The price of EZ-6 was exposed before the pre-sale. Is Changan Mazda going to defy the sky？

As the global automotive market is gradually transitioning to electrification, major automakers have launched their own new energy models in response to strict environmental standards and changing consumer needs. Changan Mazda, as a joint venture of the Mazda brand in China, is not to be outdone. Their first pure electric model, the EZ-6, has attracted widespread attention due to its unique design and excellent performance. Recently, some netizens posted an invoice for the purchase of Changan Mazda EZ-6. The invoice shows that the purchased model is an EZ-6 pure electric BEV model, and the price is 221,800 yuan. As Changan Mazda’s first new energy product and the only model in the joint venture B-class sedan market to provide range extension power, this price is very likely to be true.

According to the picture of the invoice provided by netizens, the invoice was issued on August 16, more than a month earlier than the pre-sale time of the EZ-6. Car companies usually have a complete set of time to advance the process before the launch of a new car. For a joint venture car company like Changan Mazda that requires joint decision-making between China and Japan, it is not surprising to determine the price two months in advance. Although sensitive information such as the invoice code on the invoice has been coded, from the information of the invoice issuer and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice is not very fake, and it is very likely to be a real invoice from the inside. If this invoice is indeed true, then the price of the EZ-6 is very likely to be 221,800 yuan.

Since the EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become the most talked-about sedan in the joint venture new energy field. One of the reasons for its wide attention is its unique styling design, standing at the forefront of the joint venture new energy field, and the discussion and expectations surrounding this car continue to heat up. In addition, the EZ-6 also fills the gap in the joint venture B-class sedan market with extended range power, becoming the only model in this segment to provide extended range power.

In terms of products, the EZ-6 does show a commendable overall strength. The car has a body size of 4921/1890/1485mm, a wheelbase of 2895mm, and a frameless door and hatchback design. Classic design elements of Mazda, such as through taillights and two round gun downlights, are still evident in this new energy model. In terms of power system, the EZ-6 is available in both pure electric and extended range forms. The motor power of the pure electric version is 190kW, and the extended range version uses the same 1.5-liter range extender, and the power parameters are exactly the same. The pure electric version has a range of 480km and 600km respectively, while the extended range version can last more than 1300km on a single charge and a tank of fuel.

In terms of intelligent configuration, the EZ-6 is equipped with the Qualcomm Snapdragon third-generation 8155 chip, and is equipped with a 14.6-inch floating central control screen, full LCD instrument cluster, AR-HUD head-up display, 360-degree panoramic image, 180-degree panoramic chassis, intelligent adaptive cruise, lane keeping assistance and automatic parking functions. The car also comes with advanced features such as Sony sound system, 64-color ambient lights and zero-gravity seats, which is impressive.

From the competitive price point of view, the price of the EZ-6 is 221,800 yuan, which is much lower than the price of about 300,000 yuan for similar models such as Tesla Model 3 and BMW i3, and is also lower than the starting price of 227,700 yuan for Volkswagen ID7. Even in the joint venture pure electric intermediate car, the price is very reasonable. There is no doubt that Changan Mazda is quite aggressive in its pricing strategy, which may bring a lot of pressure to other joint venture new energy vehicles.

According to Mazda’s past pricing strategy, we can expect that the price of the EZ-6 may fall between 18-240,000 yuan. If some attractive car purchase policies are provided during the pre-sale period, then this car will undoubtedly pose a severe challenge to the same level of new energy vehicles on the market. It is reported that the EZ-6 will start pre-sale on September 28 and plans to be officially launched at the end of October. We will wait and see.

Therefore, on the whole, if the authenticity of the car purchase invoice is implemented, the actual price of the EZ-6 is likely to be about 221,800 yuan, which is quite competitive in the joint venture pure electric intermediate car market. We will further pay attention to the specific performance of its pre-sale and listing, and closely observe its feedback in the market.

Do you think this price and configuration compare with other models in the same class, can the EZ-6 succeed in the market? Feel free to express your opinions in the comment area.