Many people have heard of it.AuschwitzBut I don’t know the name of Auschwitz’s chief commander: Rudolf Hess.

However, if you search for the name "rudolf hess" on Baidu, you will see another Hess in Baidu Encyclopedia. He is also a major political figure in Nazi Germany-he served his sentence in the same prison as Hitler and finished Mein Kampf dictated by Hitler in prison. After the outbreak of World War II, he was appointed as the heir by Hitler.

　

Hitler’s successor rudolf hess.

As for Hess, who was in charge of Auschwitz concentration camp, it looked like this.

　

Commander rudolf hess of Auschwitz concentration camp.

At first glance, he looks kind and plain. Maybe you pass him in the street and don’t notice him at all. Because of the same name as Hitler’s successor Hess, his reputation was also covered up by the former. It is said that his entry was rejected by Baidu Encyclopedia for 137 times.

However, if you know a little about what he has done, you will not ignore this person. From May 1940 to November 1943, Hess, the commander of the concentration camp, killed more than one million Jews. In order to perfectly implement the "genocide" plan, he designed and built the first poisonous gas shower room for mass murder.

There are four such giant gas chambers in Auschwitz concentration camp, which can kill 12,000 people at a time if operated simultaneously. Whenever the train carrying Jews arrives, men who can do hard work will be chosen as coolies and stay. Other old, weak, sick or women and children will be tricked into "bathing". Thousands of people will be squeezed into a room of only 200 square meters, and Nazi guards will put the highly toxic "Zicron B" gas into it.

　

gas chamber

Whenever the gas chamber kills people, in order not to let others hear the cries inside, the Nazis play waltzes loudly outside to cover up the atrocities.But the waltz won’t last forever. On March 11th, 1946, Rudolph Hoss was arrested. Two months later, he was accused of murdering three million people; Almost a year later, he was hanged at the site of Auschwitz concentration camp.

Hess is undoubtedly a murderous maniac, but looking back on his life, it is hard to imagine that this man’s hands are covered with the blood of millions of lives. He came from a Catholic family and was strictly educated by his father since childhood. People who have seen him say that Hess looks like an ordinary person, like a grocery store owner. At the same time, Hess is also the father of five children, and reads the fairy tale "henschel and Gleiter" to his youngest daughter every night.

　

Rudolf hess and his family.

Why did the son of a devout man, the "best man in the world" in the eyes of his wife and children, finally become the most horrible killing machine in history?

German historian Daniel Schoenpflug is atThe Comet Age: 1918, When the World Restarted.The book focuses on the Nazi commander who was rejected by Baidu Encyclopedia for 137 times, and outlines how a person like Rudolf Hess went from hope to despair step by step and finally fell into the abyss of perdition.

It all started on November 11th, 1918, the day the First World War ended. At that time, Hess was only an 18-year-old German soldier. When the news of the defeat of the motherland came, what should he do?

　

Real shot of The Age of Comets

In the last days of the war, Rudolf H?? was also in Damascus, at least that’s what he said in his autobiography. This young German soldier is not yet 18 years old. He comes from Mannheim in Baden. His father is a strict Catholic and wants to train him as a clergyman. However, my father died in the second year of the war. The young man was out of control and lost interest in his studies. In order to leave home, he volunteered to join the army. This world war brought him to the promised land, which was influenced by Catholicism. In Palestine, a sacred land he knew through the Bible, Hess experienced a brutal war between the German Empire and its Turkish allies against the British Empire and its Arab allies.

When his troops met the enemy in the desert, Hess took up his gun for the first time and aimed at his opponents: the British, Arabs, Indians and New Zealanders.For the first time, he tasted the taste of life and death, and with the weapons in his hand, he could decide a person’s life and death.In the face of the first person who died under his gun, he dared not look directly at it. However, death soon became a common occurrence.

Hess felt like a duck to water in the hierarchical army, and he enjoyed the friendship of comrades-in-arms who fought with his teammates. "In particular, I trust my captain very much and am proud of him. The officer is like a father. This is a kind of intimate relationship from the heart, just like my father. "

　

In addition to the bloody war and the love of brothers in arms, Hess later recalled a special experience, which fundamentally shook his religious belief. On that occasion, German soldiers patrolling the Jordan Valley met a group of farmers pushing carts loaded with moss. The soldier turned the cart upside down to make sure there were no weapons smuggled to the British. Hess asked the farmers through an interpreter what the moss was for. He was told that they would be sent to Jerusalem. There, these gray-white mosses with obvious red spots will be sold to pilgrims as "Golgotha" mosses, who believe that they are stained with the blood of Jesus and will take them home as souvenirs.This practice of cheating money under the guise of religion made Hess deeply disgusted and began to alienate the Catholic Church.

Hess didn’t want to be trapped in Palestine and become a prisoner of war of the British. As an officer, he asked his subordinates if they were willing to follow him thousands of miles back. It is definitely forbidden for troops to act alone in the army, but all soldiers express their obedience to his leadership, even though many of them are obviously much older than him. It will be a long March full of adventure, and they will cross Anatolia, the Black Sea and the Balkans to Austria.

"Without a map, we can only rely on the geographical knowledge of middle schools, and the rations of mounts and soldiers are collected from local people." They finally returned to Germany successfully."No one expected us to come back alive."Along the way, they passed through a turbulent world: empires were overthrown one after another, socialist revolution broke out, and struggles for national independence and against colonial rule broke out. Hunger, epidemics and scarcity were everywhere they looked.

In February 1919, Rudolf Hess finally returned to Mannheim after months of arduous trekking. When he was still in the army, his mother died soon after his father. His mother left him a letter to remind him of his father’s wish to become a clergyman. When Hess got home, his uncle and other relatives who became his guardian urged him to report to the seminary at once. The home built by parents has been divided up by relatives, and the sisters have been sent to a nunnery school. "Now I really feel the pain of losing my mother. I have no home! Helpless, only myself. "

My uncle insisted that his father’s last wish must be fulfilled, otherwise he would not hand over his inheritance. But Hess had doubts about the work of the clergy during the war, and he would never give in to the will of his family. So he gave his share of the inheritance to his sister, and a notary recorded this decision. "I have the ability to survive alone in this world." Rudolph Hess soon went to the eastern part of the empire, where Lieutenant Gerhard Ro?bach set up a "Volunteer Machine Gun Company". At the beginning of 1919, this Freedom Corps belonged to the "Vorl?ufigen Reichswehr", which was responsible for defending the security of the eastern border of Germany. The soldiers of the Freedom Corps believed that Germany was defeated because it was betrayed. They only regarded the interim government as a transition, and continued to keep armed, waiting for the moment of revenge.

