Comprehensive news： multinational media people call on the media in developing countries to contribute to building a just and reasonable international order.

　　Xinhua News Agency, Beijing, August 20th Comprehensive Xinhua News Agency reporters abroad reported that the 6th BRICS Media High-end Forum was held in Johannesburg, South Africa on the 19th. About 200 representatives from about 100 media, think tanks and international organizations from nearly 30 BRICS and African countries held discussions on the theme of "BRICS and Africa: Strengthening Media Dialogue and Sharing a Fair Future", and gathered strong synergy for building high-quality BRICS partnerships and developing and strengthening the BRICS mechanism.

　　In an interview with Xinhua News Agency, a number of media people attending the forum said that in the face of the profound changes in the current international situation, the media in developing countries, including BRICS countries, should deepen cooperation and jointly shoulder the heavy responsibility of giving voice to emerging market countries and developing countries and promoting the construction of a just and reasonable international order.

　　Brian Sokutu, a senior reporter of South Africa’s Citizen, said that the forum was held at the right time. Sokutu said that in the fields of global governance, economy and finance, the voices of developing countries need to be respected and listened to. "Through this forum, we want to show the world the broad vision and unique views of media practitioners in developing countries, including BRICS countries."

　　Mahasha Lampedi, editor-in-chief of South Africa’s Africa Times, pointed out that there is an increasingly obvious tendency for western media to be driven by ideology rather than objective analysis. In this context, the media in developing countries, including the BRICS countries, should shoulder greater responsibilities, voice emerging market countries and developing countries, and make contributions to the construction of a just and rational international order.

　　According to Cavens Adehill, a Kenyan expert on international issues, the media in developing countries have played an important role in making a variety of voices and cracking the hegemonic discourse that the United States and other western countries have been pushing for decades. The media in developing countries should tell their own development stories well and resist the false narrative in the reports of western media. He believes that the media can contribute to the establishment of a positive understanding of cooperation among developing countries, and become an advocate, public opinion guide and policy discussion influencer of relevant cooperation, so as to better share the experiences and cases of cooperation among relevant countries. In addition, the media also plays an important role in promoting cultural exchanges and mutual understanding between BRICS countries and other developing countries.

　　Elio Doyle, president of Brazil Telecom, gave a positive evaluation of the forum. He said that the media in developing countries can play an active role by showing the world the pluralistic ideas that are difficult for western media to present. "If our media can continue to deepen understanding and cooperation, then the media from developing countries will make greater voices, and we will make more contributions to promoting the construction of a more open and inclusive international order."

　　Ranna Tolstokova, director of the Russian BRICS TV station, pointed out that the media in BRICS countries can build a bridge of cultural exchanges and promote mutual understanding among people of all countries by reporting on the culture and history of various countries. "I look forward to more professional forums for media people like the BRICS Media High-end Forum in the future."