District Municipal Public Utilities Service Center carried out water quality testing and sampling work for urban drinking water to ensure the safety of drinking water for residents.

First, make overall arrangements and make preparations for actual testing. According to the tasks and requirements of sampling inspection, make a detailed sampling plan, define the sampling points, sampling time and times, testing items and sampling quantity, determine the selection and cleaning of sampling equipment, sampling quality assurance measures, etc., and arrange sampling trucks for sampling personnel.

The second is scientific sampling to improve the quality of sample collection. Collect and save water samples correctly in strict accordance with the operation flow of drinking water sample collection, mark the water samples on site, and fill in the sampling records to ensure that no safety accidents occur during the sampling process and ensure the quality of sample collection. This time, the testing staff did all the tests on the peripheral water of seven pipe networks, three daily tests on the factory water of six water plants, and seven tests on the water of two pipe networks.

The third is to strictly standardize testing to ensure the quality of testing. After water samples are collected, the central inspection personnel will conduct inspection in strict accordance with the Standard Inspection Method for Drinking Water (GB/T5750-2023) and related specifications. The main inspection items include: routine indicators such as chromaticity, turbidity, pH value, permanganate index (calculated by O2), total hardness, total coliform bacteria and total colonies. During the inspection, the samples will be retested and parallel.

This sampling and testing of drinking water provides reliable data support for the safety management of drinking water in urban areas, and also better ensures that people can use safe water, safe water and satisfactory water. In the next step, the center will continue to do a good job in water quality testing to protect the people from eating "safe water, safe water and happy water".