After joining the Freedom Corps in Rosbach, Hess’s problems seemed to be solved all at once: he now has a job and a salary, and he has an officer worthy of his admiration, a political belief almost as firm as religious belief, and a "home, a shelter built by mutual support among comrades." It’s strange that people like me who are withdrawn and have to face all their worries and troubles alone are always attracted by this brotherhood and this absolute trust relationship between people in times of trouble and crisis. "

　

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In the autumn of 1919, Rudolf Hess went to the Balkans with thousands of soldiers of Rosbach Freedom Corps. Although the Weimar government made it clear in October 1919 that supernumerary German troops were prohibited from participating in the war in the south of the Baltic Sea. Defense Minister Noske even threatened to shoot everyone who crossed the Balkan border. But the Freedom Corps ignored this order. They came to the eastern border of the empire and pointed machine guns at the border guards, so the latter saluted them and let them pass. This unauthorized action quickly disbanded the Rosbach Freedom Corps, and then it went underground.

In the Balkans, the Rosbach Freedom Corps joined the "West Russian Volunteer Army" composed of local German troops, Russian soldiers and remnants of the German Empire. They are fighting the newly established Lithuanian Republic and are going to suppress the Russian revolution. Hess remembered the atrocities committed against civilians in this war until the end of his life. Naturally, for him, these people are all enemies. "The degree of cruelty and ruthlessness is something I have never experienced in the world war and the subsequent wars of the Freedom Corps. There is almost no real front line, and there are enemies everywhere. Where there is fighting, there will be slaughter and even extinction. "Hess witnessed the fire engulfing houses and the residents being burned alive. The scene of scorched earth and dead bodies accompanied him all his life. "At that time, I could do such a thing while praying."

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On the evening of May 31, 1921, Rudolf Hess and his companions were going to Parchim in mecklenburg, northern Germany. These "Rosbach Group" people were drunk and full of anger. A few days ago, one of their companions, Alberto Schlageter, was executed by the French occupying forces in the Rhineland. He was accused of sabotage, especially explosion attacks. People in the Freedom Corps believe that they have found the guy who betrayed Schlageter to the French: Walter Cardo, a member of the "group". He was considered a spy because he was unpopular. These veterans despised the Weimar Republic and its army, and they believed that the new government, which followed suit in the French, would not be interested in the inside story of the Schlageter incident. Therefore, they will "use lynching according to German practice".

At that time, Cardo and some friends were drinking in a restaurant in Parchim. Hess and his companions thought that this was an excellent opportunity to send this disloyal comrade to the west. When they arrived at the restaurant, Cardo was already drunk on the sofa. Hess brought a revolver, while others wore knuckles and rubber sticks. They caught the drunk and threw him into their car. The car drove through the country road and entered the jungle. Cardo was pushed out of the car. He tried to run, but Hess shot him to stop. Then they started beating him up. Hess even broke a small tree and punched many heads with it.

Now, what about this bloody, half-dead guy? Should we wake him up and take him to the hospital? Hess had another idea. He instructed everyone to bury Cardo in the forest. Cardo was put in the trunk, covered with his cloak, and the car went deep into the forest. At the right place, his body was put on the ground, and several people cut his carotid artery with knives. While Cardo was still struggling, Rudolf Hess shot him in the head. They covered the body and cleaned the car. The next morning, they returned to the crime scene, buried the body under the forest and erased the traces of the crime at night. In his memoirs written during his detention after 1945, Hess still felt that his approach was right. He explained his reasons: "At that time, I was-and still am-convinced that this traitor deserved to die. Since it is impossible for a German court to try him, we will try him according to an unwritten law given by those of us who were born in difficult times. "

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Rudolph Hess, who was originally sentenced to 10 years in prison for murder, was released after only four years in prison. After he was released from prison, he made a living by working on a farm and rejoined the far-right organization. It was not until Hitler came to power in 1933 that his life took a turning point. Hess joined the SS and soon became a member of the Totenkopfverb?nden. He worked in different concentration camps and was appointed commander of Auschwitz concentration camp in 1940. As the camp commander, he was responsible for Auschwitz’s implementation of the "final solution" on the Jewish issue.It was under his orders that the gas chamber was established, and more than 1 million lives were taken with Zicron B gas, most of them Jews.

In 1946, Hess, who fled under a pseudonym after the war, was arrested and sent to Poland for trial. He was sentenced to death in Warsaw the next year. Two weeks after the verdict, in front of his former residence, the former concentration camp commander took a last look at Auschwitz and went to the gallows.

　

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At first glance, a man like Rudolf Hess doesn’t fit the image of a tightrope walker. However, he is also encouraged by a kind of passion, and boldly walks above the abyss of perdition:What haunted Hess was the charm of early totalitarianism and his first killing experience as a soldier. From his behavior, we can see how the false peace developed into dictatorship and war.

　

Paul Klee, Comet of Paris, 1918

One hundred years later, we still live in an uneasy reality. Since 1989, the whole world has experienced hope and crisis over and over again, and the bright and dark future versions go hand in hand. Many times, the reshuffled realistic reform failed, and the destructive and dangerous forces-autocratic government, populist movement, terrorism, new war and increasingly unscrupulous capitalism-appeared to be about to seize the whole world.

But as the brilliance of that moment in 1918 tells us, it is not predestined, let alone inevitable. Because in the final analysis, everything is always changing in history and life. Every state and every situation is temporary, just like in paul klee’s painting, a comet chases its tail in circles.

This article is selected from The Comet Age: 1918, When the World Restarted.

The Comet Age: 1918, When the World Restarted.

[Germany] By Daniel Schoenpflug

Translated by Jane Xinyi

New Classic Culture Wenhui Publishing House

　　

　　The text message received by Ms. Xu

　　Public Network Linyi August 1 ST(Reporter Wang YancaiRecently, many citizens called the public news hotline 3100789 to report that they were repeatedly asked by Linyi Longneng Property for the fees of the Yulong Bay Yuyuan Community in the form of a lawyer’s letter.

