Shanghai, February 7 (Reporter Wang Xiaolei Intern reporter Liu Yidi Liu Hualong) How long can it take 250,000 yuan? Xiao Su (a pseudonym), a 13-year-old girl who lives in Shanghai, only "lasted" for two months! Recently, on the grounds of study, Xiaosu (pseudonym) secretly rewarded her favorite network anchor with her mother’s mobile phone, and spent 250,000 yuan in two months.

　　A huge sum of 250,000 yuan is missing.

　　On the third day of New Year’s Day (January 30th), Ms. Sun, who lives in Shanghai, opened the WeChat payment function, but suddenly found that she was missing 20,000 yuan from her WeChat wallet. At first, Ms. Sun thought that her mobile phone was hacked and her money was stolen. Who knows that I was shocked when I checked the balance of the bank card bound by WeChat payment, and my hard-earned money of 250,000 yuan was actually "missing"!

　　Ms. Sun immediately found the expenditure details of her WeChat payment, and found that since December 25, 2016, her money has been transferred to "Tencent Company" through WeChat payment.

　　Through the WeChat payment details exposed by Ms. Sun, the payee also clearly marked "Tencent Company", and there are two or three transactions every day on average, up to five times. The amount of expenditure varies from time to time, with the maximum amount reaching 9500 yuan and the minimum amount of expenditure reaching 121 yuan.

　　Reward the anchor’s 13-year-old daughter for losing 250,000 yuan in two months.

　　Why is the money inexplicably transferred to Tencent? Ms. Sun and her wife are puzzled. The abnormal performance of the 13-year-old daughter made Ms. Sun begin to turn her suspicious eyes to her daughter.

　　Under the questioning of parents, 13-year-old Xiao Su finally had to admit that she stole her parents’ mobile phone, and bought a large number of "K coins" to reward a male anchor named "Yang Guang" through Tencent’s "National K Songs" APP. At the same time, she also sprinkled a number of red envelopes in the QQ fan base of the male anchor. However, when asked how much he rewarded the male anchor, Xiao Su said that he could not remember.

　　The huge sum of 250 thousand yuan was quietly rewarded to the anchor by her daughter, which made Ms. Sun unable to understand.

　　Ms. Sun told the reporter: "For more than two months, I haven’t received any short message from the bank, which may have been deleted by my child." Ms. Sun even speculated that it was the anchor named "Yang Guang" who secretly told her daughter how to "hide the sky and cross the sea", otherwise how could the child know to do so? She is still so young.

　　After the incident, Ms. Sun didn’t beat and scold the child, but hoped to sit down and talk with the child calmly, but the attitude of the child made Ms. Sun very unhappy: "The child is now aware of the seriousness of the matter, but now she doesn’t want to tell me when she met the anchor. What did they talk about before? Who let her reward? "

　　Ms. Sun knows that her children will play mobile phones in their spare time. She thinks that it is not forbidden to relax and entertain outside of study, but she didn’t expect her children to use their hard-earned money to reward male anchors in a "crazy" way.

　　Reporter’s investigation: "mentoring relationship" asks for a reward in person.

　　The reporter opened Tencent’s "National K Song" APP and found that it is a live broadcast software with singing as the main content. The two anchors can also carry out "even wheat PK", and the lost anchor will be punished to some extent, so this also promotes the contest of "spelling fans" and "spelling K coins" between anchors.

　　The reporter found the male anchor "Yang Guang" in the "National K Song" APP. The content of this male anchor’s live broadcast is mainly singing, with a total of more than 700,000 fans. The reporter also saw Xiao Su’s name in the "Contribution List" on the left side of the APP column. When the reporter found "Yang Guang", he was broadcasting live, and even directly asked his fans for various gifts during the live broadcast.

　　The reporter learned that the male anchor named "Yang Guang" and Xiao Su are virtual "mentoring relationship". However, this mentoring relationship can not be solved by shouting "master" in vain, but by sending two "planes". One "plane" costs 6666 "K coins", which is 666.6 yuan, so these two "planes" will cost more than 1300 yuan.

　　Judging from the chat records that Ms. Sun sent to reporters, "Yang Guang" often asked Xiaosu to "patch up" her new songs, that is, she asked Xiaosu to send herself "K coins" and even asked for 20,000 yuan at a time.

　　According to statistics, Xiao Su spent a total of RMB 210,000 on the male anchor "Yang Guang", and also sent a red envelope of RMB 40,000 in his QQ fan base, spending a total of RMB 250,000.

　　It is a problem for parents to report huge sums of money.

　　It is understood that Ms. Sun and her husband did not give Xiaosu a fixed monthly allowance, but Xiaosu would ask her parents for it if she was short of money, but there were no excessive demands. Ms. Sun said: "Children have always lived with us, and they are usually more obedient and sensible. Although we are busy at work, we can say that our concern for our children has never been ignored. We are shocked by such a thing. "

　　In the face of the disappearance of 250,000 yuan, Ms. Sun and her wife were at a loss and finally decided to call the police.

　　The reporter learned from the Sijing Police Station of Shanghai Songjiang Branch that Xiaosu and her mother did go to the police station to report the case on February 3, 2017.

　　Later, the police learned that the policeman Xiao Su took the initiative to give gifts to the male anchor on the "National K Song" live broadcast platform, and there was no fraud during the period, so the public security organ did not accept the case. In addition, the police at the Sijing police station also said that there were many online and telecom frauds in the cases they accepted, but the way of rewarding on the platform was rare.

　　It does not constitute fraud, and the public security organs have no way to accept it. Whether the huge sum of 250,000 yuan can be recovered has become a big problem.

　　Lawyer’s advice: it can be invalidated.

　　This afternoon, the reporter consulted Zheng Hongtao, a lawyer of Beijing Qualcomm Law Firm. Zheng Hongtao believes that this kind of incident does not constitute a criminal case, but a voluntary civil act, which should be resolved through civil channels.

　　In addition, Zheng Hongtao also explained to reporters that because Xiao Su is under 16 years old, he still belongs to a person with limited capacity, and his behavior now far exceeds his own cognition, and he can be invalidated by law. From a legal point of view, once similar incidents happen, the large consumption made by minors without their parents’ permission can be recovered.

　　Xiaosu’s parents, as guardians, can recognize Xiaosu’s behavior of rewarding and spending money as "invalid" in order to recover this "huge sum". It is not only Xiao Su’s "reward" money that can be recovered. Lawyer Zheng Hongtao said that any large-scale consumption without the owner’s approval can not be recognized or ratified by the owner.

　　Zheng Hongtao also stressed that parents should fulfill their guardianship duties for the money management of minors. For example, large amounts of money, bank card passwords, WeChat payment passwords, etc., try not to give children the opportunity to control.

　　There are quite a few Xiong Haizi who secretly spent their parents’ hard-earned money.

　　The reporter found on the Internet that it is not uncommon for minors to secretly reward anchors with their parents’ money.

　　On April 8, 2016, Xiaolin (a pseudonym), a 12-year-old boy from Fujian Province, stole his mother’s mobile phone to buy expensive virtual items for the anchor in order to please his favorite anchor, and spent nearly 30,000 yuan a month. After verification, the live broadcast platform confirmed that Kobayashi’s account has a corresponding purchase record recently, and the full amount will be refunded.

　　Coincidentally, from October 7 to November 27, 2016, Xiaoming (a pseudonym), a 14-year-old boy from Lishui, Zhejiang Province, rewarded five game anchors for playing mobile games on his behalf, spending a total of more than 30,000 yuan, until only fifteen cents remained on the savings card. Xiao Ming said that his parents are busy at work and have no time to take care of him at all, so he often can only play alone. "Only games can make me happy."

