The sound of "the strongest summer file in history" just fell, and the footsteps of the National Day file followed. Faced with one of the best box office production schedules, each film producer will naturally not miss this excellent opportunity. Up to now, there have been 11 new films, such as Rock-Solid, Volunteers: Attack by Heroes, and Ex-4: Early Marriage, among which the biggest attraction is the "peak confrontation" between Zhang Yimou and Chen Kaige, two representatives of the fifth generation directors. At present, when the domestic box office movies are almost monopolized by the directors of the 1980s, the reunion of the two directors of the 1950s makes people return to the glorious years once created by the fifth generation directors.

　　Rock-solid

　　93 International Train Robbery: Operation Moscow

　　Zhang Yimou tried "the movie version of The Knockout".

　　This year’s Spring Festival movie "Man Jiang Hong" once again made Zhang Yimou one of the leading figures in the high box office of China movies. At present, the film ranks first in the mainland box office this year with a box office of 4.544 billion yuan, and also ranks sixth in the domestic box office history list. In recent years, Zhang Yimou seems to have found the knack of shooting high-grossing movies: one is to cooperate with Professor Peking University and screenwriter Yu Chen; The second is to find a group of young actors with both popularity and acting skills to cooperate with.

　　"As Hard as a Rock", which was released on September 28th, was filmed in 2019. This is his first collaboration with Yu Chen and actors such as Lei Jiayin and Yu Hewei. This film is Zhang Yimou’s first attempt to shoot a film about anti-corruption crimes, and tells the story of a soul-stirring investigation trip by Su Jianming (Lei Jiayin), a young policeman who works in the Criminal Appraisal Center of the Municipal Bureau.

　　In addition to portraying the key figures involved in complex cases such as Zheng Gang, deputy mayor (Zhang Guoli) and Li Zhitian, a wealthy businessman (Yu Hewei), the film also deeply discusses the themes of father-son relationship, marital relationship and power alienation, and it is also considered as "The Knockout in the film version". At the moment when the anti-corruption struggle is deepening, although the film was released after four years, its timeliness is still very strong. With the east wind of "Man Jiang Hong", "As Hard as a Rock" is undoubtedly one of the most powerful competitors in this National Day file.

　　Chen Kaige directed the epic of war.

　　In the The Battle at Lake Changjin, Chen Kaige directed the part of the volunteer army "before entering the DPRK", while "Volunteers: Attack by Soldiers", which was filed until September 28th, was a war epic directed by Chen Kaige alone. The film is a series of trilogy, and Volunteer Army: The Attack of Heroes is the first film released. The film shows the whole story of the War to Resist US Aggression and Aid Korea in a panoramic and multi-dimensional way. In addition to truly depicting the tragic battle of Songgufeng, it also vividly depicts the heroes on the diplomatic front in China.

　　In the cast, Xin Baiqing, Zhu Yilong and Zifeng Zhang are all powerful actors. In addition, Tang Guoqiang, Liu Jin, Zhang Songwen and Zhang Ziyi also play important roles in the film. Although The Battle at Lake Changjin and Watergate Bridge on Changjin Lake have made history at the box office, the box office of the films directed by Chen Kaige has never exceeded 1 billion yuan. It is unrealistic for this film to replicate The Battle at Lake Changjin’s brilliance at the box office, but as the "most difficult film" ever made by Chen Kaige, the quality of this film is still expected. Zhang Hanyu, Andy Lau, re-enacted the "Great Robbery of Chinese and Russian Trains"

　　It has been 19 years since Andy Lau and Zhang Hanyu cooperated again after world without thieves. The "93 International Train Robbery: Moscow Action" released on September 29th was directed by Qiu Litao, which was adapted from the "Sino-Russian Train Robbery" that shocked China and foreign countries, and it was also the first real case of cross-border pursuit in China. In the film, Huang Xuan plays the villain, Zhang Hanyu plays the policeman, and Andy Lau plays the mysterious man in Moscow. The plot contains thrilling contents such as car chasing, gun fighting and car blasting. This film is one of the largest cooperation films between mainland filmmakers and Hong Kong filmmakers in recent years. Coupled with Qiu Litao’s many years of directing skills in the action field, the thrilling degree of the film will make people feel adrenaline soaring.

　　A "This Killer is Not Too Cold" made comedian Wei Xiang a real first-line actor. On September 28th, It’s not as if I’m so excited, starring Wei Xiang and Wang Zhi, was adapted from the Spanish film Basketball Champion, which was released in China in 2019. Wei Xiang played Wei Guozheng, a basketball coach who was very persistent in winning, and led a group of people with mental retardation to form a basketball team named "Caring House", and finally realized the dream of winning the championship. Obviously, this is a comedy film, and it is also a film in which Wei Xiang plays a leading role, which is a big test for him. The film simultaneously introduced a barrier-free version specially made for visually impaired people.

　　The professional version of Cat’s Eye shows that the most wanted audience in this new National Day film is "Ex 4: Early Marriage". "Ex-3: Goodbye to Ex-3" once earned a high box office of 1.94 billion yuan in the New Year’s Day file in 2018, which also made this series one of the IP with the most box office potential. "Ex-4: Marrying Young" is still starring Han Geng, Ryan, Kelly and other original people, and tells the story of Meng Yun (Han Geng) and Yu Fei (Ryan) who are of marriageable age, who are confused about their emotional fate and a test of coping with the "cooling-off period of marriage".

　　In addition, this National Day file also includes six cartoons, I am the Return of the Hero of Nezha 2, The Legend of the Little Mermaid’s Sea Monster, Beacon Bear: mission to mars, Kung Fu King’s Meng Tiger Climbing the Mountain, Wang Wang Team’s Great Work Movie 2: Super Adventure and Crazy Rescue.

　　In 2019, a total of 13 films were released, and the total box office in 7 days exceeded 5 billion. This year, the number of National Day holiday days has increased to 8 days. Although the number of new films released has been reduced to 11, the strength of five blockbusters, such as "As Hard as a Rock", is very strong. With the heat set by the summer file, the box office of National Day file is expected to exceed imagination. Our reporter Wang Jinyue

　　When it comes to cartoons with international influence, the classic animated images created by Disney will always appear in the minds of adults for the first time. However, in recent years, with the rise of the country at any time, the children’s cartoon "Super Flash" produced by China animation company Aofei has become a childhood memory after 10 years.

　　"Super Flash" landed on major TV media and video platforms in China in 2015. Up to now, it has been broadcasted for nine seasons, and it has been broadcasted in 150 countries and regions, winning the ratings of many countries in Asia, Europe and America. The number of themed toys, peripheral derivatives and authorized products has exceeded 100 million, with tens of millions of consumers and tens of millions of visitors to theme parks. Brand value and brand influence have attracted worldwide attention and become childhood memories shared by children all over the world.

　　The hero of Super Flash is a red airplane robot named Le Di. He is energetic, optimistic and helpful. He is the fastest plane in the world. He can always fly to all parts of the world at the fastest speed, deliver packages to children and help them solve all kinds of problems. When Ledi is in trouble, his plane friends will fly in and help Le Di overcome the difficulties with all kinds of novel and cool skills.

　　The striking red color represents Le Di’s sincere, brave, positive, optimistic and enthusiastic qualities, which makes this image very infectious and becomes one of the favorite cartoon images of children all over the world. Le Di’s partners: Little Love & HELIP, a cool flying and versatile rescue plane who is good at building a lot and can perform stunts; … Each one has bright colors and distinct personality, and each one has different skills. From the first season to the ninth season, new partners, new skills and new equipment are constantly emerging, which is full of surprises and expectations.