　　Ms. Xu, a citizen, told the public network reporter that she had sold a house in Linyi for seven years, but she was still repeatedly asked by Linyi Longneng Property for the fees of the Yulong Bay Yuyuan Community in the form of a lawyer’s letter. In 2011, Ms. Xu bought a house in the second phase of Yulong Bay Yuyuan Community, but when the real estate license was not issued, she resold the house and signed a contract. When the real estate license was issued, the house transfer procedures were completed.

　　On July 25th, Ms. Xu received a lawyer’s letter sent by SMS. There is also a link in the short message to remind Ms. Xu to click on the link and enter the viewing password to view online or call for enquiry. Because she was worried that it was a scam message, Ms. Xu didn’t open it.

　　

　　Lawyer’s letter received by Ms. Xu

　　On July 31, Ms. Xu received two identical reminder letters on SMS. "All three short messages start with 001, and the phone number sent each time is different, so I dare not click on the above website at all, for fear of fraudulent short messages. After all, there are too many fraudulent short messages now." Ms. Xu said.

　　Out of caution, Ms. Xu first went online to check whether there was any fraud information in this regard. After confirming that there was no, she called the phone in the text message to ask about it. It turned out that the other party was Beijing Shangde Law Firm, entrusted by Linyi Branch of Guangzhou Longneng City Operation Management Co., Ltd., and sent a lawyer’s letter to Ms. Xu.

　　According to the lawyer’s letter, Ms. Xu owes 389.77 yuan to the Yuyuan Community in Yilongwan, including 81 yuan for garbage removal and 216.05 yuan for water. Ms. Xu also told the reporter of the public network that after the house was sold, the property in the former Yuyuan Community of Yilongwan once called her to collect the property fee. At that time, she had told the property that the house had been sold. Now the property has been replaced by Linyi Longneng Property, and a lawyer has been entrusted to send her a lawyer’s letter.

　　"The house has been sold for six or seven years, and the cost is not what I owe." Ms. Xu said that the house was resold many times before and after, and she didn’t know who owed the property fee. Linyi Longneng Property sent a lawyer’s letter directly without confirming it to her. Ms. Xu expressed concern that "failure to fulfill the obligation of payment within the specified time limit will expose her dishonest behavior, which will affect the loan or financing".

　　In response to this matter, the public network reporter contacted Mr. Liang, the property manager of Linyi Longneng Property. Mr. Liang said that because the project of Yulong Bay Yuyuan Community has been withdrawn, the community no longer belongs to Longneng Property Management. Before the handover of the property, if the owner has historical arrears, he will make a reminder, so he entrusted a lawyer to send a lawyer’s letter. Mr. Liang also said that this matter will be implemented as soon as possible, during which Ms. Xu’s credit problem will not be affected, and Ms. Xu herself will be informed of the verification results in time.

　　

　　The text message Yu Xiansheng received.

　　Similar to Ms. Xu’s situation, Yu Xiansheng, the owner of Yilongwan Yuyuan Community, has recently received letters from lawyers from Longneng Property.

　　On July 27th, Yu Xiansheng received a lawyer’s letter from Linyi Branch of Guangzhou Longneng City Operation Management Co., Ltd. via SMS, asking him to settle the payment of 170.64 yuan before August 6th. On August 1st, Yu Xiansheng received two short messages one after another, which said that Yu Xiansheng had applied for a website reminder from August 6th, 2018 because she had not handled it.

　　According to Yu Xiansheng, in 2017, he paid a one-year property fee to Linyi Longneng Property in advance. Just two or three months after the payment, the community changed to a new property. To Yu Xiansheng’s anger, not only was the property fee of this year taken away by Linyi Longneng Property, but after leaving, Linyi Longneng Property also called him to inform him that there was still one month’s water fee unpaid.

　　Yu Xiansheng told the reporter of the public network that it was normal that the water fee was not paid, but as soon as he paid the property fee for one year in advance, Linyi Longneng Property left, and he didn’t hand over the received property fee to the new property before leaving, which led him to pay the property fee for another year.

　　"The water fee can be settled when Linyi Longneng Property leaves, but the property fee must also be settled when Linyi Longneng Property leaves, and all expenses must be handled clearly." Yu Xiansheng said that before paying the water fee, Longneng Property needs to give him a reasonable explanation.

　　In response to this matter, the public network reporter contacted Mr. Liang, the property manager of Linyi Longneng Property. After the call was connected, the other party did not reply. Subsequently, the public network reporter called Linyi Longneng Property Service Call Center, and the customer service staff told the public network reporter that Yilongwan Yuyuan Community did belong to Linyi Longneng Property Management before, but Longneng Property withdrew from the management of the community on March 12 this year. At that time, the company had sent the person in charge to do the handover work, and all the information was deleted one week after the withdrawal. At present, no contacts and information related to this situation can be found.

　　In view of the problems reflected by Yu Xiansheng, the customer service staff of Linyi Longneng Property suggested that Yu Xiansheng could find out the person in charge of handover at that time through the person in charge of Longneng Property, and then reflect the problems.

　　The public network reporter will continue to pay attention to this matter.

Cctv newsAccording to the Central Meteorological Observatory, at present, due to the influence of cold air, many places in northern China are experiencing strong winds, cooling and dusty weather. At the same time, cold air collides with warm and humid air, and there will be heavy rainfall in Hunan, Jiangxi, Zhejiang and Guangxi today. The Central Meteorological Observatory issued a blue warning of rainstorm and sandstorm this morning.

The Central Meteorological Observatory issued a blue rainstorm warning this morning.It is estimated that there will be heavy rain in parts of southeastern Guizhou, south-central Hunan, most of Jiangxi, western Zhejiang, northwestern Fujian and northwestern Guangxi from day to night, among which there will be heavy rain (100 ~ 120 mm) in parts of northeastern Guangxi. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 50 mm, and the local area can exceed 60 mm), and there are strong convective weather such as thunderstorms and strong winds. Tomorrow, the rainfall in the south will obviously weaken, and there will be moderate to heavy rain and local heavy rain in parts of Guangdong and Guangxi.

The Central Meteorological Observatory continued to issue a blue warning of sandstorms this morning.Affected by cold air and strong winds, there are sand-blowing or dusty weather in parts of southern Xinjiang, central and western Inner Mongolia, northern and eastern Gansu, Ningxia, Shaanxi, northern Sichuan Basin, Shanxi, western Hebei, Henan, central and western Shandong, Hubei, northern Hunan, northern Anhui and northwestern Jiangsu from day to night, among which there are sandstorms in parts of southwestern Inner Mongolia, northeastern Gansu, central and northern Ningxia and northwestern Shaanxi. Tomorrow, the dusty weather in the above areas will gradually weaken.

