The high-end MPV market is changing, and Lantu dreamers are leading the way

　　If home is the power that everyone relies on to move forward, then a car is a moving castle that carries happiness, both immediate life and distant dreams.

　　With the aging of the population and the liberalization of the "three-child policy", coupled with the pandemic changing travel patterns, the MPV market has ushered in the best era. Whoever can run faster will be able to seize the opportunity. On May 7, the industry’s first high-end electric MPV – Landmap Dreamer was officially launched. The seven-seat version is priced at 369,900 yuan – 439,900 yuan, and the private customized version is priced at 639,900 yuan.

　　Lantu carries the dual mission of Dongfeng’s brand upward and exploring new models of independent brand development, which determines that it must continue to innovate and change. Electrification is still a rare label for the growing market segment of MPV. When Sandian and intelligent configuration are full, Lantu dreamers obviously seize the opportunity to redefine luxury MPV, bringing a new mobile and warm home to people with dreams, and at the same time opening up the new category of household pure electric MPV market for the industry, thereby accelerating the replacement of fuel MPV.

　　In the blue ocean of high-end electric MPV, the wave set off by Lantu Dreamers is not only the price of 400,000, but also the value of rejuvenating the vitality of the MPV intelligent electric era.

　　Let everyone become a dreamer

　　According to the China Association of Automobile Manufacturers, domestic MPV sales reached 1.055 million in 2021, an increase of 0.09% year-on-year, and the market gradually recovered. This is mainly due to the transformation of family demographics brought about by the country’s policy of encouraging fertility.

　　Since 2016, due to the popularity of the "two-child" policy and the liberalization of the "three-child policy", the proportion of multi-population families in China’s overall family population structure has shown a steady upward trend, with the proportion of two-child families rising from 30% in 2013 to about 43% in 2021. With the increase in the number of families, ordinary 5-seat models cannot meet the travel needs of the whole family in different scenarios at the same time, and family cars with 6 seats, 7 seats and more have gradually become the upstart of the automobile market.

　　It is worth noting that China’s automotive industry is currently experiencing major changes unseen in a century. The application of the latest industrial revolution achievements such as 5G, AI, and new energy is developing in depth. Technological upgrades and consumption upgrades are superimposed, causing profound changes and iterations in the automotive market.

　　From the top 10 brand models in the domestic MPV market in March this year, the mid-to-high-end models of joint venture brands located in the comfort zone are almost all fuel vehicles, while they lack a representative model of the intelligent electric era.

　　With the younger and more family-oriented mainstream consumer groups, users will consider family cars that improve their quality of life with more mature and rational consumption concepts. Practical comfort, versatility, and high value and high quality have become the decisive factors for car purchases, providing each family member with a warm space outside of home.

　　IKEA, a new category "Mobile Living Room MPV" with more space, more comfortable driving experience, more technology and intelligence, and unlimited environmental protection has become a personalized and differentiated market demand. After accurate insight, Landmap launched the second landmark strategic model in a timely manner – Landmap Dreamer. As the pioneer of intelligent electric luxury MPV, Landmap Dreamer fills the existing MPV in terms of electric, intelligent, performance, comfort and luxury.

　　Lu Fang, CEO and CTO of Lantu Automobile, said in a bold statement, "Lantu Dreamers are a new species born from different backgrounds. They will create a new category of electric MPVs, and will also establish a new benchmark for electric luxury MPVs, leading MPVs into a new era of electrification and intelligence."

　　It is understood that since the pre-sale started on April 7, Lantu Dreamer has received more than 4,000 orders and is expected to start delivery in the third quarter of this year. It turns out that the electric luxury MPV segment is not without demand, but lacks ceiling-level products.

　　What the new category should look like

　　Compared with traditional MPVs, the Landmap Dreamer offers five advantages: performance, space, luxury, intelligence, and safety. It also has seven-seat models and private customization models to choose from. It is a well-deserved super MPV, establishing a new standard for electric luxury MPVs, and has great opportunities to seize market opportunities.

　　According to Lu Fang, Lantu Dreamer was born in ESSA’s native high-end intelligent electric architecture, with four advantages of natural intelligence, extreme safety, arbitrary control, and all-round comfort. The new generation power system "Lanhai Power" of Lantu Automobile is equipped with the ESSA architecture, which can support high-performance pure electric and intelligent multi-mode drive two power schemes, which are respectively applied to the 0-carbon version of Lantu Dreamer and the low-carbon version of Lantu Dreamer.

