Poly Culture, JD.COM Science and Technology and Lexiang Group jointly promoted the digital asset service platform to enter the Web 3 yuan universe.
Source: Nanzao. com
On November 1st, the "Kongbian" of the digital asset service platform for film and television entertainment launched by Poly Lexiang Entertainment Technology (Beijing) Co., Ltd. (hereinafter referred to as "Poly Entertainment Technology") was officially launched.
It is understood that Poly Entertainment Technology is a subsidiary of Poly Culture Group (3636.HK) that Lexiang Group (6988.HK) participated in the mixed reform, and it is also the first batch of institutions in the National Cultural Big Data Trading Center. The official launch of "Kongbian", a digital asset service platform for film and television entertainment jointly established by Poly Culture Group (3636.HK), JD.COM Science and Technology and Lexiang Group (6988.HK), is a breakthrough made by the three parties in the field of Web 3 and Metauniverse.
In recent years, digital asset platforms have emerged in an endless stream, and the fields involved have also kept pace with the times and continued to expand. However, digital asset platforms with state-owned assets are still in the minority. "Kongbian" is a digital asset service platform with the background of central enterprises in the film and television entertainment industry, which has outstanding advantages in platform strength and standardization.
China Web 3 and Metauniverse Era officially opened.
The Party’s Report to the 20th CPC National Congress clearly stated that the national cultural digitalization strategy should be implemented. The Opinions on Promoting the Implementation of the National Cultural Digitization Strategy issued on May 22nd also listed speeding up the digital layout of the cultural industry as one of the eight key tasks. The "14th Five-Year Plan for the Development of Digital Economy" proposes that by 2025, the digital economy will move towards an all-round expansion period, and the added value of the core industries of the digital economy will account for 10% of GDP, with the added value exceeding 7 trillion.
On November 1, the Ministry of Industry and Information Technology, the Ministry of Education, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television, and the State Sports General Administration jointly issued the Action Plan for the Integration of Virtual Reality and Industrial Applications (2022-2026), which made it clear that by 2026, the overall scale of China’s virtual reality industry will exceed 350 billion yuan, and the sales of virtual reality terminals will exceed 25 million units, thus cultivating 100 key enterprises with strong innovation ability and industrial influence. This is to enhance the core technology innovation ability of China’s virtual reality industry, accelerate the integration and development of virtual reality and industry applications, and build a sound policy system.
In this context, digital assets, as an important entry point for technology enterprises to seize the Web 3 and the meta-universe era, have entered the fast lane of development with the strong support of top-down policies.
The compliance advantages of state-owned enterprises in the digital asset industry are highlighted.
At present, the digital asset industry is still in the early stage of development, the development path is still unclear, and there are many challenges in terms of enterprise strength and standardization. Even the head Internet technology companies are faced with the temporary inability to solve compliance and other related issues, and have to close the digital asset platform that has been online for a short time.
In terms of regulatory norms, state-owned enterprises have unique advantages in standardization, policy interpretation and control, which can better promote the implementation of the national digital China strategy.
Poly Culture Group (3636.HK), as the only professional cultural industry group among China’s central enterprises, has a benchmark significance in the process of cultural industry innovation in China. Based on the brand and industrial resource advantages of Poly Culture Group (3636.HK), the "empty and concurrent" platform launched by Poly Entertainment Technology is self-evident.
Poly Culture, JD.COM Science and Technology, and Lexiang Group joined forces to enter the cosmic era of Web 3 yuan.
According to reports, the "empty part-time" platform is a digital asset service platform for film and television entertainment with its own intellectual property rights and independent and comprehensive operation. As a leading technology company in China, JD.COM Science and Technology provides the underlying blockchain open source technical support for "Kongbian". Lexiang Group (6988.HK), as the exclusive China-Taiwan service provider of the platform, relies on its outstanding advantages in the fields of big data and interest recommendation algorithms to support the market-oriented operation of digital assets.
This means that the "empty and concurrent" platform not only has the advantages of central enterprises in policy, compliance and risk control, but also has the resource advantages of leading market-oriented operation, marketing and underlying technical support. This indicates that the three parties have joined hands to enter the field of Web 3 and Metauniverse.
Introduction of "Kongbian" Digital Assets Service Platform for Film and Television Entertainment
At present, the main functions of "Kongbian" are digital asset services-customer value-added, consumption probes, etc. Based on copyright protection technology and digital confirmation technology, digital assets in the fields of film and television, culture and entertainment are distributed to users in the form of open and transparent data.
The first batch of digital assets of the Chinese record group’s "Classic Movie Music Series with Chinese Style" sold on the platform of "Kongjian" was launched on November 3rd, including five pieces of your legend, Overture of the Knife Club, Dionysian Melody, Fishing Songs in the East China Sea and Birds at the Phoenix, all of which were created around the classic film and television soundtrack. For example, the suona melody at the beginning of "The Overture of the Knife Club" is one of the most frequently used characters in China’s films.
This series of digital assets uses 3D to construct the digital image of the corresponding record, and uses the optimized version of the original cover-level disc core picture of the record envelope as the external display surface of 3D objects, so as to retain the collection attribute of the collection. At the same time, the back of the digital envelope is redesigned by using the visual anchor corresponding to the movie, which makes the collection have a strong connection with the corresponding classic movie and reproduces the film scene and the classic original sound.
In the future, "Kongbian" will be a multi-scene and multi-level comprehensive digital service platform, which will not only provide digital asset services, but also expand a series of digital services such as virtual human and metauniverse for users, and provide more abundant digital asset application scenarios.