　　Experts suggest that parents should create a healthy growth space for their children.

　　As for this kind of behavior that appears in a large number of minors, the reporter contacted Dai Qun, a professor of psychology at Tianjin Institute of Physical Education.

　　Dai Qun said that children’s behavior belongs to idolize’s behavior, and there are two reasons for this behavior in the background of the Internet age. First of all, it is the parents’ reasons. If the child lacks the company of his parents or the family atmosphere is not good, the child will have this kind of behavior beyond common sense. Secondly, today’s children are "aborigines" in the internet age, which children can’t get in real life, but can be realized through the internet. online celebrity has an enviable appearance or talent, and can get online celebrity’s caring and attentive and direct interaction by rewarding gifts … … These will bring children a sense of gain and satisfaction, and children can reward so much money without their parents knowing, and parents will inevitably neglect management and care.

　　Dai Qun told reporters that the most important thing for parents in family education is not guidance or severe criticism, but to create a good family atmosphere and take practical actions to care for their children. Dai Qun said that everyone can’t be born without human relationships. Parents’ relationships, friends’ relationships, classmates’ relationships, etc. are all indispensable in the process of life growth. As parents, they should take appropriate care of their children according to the actual situation of their children, and they should not be too strict or relaxed in the past to create a healthy growth space for their children.

Recently, the voice of "intelligent driving without a map" swept through the automobile circle, causing heated discussions. Before that, AITO asked the world and Tucki talked about "not relying on high-precision maps", and then the ultra-01 entered the market, and the first domestic production model that realized high-order intelligent driving by relying on "pure vision" perception algorithm officially landed.

In 2023, with the wide popularization of NOA in cities, the technical route of intelligent driving "going to high-precision maps" was pushed to the forefront. Since this year, car companies have successively entered the stage of city intelligent driving, from "light maps" to "no maps", getting rid of high-precision maps has become the key for enterprises to open national NCA plans.

Kaicheng "Marathon", the city’s smart driving vents swept through 2023.

2023 is called the first year of artificial intelligence, and artificial intelligence hot words such as AI computing power, big model, BEV+Trasnsformer are constantly emerging. The layout speed of NOA in cities has also become the annual KPI of new car companies, and the progress of intelligent driving in Kaesong seems to be a measure of the status and hard power of many enterprises in the field of automatic driving, especially in the second half of 2023, the competition among enterprises is: Kaesong numbers.

On the 1024 Xpeng Motors Science and Technology Day, the official announced that XNGP city navigation-assisted driving had covered 25 cities in November and opened to 50 cities at the end of December; As early as April this year, the more radical LI publicly emphasized that the speed of "opening the city" should be raised to three digits this year: 100; Huawei originally planned to cover 45 cities by NCA in the fourth quarter of 2023. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, sharply increased this goal to "all cities can open" in December at the press conference of the new M7.

The competition in the number of Kaesong can be described as intensifying.

The new forces believe that the large-scale opening of the city NOA will help them stay in the competition seat in the development of high-level intelligent driving and become the key to the next stage of competition. Li Liyun, the person in charge of automatic driving in Xpeng Motors, said recently that the XNGP urban navigation-assisted driving, which can be opened all over the country, will help Xpeng Motors "enter the second half first", and the XNGP urban intelligent driving with light map scheme will not be limited by the use range and updating time of high-precision maps. Li Liyun even shouted: "The battle without maps is over".

On October 27th, Extreme Yue 01 was officially listed. Extreme Yue was the "strategic cooperation project of automobile robots" initiated by Geely Holding Group and Baidu in 2021. Geely was mainly responsible for controlling the manufacturing of the whole vehicle and building the platform architecture, while Baidu gave Extreme Yue 01 the accumulation of AI algorithm and intelligent driving. At present, Extreme Yue 01 is the first mass-produced vehicle in China that relies on "pure vision" perception algorithm to realize high-order intelligent assisted driving. Extreme Yue 01′ s advanced intelligent driving ROBO Drive Max adopts BEV+Transformer pure vision scheme, and its technical route is very close to Tesla’s. The first Occupancy Network technology ("OCC") jointly developed by Extreme Yue and Baidu is also announced for the first time, and the role of OCC is to further enhance the "pure vision" of Extreme Yue 01.

It is worth noting that the production model of Extreme Yue 01 is not equipped with lidar. Xia Yiping, CEO of Jiji and Extreme Yue, revealed that the scheme of going to lidar was only determined during the discussion at the beginning of this year, but he also stressed that going to lidar is not necessarily the key point. After the laws and regulations of L4 level are released in the future, lidar will still be needed.

According to the official plan of Extreme Vietnam, in 2023, ROBO Drive Max will open the high-level intelligent driving function in urban areas to all users in Shanghai, Shenzhen and Hangzhou. At the same time, PPA can be used in 90% of the country’s high-speed viaducts. In 2024, PPA will gradually open 200+ cities nationwide.

The voices of "going to the lidar" and "going to the high-precision map" are often mentioned recently. Among them, the advantage of "no map" is to reduce the lag of map update and reduce the cost of intelligent driving, which is also conducive to the promotion of high-level intelligent driving in different cities.

However, there are many objections to "no graph theory" in the industry.

Map manufacturers bombard, is "no map" really possible?

In the process of promoting urban NOA, due to over-reliance on high-precision maps, all car companies have been unable to expand rapidly. In August 2022, the Ministry of Natural Resources announced that six cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Chongqing, would carry out the pilot application of intelligent networked automobile high-precision maps. However, after more than a year, the pilot cities have not continued to develop. In other words, relying on high-precision maps, the speed of car companies opening NOA in cities across the country will become faster.

Therefore, in this era when everything is "rolled", in order to accelerate the promotion of the city NOA, car companies decisively chose to abandon the once high-precision map of Xiangbo. Xpeng Motors CEO He Xiaopeng has publicly stated that high-precision maps must be a transition. As early as 2019, Musk on the other side of the ocean angrily sprayed high-precision maps, calling them "really a bad idea". Tesla insisted on choosing visual perception technology, and launched the "BEV+Transformer" model in 2021.

It is undeniable that high-precision maps play an important role in the automatic driving perception layer, and more accurate environmental perception can be achieved through electronic maps with higher precision and wider data dimensions. Moreover, in a higher-level automatic driving system, the cooperation between high-precision maps and traffic elements and road connections is also very important. In the final analysis, car companies chose to "abandon" high-precision maps in the second half of 2023, or because of the low frequency of updating high-precision maps, high maintenance costs, complicated map review and qualifications, which did not meet the plan of car companies to "open the city" in a hurry.

Therefore, when talking about the general direction of "de-cartography", Cheng Peng, the new CEO of NavInfo, a veteran cartographer, angrily sprayed some automobile manufacturers with no map qualification, no intellectual property rights and no fear of safety. In addition, Cheng Peng said that NavInfo found that some automobile companies that claimed not to rely on high-precision maps still had map information after covering their sensors, which indicated that they still adopted the map scheme.

Of course, high-precision maps also have firm fans, including Waymo, a self-driving company owned by Google, and the development of intelligent driving systems of traditional car companies such as GM and BMW also rely heavily on high-precision maps.

We always emphasize the differences between traditional car companies and new power companies in the concept of building cars, and we can also see the cognitive differences of enterprises from their attitudes towards high-precision maps. From the current stage, urban NOA does not need the help of high-precision maps or even laser radar in most scenes, but when the author test-drives the PPA point-to-point navigation assistance of Extreme Yue 01, there is indeed a deviation in traffic light signal recognition. In addition, the environmental perception and recognition ability of pure visual perception scheme in rainy, snowy and dusty days is not good.

