Dialogue： Mr. Fu Songyang, Chairman of FFF-Automobile
[Character Dialogue] During the Dragon Boat Festival holiday that just started on June 22nd, the fans only paid attention to one thing-the "4th China Speedway Experience" held in the upper court. During the three-day event, the Koenigsegg R, which was the focus of many media shots, was the biggest highlight of this event. The person who introduced Koenigsegg, the world’s top super-running brand, to the China market is the object of car home’s dialogue, Mr. Fu Songyang, the chairman of Beijing Hengxiang Yongrui Trading Co., Ltd.
Mr. Fu Songyang founded Beijing Hengxiang Yongrui Trading Co., Ltd. (FFF-Automobile) in 2010 and served as the chairman. FFF-Automobile aims to build the most influential and professional high-end automobile service brand in China’s domestic market, and is currently the only agency of Koenigsegg (), (melkus) and (Tramontana) in China. During the dialogue, Mr. Fu Songyang mentioned the word "pure" many times when talking about automobile culture, which made the listener feel that this "old" fan who had collected more than 20 world-class sports cars before he was 30 years old must have his own unique understanding of China supercar culture and market development. Next, let’s talk to this top super-runner.
Car home: HYPER AUTO CLUB has also been established. How do you define Hypercar and Supercar?
Fu Chairman:Generally speaking, it is similar to, or the best and highest-tech car made by top brands, and it is still limited. These cars are called Hypercar. Supercar is simply similar to Ferrari and LP700-4, which are not limited cars. Although they are more expensive, Carrera GT is Hyperca, which is the most representative car of Porsche in that era and has a high historical position in its brand.
Car home: Please share some information about HAC Auto Club. What other marketing measures are there?
Fu Chairman:This is a group of people in our circle who are particularly fond of cars and want a particularly pure car circle. Because like us, we all like racing cars, we usually go to open the track and want to promote automobile culture. In addition, around October this year, we will build a museum of automobile history, including the recent activities across the United States, and do some activities that can promote the development of automobile culture.
Car home: Do you have any promotion plans for Koenigsegg brand?
Fu Chairman:Because a Hypercar like Koenigsegg doesn’t need you to promote it too much. We will have a cooperation with the "Li Ning" brand in the future, for example, we will make carbon fiber shoes and promote some brands. At the same time, we will also promote our brand through the auto show. We will also be very willing to cooperate with the media to do special reports on this car.
Car home: What kind of after-sales service do you have for car owners in Koenigsegg who are not in Beijing?
Fu Chairman:There are two Koenigsegg owners in Shanghai, and we have planned to open a maintenance center in Shanghai. At present, if there is anything wrong with the vehicle, I will send a technician to fly over to repair it. For me, Koenigsegg is a flagship brand. In the future, with the increase of car owners in North, Shanghai, Guangzhou and Shenzhen, we will gradually set up local outlets and recruit some dealers. At present, except Beijing, Shanghai has talked about places, and other areas are served by flight technicians.
Car home: What do you think of the current situation of super-running culture in China? Who are the customer orientation of Koenigsegg?
Fu Chairman:Now is the embryonic stage of development, and we haven’t played super-running for many years. The customers who choose Koenigsegg must be people who like cars very much and have a keen pursuit of speed. They won’t think about where the car is sold and how much it costs. They just stick their heads in it as long as they like it. Just like when I bought it, I looked at this car for two years, and I will really save money to buy this car for it. At that time, it included maintenance and so on. There was really nothing. Seeing such a car at that time was really exciting, so I couldn’t bear the feeling. I have also checked countless materials on the Internet. For customers who like Koenigsegg, as long as they like this car, they will definitely know it fully and comprehensively in advance and will not buy it abruptly. After all, it is not easy to sell as long as you buy it. Generally, our customers will treasure it when they buy a car.
Car home: What is your Dream car?
Fu Chairman:O。
Car home: What do you think of the development of the super-run market in China?
Fu Chairman:In some foreign countries, the market share of super sports cars is about 1% to 2%, while in China, it is only 0.1% at present. The middle and low-grade sports cars entered the China market after 2006, and the top sports cars only entered China in the last two or three years. In China, people who are interested in sports cars are the younger generation. For cars, they are not only satisfied as a means of transportation, but an expression of life attitude and taste. At present, the post-80s and post-90s are their wealth accumulation period, and the super-run market in China should make a leap in the next 5 to 10 years.