　　Super Flash is aimed at preschool children, and its content is simple and interesting. There is no boring preaching or rigid truth in the plot, and its educational function is subtly passed on to the children in the plot. The image of Le Di flying around the world to help children is deeply rooted in the hearts of the people, so that millions of small audiences in Qian Qian are willing to help others like Le Di. The plot of Le Di’s friends working together to overcome difficulties will also let the small audience appreciate the importance of unity and cooperation.

　　It is worth mentioning that "Super Flash" is not just a simple and stylized design environment and scene like most pre-school animations, but incorporates natural scenery, places of interest, landmark buildings and local customs from all over the world into the plot, and also incorporates a lot of China’s excellent traditional culture into the story of "Super Flash". The original intention of Aofei Entertainment, the production team of Super Flash, is to help children "see the world" and to share the traditional culture of China with parents and children all over the world.

　　As a powerful tool for cultural output, animation has long been a precedent in developed countries in Europe and America. China needs an excellent animation that can convey Chinese culture. Super Flash opens a window for children to watch the world, builds a bridge for the world to understand China, presents a beautiful start for China animation to go to the world, and shoulders the historical mission of communicating China with the world through animation. The 10th season of Super Flash will be launched on July 16th. The new season of Super Flash will also bring more joy to children in China and the world. Aofei Entertainment will also continue to tell the story of China, let overseas know about China, China and China, and let China animation shine.

　　Xinhua News Agency, Taiyuan, May 21st (Reporter Lv Mengqi) The reporter learned from the Taiyuan Municipal Transportation Bureau on the 21st that all taxis in Taiyuan will be replaced by pure electric vehicles this year, thus becoming the first city in China to run all pure electric taxis.

　　Statistics show that there are 8,292 taxis in Taiyuan, which will reach the retirement age one after another this year. In order to promote energy conservation and environmental protection, from the end of last year, Taiyuan began to replace taxis with pure electric vehicles.

　　It is understood that the cruising range of pure electric vehicles replaced in Taiyuan City has reached 400 kilometers, and the market price of each vehicle is 309,800 yuan. After subsidies at the national, provincial and municipal levels, business households only need to pay 89,000 yuan to buy a car.

　　"Charge twice a day for about two hours at a time." Master Liu, a taxi driver who has replaced the pure electric vehicle, told the reporter that although charging shortens the daily passenger time, the daily electricity bill is less than that of 200 yuan, which is about 60 yuan less than that of fuel vehicles, and the income has not been greatly affected.

　　By the end of April, 3,000 taxis in Taiyuan had been replaced, and it is expected that all taxis will be replaced by the end of July. By then, the daily charging capacity of taxis in Taiyuan will exceed 200,000 kWh, and the electricity price will be three kinds of electricity prices, peak and valley, and the charging service fee will be charged at 0.45 yuan/kWh.

　　In order to ensure the normal operation, Taiyuan City is vigorously promoting the construction of charging piles. The relevant person in charge of Zhixun Parking Company, which is responsible for the operation of charging piles in Taiyuan, told the reporter that nearly 2,000 charging piles have been built in Taiyuan, and most of them have been put into use. In the future, there will be 20 charging and replacing power stations and 3,000 charging piles in Taiyuan.

　　According to reports, Taiyuan City is the electric vehicle industry base that Shanxi Province will focus on in the next step. According to the plan, by 2020, Taiyuan’s electric vehicle industry will form a bus, a passenger car electric vehicle enterprise and 5-8 key parts enterprises. The output of electric vehicles will reach 20,000, and the output value will reach 50 billion yuan. It has the independent research and development and industrialization capabilities of core parts of electric vehicles. At the end of March this year, BYD invested 4 billion yuan in an electric vehicle base and started construction.

Special feature of 1905 film network On August 11th, the film was announced to be extended for one month, and the key was extended to September 19th.On August 13th, the 25th day of the release of "Feng Shen I", the cumulative box office of the film has broken 2 billion!

The first day’s box office was less than 50 million, and the first part of Fengshen can reach the box office of 2 billion today, which can be described as a "hell-level opening" and a "dramatic counterattack". The box office was 40 million+on the first day of release, but it was still 40 million+on the twentieth day. The film quality passed the test of the audience, and the announcement was also well positioned and getting better and better.

Since the opening of Douban, the score of "Fengshen Part I" has risen instead of falling, and there are more and more "tap water". The long-term secrets, word-of-mouth and publicity of movies are all top priorities.

Sinking market

Roadshow of "16G Surfing"

At present, the roadshow of "Fengshen Part I" has entered the fourth stage. At such a time node, the main creative team is still active in the front line, and gets together every day to adjust the publicity strategy in time, ensuring the "network sense" roadshow and publicity route.

In terms of genre, the first part of "Feng Shen" is a myth, costume and fantasy movie. Since the theme of the film is not closely related to the current social reality, it is necessary to link with the audience and cooperate with the Internet, so that the main creative team can continue to carry out "grounded" roadshows, penetrate the sinking market, and let more viewers enter the publicity system.

In the "national tour" of the creative team, new network hotspots are constantly emerging, and with the popularity of online discussions, the box office of movies also fluctuates.

Fabo said that it is rare to have a day off in the intensive roadshow and expressed his gratitude to the audience. After the film was released, the number of comments on the original content of ChristianRandPhillips Weibo soared from around 200 to 4,000, while it soared from three digits to 20,000, which is enough to show the great influence of the online platform. The discussion and new stalks about "Feng Shen I" in the network are definitely "big data selection".

In the roadshow, "tap water" means that it sounds like "no two or three" and is unlucky. Wu Ershan immediately changed the profile of Weibo to U23；, which means "there are two or three"; ChristianRandPhillips said on the spot that da ji is his "hakimi" and replied to the new business "Yin" language. The main creative team keeps making stalks and responding quickly, and the roadshow videos are popular in Tik Tok, Weibo and Xiaohongshu.

* Ma can Jane What? It’s ruen’s decision!

* Your father fun’s is straight!

* You all say that the white fox is a monster, but it is obviously auspicious ray.

* Come on, ruen!　

* Why do you love your goose, zhie? Why can’t you even tell his taste, Chiang?

pertinency

The portrait of the audience gradually became clear.

The announcement of "Feng Shen I" firmly holds the female audience and young people in their hands.

The box office in the second week of the film’s release exceeded that in the first week, which was largely due to the adjustment of the direction of the announcement. In the early stage of publicity, it was mainly supported by filmmakers to clear the name of new da ji. Before July 24th, the ratio of male to female who wanted to watch movies was 4:6. In the first week, the announcement was mainly from a male perspective, and the new version of da ji was the main selling point, but the box office on the first day of release was only 49.115 million, which was a waterloo for a film with an investment of 3 billion.

Starting from July 25th, the sex ratio of new users who want to see is more and more biased towards 37 points. The publicity team adjusted its strategy in time and paid more attention to women’s needs. On August 11th, the sex ratio of the people who want to see the film was close to 2:8, and women became the absolute main force.

Obviously, the effect of promoting how beautiful da ji is is far less than that of promoting the new version of da ji from the perspective of women, and returning the cause of national subjugation to Yin Shou to clear the name of women. Wu Ershan did, too.

At the same time, male consumption is an indispensable part. Female audiences appreciate the sun’s bodybuilding figure, and the proton group (and Yin Shou) has become a big selling point, and the difficulty in training and selecting actors has really made the audience see the conscience of the crew.

The first part of "Feng Shen" holds the hearts of female audiences in their hands and continues to mobilize young people to watch movies. Wu Ershan said that this is a film for young people. The core proposition of the plot is "father and son", especially focusing on how protons break away from Yin Shou’s PUA. From beginning to end, it is a story of resisting patriarchal spirit control and power oppression.

Young actors take the lead, while old actors cooperate and set them off. Whether it is the perspective or the core value, the first part of Feng Shen is very young.