The May Day holiday will be officially opened tomorrow, and it is expected that the weather in China will be more complicated in the middle and late period of the holiday. From the 1st to the 3rd, there will be a strong rainfall process accompanied by strong convective weather in the south. Affected by frequent cold air activities since the 2nd, the temperature in most areas north of Huanghuai dropped significantly, with precipitation in many places. Please pay attention to the latest forecast and early warning information, arrange the travel time reasonably, and avoid delaying the trip due to weather.

　　guide reading

　　This year’s G7 Summit was held in Hiroshima, Japan from May 19th to 21st. Although the G7 claimed that this summit was dedicated to maintaining the international order based on international law and strengthening its ties with the global south, the G7 countries led by the United States ignored China’s right to speak internationally and imposed sanctions on Russian and other countries by launching economic wars. This runs counter to the proposal put forward by G7 in the agenda of the summit, and cannot conceal its real purpose of maintaining hegemonic order.

　　Author: Daryl Guppy

　　（Daryl Guppy）

　　Australian representative of the silk road international chamber of commerce

　　Expert in technical analysis of international financial markets

　　This year’s Group of Seven (G7) Summit was held in Hiroshima, Japan, and the top agenda was still to maintain hegemonic order. Hiroshima was the first city to be destroyed by a nuclear weapon attack, and this meeting place was ironically combined with the changing focus of G7. The G7 was established mainly to promote common macroeconomic initiatives to deal with contemporary economic problems, but now it is poised to launch an economic war.

　　According to the official agenda, the purpose of the G7 Summit is to show the firm determination of the G7 to maintain the international order based on international law and resolutely oppose any attempt to unilaterally change the status quo. However, the G7 member countries neither accept the fact that the current economic situation has changed, nor admit that it can no longer prevent China, as the second largest economy, from having more say in the future evolution of the global order. How to adapt to this change and develop a multipolar system peacefully is a problem worthy of G7′ s attention.

　　Image source: China Daily

　　The agenda of the meeting includes showing G7′ s contribution to issues of concern to countries in the south of the world and strengthening ties with the latter. G7 claims to discuss the current development issues with the concepts of "human security" and "people-oriented". However, when the Chairman of the Supreme Leader put forward the global development initiative at the United Nations in 2021, it did not get the support of G7. In contrast, the Shanghai Cooperation Organization took the lead in expressing its support for this initiative, without imposing any ideological hegemony, and the agenda of this G7 summit is only a mockery of the SCO.

　　The agenda of the G7 Summit also reiterated the need to strengthen "free and open cooperation between China and Taiwan". However, the strong reaction of G7 member countries to the recent naval exercise in fully exposed their true purpose and double-standard nature: it seems unnatural for China to use international waters freely and openly, but the aggressive "freedom of navigation" exercise of G7 member countries is reasonable.

　　China is the second largest economy in the world, contributing more than 18% to the world economic growth, while the G7 summit excluded China. The seriousness and importance of such a meeting are hardly convincing. This isolation policy makes people wonder whether the G7 really reflects the global consensus based on the rule order.

　　Image source: China Daily

　　But in any case, this year’s G7 summit is still of great significance. The reason is that Japan, as the host of the summit, is trying to follow its example in World War I and transform the G7 into a military bloc similar to NATO by forming an alliance with the (former) European powers. This ambition of Japan is obvious, not only in its key agenda, but also in its invitation to eight non-G7 member countries, many of which want to restrict the development of China.

　　G7 has become an anti-China alliance, which weakens its legitimacy, but this does not mean that the voice of G7 can be ignored. If we want to correctly evaluate the series of decisions announced by the G7 Summit, we must treat it as a hegemonic tool, not as a partner.

　　Image source: China Daily

　　The United States proposes to expand sanctions against Russia and adopt a radical strategy to maintain the so-called "rules-based international order." Sanctions are a common weapon of the United States, which can cause large-scale economic damage and bring profound disasters to the people. Countries in the southern part of the world are very worried that the United States may continue to hold high the stick of sanctions, which will inevitably hinder the economic prosperity and development of the southern part of the world. This proposal is also quite different from the policy of "strengthening ties with the global south" advocated by G7.

　　Although the influence of the G7 summit is not as good as that of more representative international organizations such as the Shanghai Cooperation Organization, it cannot be ignored. The afterglow of G7 may continue to exist for a long time, but the real global decision-making center has begun to shift to trade mechanisms such as RCEP and multilateral political organizations such as ASEAN, which all recognize China’s status and are supported by China.

　　The United States weaponized the dollar-denominated trade settlement system, which just promoted the "de-dollarization" of international trade.

　　As can be seen from the invitation list of G7 observer countries, G7 also recognizes the importance of inclusiveness — — This was a good thing, but when the G7 summit excluded China, it became a desperate gamble. The rules that most countries in the world want are formulated in a multipolar or multilateral context, not by the United States and its G7 allies. China has always advocated tolerance and cooperation, while the G7 has just done the opposite.

　　Image source: China Daily

　　The original title of this article is "Group of Seven Conducting Economic Warfare".

　　Editor | Song Ping Luan Ruiying

　　Edit | Zhao Zhang

　　Interns Alleycat, Li Jingwei, Qin Ke and Qiao Jingwen also contributed.

　　BEIJING, March 31 (Li Hongyu, Kong Qingling) On March 31, 35-year-old Prince Harry and his wife Megan will officially quit the British royal office and start a new role and life in the United States.

　　On the occasion of "fading out of the royal family", the future life of the Harry couple is still receiving much attention. The change of identity not only leads to the dispute about who should pay the security premium for the two people, but also makes the outside world curious about how they will achieve financial independence in the future.

　　Goodbye, Your Highness. Hello, Harry.

　　Mr. and Mrs. Harry officially retired from the royal office

　　"After months of deliberation, we decided to make a change this year and start an enterprising new role — — We decided to withdraw from the ranks of senior members of the royal family, strive to achieve economic independence, and continue to fully support the Queen. "

　　On January 8, 2020, Prince Harry and his wife Megan announced their decision to withdraw from the royal office on social media, which caused an uproar as soon as the news was released. The British people also created a new word "MEGXIT" for this purpose, echoing the British "Brexit" drama that lasted for several years.