There is a set of interesting price data. In September this year, Tesla drastically lowered the price of its fully automatic driving (FSD) package in the United States, from the previous $15,000 to $12,000, a decrease of 20%. Before this year, Tesla officials emphasized more than once that with the continuous iterative upgrade of FSD technology, its price will only rise. Judging from the price of high-order intelligent driving schemes for three new domestic models in the last six months, Zhiji LS6 IM AD intelligent driving assistance system is provided to users as a standard in the whole department and free of charge for life. The price of Tucki G6 MAX version (XNGP) is only 20,000 yuan higher than that of Pro version (XPILOT), and the rights and interests given to users by Extreme Leap 01 include the preferential price of 6-month subscription to ROBO Drive Max and limited time ROBO Drive Max buyout of 19,900 yuan. Judging from the price trend, ordering high-order assisted driving systems is more cost-effective, indicating that car companies pay more attention to cost-effectiveness in the field of intelligent driving.

Embracing "emphasizing perception, ignoring map" or even "no map" is becoming the mainstream practice of domestic new power enterprises. Facing the cruelty of domestic new energy vehicle market competition, new power enterprises pay more attention to reducing the cost of intelligent driving, which is also caused by the big environment, but the high-precision map "backs the pot".

　　[car home Information] A few days ago, we learned from the official that the new (|) two models can enjoy limited-time discounts by paying the deposit before April 30. The entry-level version of the 1.5T rear-drive Plus version of the 5-seat version can enjoy a discount of 20,000 yuan, and there is also a car paint matching right worth 6,000 yuan. The guide price is 249,800 yuan, and the price after the discount is 229,800 yuan. The 5-seat version of 1.5T intelligent rear-drive Max can enjoy a discount of 10,000 yuan, with a guide price of 289,800 yuan and a discounted price of 279,800 yuan.

　　Looking back at the appearance, the air intake grille and headlight group of the new M7 are integrated, which increases the visual width of the front of the car. The design of diversion grooves and two-color rims on both sides of the lower enclosure greatly enhances the sense of movement. The rear of the car is round and full, equipped with through taillights. In terms of body size, the length, width and height of the car are 5020/1945/1760mm and the wheelbase is 2820mm respectively.

　　In terms of interior, the new model M7 maintains a simple style, and the wood grain decoration adds a bit of mature and steady atmosphere to the car. The new car is equipped with a 10.25-inch curved full LCD instrument panel and a 15.6-inch central control panel, and almost no physical buttons can be seen. The car will be equipped with HarmonyOS Intelligent Cockpit 3.0, and a variety of information screen savers and super desktop functions will be added, which will support the seamless boarding of HarmonyOS mobile phone terminal applications and realize the horizontal screen window display of the car interface. In addition, there is a small art wisdom assistant who supports up to 5 rounds of dialogue intention understanding.

　　In terms of power, the new model M7 adopts HUAWEI DriveONE extended-range electric drive platform, equipped with a 1.5T extended-range hybrid system, and provides a rear-drive version and a four-wheel drive version. The model offered this time is the rear-drive version, with a maximum power of 272 HP, and the comprehensive maximum power of the four-wheel drive version is 449 HP. The four-wheel drive version of CLTC has a pure electric cruising range of 210km, and the rear-drive version is 240km. (Text/car home Yan Huan)

　　There is no doubt that last week’s hot search topic in Weibo was once again occupied by new energy vehicles and the collection of purchase tax by half. In particular, Musk’s evaluation of the development of new energy vehicles in China and the news that they will be listed soon triggered a heated discussion. Ideal sentence "Ideal L9 is the best flagship SUV for home use within 5 million? Yes! " It is also a hot discussion among netizens. Boosting the economy is the top priority in the second half of the year. With an excellent model like the ideal L9, it is not just the purchase tax that is saved. What do you think of this? Let’s review the hot topics in Weibo last week.

　　1. How strong are the new energy vehicles in China?

　　Reading volume: 3.8 million

　　Event Review: On May 30th, Tesla CEO Musk Weibo said that few people seem to realize that China is leading the world in renewable energy power generation and electric vehicles. No matter what you think of China, it is a fact. Subsequently, Xpeng Motors CEO- He Xiaopeng forwarded the blog post, saying: "China is only at the forefront of the world in the field of electric vehicles, and it will take at least 10 years to be ahead of the world."

　　Netizens are hotly discussing:

　　Comments: Before discussing the development of electric vehicles, let’s briefly review the past 30 years. In the field of traditional fuel vehicles, the three core technologies of automobiles-engine, gearbox and chassis-have always been foreign brands, occupying an absolute advantage. China automobile enterprises are almost crossing the river by feeling the stones, imitating more than independent innovation.

　　After 30 years, the world has entered the era of new energy vehicles, and major automobile manufacturers and governments around the world have spared no effort to support the development of new energy vehicles, and automobile technology has ushered in a new development. The three core technologies of electric vehicles are batteries, motors and electronic control. It’s China’s turn to take the lead in the world. In the field of power batteries, Contemporary Amperex Technology Co., Limited ranks among the world’s power battery installed capacity TOP1； for five consecutive years; In 2021, BYD ranked fourth with 8.8% market share, up 168.37% year-on-year; Chinese-funded enterprises such as Zhongchuang Singapore Airlines, Guoxuan Hi-Tech, Vision Power, Honeycomb Energy, etc. also ranked 7th to 10th respectively in the installed capacity of global power batteries in 2021. In the field of power batteries, China enterprises have mastered the absolute right to speak. At the same time, domestic new energy vehicles also have absolute market advantages. According to the data, from January to April in 2022, China accounted for 57% of the world’s new energy vehicles. At this time, what is the level of new energy vehicles in China?

　　First of all, we should affirm the achievements made by China car companies, especially in the field of new energy, but this does not mean complacency. He Xiaopeng’s response is modest. Ten years’ hard work is not enough. We should keep working hard. If you think about it carefully, China car companies have borrowed the east wind of new energy development, and almost all of them are in the China market, so it is difficult to stay ahead. But at the same time, after a period of development, we have a clearer understanding and judgment than before. In the process of development, some will emerge, while others will expose problems. It is inevitable that good and evil people will be mixed, but in the end, we must take the essence and discard the dross. The standard to measure good or bad is not a single delivery quantity, but the delivery quantity shows that consumers recognize and accept the products, and there are no more new energy sources, but refined ones.

　　Nowadays, there are more and more new energy vehicles, and the market and cakes have also attracted more and more people, making cars across borders, such as real estate and mobile phones. Even a few days ago, I saw a live broadcast of online celebrity with goods claiming to invest 10 billion yuan to enter the new energy field. Showing your ignorance and arrogance is related to the interests of consumers, so money can’t measure it. Such people should be spurned.

　　To sum up, there is still a lot of room for the development of new energy vehicles in China. Management, planning and other aspects need to be filled, and there are shortcomings, and we must not be arrogant.

　　Two, Nanjing to buy new energy vehicles up to 12000 yuan.

　　Reading volume: 72,000

　　Event Review: Recently, in order to implement the State Council’s package of policies and measures to stabilize the economy, Nanjing City, Jiangsu Province issued "Several Measures on Promoting the Sustainable Recovery of Consumption and Strengthening the Resilience of Service Industry Development", which specifically includes five actions and 16 key measures, including creating new scene consumption, carrying out full-time consumption, encouraging automobile consumption, supporting improved housing consumption, and promoting the consumption of bulk household appliances.

