Debut is a big drama, why did Xu Kai, who cooperated with Yang Mi and Zhou Dongyu, fail miserably in ＂Leyouyuan＂？

After being tortured and tortured in countless novels, Bandit I Think Cun finally wrote a costume drama "Le Youyuan" that integrates the righteousness of the family and the country, and the male is strong and the female is strong. The drama, starring Xu Kai and Jing Tian, has been launched on the relevant video platform not long ago. Perhaps because of the bad luck, there are a large number of episodes launched in early November, such as "Love as Camp", "Ning An Like a Dream", "Healing Lovers" and other popular dramas with traffic have all gathered together in a hurry. "Le Youyuan", which is not marketed and does not abuse the heart, was naturally dropped by cannon fodder.

The main reason why the drama failed miserably is that it took the male and female protagonists’ careers and guarded the peace of the country as the main tone, but ignored the drama’s love line. This arrangement of taking care of one and losing the other has led to a large number of audience losses. Coupled with the complete non-marketing strategy of a video platform, it is difficult for the drama to break through the traffic ring. The current situation continues until the end of the series, which will damage the appeal and audience of the two stars to a certain extent, and affect the trust of capital on whether they carry the drama.

If the broadcast performance of "Leyouyuan" is not satisfactory, Jing Tian, who is known as "rich and precious flower in the world", naturally does not need to worry, and Xu Kai, who has been involved in 8 dramas in three years, is bound to be affected by the unsatisfactory performance of the drama. At the same time, within Xu Kai’s agency, most of the White Deer’s works in the same period have achieved gratifying results and have soared; all film and television resources are also preferentially tilted towards Wang Xingyue. Based on this, "Leyouyuan" is on the street, and Xu Kai’s market evaluation is in jeopardy. So with so many good resources, why did Xu Kai, who cooperated with Yang Mi and Zhou Dongyu, suddenly turn off?

Xu Kai’s popularity is due to the role of Fucha Fu Heng in "Story of Yanxi Palace". In the play, the fledgling Xu Kai performed the handsome and warm Fu Heng to the core, which made many audiences moved and crazy fans. The following year, his new drama "Swagger", which he cooperated with the company White Deer, was popular. Xu Kai played Li Chenlan in the play, who was strong and affectionate. The pure heat when he met the heroine for the first time, and the remorse of the heroine "after her death" were all just right. With this drama, Xu Kai’s popularity rose to a higher level.

After the increase in the number of fans, Xu Kai obtained more invitations for male leads and script choices, which made a video platform even more popular. He has successively obtained S +-level resources such as "Eternity" and "The Eighth Law of Love". The partners are also ratings queens like Yang Mi and three golden movie queens like Zhou Dongyu. Unfortunately, Xu Kai’s lines and figures in these two dramas have been ridiculed a lot. Later, Xu Kai’s vision for choosing scripts gradually disconnected from the market, and he has been trapped in inner dramas for a long time, and his popularity and appeal have no further progress.

Originally, like Xu Kai, he had excellent conditions and the blessing of the agency company to choose excellent works, but Xu Kai did not firmly grasp the opportunity, but shot many thankless episodes at the right age. Refer to the white deer of the same company, choose dramas with a close eye to the mainstream of the market, strive for big IPs, and cooperate with large traffic. Such a strategy is difficult to achieve. So if Xu Kai could keep up with popular themes and specialize in the IP market at the beginning, there should be many representative characters now.

At the beginning of his debut, Xu Kai’s character understanding and characterization were very successful. But later, Xu Kai’s acting skills seemed to fall into a stereotyped state, and he did not crush the characters and then express them, but instead expressed the characters and emotions in a routine way. Perhaps it was also related to the seamless entry into the group. Xu Kai had been filming in the group all year round, and the efficiency and quantity of film and television dramas were amazing, but they were all like characters produced on an assembly line, which did not win the favor of the audience.

Xu Kai’s type of drama is mostly a variety of unpopular themes, or the original controversial drama has caused Xu Kai’s reputation in the film and television industry to be greatly affected, and even implicated by film and television roles. At the same time, because of the introduction of the policy of "encouraging actors to dub themselves", Xu Kai’s original sound lines will also be subject to a new round of trial. If he is an aspiring actor, then after the lines of "The Eighth Law of Love" are ridiculed, there should be a systematic study. After all, the current film and television market does not welcome "acting shell".

Nowadays, the film and television market is in a state of intense competition, and the male actors of the same period as Xu Kai have found their own way of acting, specializing in comfort zones or challenging the impossible, while Xu Kai’s aesthetics seem to be still in the previous state. The effect of these dramas after broadcasting can be imagined, presumably the same is the stereotyped acting, the template of the routine, and even the male protagonist with a rigid background, the tool of the female protagonist Su. What Xu Kai needs most at present is a popular role that can make him popular again, not a male protagonist who jumps out of the audience’s aesthetics.

At present, the film and television drama market has been saturated, and audiences who choose to watch dramas will subconsciously choose the genre they are interested in or the dramas of their idols to watch. In addition to the inherent fan base, what Xu Kai needs most at present is a stable group of drama fans, which is the kind of firmness of "as long as you are the starring actor, I will watch". This effect has been developed over a long period of time and is also the accumulation of many good dramas, which can most effectively reflect the appeal and influence of actors.

Perhaps because of the mistakes in the selection process of the series, Xu Kai’s series did not form a stable audience trust, and even because he did not know how to market and frequently entered the group, many dramas performed mediocre, and many audiences had lost confidence in him. If Xu Kai’s current acting skills still did not improve significantly, the possibility of being abandoned by capital in the future was also very high. Therefore, Xu Kai still had a long way to go in order to successfully promote the popularity of the series. Or maybe as long as a typical role is established, Xu Kai can rise overnight.

This can be referred to Wang Hedi and Wang Xingyue. The former was initially mocked for "Encounter the Dragon", but soon became a god overnight with "Freeland Art", and the discussion and topic skyrocketed, which was deeply loved by the audience. The latter successfully established the role of Liu Zixing in "Zhou Sheng as always" as soon as he debuted, and later made a comeback with Zhongxi Wu Upwind in "There is a Dark Fragrance". Zhang Zhigeng, who played in the broadcast drama, was loved by many audiences because of his outstanding characters. The popularity did not decrease, and there was a trend to go further. The same point is that these dramas themselves are big IPs, with a huge fan plate, awesome production team and qualified opponent actors. It is naturally expected that they will succeed.

It can be seen that if Xu Kai wants to get rid of the current situation, he can change his strategy first. You don’t have to place too much emphasis on seamless entry into the group, you can work hard to improve your acting skills, and you can even study more popular novels recently to understand what kind of character most netizens and audiences like. As long as the acting skills are in place and you can get a role that suits you, Xu Kai can immediately get rid of the current dilemma and quickly make a breakthrough in traffic.