　　Although Harry and Megan explained that the decision would be beneficial to their 8-month-old son Archie, the British royal family said that they were "hurt" and "deeply disappointed" because they did not consult any members of the royal family before the announcement.

　　A few days later, Queen Elizabeth II declared after an emergency meeting of members of the royal family that she supported Prince Harry’s decision to give up his senior membership and incidental responsibilities and start a "new life".

　　However, Buckingham Palace later announced that Harry and Megan will no longer use the title of "Your Highness", no longer perform royal duties, no longer receive public funds for performing royal duties, and no longer formally represent the Queen of England.

　　After the announcement at Buckingham Palace, Harry and Megan set March 31st as the date for their official resignation as senior members of the royal family.

　　Harry, who entered the countdown to "resignation", is also gradually adjusting his status. When he attended a public event in February, he asked people not to call him Prince, but just call him Harry.

　　From Britain to Canada, from finance to security.

　　How does Prince Harry start a new life?

　　Since Harry and his wife announced their resignation as senior members of the royal family, the outside world has been full of concern about their new life in the future. Where will they move to live? How to achieve financial independence? How to solve the security problem?

　　They once said that after resigning from the royal family, they would travel back and forth between Britain and North America. Megan also took her son to Canada first. However, the security cost of the couple when they live in Canada has caused great controversy.

　　Some security experts estimate that the annual security expenditure of Harry’s family may be between 10 million and 30 million dollars. Canadians are arguing endlessly about who should bear this huge security cost. Polls show that more than 70% of Canadians think that they should not be responsible for the safety and other expenses of the Harry couple.

　　The Canadian federal government also confirmed at the end of February that with the change of the identity of Harry and Megan, Canada will soon stop providing them with security.

　　In addition to security costs, how the Harry couple achieve financial independence has also attracted much attention. When they announced their "retirement from the royal family", they said that they would strive to become financially independent because they "value the ability to earn professional income". However, the details of their career plans are still unknown.

　　Next stop, America.

　　"We need each other more than ever."

　　Just when the outside world thought that Harry and Megan would live in Canada for a long time, they moved their family to Los Angeles, California, near Hollywood before the border between Canada and the United States was temporarily closed due to the epidemic.

　　At present, Harry and his wife are living in isolation according to local suggestions. Fox News quoted people familiar with the matter as saying that the couple are currently increasing their time alone as much as possible. They also issued a document saying, "This is an uncertain period. Now, we need each other more than ever. "

　　US President Trump posted on social media that he would not pay security fees for Harry and Megan. (Image taken from Trump social media)

　　With Harry’s family moving to Los Angeles, who will bear their security expenses in the United States has become a hot topic. On March 29, US President Trump said that the government would not pay for the security costs of the two. To this end, the couple’s spokesperson said that a privately funded security plan has been made.

　　Although the US government refuses to pay the security premium, this place may mean more opportunities for them. The Walt Disney Company of the United States confirmed that a documentary about elephants, narrated by Megan, will be broadcast on "Disney Nature" channel on April 3rd. It is said that this is Megan’s first job after she announced her resignation from the royal family.

　　From Britain to Canada and then to the United States; From the discharge of the royal duties to the first job; Starting today, Harry and Megan will officially open a new chapter in their future lives. (End)

[Editor’s note]As a cross-cultural global communication activity, writing and translation jointly determine the quality of overseas communication. On June 8th, the "Online Literature Overseas Communication Summit Forum" hosted by Yuewen Group and its overseas portal Webnovel was held in Singapore. Lin Tingfeng, editor-in-chief of Yuewen Group, and many writers, translators and editors of Yuewen attended the event to discuss the development direction of online literature overseas communication. It is worth mentioning that the online reading group has already jumped out of the local Chinese circle. Malaysian translator Insignia said at the meeting, "To my surprise, non-Chinese Malaysian residents are also reading novels in Webnovel, and this group is rapidly expanding, breaking the racial barriers, gender differences and geographical distances, so that everyone can share a novel and share a world. "This article is a speech made by CKtalon, a Singaporean translator, at the meeting. CKtalon is translating Zhenwu World, Flying Sword Asked and other works.

First, the status quo of overseas translation

Good afternoon, everyone. I’m Hongwen from Singapore, and I’m also CKtalon, the translator of Starting Point International. Today, I am here to share with you the overseas translation of China’s online literature.

First of all, what I want to share with you is the status quo of overseas translation. Since November 2015, I have been involved in the Chinese-English translation of the oriental fantasy "Zhenwu World", and later I have gradually tried different types such as city, Er Yuan and Xian Xia. Although I was not the first person to "eat crabs", I was fortunate enough to witness the process of China’s online writing going to sea. Different from domestic readers, China’s online text that overseas readers first came into contact with belongs to a second creation, that is, the version translated and edited by the translator according to the Chinese version of the novel. Mr. Yu Guangzhong, a famous contemporary translator, once said: Translation is a conditional creation. I quite agree with Mr. Yu’s point of view. In the process of transforming from one language to another, the translator needs to constantly overcome the personal uniqueness in his creation and approach the original infinitely. Translators need to understand what the original author is thinking and expressing through the original text. More importantly, what he is passing on to the readers.

In my opinion, the classification of translators is actually very similar to the system of cultivating immortals in China’s net. Nowadays, most web translators are still in the stage of building a foundation, that is, translating to readers word by word according to the original text. This kind of translation without merit can only make readers understand who is doing what.

Then the translator will tell the story better and more vividly. They will make readers understand the plot and increase the overall readability and fluency. Especially in the depiction of the characters’ mood, readers will feel the emotions of the characters at this moment through various methods such as capitalization, boldness, italics, punctuation and so on.

Yuan Ying-level translators will make up for the logical loopholes of the original author and narrate the original author’s incomplete meaning completely. However, due to the difficulty in grasping the scale, there are still few such high-level translators at present.

Of course, there are also a lot of practicing translators who have a large number of omissions, mistakes and even machine turns.

Therefore, at present, the translation level of the whole overseas online text is still uneven. At first, due to the lack of choices, readers were more tolerant of such works with poor translation level. However, with the increasing number of online novels in China, readers are constantly evolving. I believe that these practicing translators will eventually be eliminated by the market.

Second, the difficulties in China’s online translation

Secondly, it is the translation difficulty of China’s net text. As a translator with more than two years’ online translation experience, I have a deep understanding of the difficulties encountered in the translation process.