Women are the main force of watching movies, while young people are the main body of entertainment consumption. With the targeted and customized announcement strategy, wave after wave of audience stepped into the cinema, and the phenomenon of "tap water" appeared from person to person.

"tap water"

Xuanfa leading army

The gap between domestic films and Hollywood is objective. However, in recent years, the sci-fi films represented by the thought and the fantasy films represented by the first part of the gods have approached Hollywood in terms of craftsmanship. The statement of "helping Master Wen to return to the DPRK" is actually that the audience spontaneously cares for domestic blockbusters.

With the large-scale addition of "tap water", the reading index of "Feng Shen I" has soared to a new high. Xuanfa team is keenly aware of the leading role of "tap water" and has become more and more obedient.

The netizen shouted, can we let the protons go to the live broadcast room as guests? I didn’t expect the film to really meet this requirement. Business "Yin" language, "You Er San", "Bieber Hou", reappearing the famous movie scene … … The reaction speed and "obedient" degree of the propaganda team are important chips for the reversal of the first part of "Feng Shen".

Compared with the strong summer performance and "put all your eggs in one basket", "Feng Shen I" has not so many stalks to play. However, with its excellent reputation, it constantly increases the quantity and activity of "tap water", and then expands its audience in circles. This announcement strategy is not as strong as the instant impact of the first two films, but it determines that it will go out of a long-term road.

The 2 billion box office is hard-won, the publicity efforts are becoming more and more accurate, and the scale of publicity is growing. Of course, the most important thing is the responsibility and attention of the creative team for the film.

Today, the last roadshow of "Fengshen Part I" ended in Wu Ershan’s hometown of Hohhot.

I look forward to the reunion of the main creative team after the release of the second and third films, and I hope that the Xuanfa team can stabilize the "front line" and continue to exert the appeal of the "tap water" to give the film a beautiful ending.

Happy laughter shows harmony and auspiciousness. In the colorful temple fairs with lanterns and blessings, the new year is ushered in. The following is a sentence of giving out red envelopes no matter what festivals. Welcome to read it.

1. The Mid-Autumn Festival is round, and friendly people are lonely. It was Chan Yue who mended her thoughts, and things and scenes touched her sadness. Acacia is like a song, singing the joy and sadness of the world. Acacia is like a wine, mellow and drunk. Lonely bottle full of clear moonlight, infatuated with hazy tears.

2. In the morning, the golden sunshine sprinkled on the ground, and the wind gently whirled in my ears, as if to say to me, "I wish you a happy holiday!" The students were dressed in neat school uniforms and a bright red scarf. He came to school in high spirits. The flowers and trees on campus are also very active.

3. If you don’t want to talk about other communities, let’s talk about the community where I live. In order to welcome the Spring Festival, a husband named Wang wrote a pair of couplets: "The rooster sings a new song to celebrate his life, and the monkey reports peace and prosperity." Well, this is really great! In addition, every family has the word "Fu". “。 New clothes were put on the walls and stairs of the community, and everyone was waiting for the Spring Festival.

4. Look up at the round moon, hanging high above the deep space. Clouds are dignified

5. The Spring Festival is a traditional culture in China, and it is a pure light that cannot be missed. Why do you put wet clouds in my heart?

6, has a long cultural history, this day, people have to get together for dinner, Spring Festival couplets, blessings, firecrackers and other activities.

7. On the night of Mid-Autumn Festival, hold a cup of fragrant tea, stare at the distant night sky according to the pillars, and let your thoughts fly away. From the chaos of the night, make a cup of tea. The moon is the hometown of Ming. Like the eyes of a dear person, the moon flowers like water have touched the hearts of many distant vagrants and set foot on this month’s thinking. How many kind mothers are looking forward to the moon under the fog? Return. The moon in Mid-Autumn Festival is round and bright, and there is a beautiful family reunion. People look at the moon, and the round moon is full of profound thoughts and wishes for distant relatives.

Children’s Day on June 1st is a feast for children. On Children’s Day, we celebrate our time. Today is Children’s Day on June 1st every year. Every student’s face is filled with a happy smile. We came to the school auditorium to prepare for the Children’s Day singing competition, and had a PK competition with other classes!

9. In my eyes, Mid-Autumn Festival is like an invitation. On the 15th of every month, you will be invited to have dinner with your family and friends. The invitation card is valid for life and will never expire. Mid-Autumn Festival is a real flower, full of love and friendship. It spreads the fragrance of flowers to the north and south of the river and the whole country. Mid-Autumn Festival is like a spring river, which flows through everyone’s heart and nourishes everyone’s soul.

10. This year’s Mid-Autumn Festival is always busy, and the festival is coming again. Parents don’t know how many wrinkles and white hair they have added. I can’t go back to visit them, I can only pray and bless them. I hope my parents, all parents in the world, can live a long and healthy life, always smile, always be a safe haven for their children and rely on happiness.

11. Unconsciously, tears fell into the Mid-Autumn Festival screen, just like fireworks in full bloom at night, gorgeous but difficult to seal, only the residual temperature, crying together, flowing at night, I know that the scars carved there stopped for a long time.

12. This is the evening of the Lunar New Year this year. On the newly-built road of Huaqiao, the sky is full of gunfire and fireworks, and the whole night sky is colorful. Fireworks run, jump, scream, shout and play. My brother and I watched CCTV’s Spring Festival gala before the opening and closing ceremony, lit fireworks and played happily, only to find that every family was lit up by lights. I thought they were all sitting in front of the TV, waiting for the opening of the Spring Festival party.

13. What will the Spring Festival be like this year? Although the Spring Festival will take some time, I still can’t stop longing for it. I still believe that as long as you persevere and wait forever, one day, you will wait until that day and you are looking forward to it. For the Spring Festival, I will be full of expectations!

14. This is a beautiful night. Red lanterns fill the streets with light. On the wide road, cars keep flowing, and the "red flow" flows to the southeast and northwest. In the street, people carry lanterns, and beautiful lanterns represent the joy in people’s hearts. Soon, the sky "opened" colorful fireworks. Night turned into day, fireworks put on colorful clothes in the night sky, and also reflected the lonely moonlight sister. Walking into the alley, every family is talking with a smile, which makes people feel warm.

15. Mid-Autumn Festival is both sweet and sour. Say it’s sweet, because you can enjoy delicious moon cakes; This is sour, because you are lonely when you have no relatives. My mouth is sweet and rich, but I feel homesick. She made me know more about the preciousness of family ties and made me taste the sweetness and warmth of my hometown. I deeply understand and clearly know that I am nearby, but I don’t know how to cherish it. I only find it important after I lose it. In the bleak Mid-Autumn Festival, the fire was lit and the coolness of autumn disappeared.

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Special feature of 1905 film network On November 12th, the 2022 China Golden Rooster and Hundred Flowers Film Festival and the 35th Golden Rooster Award for Chinese Film ended grandly in Xiamen. The day before, the special event "Live Your Love" was also very lively at the end of the year, which brought waves of good news to the industry and continued to ferment.

In ancient times, there was an elegant collection of literati, but today, colleagues who love movies gather in Ludao to meet friends and unite like-minded filmmakers.

At the scene of Yaji, 11 film and television companies announced the latest developments of 16 domestic new films, and the film masters appeared and introduced them one after another, which was full of watching.

Another highlight of the Yaji event is the strategic layout of Alibaba Pictures’ film creation serving science and technology. It introduced the practical experience and future prospects of intelligent digital technology with partners in the virtual shooting industry such as NVIDIA, Virtual Moving Point and Xiuhu Technology, and jointly launched the Phantom Future Virtual Shooting Plan to provide training and talent support for young directors and producers.