　　The low-carbon version of Landmap Dreamer can be powered by oil and electricity. MIIT’s comprehensive fuel consumption is as low as 1.99L/100km, which is equivalent to 1.2T of fuel consumption and can generate power comparable to 3.0T. The new car is equipped with front and rear dual motors with maximum power of 130kW/160kW, peak torque of 610N · m, 100-kilometer acceleration of 6.6 seconds, and WLTC battery life of 750km.

　　Landmap Dreamer 0 Carbon Edition is equipped with front and rear dual motors with a maximum power of 160kW/160kW, peak torque of 620N · m, acceleration of 100 kilometers can reach 5.8 seconds, and the battery supports fast charging with a maximum power of 230kW. It only takes about 20 minutes to fully charge when 20% to 80% of the battery. The standard battery life version CLTC has a range of 475km, and the long battery life version CLTC has a range of 605 km.

　　It is worth mentioning that Landmap Dreamer has 17 MPV first-ride technologies and 21 leading technologies of the same level. It is not only the only electric MPV in the industry to adopt a dual-power layout, but also the first MPV equipped with Qualcomm 8155 vehicle chip, L2 + intelligent driving assistance, remote control parking function and triple-screen cockpit. The leading OTA upgrade of the same level makes the vehicle often used and new, allowing users to continuously experience cutting-edge technology functions, which has become Dreamer’s biggest differentiating competitive advantage.

　　Compared with the traditional MPV, the Lantu Dreamer also leads in all aspects of comfort. The new car has a wheelbase of 3200mm, comes standard with luxury double-side electric sliding doors, and has a flexible 2 + 2 + 3 seven-seat and private customized version 2 + 2 four-seat layout. As a mobile high-rise large flat floor, the Lantu Dreamer can easily load four 24-inch suitcases without the need to lay down the third row when fully loaded with 7 people. The whole car provides 41 storage spaces, and the 0-carbon pure electric model also provides a 40L front trunk. The Lantu Dreamer is equipped with a heat pump air conditioning system for the first time in the MPV, which is efficient and energy-saving, and feels more comfortable.

　　Landmap Dreamer takes luxury to new heights. As the world’s first new energy MPV equipped with air suspension + CDC and magic carpet function, Landmap Dreamer intelligently adjusts the damping of the shock absorber to achieve the driving texture of the executive class car. At high speed, the air suspension automatically reduces the body height, reducing wind resistance and energy consumption. When getting on and off or picking up and unloading luggage, the body height is reduced, bringing a noble sense of ceremony.

　　Compared with the seven-seat Dreamer version, the second row of the private customized version is designed on a luxurious and comfortable seat that perfectly reflects ergonomics, equipped with sleep headrests, independent intelligent control armrest screens, flagship car refrigerators, etc. At the same time, the cabin has added luxury configurations such as hidden lift TVs, liftable speakers, and air-conditioning control panels. Visually, the private customized version adds exclusive logo door post trim panels and rear solid wood floors, and cooperates with two rows of zero-gravity wide seats, allowing users to bid farewell to the sense of restraint and enjoy the noble experience like the first class cabin of an aircraft.　

　　Safety is the first principle of Landmap. Landmap Dreamer is developed with ultra-five-star safety standards, using the world’s first 2000Mpa one-piece thermoformed laser tessellation door ring and 2000Mpa aluminum-silicon coated door crash beam, and the whole car uses over 70% high-strength steel to create an ultra-high-strength cage cockpit skeleton. Considering the smaller ground clearance of MPV, Landmap Dreamer adopts a full-scene battery safety protection system, the first 1500MPa thermoformed high-strength steel battery cover bottom guard, and is also equipped with active safety technologies such as fatigue driving monitoring and night vision system.

　　Overall, with fuel and electricity, IKEA and IKEA, cities can be a long way away. Whether it is in the home market, travel market or official business market, Landmap Dreamer can fully meet the demand for high-end MPVs.

　　The listing of Landmap Dreamer has led the reshaping of the MPV market structure. The status of traditional MPVs such as Buick GL8 and Toyota Saina has begun to be shaken, because Landmap Automobile has been continuously transforming fuel vehicles to electrification since its establishment, and has become a leading enterprise in China’s high-end new energy vehicles. (Text: Yang Xiaohong, Photo: Landmap)