The famous wine price increase plan was exposed in advance： Maotai rose in 80 yuan Wuliangye rose in 59 yuan.
The reporter learned from many channels that the liquor consumption tax adjustment plan has been completed and submitted to the State Council for approval. "the State Council is more cautious, and has recently suspended its introduction." However, influenced by the adjustment of liquor consumption tax, liquor giants such as Maotai and Wuliangye have secretly formulated liquor price increase plans, and the price increase range has also been determined. Although the plan is suspended, the price of wine should be raised.
The approval of consumption tax is temporarily postponed.
The adjustment of liquor consumption tax is likely to be postponed, which gives the domestic liquor giants a short break. On July 2nd, the reporter learned from the relevant departments of the Ministry of Finance that the liquor consumption tax adjustment plan has been completed and submitted to the State Council. "Considering the current economic situation, the State Council will not approve the implementation of this plan for the time being."
Just because the plan is suspended does not mean that the plan will not be implemented. At the same time, an industry analyst close to the State Administration of Taxation revealed that the State Administration of Taxation said that the liquor consumption tax plan will not be released and implemented in the short term, and the specific time may be about 3 months.
At present, the consumption tax on tobacco products has been raised, while the consumption tax on liquor, which is also a non-necessity, has been postponed, which means that the complexity of liquor industry far exceeds that of tobacco industry. On the contrary, the consumption tax burden of liquor industry is much lower than that of tobacco industry.
The reporter looked at the 2008 annual reports of the top liquor companies in China and found that the consumption tax of several major liquor companies in that year was less than 10% of the sales. Roughly calculated, Wuliangye’s consumption tax in 2008 was 417 million yuan, and its sales were 7.933 billion yuan, and the consumption tax rate accounted for about 5.2% of the sales. Maotai pays consumption tax of 500 million yuan, accounting for about 6% of its sales; LU ZHOU LAO JIAO CO.,LTD paid consumption tax of 194 million yuan, accounting for about 4.1% of sales.
It is understood that this adjustment of liquor consumption tax is mainly aimed at the tax avoidance loopholes of middle and high-end brand liquor of several major liquor companies, especially middle and high-end liquor.
Analysts in the food and beverage industry of Shen Yin Wanguo Securities once predicted that if the price sold by liquor enterprises to sales companies is not less than half of the ex-factory price, according to this calculation, in 2009, the performance impact ranges of Kweichow Moutai, Wuliangye, LU ZHOU LAO JIAO CO.,LTD and Shuijingfang were 7.1%, 19.9%, 16.3% and 9.1% respectively.
Liquor giants secretly raise prices.
Although the adjustment plan of liquor consumption tax has not been announced, liquor enterprises have already felt the pressure and made price adjustments in succession to prepare for emergencies.
A liquor marketer in Guizhou revealed that Maotai has made a plan to raise the price of each bottle of Maotai by about 80 yuan. If the liquor consumption tax adjustment plan is implemented, Maotai will definitely raise the price.
At the same time that Maotai reported the price adjustment, another liquor giant was also formulating an upward adjustment plan. A person close to Wuliangye told reporters: "Wuliangye will also raise its price, and the price of one bottle will be raised by about 59 yuan. This price increase is mainly affected by the expected adjustment of liquor consumption tax. Some dealers already know this information. "
As the weather vane of liquor industry, every move of Maotai and Wuliangye directly affects the trend of first-line enterprises such as LU ZHOU LAO JIAO CO.,LTD and Shuijingfang.
Liquor companies are very cautious about raising prices. A person from the Secretary-General’s Office of Kweichow Moutai said: "If the price of the company’s products is raised, the company will make an announcement at the first time." The answer of a woman in Wuliangye’s secretarial office is basically the same as that of Maotai. Peng Zhifu, the director of Wuliangye, who is on a business trip, said: "The situation is not clear."
However, some analysts believe that it is difficult to raise prices at present. It is understood that the ex-factory price of each bottle of Wuliangye is 469 yuan, and the wholesale price is around 490 yuan. Guotai Junan food and beverage industry analysts said that Wuliangye is unlikely to raise prices. At present, the wholesale price and ex-factory price of Wuliangye are almost the same, and there is not much room.
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