Translation is to let cultures communicate and understand each other. Therefore, the first difficulty lies in the interpretation of the words with China characteristics. It is not a simple matter to explain the meaning clearly and make the reader understand it. I still remember that when I first started translating Zhenwu World, the translation time of each chapter was nearly two hours. As an oriental fantasy novel, those levels of cultivation, idioms and common sayings are inevitable. I understand the meanings of those words that contain China culture, such as "Then", "Yuan Shen" and "Immortal", but I really don’t know how to translate them.

For this kind of vocabulary, I usually divide it into two parts: translation and explanation. First of all, translation is to find the most accurate English word. After all, translation is not a brand-new field, and I think it is undoubtedly a "shortcut" to absorb the wisdom of translators’ predecessors. Therefore, I will choose the most accurate and accepted word by looking for a lot of information and reading a lot of literature. It is undoubtedly not enough to find this word alone, so it needs to be explained to make readers better understand the story and cultural meaning behind this word. I think Starting Point International has done a good job on this point, and we can easily annotate a certain word or sentence in the translator’s backstage. When the front end is displayed, a small gray logo will appear on the right side of the word, and readers can click to see the complete explanation. This will not affect the reader’s reading experience, but also achieve the effect of explanation. Personally, I think this little function is great! In addition to pure text explanation, many translators will also use the combination of pictures and texts to make readers feel more interesting. For example: Tai Ji Chuan, there will be a video of grandpa playing Tai Chi; Sugar-coated haws will put a picture of sugar-coated haws. Of course, readers usually love and hate food photos.

The second difficulty in translation lies in the disunity of nouns. Many China online articles, especially male frequency books, usually have more than 1000 chapters in a book, so many authors will have the problem of writing before forgetting. Some names and places don’t match the previous ones. In the process of translation, the translator will have similar problems. The last time the place name was translated, the next time a new translation method was adopted. In order to avoid these confusions, our translators usually build a vocabulary while translating. The next time you translate this place name, you can find the previous translation method by searching.

For the whole site, I also helped the starting point international to establish a platform-wide vocabulary, which includes many translation methods of surgical words and proper nouns, thus effectively avoiding the problem of inconsistent translation of those surgical words between books and enhancing the reading experience of platform readers. At present, I have sorted out more than 700 translation methods of specialized words.

Third, the future research direction

Finally, I want to share with you our future research direction. Many difficulties in translation actually come down to cultural differences between different countries. In order to further eliminate these reading barriers caused by culture, the future research direction of Starting Point International will also shift to the localization of translation. We will aim at readers from different regions and countries, and through some reasonable adaptations and plot optimization, overseas readers can better understand China’s online texts.

"To create a healthy network ecology, in addition to banning some bad accounts, the key is to strike hard.

Let the interest chains that hide behind, manipulate traffic and realize it have nothing to hide. "

May 21st.

Million-level online celebrity "Wang Hongquan Star"

Banned or blocked by major social platforms.

May 22nd

The news rushed to the top of hot search.

"Wang Hongquan Star" became popular by "showing off wealth"

Claiming to have 7 suites in a residential area in Beijing.

Introduction of public information

The real name of "Wang Hongquan Xing" is Wang Hongquan

Born in Tangshan, Hebei Province in December 1993.

According to the sky eye check

There are four companies associated with Wang Hong’s full name.

Baoding Whispering Leather Manufacturing Co., Ltd.

Beijing quanxing jewelry co., ltd

Chongqing xingshengquan culture development co., ltd

Zhongshi Xingbao (Beijing) Culture Media Co., Ltd.

Among them, 3 companies are in existence and 1 company has been cancelled.

These companies are mainly involved in jewelry, leather goods, culture and other fields.

On social platforms

"Wang Hongquan Star" shows

The "rich life" is beyond the imagination of many people.

A wall full of big-name bags

All kinds of king green jade jewelry

In and out of luxury brands, the stars are holding the moon

"Wang Hongquan Star" once mentioned in an interview

Don’t go out without 8 digits.

He also revealed that he owns 7 luxury houses in Beijing Xinghewan Community.

The largest set is 991 square meters.

Not only "Wang Hongquan Star"

There are also many online celebrity titles.

It is worth noting that

On the evening of May 21st.

A number of millions of online celebrity platform-wide accounts have been blocked and banned.

In addition to "Wang Hongquan Star"

There are also "Abalone Sister" and "Bai Gongzi"

Netizens said that they have one thing in common.

Frequent display of luxury lifestyle.

According to netizens’ description,

"Abalone Sister" is a wealthy family.

Very high-profile on weekdays

Often share some big-name jewelry with netizens.

"Bai Gongzi" likes to show off the purchases.

Luxury goods, luxury cars and expensive clothes

Netizens are hotly discussing.

In this regard, some netizens shouted.

"great joy to the people"

"It should have been sealed long ago."

"Showing off your wealth all day is annoying to watch."

Some netizens said

"transmitting bad values and supporting the ban"

"Support major platforms to crack down on bad value-oriented content"

Some netizens suggested.

"Check whether its income source is legal"

Another netizen called for

Traffic-grabbing and messy live broadcasts should be banned.

Multiple internet platforms

Special rectification of "showing off wealth and worshipping money" and other contents.

May 15th

Tencent, Tik Tok, Aauto Quicker, Weibo, bilibili, Xiaohongshu and other platforms.

Issue a special governance announcement for bad value-oriented content.

In view of the recent emergence on the network

Problems such as "extravagance and waste" and "showing off wealth and worshipping money"

All platforms are severely cracked down.

Advocate rational and civilized consumption view and values.

Strike hard

Let the manipulated flow be realized.

The interest chain has nothing to hide.

Showing off wealth online celebrity was banned.

Many netizens said, "It’s very gratifying."

After all, what people hate is "showing off wealth" without a bottom line.

Propagandizing distorted views on money and consumption on the Internet.

To the society, especially the youth groups

Pass on money worship and material supremacy

Bad outlook on life and values of comparison.

Misleading teenagers

Even caused a lot of social anxiety and opposition.

Such behavior must be stopped.

If you just want to show off your life

Why did you choose to "bring goods" after the fire?

It is unclear whether many "showing off online celebrity" are "really rich"

But by creating a "rich" person.

Get fan traffic and start live broadcast with goods.

This set of seamless "processes"

It has indeed become the "getting rich" routine of some people.

Create a healthy network ecology

In addition to banning some bad accounts

The key is to strike hard.

Let those who hide behind their backs

There is nothing to hide from the interest chain that manipulates traffic and then realizes it.