　　Among them, the measures to encourage automobile consumption include: if individual consumers buy new energy vehicles that meet the relevant requirements in Nanjing and get a license in the city, they will be given a promotion subsidy of up to 12,000 yuan in different grades, and the relevant automobile subsidy policies in each district can be superimposed; Give different subsidies to new energy logistics vehicles, new energy-for-electricity taxis, new energy-for-electricity muck trucks and new energy-for-electricity container trucks that meet the relevant requirements; To carry out activities such as automobile promotion, promotion and going to the countryside, some financial subsidies will be given.

　　Netizens are hotly discussing:

　　Comments: Again, boosting consumption and stimulating the economy in the second half of the year is the top priority, and automobile consumption, as a big part, will play a decisive role. However, with the introduction of the policy of stimulating consumption, we have also heard some voices that are not harmonious enough. It is reported that some dealers secretly raise prices and increase as much as they drop. If this really happens, is there really a policy on the top and a countermeasure on the bottom? Should the relevant departments ask?

　　3. Weilai ES7 will be released on June 15th.

　　Reading volume: 61,000

　　Event Review: It is reported that Weilai will hold an online conference on the evening of June 15th to release the brand-new SUV——ES7. At the same time, Weilai is expected to release 2022 ES6/EC6/ES8 models online, as well as the hardware upgrade scheme of the old smart cockpit, such as Qualcomm Snapdragon 8155 chip, intelligent gateway, high-definition camera and 5G module.

　　Comments: Previously, the official said that the ES7 will become the fastest delivery car of Weilai NT2.0 platform. This car is positioned as a medium and large five-seat SUV, which is the second car of NT2.0 platform. In terms of body size, the length, width and height of the new car are 4912/1987/1720mm and the wheelbase is 2960mm, which is between ES6 and ES8.

　　The ES7 is equipped with a laser radar at the front end of the center line of the roof and high-definition cameras on both sides. There is also a rearview camera at the top of the rear of the car, and the overall intelligence level is basically the same as that of Weilai ET5 and ET7. In addition, the car is also equipped with NT2.0 autopilot hardware, immersive audio system, air suspension, electric suction door and seat massage. In terms of power, Weilai ES7 adopts the same powertrain as ET7. The power of the front and rear double motors is 180kW and 200kW respectively, and the total peak torque reaches 850 N m.

　　Li Bin once questioned the car owners who still buy fuel cars, and his words were full of arrogance and arrogance. At the same time, he regarded BMW as Weilai’s opponent and threatened to surpass the competing products. Judging from the delivery in April and May, Weilai’s performance is very poor, far lower than other major competitors. As a heavy-duty model in 2022, the ES6 is of great significance. However, whether we can surpass it is not just a slogan, but the actual performance is the most important. On the whole, this ES7 is not low in configuration, and its battery life is also good. It is too early to draw a conclusion, and the market will give the final answer.

　　Fourth, Li Xiangguan announced the release date of Ideal L9

　　Reading volume: 1.882 million

　　Event Review: It is necessary to share with you once again the post on the Ideal Weibo, which is very informative:

　　I. The official release date of the ideal L9 is June 21st.

　　There are too many innovative technologies and product experiences, and these innovations can’t be experienced through words, pictures and videos. We will let a certain number of car owners and the media experience the ideal L9 on June 21st.

　　In February and July, all stores in the country can test drive.

　　The Ideal L9 has put into production thousands of production vehicles in Changzhou base, and will be shipped to 233 retail centers in 108 cities nationwide in July, so that users who book the Ideal L9 can actually experience it before locking the order. Of course, our limited test drive resources will focus on serving the reserved users, and we also hope to get more real feedback from users.

　　Officially delivered to users in March and August.

　　The mass production preparations of the ideal L9 in Changzhou production base are all ready. For example, range extenders, batteries and many core suppliers have built factories around the production base, forming a very good supply chain ecology in Jiangsu.

　　In April and September, the delivery volume can exceed 10,000.

　　Ideal L9 has done a lot of real car purchase verification for the target users, and truly experienced the potential user groups of Ideal L9 (with the second child family living under one roof for three generations as the main goal). Are they concerned about whether they can pick up the car in the first time? Although we can’t make any promises, we are confident that we will achieve a delivery volume of over 10,000 in September and create a new record in the full-size flagship SUV.

　　Thank you for your expectation of the ideal L9, the best flagship SUV for home use within 5 million? Yes!

　　Netizens are hotly discussing:

　　This last sentence must be the key point, and many netizens must have seen it, so don’t worry about anything first. I know you all have a lot to say, whether it’s spray or praise, keep it for the first time. There is an old saying, "The mouse pulls the shovel, and the big head is behind." Ideal L9 We are waiting for you!

　　Five, Buick released a brand new logo.

　　Reading volume: 358,000

　　Event Review: On June 1st, SAIC-GM Buick brand and North America simultaneously released a brand-new brand identity and future-oriented development plan, and launched two strategic new cars: the brand-new flagship model of Buick MPV family-GL8th CENTURY, and the pure electric concept SUV of Buick’s first general motors Ultium Otneng electric vehicle platform-Electra-X.

　　Comments: Let’s take a look at the flagship of GL8-CENTURY. In the domestic MPV camp, the family is still in the leading position, even in the face of Saina, Odyssey and a large number of new domestic models. The CENTURY released this time will be launched this year, and the body size has reached 5230/1980/1867mm. The new car seat headrest has built-in BOSE ultra-near field speaker for the first time. After the launch of the new car, Buick GL8 family will form three product camps, namely GL8 CENTURY, GL8 Land Zun ES and GL8 Land Business Class, and Buick’s leading edge and leading position in MPV market will undoubtedly be further enhanced.

　　Buick Electra-X adopts a refreshing shape and design, which combines a sense of technology, futurity and sports. The new generation of VCS intelligent cockpit system is equipped with Qualcomm Snapdragon 8155 vehicle flagship chip, equipped with EYEMAX 30-inch integrated cambered 6K screen, and supports 5G connection.

　　Buick’s LOGO has also been completely renewed. The fully renewed "three-color shield" represents the product genes of Buick brand "safety, texture and comfort" respectively. The three "shields" are lined up in turn and complement each other, which is a solid backing for the pioneers.

　　Sixth, how to treat the new forces of building cars by financing?

　　Reading volume: 135,000

　　Event Review: On June 1st, Weimar Automobile submitted an application for listing in Hong Kong. According to the financial report, Weimar recorded an adjustment loss of 13.632 billion yuan in three years. The company’s sustained losses have also greatly increased the company’s operating cash flow outflow. In 2021, the company’s net cash flow outflow from operating activities was 3.187 billion yuan. However, the company continued its life by financing, and the amount of financing in three years was as high as 16.27 billion yuan.

　　According to the company’s financial report, the company’s investors include Agile Group, Baidu, Becoming Capital, Guangzhou Nansha Shunde Houwei Venture Capital Partnership (Limited Partnership) under GF Securities, Hongzheng Mean Party controlled by China Tobacco, Tencent Holdings, Shun Tak Group, PCCW, Shandong Expressway Finance, Central Enterprise Rural Industry Investment Fund Co., Ltd., Lucky Palace Investments Limited controlled by Liang Anqi, Goldrank Limited under Li Ka-shing Foundation and other star shareholders.

　　According to the prospectus, Freeman Shen Wang Lei and his wife hold a total of 30.82%, Agile Group holds 6.46%, Baidu holds 5.96%, the board of directors and employees hold 13.75%, and other investors hold 43.01%. Among them, Tencent holds 1.48%, and holds 106 million shares in B3 series, worth 200 million.