16 industries look forward to the debut of new films, enriching the diversified supply of the film market.

"A successful action movie can’t be made without a dragon and tiger warrior." In the process of introducing the new film, the film "Dragon and Horse Spirit" was pleasantly announced to star in the same box for the first time. Jackie Chan said that being both a Dragon and Tiger Martial Master was an opportunity for their cooperation.

This year marks the 60th anniversary of Jackie Chan’s debut, and his hard work in the past 60 years is just like Jackie Chan’s persistence in the spirit of Dragon and Tiger Martial Arts in Dragon and Horse Spirit. Because of this movie, Jackie Chan shed tears from reading the script to finishing the movie. He revealed that he was moved by the hardships described in the script, because for the first time, he played with animals for a long time and cultivated deep feelings with the steed "Red Rabbit". When the filming ended, he couldn’t help crying.

In and out of the play, "The Spirit of the Dragon Horse" exposed a lot of wonderful things to arouse the appetite of the audience. The other 15 new films expected by the industry include more news brought by the main creator before and after the film stage, the release of heavy posters, previews and other materials, which aroused the audience’s expectation.

These new films mainly cover six types, including comedy "Unfamiliar Life", suspense "The Lost Woman", action film, glad you came with realistic theme and priceless treasure, cartoon "Three Wan Li in Chang ‘an", "Super Flash: Le Di Acceleration" and science fiction films, which meet the audience’s multi-angle and diversified viewing needs.

Each film has different highlights in story, form, director and cast. For example, Three Wan Li in Chang ‘an, which started the "new culture" series, will present the prosperous Tang Dynasty with animation, while glad you came focuses on "the person who wrote the eulogy", with novel techniques and themes.

For example, the producer’s "Disappeared She" is partnered by the best actor of the new Golden Rooster Award, and it is expected to recreate suspense explosions after the series; The director pushed the fantasy comedy "Exchange of Life" again, and the combination of the two has an audience relationship; "Priceless Treasure" is the first feature film of Zhang Dapeng, the director of the explosive short film "What is Page", and the acting plays the leading role; Morning Rain and the first collaboration, the lineup of these films is very topical.

There are 16 new films and 18 directors, most of whom are young directors. The younger generation of film creators are increasingly becoming the backbone of China’s film content creation. Newcomer directors come forth in large numbers, injecting more fresh energy into the market and bringing different film styles and textures.

These new films will be released one after another in the future, which will further enrich the diversified supply of the film market. It is expected that they will all become excellent works, meet the expectations of the audience and help the China film market to reach a new peak.

In the next five years, with the upgrading of intelligent digital technology, film creation will also change.

"Hello, everyone, I am Lili, an employee of Alibaba Pictures, and I am a time traveler who shuttles between reality and meta-universe. I am a designer and have designed digital collections for many brands. I am also a curator, conveying the story behind art for the profession. I am also a self-media blogger and often share my daily life with you. "

During the event, Lili, the first surreal virtual idol of Ali Entertainment, made a video appearance. With a highly recognizable personal image, this digital figure has helped many brands to link many young trend users through endorsement, live broadcast and digital collection.

The digital man represented by Lili is one of the business segments of Ali Pictures’ future layout of intelligent digital technology.

Zheng Yong, chief technology officer of Alibaba Entertainment, said, "At present, the production cost of digital people is high. After years of technical accumulation, we have built a mature self-developed digital people technology system, which has done a lot of efficiency improvement in modeling, binding, calculation and special effects, which can greatly reduce costs and achieve rapid content production." In the future, digital people will try to participate in dramas, variety shows, animations or movies.

In the past five years, Alibaba Pictures has completed the business layout of basic digital technology based on Lighthouse, Taobao Film, Phoenix Yunzhi and Barley, which has greatly improved the publicity efficiency of China film market. In the next five years, Alibaba Pictures will start a new journey, and through continuous exploration and application of intelligent digital technology, it will better serve China’s film content creation.

For the planning and layout of intelligent digital technology, in addition to digital people, Alibaba Pictures also announced other businesses, mainly including digital production, Yunshang production and digital tickets.

The first is digital production. Alibaba Pictures has launched the overall solution of digital shooting for frame enjoyment, which has achieved a comprehensive upgrade from 1.0 to 2.0.

In the era of 1.0, the digital production of frame enjoyment mainly provides vision and car play scheme, which can be customized and flexibly built at any time with the crew. In effect, compared with the traditional green screen, the window scene saves more than 50% of the synthetic budget, and the shooting efficiency of car scenes is increased from 4 pages/day to 7 pages/day on average, increasing by more than 30%.

With this hard power, Frame Enjoy has won 80% market share of domestic drama digital background shooting scheme, and its services include The Gate of Rebirth, We Who Will Not Fall in Love, Truth, Female Psychologist, Who Give Me Up, You in this Life, The Coolest World and so on.

In the era of frame sharing total solution 2.0, frame sharing virtual shooting OS and digital asset platform with independent intellectual property rights are two key construction contents. This is also the two cornerstones of the overall plan concerning stability and sustainability: ecological expansion and asset accumulation.

Frame-sharing virtual shooting OS is a set of software and hardware ecosystem based on self-developed algorithms and technologies. With the frame-sharing main control system as the core, it links cameras, screens, broadcast control, rendering servers, positioning tracking and other equipment, which can improve the stability of the shooting scene and improve the efficiency of collaborative calibration of multiple software and hardware by more than 50%.

There are more than 5,000 reusable assets on the digital platform, covering all kinds of street scenes, landmark buildings, different seasons and weather. And "one set of assets" can meet the dual requirements of offline rendering and real-time checking, which can greatly improve the content quality and shooting effect.

Zheng Yong said, "The core of Frame Enjoyment 2.0 has broken through the scene ability of medium and close shots, and it can combine reality and reality, shooting realistic pictures with a few physical props combined with digital assets. At present, some dramas and movies have begun to be actually used." Up to now, the overall solution of frame enjoyment has accumulated hundreds of movies and dramas, and more than 50 variety shows.

In addition to technical accumulation and breakthrough, since the construction of the first frame-sharing digital studio in Beijing in 2020, the frame-sharing digital studio has been fully upgraded this year. Through the combination of advanced software and hardware equipment and on-site professional technical service support team, the frame-sharing digital studio has become the only digital production base in China that can realize all-round production functions such as LED digital background shooting, XR shooting, green screen shooting, moving capture and surface capture. At present, it has landed in Beijing, Ningbo and Xiamen, and will also be radiated to many cities across the country in the future, expanding the scope of services.

As the "coordinator" of Alibaba Pictures’ intelligent digital technology business, Yunshang Film is a digital collaboration and management platform for the whole process of film and television production. It has many functions, such as shooting cycle management, financial management of the crew, script analysis and comparison, project document storage, on-site monitoring and review, online review of materials, and has many advantages such as high cost performance, localization and data security.

According to reports, since its launch in 2019, Yunshang has helped more than 400 film and television companies stably and safely, covering more than 1,000 projects. These include such items as.

The function of Yunshang production has been updated and upgraded. For example, the Yunshang live module is launched, and the director group can watch playback and rough cutting at any time through mobile phones, iPad or computers to avoid missing shots; The producer/producer can remotely monitor and control the quality in real time; Service and other departments can monitor and review the material, which is convenient for adjusting the creation, which greatly improves the cooperation and communication efficiency of shooting.

At the same time, Yunshang adopts a privatization deployment method on site to ensure the data security of the project while being easy to use.

Alibaba Pictures’ layout of intelligent digital technology is also inseparable from the support of strategic partners. At the press conference, NVIDIA, Xiuhu Technology and Virtual Moving Point respectively looked forward to the future combination direction of their technology products and film creation.

