ICAR brand officially released ICAR-GT／03 officially unveiled.

　　　 On April 16th, Chery Automobile officially released the independent new energy brand-ICAR brand. At the same time, it also unveiled two brand-new models under the brand, one is iCAR 03 (parameter | inquiry), and the other is iCAR-GT, a concept car. According to the official, the target group of iCAR brand is aimed at young people, and its products will cover cars, SUVs and other products; The brand LOGO takes the jigsaw puzzle as the source of creativity, creating an intelligent and interactive brand image full of temperature and imagination.

　　In fact, the iCAR brand is an upgrade of the existing iCAR ecology, mainly for the mainstream consumption range of 150,000-400,000, which is a more advanced market segment. In the future, in Chery’s new energy sector, there will be two independent and parallel brand product lines of Chery New Energy and iCAR Automobile. It is worth mentioning that the LOGO of iCAR brand was designed by Professor Cao Xue, the chief designer of the mascot of Beijing 2022 Winter Olympics, and the jigsaw puzzle was used as the source of creativity to create an intelligent and interactive brand image full of temperature and imagination.

◆　iCAR-GT

　　ICAR-GT is a concept car, which adopts the design concept of electrodeless light arc and has high overall recognition. Specifically, the car adopts a closed front grille design and a large number of aerodynamic kits are added to the front of the car. For example, the front enclosure adopts a lengthened lower lip, which further enhances its aerodynamic effect. At the same time, it is suspected that an air cowl is added behind the front wheel.

　　The second half of the new car also uses a design connected with the rear window glass, and the tail adopts a slightly tilted duck tail design to enhance the sense of movement. At the same time, its tail light group adopts double T-shape, and the edge is decorated with rounded triangular lattice mobile light group, which has outstanding visual effect. Of course, as a concept car, it is equipped with a brand-new style of low wind resistance wheels with high recognition.

　　As for the interior, because it is a concept car, the designer has made bolder attempts in the overall modeling, such as bracket steering wheel, large-size floating central control panel and two round touch keys at the handle box to complete the shift operation, which makes the car look more scientific and technological. At the same time, iCAR-GT has a dome design with great radian, which extends from the front of the car to the rear of the car to optimize the visual space inside the car.

◆ Product planning, etc

　　According to the official PPT, iCAR will launch five products and four product sequences covering all categories in the future, including ARV, SD, SUV and MPV. At the same time, it is not only diverse in models, but also diverse in power (Drive drive: rear drive/four-wheel drive; Power: pure electricity/extended range), multiple voltages (400V/800V), etc.

　　At the event site, the official also released a brand-new iCAR ecosystem, focusing on the four-tier ecology of the user’s life cycle. At the same time, it also formed an eco-co-builder alliance, including Bosch, Alibaba Cloud, Contemporary Amperex Technology Co., Limited, Tencent, JD.COM, China Mobile and Qualcomm brands.

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　　It can be seen that Chery is ready to make full efforts in the layout of new energy field through iCAR brand. The first product iCAR 03 is also unusual, and the positioning of hard-core SUV is still relatively rare in the current market. As a latecomer, whether iCAR brand can open up the situation through differentiated competition and embark on a development path with its own characteristics remains to be seen. (Text/car home Hou Minghao)