　　Netizens are hotly discussing:

　　Comments: I think everyone knows that the new forces of making cars now rely on financing, and all kinds of financing news are not uncommon. But although they are all financing, the feeling they bring is quite different. Weimar, as a member of the new domestic car-making forces, is far behind the mainstream competitors in new car positioning, comprehensive quality, quality control and other aspects. The delivery volume is also far from each other, but each new car PPT report and presentation is impassioned and inspiring.

　　A few days ago, when the oil price was raised, Freeman Shen voiced again, bluntly saying that according to the current oil price, fuel vehicles are no match for electric vehicles at all. Since the fuel car is no match, what about Weimar’s performance in the same class? Compared with several main rivals, Weimar is nothing new. Not only that, but there are also great problems in endurance and safety, which is also the biggest pain point.

　　Tucki focuses on intelligent technology, the ideal focuses on mileage solution and space, and Weilai pays more attention to user experience and social circle building. In contrast, Weimar is obviously mediocre. In any case, Weimar is still trying to return to the first camp, but it claims to be equipped with the L4-class Weimar W6. Personally, it is still more gimmicks.

　　In the prospectus, Weimar Motor mentioned M7, which has more than 20 L2 scenes; L4 AVP (Automatic parking service) and L4 functions that can be added in the future, and equipped with L5 hardware. Weimar M7 is expected to be listed in the second half of 2022. What do you think? Don’t be serious. If you don’t say that, who will give him money?

　　Cctv.com："Realizing the great rejuvenation of the Chinese nation is the greatest dream of the Chinese nation in modern times." The Chinese dream, a national dream of "grand narrative", is also a personal dream of "concrete and subtle". So, where is your dream? How to light up your brilliant life? There are a group of dreamers who are writing answers … …

　　People who have dreams don’t do multiple-choice questions, but only do proof questions.

All the motivation comes from the boiling inside.

Writer Bi Shumin

　　Looking around, it is easy to find that many people’s physiological and biological needs have been met, but they are still dissatisfied, restless, lacking a kind of motivation to make them vibrant, lacking stability and peace. A life without initiative like this, no matter how beautiful on the surface, is not to be envied.

　　What is the driving force that makes you vibrant?Who will answer you? Who will help you find it? Who has the final say for you? There is no one but yourself.Only when the ideal light shines on us and it is connected with the well-being of the broad masses of people will we have great peace and courage.

　　Some people turn their dreams into reality, while others turn reality into dreams. The point is, what is your dream? What did you do for your dream?

Ideals don’t abandon people who pursue hard.

Ba Jin, a literary giant

　　No one grows old by living a few more years, but only because he has abandoned his ideal.Years wrinkle the skin, but to give up enthusiasm wrinkles the soul.

　　Money, like snow in winter, accumulates slowly and melts quickly, but what is reliable is what some people think is extremely slim — — Ideals are the same as beliefs.

Focus on one thing is moving.

Persistence in life is profound.

President of Central South University Zhang Yaoxue

　　Whether you live in the temple or far away from the rivers and lakes, can you remember loyalty and persistence?

　　Are you going to use your love to support good and fight evil?

　　Are you prepared to use your loyalty to protect this country with a history of 5,000 years of civilization, to protect your family and friends, and even to protect those who have never met before?

　　Are you prepared to use what you have learned to make every effort to build our developing country?

　　When you are exhausted and really want to give up, can you say to yourself: Let me stick to the last five minutes?

Heap ordinary days into a great life.

Entrepreneur Yu Minhong

　　A person’s life is a life of struggle, but some people live a great life and some people live a trivial life.If we have a great ideal and a kind heart, we will be able to pile up many trivial days and turn them into a great life.But if you are mediocre every day, have no ideal, and stop making progress from now on, then the days of your life in the future will always be a pile of trivial things.

Thank you for your experience before you reach your dream.

China professional boxer Zou Shiming.

　　"It seems that God wants to give you a lot of experience, and once again, through hard work, start again, start again, participate again, and finally reach your dream."

　　Zou Shiming said, "Thanks to all the experience, Zou Shiming slowly shouldered China’s boxing dream from an unknown little man and made a breakthrough step by step. Now I dare to say proudly that I have taken everything I should!" On November 6th this year, Zou Shiming won the WBO flyweight world champion’s gold belt, and also completed the Asian Games, World Championships, Olympic Games and professional boxing grand slam.

Dreamcatcher, the road to search is endless.

Tu Youyou, the first scientist in China to win the Nobel Prize in Medicine.

　　Tu Youyou, who is over 80 years old, has won the honor of being late with artemisinin, which "saves millions of lives around the world".Success, after 190 failures.

　　In 1971, Tu Youyou’s research group discovered Artemisia annua extract with 100% antimalarial effect in the 191st low boiling point experiment. In 1972, this achievement was taken seriously, and researchers extracted an effective antimalarial ingredient — — Artemisinin. These achievements didn’t stop Tu Youyou. In 1992, she invented dihydroartemisinin, an "upgraded version" with 10 times the antimalarial effect, to overcome the shortcomings of artemisinin, such as high cost and difficult to cure malaria. Pay tribute to the persistence after "190 failures".

Without dreams, the soul will be weightless.

Jing Haipeng, the only astronaut in China who "went into space three times"

　　If I say that I have dreamed of being an astronaut since I was a child, I must be lying to you. At that time, I didn’t know there was such a career as an astronaut at all. It was after I realized one dream after another, big and small, that I had the dream of being an astronaut and flying.

　　Sometimes one sentence is enough to light a dream.When a dream comes true, you must have a next dream, otherwise people will collapse. Just like a person in space, his body will lose weight. Back to the ground, if there is no dream, the soul will be weightless.So when "Shenzhou VII" flew back, I had the dream of "Shenzhou IX" flying. After "Shenzhou IX" came back, because "Shenzhou X" was too close, I set my dream goal at "Shenzhou XI". Always dream, let me keep my feet on the ground.

Fate never owes to those who fight for their dreams.　

Chinese women’s volleyball team

　　In the women’s volleyball final of Rio 2016 Olympic Games, China women’s volleyball team defeated Serbia 3-1, and reached the top of the world again. Never underestimate the heart of a champion, no champion is easy to come by! From three defeats in the group stage to successive defeats in the knockout stage, this final victory belongs to the China women’s volleyball team.

　　Someone asked, what is the spirit of women’s volleyball? Once I fell to the ground, I jumped up again and again, and I recorded a smash. Even though I walked staggeringly all the way, I stood up and shook my dust, and then I tried my best … …Fate never owes to those who struggle for their dreams. As long as they are tenacious enough, the whole world will make way for you!

This prosperous time will eventually be as you wish.

My country

　　After the "9.3" Victory Day military parade, a Weibo with the words "This prosperous time is as you wish" and a photo of Premier Zhou Enlai was forwarded a million times. In 1949, during the military parade in founding ceremony, the only aircraft could not gather enough air echelon. Zhou Enlai proposed that the aircraft should fly in a circular way and be inspected twice. In the past, the national strength was weak and the family was insufficient. Now, the military parade shows the thriving comprehensive national strength and national defense strength, which is enough to comfort the ancestors, inspire the present and enlighten future generations.

　　A trickle, merged into rivers and seas; Individuals have the responsibility and the country has the power.

▽ Don’t choose comfort on the most struggling day.

　　Stephen Chow, Tang Mu, Qi Yan, Mu Mu … …

　　Stephen Chow:If you don’t have a dream, you are no different from salted fish.

　　Passerby A:Ideal, hard work is a dream, giving up is just a delusion.

　　Tomki:Since you dream of becoming yourself that others can’t reach, you should make efforts that others can’t reach.