NVIDIA wants to continue to improve the production efficiency and reduce the cost of film production by building an upstream and downstream cooperation platform, a digital convergence platform and sharing, co-constructing and opening digital assets. Xiuhu Technology continues to develop and produce high-quality LED screens for virtual shooting, and will invest in a larger team to discuss and solve the pain points of virtual shooting with film and television workers to meet the development needs of technology and art. Virtual moving point, which has a place in the global motion capture field, will have more research and development and technology in the field of motion capture and virtual shooting.

Alibaba Pictures has also jointly launched the "Phantom Future Plan" with NVIDIA, Xiuhu Technology and Virtual Moving Point, integrating the resources and advantages of their respective fields, supporting young directors to make virtual productions, and at the same time launching a virtual talent training program, which is dedicated to the application and popularization of digital production in the film industry, so that a new generation of filmmakers can experience the film creation process from a new perspective.

The upgrade and integration of technology and content is the main axis of Alibaba Pictures’ future digital technology layout, and the film content creation will also be greatly changed.

Technology serves the content, and it is expected that more and more films can use high-quality digital and intelligent film and television production to tell excellent China stories. This is the need of the big screen and the future trend.

　　CCTV News:On June 21st, WeChat official account, the National Bureau for Disease Control and Prevention, issued a public health protection guide for high temperature and heat waves, with the specific contents as follows.

　　In order to protect public health, in view of the health problems caused by high-temperature heat waves in summer in China, this paper puts forward intervention measures and suggestions for population health risks, guides the public to carry out scientific protection, and prevents and reduces the health hazards of high-temperature heat waves to the population, and formulates the Guide for Public Health Protection of High-temperature Heat Waves. This guide is applicable to public health protection in summer when high-temperature heat waves occur. The public should learn the basic knowledge about high-temperature heat waves and health, understand the basic concept of health protection for high-temperature heat waves, and take health protection measures for high-temperature heat waves.

　　First, the basic knowledge

　　1. High temperature heat wave

　　High temperature heat wave grade (GB/T 29457— 2012) defines high-temperature heat wave as a weather process with high temperature, high humidity and long duration, which makes people feel uncomfortable and may threaten public health and life safety, increase energy consumption and affect social production activities.

　　2. Health effects of high temperature heat wave

　　High temperature heat wave can directly cause heat-related diseases such as heat rash, heat edema, heat syncope, heat spasm, heat exhaustion and heat stroke. Heat spasm, heat exhaustion and heatstroke are three different clinical manifestations of severe heatstroke, as follows:

　　(1) thermal spasm. Short-term and intermittent muscle spasms with contraction pain occur after sweating heavily, which are more common in the muscles of limbs, masticatory muscles and abdominal muscles, especially gastrocnemius muscles, and are symmetrical. The temperature is generally normal.

　　(2) heat exhaustion. A group of clinical syndromes characterized by insufficient blood volume, such as hyperhidrosis, cold skin, pallor, nausea, dizziness, obvious increase in heart rate, hypotension and oliguria, may be accompanied by dizziness and syncope. The body temperature often rises but does not exceed 40℃, and some patients only have a temperature rise in the early stage.

　　(3) heatstroke. The main clinical manifestations are obvious increase of body temperature and disturbance of consciousness, such as dry and hot skin, anhidrosis, delirium, coma, etc. May be accompanied by generalized epilepsy, rhabdomyolysis, multiple organ dysfunction syndrome and so on. Body temperature is as high as 40℃ and above.

　　High temperature heat wave can aggravate the occurrence and development of circulatory, respiratory, urinary and nervous system diseases, and cause cardiovascular and cerebrovascular diseases such as heart disease and stroke. Causing serious lung diseases; Causing an acute decline in renal function, leading to renal failure in severe cases; It can also cause mental and behavioral disorders, lead to cognitive disorders, anxiety, depression and other mental diseases, and then lead to an increase in accidents and casualties. Excessive exposure to high-intensity ultraviolet radiation during high-temperature heat waves will also have adverse effects on skin and eyes.

　　3. Key groups for health protection of high temperature and heat wave

　　There are three main categories of key groups. The first category is sensitive groups, such as children, pregnant women and the elderly. The second category is patients with chronic basic diseases, such as circulatory system diseases, respiratory system diseases, mental and behavioral disorders, kidney diseases and diabetes; The third category is outdoor workers, such as farmers, construction workers, sanitation workers, couriers and other personnel.

　　4. Early warning information of high temperature heat wave

　　(1) High temperature warning signal. The Meteorological Disaster Warning Signal and Defense Guide stipulates that the high temperature warning signal is divided into three levels (see Table 1 for details).

　　(2) Thermal health risk forecasting and early warning intervention information. Including health risk monitoring, health risk warning and health risk early warning information (see Table 2 for details).

　　Second, the basic idea

　　1. Scientific and effective individual protective measures can reduce the health hazards of high-temperature heat waves to a certain extent.

　　2. Timely release of high-temperature early warning and early warning intervention information of thermal health risk prediction and guidance to the public for scientific protection can effectively reduce health losses.

　　3. Children, pregnant women, the elderly and other sensitive people, people with chronic basic diseases need to strengthen their own protection under high temperature and heat wave. The health protection of outdoor workers in high temperature and heat wave should be paid attention to.

　　Third, the general population protection measures and suggestions

　　1. Keep the indoor environment cool

　　(1) Maintain proper temperature and humidity. When the indoor temperature is high, cooling equipment can be used to reduce the ambient temperature; At night and in the early morning, the temperature can be lowered by opening the window for ventilation. When the indoor humidity is not suitable, dehumidification or humidification equipment can be used to adjust the indoor humidity.

　　(2) reduce direct sunlight. Close the window of Chaoyang or use sunshade, curtain, etc. to block the direct sunlight.

　　(3) Reduce the use of indoor electrical equipment. Turn off unnecessary lights and heat-generating electrical equipment; Prevent fires caused by overload of wires due to excessive electricity consumption.

　　2. Reduce outdoor high temperature exposure

　　(1) reduce going out. Try to avoid outdoor physical activities and outdoor sports; If you need to go out for activities, try to avoid going out at high temperature.

　　(2) pay attention to sun protection. Wear light, loose and light-colored clothes when going out, and use sunscreen products.

　　(3) move in the shade. Try to avoid high temperature environment and direct sunlight, and should be active in the shade.

　　(4) Reduce physical exertion. If you need to go out in hot weather, you should reduce strenuous activities and pay attention to rest in time to avoid excessive physical exertion.

　　3. Pay attention to your health

　　(1) Prepare heatstroke prevention and cooling drugs. Store heatstroke prevention and cooling drugs properly and take them when the body is not in time (subject to the drug description); If you have chronic underlying diseases or take multiple drugs for a long time, you should consult a doctor.

　　(2) pay attention to regulating diet. Drink water in time, prepare heatstroke prevention drinks, moderate cold drinks, and avoid drinking drinks containing alcohol, caffeine and a lot of sugar; Eat less and eat more, and the diet should be light and easy to digest.

　　(3) Pay attention to the changes of body temperature. Measure the body temperature in time. When the body temperature is abnormal, you can use cold water, ice cubes, ice packs, ice towels and other cooling products to physically cool the skin, clothes or neck, and take a bath or shower when conditions permit.

　　(4) Pay attention to the symptoms of discomfort. Take summer medicine with you when you go out. In case of heatstroke, you can use the medicine to relieve the symptoms. If dizziness, headache, fatigue, thirst, excessive sweating, palpitation, flushing, burning skin, slightly higher body temperature and other symptoms of heatstroke, you should seek help in time, move to the shade as soon as possible to rest, measure your body temperature and replenish water; If muscle spasm occurs, you should immediately rest in the shade and properly supplement drinks containing electrolytes; If the symptoms persist, you should seek medical advice promptly.