Source: Yang Guangwang Comprehensive

Editor of this issue: Du Xiaotong, Tian Tian

Public relations crisis, every time I mention this word, I think all my colleagues engaged in public relations work will have a tight heart, "Don’t come!" However, the public relations crisis can’t be as we wish. If we don’t come, we won’t come.

So instead of obsessing about whether the crisis will happen, it is better to pay attention to when it will happen.

Public relations crisis management has a set of general rules, which will be introduced in detail below.

According to the development stage, we generally divide the crisis management of public relations into three stages:

1. Pre-crisis management

2. Management in crisis

3. Post-crisis management

According to different stages, we should take different actions, such as pre-crisis prevention, active response in crisis, and post-crisis resumption to sum up experience.

The following is elaborated from several aspects:

Public relations crisis management refers to the management of public crisis events (major events that threaten the organization and its reputation, stakeholders or the public) by governments and enterprises, and solve the problems in dangerous and difficult situations in foreign exchanges and internal management. That is, in the process of the emergence and development of public crisis events, in order to reduce and eliminate the harm of the crisis, the business entity directly takes countermeasures and management activities against the crisis according to the crisis management plan and procedures.

Public relations professionals play a vital role in crisis communication. When a crisis occurs, the main task of public relations personnel is to inform the relevant parties of the current situation, potential risks and public relations plans and implementation plans. A well-prepared crisis public relations plan should include the general public relations draft for the first external response after the crisis.

This general public relations draft should establish initial public trust and gain some time to investigate the problems currently facing. Public relations and marketing teams are the first line of defense. Whether we can survive the crisis safely depends mainly on the ability of enterprises to deal with public relations crisis management.

Part　2：When should we respond to the public relations crisis?

In the face of public relations crisis, public relations personnel need to know when to respond and how to solve the crisis.

It should be noted that not all negative comments can form a public relations crisis and damage the brand reputation. Usually, the real trouble will appear in the spread of business news, such as that published by People magazine.Takeaway rider, trapped in the system (complete analysis report →), detonated social sentiment, take-away enterprises encountered a major public relations crisis.

The social sentiment of the "takeaway rider, trapped in the system" event is mainly negative, accounting for 45.5%. The main content of negative sentiment is that netizens express their spit and dissatisfaction with the public relations response to "Hungry" and question the algorithm of the platform system.

Professional PR will evaluate and classify the severity of the crisis according to the degree of influence on the enterprise or brand. Assessing the crisis level in advance can help PR manage the crisis better and avoid wasting resources.

Hyposensitivity crisis

Refers to a situation that does not require any immediate action by public relations personnel, such as a competitor encountering a public relations crisis, but it may not necessarily affect its normal operation.

However, in the same industry, competing products may also affect their own business in some way.

After the flight attendant’s murder case (complete analysis report →), a network car company canceled the hitchhiking business, and at the same time, it also triggered the question "Should the hitchhiking business be cancelled?" And other social discussions about the norms and future development of the network car. Therefore, it is necessary to pay close attention to the crisis development of competing products and dispatch crisis response teams when necessary.

General crisis

Refers to the situation that may undermine consumers’ trust in the enterprise or brand and affect the sales of the enterprise. For example, among hundreds of positive comments, several negative comments are mixed. Then, public relations personnel should pay attention, but there is no need to convene a public relations crisis team.

In 2020, Ali promoted "rhinoceros intelligent factory" (complete analysis report →), and the positive emotional expression on the Internet was as high as 85%. However, some people worry that the arrival of rhinoceros factory will bring some threats to some production enterprises with low efficiency, high cost and small scale. The origin of rhinoceros from a big factory, the accessibility of grounding gas, and the intelligent mode naturally have an unusual attraction for businesses in the market, and their choice of rhinoceros will also reduce the living space of other small and medium-sized factories.

Major crisis

Refers to the situation that the crisis will have a significant impact on the reputation and income of the enterprise, and the public relations response team must act immediately.

Major crisis types include executive scandals (sexual harassment, infighting, PUA in the workplace, etc.), product quality problems (such as the use of expired raw materials in catering industry), punishment by regulatory authorities, financial crisis, etc. If you want to solve this kind of public relations crisis quickly, it is best to take action before the public and the media find it and spread it widely.

Because of the popularity of the Internet, the information spreads quickly and widely, and the crisis may escalate rapidly, and evolve from a low-sensitivity crisis to a general crisis or even a major crisis within a few hours. Therefore, public relations personnel must continuously monitor the changes of crisis situation.

Ali female employees were violated (complete analysis report →), and the public opinion broke out quickly, with a long tail of public opinion. Judging from the characteristics of fermentation, in the early stage of public opinion development, information such as "safeguarding the rights of female employees in Ali’s canteen" and "female employees in Ali were exposed and infringed" only spread in Ali’s workplace circle, and the spread range was relatively narrow. After the parties posted on the intranet, the relevant information was reprinted by some netizens to platforms such as pulse and social media, and gradually spread to the public’s field of vision. With the help of social media and major media, public opinion warmed up in an all-round way and entered an outbreak period. During this period, the response of all parties and the conflict of the details of the incident led to the collective boiling of the public opinion field, and the pressure of public opinion faced by Ali, Hualian and other involved subjects increased greatly. On August 9, with the announcement of the preliminary disposal measures of Ali and Hualian, the public’s public opinion began to decline, and the public’s attention began to shift to other details. "Hotel management loopholes" and "people involved in a trend" became important clues for public opinion follow-up discussion.

Part　3：howMake a crisis public relations plan? (Pre-crisis management)

Public relations crisis may occur at any time, so enterprises should formulate a set of crisis public relations plans to ensure that employees know what to do to minimize losses.

Matters that must be considered when making a crisis public relations plan;

monitorbrandpopular feelings

According to China Internet Development Report (2021), by the end of 2020, there were 989 million netizens in China, and the Internet penetration rate reached 70.4%. The total number of mobile Internet users exceeds 1.6 billion. There is no doubt that we are in the network age.

According to Digital 2021: China, there are 931 million social media users in China. Social media allows everyone to express their opinions or comments. This means that the crisis will occur in channels that enterprises do not own and control. The public relations team may not have noticed the crisis, and the crisis has already started to ferment and upgrade on this channel and affected the reputation and sales of the company.

In order to prevent the public relations crisis from escalating, it is necessary to know people’s evaluation of the company or product.