　　Passerby B:You always say that dreams are out of reach, but you never get up early.

　　Words:When I was a child, I blurted out the answer when I was asked about my dream. Do you remember now? In fact, it is we who draw the ground as a prison and think that we will be limited everywhere, so we give up many dreams. As everyone knows, the initial dream will always glow faintly on one side of your atrium. It’s always there, waiting for you to realize it.

　　Passerby C:The ideal of life is for the ideal life.

　　Mumu:Dreams, regardless of height, exist in everyone’s heart like magic and never go far. If you expect something, you won’t be forgotten. Even if life is low to dust, dreams should be held high, bright and shining, like stars on the horizon. (Source: CCTV News Client)

　　The sound of "the strongest summer file in history" just fell, and the footsteps of the National Day file followed. Faced with one of the best box office production schedules, each film producer will naturally not miss this excellent opportunity. Up to now, there have been 11 new films, such as Rock-Solid, Volunteers: Attack by Heroes, and Ex-4: Early Marriage, among which the biggest attraction is the "peak confrontation" between Zhang Yimou and Chen Kaige, two representatives of the fifth generation directors. At present, when the domestic box office movies are almost monopolized by the directors of the 1980s, the reunion of the two directors of the 1950s makes people return to the glorious years once created by the fifth generation directors.

　　Rock-solid

　　93 International Train Robbery: Operation Moscow

　　Zhang Yimou tried "the movie version of The Knockout".

　　This year’s Spring Festival movie "Man Jiang Hong" once again made Zhang Yimou one of the leading figures in the high box office of China movies. At present, the film ranks first in the mainland box office this year with a box office of 4.544 billion yuan, and also ranks sixth in the domestic box office history list. In recent years, Zhang Yimou seems to have found the knack of shooting high-grossing movies: one is to cooperate with Professor Peking University and screenwriter Yu Chen; The second is to find a group of young actors with both popularity and acting skills to cooperate with.

　　"As Hard as a Rock", which was released on September 28th, was filmed in 2019. This is his first collaboration with Yu Chen and actors such as Lei Jiayin and Yu Hewei. This film is Zhang Yimou’s first attempt to shoot a film about anti-corruption crimes, and tells the story of a soul-stirring investigation trip by Su Jianming (Lei Jiayin), a young policeman who works in the Criminal Appraisal Center of the Municipal Bureau.

　　In addition to portraying the key figures involved in complex cases such as Zheng Gang, deputy mayor (Zhang Guoli) and Li Zhitian, a wealthy businessman (Yu Hewei), the film also deeply discusses the themes of father-son relationship, marital relationship and power alienation, and it is also considered as "The Knockout in the film version". At the moment when the anti-corruption struggle is deepening, although the film was released after four years, its timeliness is still very strong. With the east wind of "Man Jiang Hong", "As Hard as a Rock" is undoubtedly one of the most powerful competitors in this National Day file.

　　Chen Kaige directed the epic of war.

　　In the The Battle at Lake Changjin, Chen Kaige directed the part of the volunteer army "before entering the DPRK", while "Volunteers: Attack by Soldiers", which was filed until September 28th, was a war epic directed by Chen Kaige alone. The film is a series of trilogy, and Volunteer Army: The Attack of Heroes is the first film released. The film shows the whole story of the War to Resist US Aggression and Aid Korea in a panoramic and multi-dimensional way. In addition to truly depicting the tragic battle of Songgufeng, it also vividly depicts the heroes on the diplomatic front in China.

　　In the cast, Xin Baiqing, Zhu Yilong and Zifeng Zhang are all powerful actors. In addition, Tang Guoqiang, Liu Jin, Zhang Songwen and Zhang Ziyi also play important roles in the film. Although The Battle at Lake Changjin and Watergate Bridge on Changjin Lake have made history at the box office, the box office of the films directed by Chen Kaige has never exceeded 1 billion yuan. It is unrealistic for this film to replicate The Battle at Lake Changjin’s brilliance at the box office, but as the "most difficult film" ever made by Chen Kaige, the quality of this film is still expected. Zhang Hanyu, Andy Lau, re-enacted the "Great Robbery of Chinese and Russian Trains"

　　It has been 19 years since Andy Lau and Zhang Hanyu cooperated again after world without thieves. The "93 International Train Robbery: Moscow Action" released on September 29th was directed by Qiu Litao, which was adapted from the "Sino-Russian Train Robbery" that shocked China and foreign countries, and it was also the first real case of cross-border pursuit in China. In the film, Huang Xuan plays the villain, Zhang Hanyu plays the policeman, and Andy Lau plays the mysterious man in Moscow. The plot contains thrilling contents such as car chasing, gun fighting and car blasting. This film is one of the largest cooperation films between mainland filmmakers and Hong Kong filmmakers in recent years. Coupled with Qiu Litao’s many years of directing skills in the action field, the thrilling degree of the film will make people feel adrenaline soaring.

　　A "This Killer is Not Too Cold" made comedian Wei Xiang a real first-line actor. On September 28th, It’s not as if I’m so excited, starring Wei Xiang and Wang Zhi, was adapted from the Spanish film Basketball Champion, which was released in China in 2019. Wei Xiang played Wei Guozheng, a basketball coach who was very persistent in winning, and led a group of people with mental retardation to form a basketball team named "Caring House", and finally realized the dream of winning the championship. Obviously, this is a comedy film, and it is also a film in which Wei Xiang plays a leading role, which is a big test for him. The film simultaneously introduced a barrier-free version specially made for visually impaired people.

　　The professional version of Cat’s Eye shows that the most wanted audience in this new National Day film is "Ex 4: Early Marriage". "Ex-3: Goodbye to Ex-3" once earned a high box office of 1.94 billion yuan in the New Year’s Day file in 2018, which also made this series one of the IP with the most box office potential. "Ex-4: Marrying Young" is still starring Han Geng, Ryan, Kelly and other original people, and tells the story of Meng Yun (Han Geng) and Yu Fei (Ryan) who are of marriageable age, who are confused about their emotional fate and a test of coping with the "cooling-off period of marriage".

　　In addition, this National Day file also includes six cartoons, I am the Return of the Hero of Nezha 2, The Legend of the Little Mermaid’s Sea Monster, Beacon Bear: mission to mars, Kung Fu King’s Meng Tiger Climbing the Mountain, Wang Wang Team’s Great Work Movie 2: Super Adventure and Crazy Rescue.

　　In 2019, a total of 13 films were released, and the total box office in 7 days exceeded 5 billion. This year, the number of National Day holiday days has increased to 8 days. Although the number of new films released has been reduced to 11, the strength of five blockbusters, such as "As Hard as a Rock", is very strong. With the heat set by the summer file, the box office of National Day file is expected to exceed imagination. Our reporter Wang Jinyue

　　When it comes to cartoons with international influence, the classic animated images created by Disney will always appear in the minds of adults for the first time. However, in recent years, with the rise of the country at any time, the children’s cartoon "Super Flash" produced by China animation company Aofei has become a childhood memory after 10 years.

　　"Super Flash" landed on major TV media and video platforms in China in 2015. Up to now, it has been broadcasted for nine seasons, and it has been broadcasted in 150 countries and regions, winning the ratings of many countries in Asia, Europe and America. The number of themed toys, peripheral derivatives and authorized products has exceeded 100 million, with tens of millions of consumers and tens of millions of visitors to theme parks. Brand value and brand influence have attracted worldwide attention and become childhood memories shared by children all over the world.