　　(5) Seek medical attention immediately if symptoms are serious. In case of burning skin, confusion, excitement, slurred speech, irritability, delirium, convulsion and/or coma, immediately seek medical attention or call an ambulance, and rest in the shade immediately. Put cooling products in the neck, armpits and groin to cool down, measure the body temperature and keep ventilation.

　　Iv. Suggestions on protective measures for key populations

　　On the basis of doing well the protective measures for the general population, key populations need to strengthen their own health protection according to the following measures and suggestions.

　　1. Sensitive people

　　(1) Try to avoid high temperature. Avoid strenuous activities, so that the body can get a full rest; Encourage children who play outdoors to stay in the shade as much as possible, and pregnant women and the elderly to stay in cool rooms as much as possible.

　　(2) Ensure sufficient water and replenish electrolytes. Drink water actively, many times and in moderation, and don’t feel thirsty before drinking water; Properly supplement drinks containing electrolytes and avoid drinking drinks with too much sugar; Pay attention to the urine volume and color. If the urine volume decreases and the color becomes darker, it means that there is insufficient water in the body.

　　(3) keep in touch. Keep in touch with family and neighbors and get help and care from others in time. Old people living alone should visit every day and leave their contact information with neighbors or communities.

　　2. Patients with chronic basic diseases

　　(1) replenish water in time. Drink water actively, many times and in moderation, and don’t feel thirsty before drinking water; If the amount of drinking water is limited due to illness or diuretics need to be taken, ask the doctor about the reasonable amount of drinking water in time.

　　(2) reduce exercise. Do not engage in strenuous activities, so that the body can get a full rest; If you must exercise, try to arrange a cooler time of the day.

　　(3) Appropriate electrolyte supplementation. Replenish the electrolyte lost by the body through meals and drinks; If you are on a low-salt diet, you should consult your doctor.

　　(4) keep in touch. Keep in touch with family and neighbors and get help and care from others in time.

　　3. Outdoor workers

　　(1) replenish water and electrolyte. Drink 1 glass of water (200 ml ~ 300 ml) every 15 to 20 minutes in moderate intensity work activities; You should drink water before you are thirsty to keep your body hydrated. Eat meals and drinks containing salt and minerals in time to replenish electrolytes lost by the body.

　　(2) keep cool. It is advisable to wear reflective clothes and cooling vests with ice packs; Change clothes soaked with sweat in time.

　　(3) Reasonable arrangement of outdoor operation time. Try to arrange the work with high temperature exposure to a cooler time of the day; Outdoor workers should have regular rest, and rest should be carried out in a cool place or a place with cooling equipment; Shift system can be adopted in high temperature period to increase the rest time and frequency of workers as much as possible.

　　(4) Prevention of occupational heatstroke. Reduce the labor intensity and slow down the labor speed. If there are symptoms of heatstroke, you should immediately move to the shade and rest, and drink some water to cool down; If the condition is serious, you should seek medical treatment or call an ambulance immediately.

　　（5）Regular physical examination. Outdoor workers should have regular occupational health examination and emergency occupational health examination before and during their posts, and it is strictly forbidden to suffer from chronic kidney disease, uncontrolled hypertension, uncontrolled hyperthyroidism, uncontrolled diabetes, and systemic bruise area ≥ 20%, epilepsy and other personnel engaged in high temperature operations.

　　BEIJING, Beijing, February 11th (Shangguan Yun) February 14th is the Western Valentine’s Day, which was welcomed by many young people after it was introduced to China. I don’t know when the traditional Chinese Valentine’s Day was called "Valentine’s Day in China", which once caused discussion. Gao Wei, secretary-general of Beijing Folklore Society, stressed in an interview with Zhongxin.com (WeChat WeChat official account cns2012) that there is no such thing as domestic folklore. If there must be a festival similar to Western Valentine’s Day, then the Lantern Festival is closer. "The Lantern Festival has a very lively lantern festival, and girls who don’t usually go out can justifiably go out to play and expand the opportunities to interact with the opposite sex."

　　As Tanabata is gradually called "Valentine’s Day in China", merchants from all walks of life have also taken the opportunity to launch promotional activities, which is very lively for a while. But is this really the case? According to Xinhuanet, Feng Jicai, honorary chairman of China Folk Writers Association, once said that Chinese Valentine’s Day is a festival with love as its theme and women as its protagonist. According to folklore, Chinese Valentine’s Day expresses the feelings of "never leaving" and "growing old together" between married men and women, and abides by their commitment to love, not expressing the feelings of pre-marital lovers or lovers. Therefore, it is not appropriate to call "Chinese Valentine’s Day" Valentine’s Day in China.

　　The reporter interviewed Wang Juan and Gao Wei, two experts who study folk customs, and both said that calling Tanabata "Valentine’s Day" is a misunderstanding of the connotation of this festival. Wang Juan said that on Tanabata, girls will take part in a series of activities, such as "floating needles for cleverness", and the key point is to pray for their ingenuity.

　　"Tanabata is a traditional begging festival, and at that time, the weather was getting cold, and people began to prepare winter clothes. In the old days, women were the protagonists of this festival." Gao Wei also said that the main custom of Tanabata is to worship clever girls and eat proper fruit, and girls will compete whose needlework is better. The Lantern Festival has a slightly "mass carnival" nature. Women in boudoir can also go out to watch the lanterns and meet the opposite sex. Comparatively speaking, the Lantern Festival is more like "China Valentine’s Day".

　　Indeed, the Lantern Festival, full of poetry and romance, is often associated with love. Many poems handed down from generation to generation express their love through Yuanxiao. Ouyang Xiu in the Northern Song Dynasty once wrote: "At the Lantern Festival this year, the moon and lights are still there; I didn’t see last year, and I cried Man Chun’s shirt sleeve. "

　　"Compared with other festivals and solar terms, the Lantern Festival has a little more folk customs, which is due to its emphasis on ‘ Noisy ’ Related to the characteristics of. However, it is precisely because of this feature that the custom of women going out to watch lanterns and dating men and women has been diluted, and the legend of Cowherd and Weaver Girl on Tanabata is widely circulated, which makes it easy to be considered as ‘ Valentine’s Day in China ’ 。” Gao Wei also said that there is no need to be too harsh on this title.

　　Gao Wei also said that in recent years, due to social concerns and other reasons, traditional festivals and customs such as the Lantern Festival have been paid more and more attention, and there are more and more related activities. However, the inheritance and development of these beneficial folk customs still need the active guidance of the government and the real participation of ordinary people in order to effectively inherit the excellent traditional Chinese culture. (End)

　　[car home Information] In May, 2021, car home’s "Auto Helper" program once wrote about the problems that the owners of FAW-Volkswagen’s lunar exploration encountered a poor particulate filter (hereinafter referred to as "GPF"), which led to an abnormal increase in vehicle fuel consumption, a dull throttle and the failure of the engine’s automatic start-stop system. Auto Wang accompanied (|) car owners to visit the 4S shop at that time. The suggestion given by the 4S shop was to let the car owners solve the problem of poor GPF by running at high speed, but the car owners generally questioned that they seldom get on the high speed, which increased the burden on the car owners and was not the best solution. It has been five months since the report, and FAW-Volkswagen has also given the latest solution to the incident. car home’s Auto Master went to FAW-Volkswagen’s 4S store to follow up the follow-up progress of the whole upgrade process.

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Speed reading of core points:

● FAW-Volkswagen will provide the latest upgrade plan for the problem owners, which will involve two parts: hardware upgrade and software upgrade.

● The official said: After the upgrade, it will effectively solve the problem of abnormally high fuel consumption caused by previous regeneration.