　　The hero of Super Flash is a red airplane robot named Le Di. He is energetic, optimistic and helpful. He is the fastest plane in the world. He can always fly to all parts of the world at the fastest speed, deliver packages to children and help them solve all kinds of problems. When Ledi is in trouble, his plane friends will fly in and help Le Di overcome the difficulties with all kinds of novel and cool skills.

　　The striking red color represents Le Di’s sincere, brave, positive, optimistic and enthusiastic qualities, which makes this image very infectious and becomes one of the favorite cartoon images of children all over the world. Le Di’s partners: Little Love & HELIP, a cool flying and versatile rescue plane who is good at building a lot and can perform stunts; … Each one has bright colors and distinct personality, and each one has different skills. From the first season to the ninth season, new partners, new skills and new equipment are constantly emerging, which is full of surprises and expectations.

　　Super Flash is aimed at preschool children, and its content is simple and interesting. There is no boring preaching or rigid truth in the plot, and its educational function is subtly passed on to the children in the plot. The image of Le Di flying around the world to help children is deeply rooted in the hearts of the people, so that millions of small audiences in Qian Qian are willing to help others like Le Di. The plot of Le Di’s friends working together to overcome difficulties will also let the small audience appreciate the importance of unity and cooperation.

　　It is worth mentioning that "Super Flash" is not just a simple and stylized design environment and scene like most pre-school animations, but incorporates natural scenery, places of interest, landmark buildings and local customs from all over the world into the plot, and also incorporates a lot of China’s excellent traditional culture into the story of "Super Flash". The original intention of Aofei Entertainment, the production team of Super Flash, is to help children "see the world" and to share the traditional culture of China with parents and children all over the world.

　　As a powerful tool for cultural output, animation has long been a precedent in developed countries in Europe and America. China needs an excellent animation that can convey Chinese culture. Super Flash opens a window for children to watch the world, builds a bridge for the world to understand China, presents a beautiful start for China animation to go to the world, and shoulders the historical mission of communicating China with the world through animation. The 10th season of Super Flash will be launched on July 16th. The new season of Super Flash will also bring more joy to children in China and the world. Aofei Entertainment will also continue to tell the story of China, let overseas know about China, China and China, and let China animation shine.

　　Xinhua News Agency, Taiyuan, May 21st (Reporter Lv Mengqi) The reporter learned from the Taiyuan Municipal Transportation Bureau on the 21st that all taxis in Taiyuan will be replaced by pure electric vehicles this year, thus becoming the first city in China to run all pure electric taxis.

　　Statistics show that there are 8,292 taxis in Taiyuan, which will reach the retirement age one after another this year. In order to promote energy conservation and environmental protection, from the end of last year, Taiyuan began to replace taxis with pure electric vehicles.

　　It is understood that the cruising range of pure electric vehicles replaced in Taiyuan City has reached 400 kilometers, and the market price of each vehicle is 309,800 yuan. After subsidies at the national, provincial and municipal levels, business households only need to pay 89,000 yuan to buy a car.

　　"Charge twice a day for about two hours at a time." Master Liu, a taxi driver who has replaced the pure electric vehicle, told the reporter that although charging shortens the daily passenger time, the daily electricity bill is less than that of 200 yuan, which is about 60 yuan less than that of fuel vehicles, and the income has not been greatly affected.

　　By the end of April, 3,000 taxis in Taiyuan had been replaced, and it is expected that all taxis will be replaced by the end of July. By then, the daily charging capacity of taxis in Taiyuan will exceed 200,000 kWh, and the electricity price will be three kinds of electricity prices, peak and valley, and the charging service fee will be charged at 0.45 yuan/kWh.

　　In order to ensure the normal operation, Taiyuan City is vigorously promoting the construction of charging piles. The relevant person in charge of Zhixun Parking Company, which is responsible for the operation of charging piles in Taiyuan, told the reporter that nearly 2,000 charging piles have been built in Taiyuan, and most of them have been put into use. In the future, there will be 20 charging and replacing power stations and 3,000 charging piles in Taiyuan.

　　According to reports, Taiyuan City is the electric vehicle industry base that Shanxi Province will focus on in the next step. According to the plan, by 2020, Taiyuan’s electric vehicle industry will form a bus, a passenger car electric vehicle enterprise and 5-8 key parts enterprises. The output of electric vehicles will reach 20,000, and the output value will reach 50 billion yuan. It has the independent research and development and industrialization capabilities of core parts of electric vehicles. At the end of March this year, BYD invested 4 billion yuan in an electric vehicle base and started construction.

Special feature of 1905 film network On August 11th, the film was announced to be extended for one month, and the key was extended to September 19th.On August 13th, the 25th day of the release of "Feng Shen I", the cumulative box office of the film has broken 2 billion!

The first day’s box office was less than 50 million, and the first part of Fengshen can reach the box office of 2 billion today, which can be described as a "hell-level opening" and a "dramatic counterattack". The box office was 40 million+on the first day of release, but it was still 40 million+on the twentieth day. The film quality passed the test of the audience, and the announcement was also well positioned and getting better and better.

Since the opening of Douban, the score of "Fengshen Part I" has risen instead of falling, and there are more and more "tap water". The long-term secrets, word-of-mouth and publicity of movies are all top priorities.

Sinking market

Roadshow of "16G Surfing"

At present, the roadshow of "Fengshen Part I" has entered the fourth stage. At such a time node, the main creative team is still active in the front line, and gets together every day to adjust the publicity strategy in time, ensuring the "network sense" roadshow and publicity route.

In terms of genre, the first part of "Feng Shen" is a myth, costume and fantasy movie. Since the theme of the film is not closely related to the current social reality, it is necessary to link with the audience and cooperate with the Internet, so that the main creative team can continue to carry out "grounded" roadshows, penetrate the sinking market, and let more viewers enter the publicity system.

In the "national tour" of the creative team, new network hotspots are constantly emerging, and with the popularity of online discussions, the box office of movies also fluctuates.

Fabo said that it is rare to have a day off in the intensive roadshow and expressed his gratitude to the audience. After the film was released, the number of comments on the original content of ChristianRandPhillips Weibo soared from around 200 to 4,000, while it soared from three digits to 20,000, which is enough to show the great influence of the online platform. The discussion and new stalks about "Feng Shen I" in the network are definitely "big data selection".

In the roadshow, "tap water" means that it sounds like "no two or three" and is unlucky. Wu Ershan immediately changed the profile of Weibo to U23；, which means "there are two or three"; ChristianRandPhillips said on the spot that da ji is his "hakimi" and replied to the new business "Yin" language. The main creative team keeps making stalks and responding quickly, and the roadshow videos are popular in Tik Tok, Weibo and Xiaohongshu.

* Ma can Jane What? It’s ruen’s decision!

* Your father fun’s is straight!

* You all say that the white fox is a monster, but it is obviously auspicious ray.

* Come on, ruen!　

* Why do you love your goose, zhie? Why can’t you even tell his taste, Chiang?

pertinency

The portrait of the audience gradually became clear.

The announcement of "Feng Shen I" firmly holds the female audience and young people in their hands.

The box office in the second week of the film’s release exceeded that in the first week, which was largely due to the adjustment of the direction of the announcement. In the early stage of publicity, it was mainly supported by filmmakers to clear the name of new da ji. Before July 24th, the ratio of male to female who wanted to watch movies was 4:6. In the first week, the announcement was mainly from a male perspective, and the new version of da ji was the main selling point, but the box office on the first day of release was only 49.115 million, which was a waterloo for a film with an investment of 3 billion.

Starting from July 25th, the sex ratio of new users who want to see is more and more biased towards 37 points. The publicity team adjusted its strategy in time and paid more attention to women’s needs. On August 11th, the sex ratio of the people who want to see the film was close to 2:8, and women became the absolute main force.

Obviously, the effect of promoting how beautiful da ji is is far less than that of promoting the new version of da ji from the perspective of women, and returning the cause of national subjugation to Yin Shou to clear the name of women. Wu Ershan did, too.

At the same time, male consumption is an indispensable part. Female audiences appreciate the sun’s bodybuilding figure, and the proton group (and Yin Shou) has become a big selling point, and the difficulty in training and selecting actors has really made the audience see the conscience of the crew.

The first part of "Feng Shen" holds the hearts of female audiences in their hands and continues to mobilize young people to watch movies. Wu Ershan said that this is a film for young people. The core proposition of the plot is "father and son", especially focusing on how protons break away from Yin Shou’s PUA. From beginning to end, it is a story of resisting patriarchal spirit control and power oppression.

Young actors take the lead, while old actors cooperate and set them off. Whether it is the perspective or the core value, the first part of Feng Shen is very young.

Women are the main force of watching movies, while young people are the main body of entertainment consumption. With the targeted and customized announcement strategy, wave after wave of audience stepped into the cinema, and the phenomenon of "tap water" appeared from person to person.

"tap water"

Xuanfa leading army

The gap between domestic films and Hollywood is objective. However, in recent years, the sci-fi films represented by the thought and the fantasy films represented by the first part of the gods have approached Hollywood in terms of craftsmanship. The statement of "helping Master Wen to return to the DPRK" is actually that the audience spontaneously cares for domestic blockbusters.

With the large-scale addition of "tap water", the reading index of "Feng Shen I" has soared to a new high. Xuanfa team is keenly aware of the leading role of "tap water" and has become more and more obedient.

The netizen shouted, can we let the protons go to the live broadcast room as guests? I didn’t expect the film to really meet this requirement. Business "Yin" language, "You Er San", "Bieber Hou", reappearing the famous movie scene … … The reaction speed and "obedient" degree of the propaganda team are important chips for the reversal of the first part of "Feng Shen".

Compared with the strong summer performance and "put all your eggs in one basket", "Feng Shen I" has not so many stalks to play. However, with its excellent reputation, it constantly increases the quantity and activity of "tap water", and then expands its audience in circles. This announcement strategy is not as strong as the instant impact of the first two films, but it determines that it will go out of a long-term road.

The 2 billion box office is hard-won, the publicity efforts are becoming more and more accurate, and the scale of publicity is growing. Of course, the most important thing is the responsibility and attention of the creative team for the film.

Today, the last roadshow of "Fengshen Part I" ended in Wu Ershan’s hometown of Hohhot.

I look forward to the reunion of the main creative team after the release of the second and third films, and I hope that the Xuanfa team can stabilize the "front line" and continue to exert the appeal of the "tap water" to give the film a beautiful ending.

Happy laughter shows harmony and auspiciousness. In the colorful temple fairs with lanterns and blessings, the new year is ushered in. The following is a sentence of giving out red envelopes no matter what festivals. Welcome to read it.

1. The Mid-Autumn Festival is round, and friendly people are lonely. It was Chan Yue who mended her thoughts, and things and scenes touched her sadness. Acacia is like a song, singing the joy and sadness of the world. Acacia is like a wine, mellow and drunk. Lonely bottle full of clear moonlight, infatuated with hazy tears.

2. In the morning, the golden sunshine sprinkled on the ground, and the wind gently whirled in my ears, as if to say to me, "I wish you a happy holiday!" The students were dressed in neat school uniforms and a bright red scarf. He came to school in high spirits. The flowers and trees on campus are also very active.

3. If you don’t want to talk about other communities, let’s talk about the community where I live. In order to welcome the Spring Festival, a husband named Wang wrote a pair of couplets: "The rooster sings a new song to celebrate his life, and the monkey reports peace and prosperity." Well, this is really great! In addition, every family has the word "Fu". “。 New clothes were put on the walls and stairs of the community, and everyone was waiting for the Spring Festival.

4. Look up at the round moon, hanging high above the deep space. Clouds are dignified

5. The Spring Festival is a traditional culture in China, and it is a pure light that cannot be missed. Why do you put wet clouds in my heart?

6, has a long cultural history, this day, people have to get together for dinner, Spring Festival couplets, blessings, firecrackers and other activities.

7. On the night of Mid-Autumn Festival, hold a cup of fragrant tea, stare at the distant night sky according to the pillars, and let your thoughts fly away. From the chaos of the night, make a cup of tea. The moon is the hometown of Ming. Like the eyes of a dear person, the moon flowers like water have touched the hearts of many distant vagrants and set foot on this month’s thinking. How many kind mothers are looking forward to the moon under the fog? Return. The moon in Mid-Autumn Festival is round and bright, and there is a beautiful family reunion. People look at the moon, and the round moon is full of profound thoughts and wishes for distant relatives.

Children’s Day on June 1st is a feast for children. On Children’s Day, we celebrate our time. Today is Children’s Day on June 1st every year. Every student’s face is filled with a happy smile. We came to the school auditorium to prepare for the Children’s Day singing competition, and had a PK competition with other classes!

9. In my eyes, Mid-Autumn Festival is like an invitation. On the 15th of every month, you will be invited to have dinner with your family and friends. The invitation card is valid for life and will never expire. Mid-Autumn Festival is a real flower, full of love and friendship. It spreads the fragrance of flowers to the north and south of the river and the whole country. Mid-Autumn Festival is like a spring river, which flows through everyone’s heart and nourishes everyone’s soul.

10. This year’s Mid-Autumn Festival is always busy, and the festival is coming again. Parents don’t know how many wrinkles and white hair they have added. I can’t go back to visit them, I can only pray and bless them. I hope my parents, all parents in the world, can live a long and healthy life, always smile, always be a safe haven for their children and rely on happiness.

11. Unconsciously, tears fell into the Mid-Autumn Festival screen, just like fireworks in full bloom at night, gorgeous but difficult to seal, only the residual temperature, crying together, flowing at night, I know that the scars carved there stopped for a long time.

12. This is the evening of the Lunar New Year this year. On the newly-built road of Huaqiao, the sky is full of gunfire and fireworks, and the whole night sky is colorful. Fireworks run, jump, scream, shout and play. My brother and I watched CCTV’s Spring Festival gala before the opening and closing ceremony, lit fireworks and played happily, only to find that every family was lit up by lights. I thought they were all sitting in front of the TV, waiting for the opening of the Spring Festival party.

13. What will the Spring Festival be like this year? Although the Spring Festival will take some time, I still can’t stop longing for it. I still believe that as long as you persevere and wait forever, one day, you will wait until that day and you are looking forward to it. For the Spring Festival, I will be full of expectations!

14. This is a beautiful night. Red lanterns fill the streets with light. On the wide road, cars keep flowing, and the "red flow" flows to the southeast and northwest. In the street, people carry lanterns, and beautiful lanterns represent the joy in people’s hearts. Soon, the sky "opened" colorful fireworks. Night turned into day, fireworks put on colorful clothes in the night sky, and also reflected the lonely moonlight sister. Walking into the alley, every family is talking with a smile, which makes people feel warm.

15. Mid-Autumn Festival is both sweet and sour. Say it’s sweet, because you can enjoy delicious moon cakes; This is sour, because you are lonely when you have no relatives. My mouth is sweet and rich, but I feel homesick. She made me know more about the preciousness of family ties and made me taste the sweetness and warmth of my hometown. I deeply understand and clearly know that I am nearby, but I don’t know how to cherish it. I only find it important after I lose it. In the bleak Mid-Autumn Festival, the fire was lit and the coolness of autumn disappeared.

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