● The cost of this upgrade will be fully borne by FAW-Volkswagen.

● The upgrade target will focus on the owners of the previous feedback problems, and the official will take the initiative to contact these owners.

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■ What exactly is a GPF particle catcher?

　　First of all, let’s make a simple review. What is GPF? Many consumers have probably heard of the three-way catalytic converter on the car. This product was born out of the requirements of automobile exhaust emission in that year. By installing the three-way catalytic converter at the exhaust pipe of the car, the exhaust emission can reach the standard. The installation of GPF has the same meaning as the three-way catalytic converter, which is a filter device installed to meet the national requirements of national six B exhaust emission. With it, we can call it a four-way catalytic converter. Quaternary refers to catalyzing four pollutants, namely CO (carbon monoxide), CxHx (hydrocarbon), NOx/SOx (acid oxide) and PM/PN (particulate matter), among which PM/PN (particulate matter) is the substance that needs to be filtered by GPF. With GPF, the Tanyue vehicle can reach the national sixth B emission and meet the rigid requirements of national automobile emission regulations.

　　The working principle of GPF is also very simple, that is, the fine carbon particles in the vehicle exhaust are captured before being discharged into the atmosphere, so as to meet the national emission standards. GPF can capture more than 90% of the soot produced by the law. When the particulate matter adsorption reaches a certain level, the vehicle will burn at high speed and become harmless carbon dioxide to be discharged.

■ Why did Volkswagen explore Yue and unexpectedly increase fuel consumption?

　　The relevant staff of FAW-Volkswagen told car home’s "Auto Wang" that the regeneration program of GPF can burn off the captured carbon particles. Under normal car use, GPF can be regenerated with less carbon particles accumulated. However, in the complex car environment, carbon particles are more likely to accumulate, which will precipitate carbon black, which will easily lead to poor GPF and repeated "blockage-regeneration" cycle, which will eventually lead to an increase in fuel consumption. In addition, a higher level of blockage requires a higher intensity of regeneration process, and the increase in fuel consumption will be more obvious. With the regeneration, the engine will stop working automatically.

　　So what is the complex car environment referred to here? Faw-Volkswagen staff pointed out that after repeated experiments, they found that GPF is prone to accumulate more carbon particles at low temperature and low speed, and both conditions are indispensable, but if one condition is not established, it will not accumulate more carbon particles. They said that at present, most car owners with GPF problems are users in the north, and the basic time for problems is in winter. Low speed refers to frequent driving on congested road sections, low average speed and possible short commuting distance. However, in the process of information collection in the first half of the year, we learned that some users in Shaoxing, Zhejiang Province still had congestion problems in April and May, and the relevant situation of the car needs further official follow-up testing. FAW-Volkswagen also pointed out that in the complex car environment, it will not only lead to GPF problems, but also may lead to other problems of vehicles.

　　Relevant warnings have been added to the latest instruction manual for Yueyue exploration printed in August 2021. Frequent short-distance driving of vehicles and frequent cold start of engines will lead to a rapid increase in carbon particles trapped in particle traps.

■ What is the latest solution given by FAW-Volkswagen?

　　Volkswagen’s upgrade plan includes both software and hardware. The adjustment of software optimizes the regeneration logic and engine program, and the hardware mainly solves the related influence brought by software upgrade.

　　I. Software upgrade

　　1. Optimize the regeneration logic

　　FAW-Volkswagen said that the engine would perform the regeneration procedure when the GPF was in the state of secondary blockage, which led to an increase in fuel consumption. After this upgrade, the engine will not perform the regeneration procedure in the secondary state. If the user can’t burn the carbon particles in daily driving, the blockage will enter the third level, and then the engine will perform the regeneration procedure, and the new regeneration procedure is more "violent" than the previous three-level regeneration procedure. Officials also added that from the feedback they collected, most of the car owners who encountered problems were in secondary or lower level congestion, so the new logic can solve most of the car owners’ problems involved. We also mentioned that the secondary blockage of the particulate trap will have an impact on fuel consumption and the engine. The official said that the impact is very small.

　　2. Optimize the engine program

　　There must be two conditions for carbon combustion, the first is to ensure a relatively high temperature, and the second is to ensure that enough oxygen is burned. The new engine program has also been optimized for these two conditions. In terms of temperature, when more carbon particles are detected, the engine ignition advance angle is delayed, which makes the exhaust temperature rise and reaches the temperature condition of GPF regeneration. In the aspect of increasing oxygen, less fuel injection is given to the engine and the mixture in the engine cylinder is controlled. The new scheme will adjust the air-fuel ratio to make oxygen more abundant.

"The version number after upgrade is 0008 (the version number before upgrade may be different)"

　　Before this upgrade, the official advice of GPF regeneration was that users should get on the high speed and increase the engine speed, so as to heat up the exhaust gas and burn off carbon particles. However, in the daily car use environment, many users will not get on the highway, so they need to make a special trip to run the highway, which increases the car cost and time cost of consumers and causes users’ dissatisfaction. After the software upgrade, users only need to achieve vehicle regeneration at an average speed of about 30km/h, and there is no need to run high-speed for this purpose. After the software is upgraded, the software version number will become 0008.

　　Second, the hardware upgrade

　　Because the exhaust temperature is higher, it will affect some parts around the exhaust manifold. Therefore, hardware upgrade is to increase thermal insulation protection. It is worth noting that the thermal insulation curtain installed this time is exactly the same as the thermal insulation device of the same class in Volkswagen Europe. The thermal insulation curtain is made of glass fiber cloth, with aluminum foil on the front and PU coating on the back. However, the domestic Tanyue model used plastic insulation protection devices before. Why didn’t it adopt the same standard as the European model? We didn’t get the answer. It is worth mentioning that the thermal insulation device will be upgraded when the Tanyue model produced after September 26th leaves the factory. However, unlike the improvement of the above-mentioned Volkswagen Europe model of the same class, the previous plastic thermal insulation board will be upgraded to a metal thermal insulation board.

■ How do users judge whether there is a GPF problem in their car?

　　As we all know, FAW-Volkswagen divides the blockage of GPF into different grades, from light to heavy, which are divided into 1-5 grades. If the vehicle cannot burn the carbon particles smoothly at a certain level, the congestion level will enter the next level. For different grades, vehicles will perform different coping procedures.

　　Before the software upgrade, the second-class and third-class car owners are officially advised to drive at a speed of not less than 80km/h to complete the GPF regeneration, and the third-class car owners need a faster speed. After the software upgrade, the relevant staff of FAW-Volkswagen pointed out that the second-class car owners no longer need to take any measures, just need to drive normally. The owner of the third-class traffic jam, if driving at an average speed of 30km/h, can achieve regeneration in about 20 minutes (average speed refers to the average speed during the whole driving journey of a single trip). During the 20-minute regeneration, the instantaneous fuel consumption will reach 15-20L/100km.

　　However, in the 1-3 level congestion state, there will be no warning signs such as fault lights on the vehicle, and only through the 4S shop inspection can the blockage state of the vehicle’s particle trap be found. When Auto Wang in car home asked the staff of FAW-Volkswagen, how should the owner judge the state of his car? The answer given by FAW-Volkswagen staff is that it can only be judged according to its own car condition, and the vehicle will not be prompted.

　　If the car environment is complicated, and the average speed of daily car is below 20km/h, the car can’t be effectively regenerated after four car cycles, and the congestion level of the car will rise to level 4, then the GPF indicator light in the waiting room will light up. The staff gave us the suggestion that the GPF regeneration can be realized by increasing the average speed to 30-50km/h..

　　In the level 4 state, if the vehicle is still unable to be regenerated after four cycles, the vehicle will enter the level 5 state. At this time, three indicator lights, GPF, EPC and OBD, will light up at the same time on the instrument panel. When the three lights are lit up at the same time, it is suggested that the user directly drive the vehicle to the 4S shop for corresponding treatment. At this time, the 4S shop will do manual GPF regeneration for the user. That is to say, keep the engine of the vehicle at 3200rpm. After 3-5 minutes, the exhaust gas reaches the temperature of GPF regeneration, and the carbon particles will be burned. The whole process will be completed in 20 minutes, and the combustion of carbon particles will be very thorough.

　　Let’s summarize it a little bit.

　　According to the official description, after upgrading the program, users don’t need to run high-speed to realize the regeneration of GPF, but can realize the regeneration in daily driving under certain conditions (average speed and time). Of course, at this time, the vehicle may be in a certain state of level 1-3, and the fuel consumption may be higher than normal; If the GPF light is on, drive according to the requirements of the above four-stage regeneration; If the GPF, EPC and OBD lights are all on, you need to go to the store for regeneration.

　　FAW-Volkswagen staff confirmed to car home’s "Auto Wang" that they had conducted repeated verification experiments before. The experiment was carried out in the test environment of low-temperature warehouse. During this half year, more than 300 experiments were completed, and the experimental speed did not exceed 40km/h, and the regeneration could be completed normally. At the average speed of 35km/h, it only takes 11 minutes to regenerate the third-class to fourth-class vehicles in the experiment. In the worst case, GPF regeneration can be completed at an average speed of 20 km/h. FAW-Volkswagen believes that the latest method is reliable and will effectively solve the current GPF problems. As for the actual situation, car home will continue to pay attention to it, and hope that the relevant car owners can give relevant information in time.

■ Some questions about this upgrade.

　　1. In what form? Which models can be upgraded?

　　FAW-Volkswagen official said that the upgrade will be done in the form of in-store service. The official will take the initiative to contact the car owners who have had problems before and give feedback to FAW-Volkswagen 4S stores. We also raised the question of whether the owner can upgrade his vehicle if he doesn’t know whether there are related problems or if he hasn’t given feedback before. The on-site staff said that as long as the production batch is the Guoliu B Tanyue 330TSI and Tanyue X 330TSI models produced from April 3, 2020 to September 26, 2021, they can be upgraded. However, for the part of the car owners we are talking about, the official will not take the initiative to contact, depending on whether the user himself puts forward the demand.

　　2. Is there a charge for this upgrade?

　　The official said that the upgrade was completely free and there was no other compensation.

　　3. Will the contents of the upgrade be reflected in the maintenance list?

　　In the previous investigation, many 4S stores did not reflect the related detection and maintenance problems of particle traps on the maintenance list. We also verified this with the official, and the other party said that this new upgrade will be reflected in the user’s upgrade maintenance list, which will be well-founded. Officials also said that after the upgrade, the fuel consumption will return to the normal level, and the fuel consumption will increase only within a short period of GPF regeneration. At the same time, FAW-Volkswagen also called on car owners to use regular gasoline. If inferior oil products are used, the problem will probably happen again.

　　4. How long does it take to upgrade?

　　The staff of FAW-Volkswagen said that this upgrade requires installing heat insulation curtains on the parts near the engine exhaust manifold, so it is necessary to carry out related operations in the vehicle state. Therefore, the whole service process takes about two and a half hours to three hours, and the software upgrade takes about 20 minutes.

　　According to our actual experience, after the vehicle is parked, the master will first remove the plastic heat insulation board from the ABS pump assembly, put on the heat insulation curtain and then install it. After that, the vehicle will be lifted, the chassis guard will be removed, and the position of GPF will be moved down. The master can install the heat insulation curtain on the pipeline of GPF sensor from below. However, because these two places are located in the back of the engine compartment, the master needs blind operation to complete it, which is time-consuming and laborious. On the spot, the whole hardware upgrade took about 90 minutes. Then came the software upgrade, which was relatively fast and took only 20 minutes. The two upgrades took 110 minutes together, less than 2 hours. Counting the time when the vehicle stood still, we expect that the whole upgrade will take at least 3 hours.

　　5. When will this upgrade service start?

　　This upgrade service will start on October 25th. FAW-Volkswagen will call the car owners who complained earlier to upgrade, but other car owners will not take the initiative to notify the upgrade. If other car owners have related problems, they can also go to FAW-Volkswagen 4S shop for testing at any time. At the same time, we learned from the car home Forum that some car owners have received relevant calls at present, but due to the supply of related accessories, there may be a small time difference among dealers around the country when the operation can be upgraded.

　　6. Do users need to make an appointment in advance when upgrading vehicles with GPF problems?

　　In order to provide users with better service and experience, it is recommended to contact the dealer in advance to make an appointment.

■ Are there any related issues involved in the sale of Tanyue and other FAW-Volkswagen models?

　　So what’s the status of the models currently on sale? The staff of FAW-Volkswagen said that all the models produced after September 26th, 2021 adopted the latest software, and as mentioned above, the hardware was replaced with metal thermal insulation curtains. According to the official, there are basically no stock vehicles produced before September 26 in the store, so consumers can buy them with confidence.

　　In addition, we also asked about the situation that the vehicle "recommended No.98 oil" before. FAW-Volkswagen staff said that this had nothing to do with GPF blockage, and the label was changed in batches, and some models of Tanyue just caught up. However, we saw in the store that the description of the fuel label inside the Tanyue fuel tank cover currently on sale has been changed to "Please fill No.95 (lowest) unleaded gasoline".

　　Then, apart from the Tanyue model, why does Magotan’s 330TSI model have no related problems? The staff of FAW-Volkswagen said that the Magotan 330TSI(1540kg) was not equipped with GPF, because the Magotan car was light in weight and the power system load was small, and the carbon particle emission of the engine could meet the requirements of national laws and regulations without installing GPF, so it did not involve GPF. On the other hand, the Tanyue 330TSI(1645kg) vehicle has a large self-weight, and under the same working conditions, the engine will emit more carbon particles, so it is necessary to install GPF. No matter the average fuel consumption test of NEDC or WLTP, under the specified speed, the requirements will not be relaxed because of the weight of the vehicle. If the vehicle with a large self-weight wants to meet the specified speed, it needs more power output, resulting in more emissions and higher requirements to deal with the excessive emissions.

　　According to the official, at present, other models of FAW-Volkswagen do not involve related issues and will not participate in this upgrade.

■ Edit Comment:

　　In the previous information collection, the demands of car owners were actually very simple, "as long as GPF is not blocked." FAW-Volkswagen’s upgrade plan optimizes the logic of regeneration, but it is impossible to really achieve no carbon particle accumulation, no regeneration and no increase in fuel consumption at present. However, whether the problem can be solved to the maximum extent and whether most car owners can no longer worry about it depends on what effect this upgrade scheme can bring. We also welcome the majority of car owners to supervise and give feedback together.

　　Of course, don’t forget, there are also some users of the "complex car environment". High-level congestion will not disappear because of this upgrade, and some car owners are likely to still encounter previous problems. We hope FAW-Volkswagen can communicate with these car owners in an equal, positive and frank way, and also hope to give a practical and effective solution to truly reassure all consumers.

　　At present, FAW-Volkswagen has officially started the upgrade service, and we will keep an eye on the situation of the upgraded vehicles. As for you who are also worried about safeguarding rights, you can explain your problem to car home complaint platform (exclusive complaint hotline 4009725726), and we will try our best to safeguard the legitimate rights and interests of every car owner. Because we didn’t have the actual measurement experience this time, we haven’t actually recorded some power performance and fuel consumption performance during GPF regeneration, and we will pay more attention to it in the future. (Text/car home Qin Chao; Survey: Chen Hao, Qin Chao; Assistance: Wang Yin, Chen Hao)

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