According to CNNIC’s Report on the Latest Number of Websites in China in 2021, as of June 2021, the total number of websites in China was 4.22 million. There are a lot of online channels, and it is obviously very difficult to know all the references about your brand on the Internet.

The simple and direct solution is to use professional Internet public opinion monitoring and analysis tools, such as the micro-business information and public opinion monitoring system, which can collect online public references including predefined keywords. The system also provides screening and analysis. Enterprises can mark, cut and collect according to their own needs, so as to analyze key information.

From the perspective of crisis management, what practical value can Internet public opinion monitoring tools provide?

Emotional analysis and reference quantity

Know the business situation (free trial →)All the mentioned emotional tendencies can be automatically classified, that is, you can directly see whether the discussion on the monitored objects (enterprises, brands, products, marketing activities, etc.) on the Internet is positive, negative or neutral.

Before the analysis, we should combine various data to get more valuable information. For example, emotional analysis should be combined with the amount of mention. The mentioned amount refers to the total number mentioned in the set time range.

The surge in the number of references and the general negative emotions indicate that a public relations crisis is brewing.

L ‘Oré al Double Eleven Pre-sale Price Difference Event (complete analysis report →), after the media reported "L ‘Oré al ampoule mask refund price difference" on November 15th, the negative information began to increase obviously, surpassing the positive information, reaching a peak on the 18th. Before that, it was always positive.

Public relations personnel need to closely monitor the dynamic changes in order to respond before the media and the public find problems. If, on the other hand, the surge is mentioned positively, it means that the enterprise is doing well!

Screening function

The public opinion monitoring data obtained by different enterprises will be quite different. If it comes to monitoring large enterprises or online celebrity products, there is no doubt that a lot of data will be obtained.

These contents may all be related to the monitoring theme, but as the public relations personnel of the enterprise, they may only need to pay attention to some of them. Therefore, it is better for public opinion monitoring tool to have filtering function to extract more useful information. Micro-business information can provide rich screening items such as region, information type, field, platform type, date and mood.

What options are filtered to help crisis management?

crisis forewarning

In order to prevent the spread of public relations crisis, public relations personnel need to find the potential crisis earlier than others, so they need a public opinion monitoring tool that provides real-time warning function for sensitive key information. Micro-business information can be pre-warned by SMS, email, WeChat, in-app notification and other ways, and all mentioned alarms or filtered mentioned alarms can be set.

Maintain crisis sensitivity

Some brands with better products or services may think that they have a good reputation and there is no need to do crisis management. Obviously, this idea is too beautiful, and excellent students can’t guarantee that they won’t answer wrong questions in every exam. Similarly, excellent enterprises don’t mean that they can be immune to crisis.

Therefore, the question we should pay attention to is not whether the public relations crisis will happen, but when it will happen.

If the enterprise makes a crisis response plan in advance, every member of the enterprise will know how to deal with and what to do whenever a crisis occurs.

Crisis response plan can also help new employees to get started quickly during the public relations turmoil, and know how to act and what the company strategy is during the crisis.

Part　4：Deal with public crisisThe seven steps of

The crisis public relations plan is more strategic guidance, and it is also important to know how to do it when the crisis actually happens.

The following summarizes the seven steps based on the experience of senior public relations practitioners:

1. RightcrisisClassify, don’t“every bush and tree seems an enemy—be in a state of extreme panic"

Not all negative comments about the brand will turn into a public relations crisis. But that doesn’t mean you don’t need to respond to negative comments.

Evaluate the impact of these negative comments on the overall performance and reputation of the enterprise before deciding whether to respond and how to respond. Some problems will disappear by themselves, while others need to provide targeted solutions. In terms of reputation management, it is the best choice to follow the trend.

2. Quick response

When there is a major crisis, we should respond. At this time, time is life. The sooner this problem is solved, the more likely it is to control the topic tendency and minimize the damage.

When a major crisis occurs, people expect a quick response. At this time, public relations personnel have no time to carefully write some thoughtful response drafts.

At this time, some general public relations drafts prepared in the crisis public relations plan can come in handy. Public relations personnel can modify the template according to the actual situation, and then publish it through social media and other channels.

The choice of distribution channels must be suitable for the communication channels of most users and other stakeholders, so that it is easier to get dissemination.

A quick response can give people the impression that the situation is under control, and also buy time for a more detailed explanation.

Step 3 determine the firstperson in charge

After the crisis public relations plan is formulated, employees need to be trained and rehearsed accordingly, so that they know what to do and how to implement it.

It is very important to define the relevant people in charge of public relations and their responsibilities, such as who is responsible for the writing of public relations draft, who is responsible for the promotion and distribution of public relations draft, who is responsible for the direction control and final review. If we don’t know who is doing what specific work, the public relations team can’t enter the rescue crisis state at the first time.

Generally speaking, the first response team is the team responsible for customer service or social media.

Customer service personnel are at the forefront of facing customers directly, and they can find public relations problems before reaching a wider audience (such as the media).

The convenience and universality of social media make information dissemination easy to spread in a viral way. If the operators of social media accounts find negative references, they can quickly resolve the crisis through online communication and problem solving, thus protecting corporate reputation.

But if the crisis escalates, a professional and reliable public relations team needs to have

Chief executive officer

People with legal knowledge

The person in charge of communication with the media

The person responsible for communicating with other stakeholders (for example, communicating with shareholders and suppliers)

The person responsible for communicating with customers.

The person responsible for product development and production.

The person responsible for writing the public relations draft.

The team will decide what to send out and how to send it out, so as not to lose the trust of customers as much as possible. The establishment of public relations team will ensure the smooth progress of crisis communication and ensure that the people with corresponding responsibilities do the right thing in the right place at the right time.

4. Assess the crisis situation

Professional PR should evaluate the public relations situation and take corresponding measures. Every public relations crisis is different, so different methods and responses are needed. This is why the first step of the public relations crisis response team should be to evaluate the crisis.

According to the scale of public opinion and the possible impact of public relations crisis, the team should choose appropriate countermeasures, with the ultimate goal of eliminating or minimizing the impact of the crisis.

5.　Crisis public relations execution

A quick and sincere response can buy some time for the enterprise. The next step is the implementation of specific actions.

How to respond and deal with it depends on what kind of industry you are in, but there are also general rules to follow.

First of all, if you want to minimize the losses, you must never deny the problem, shirk the responsibility or ignore the voice of public opinion, which will only worsen the situation. Admitting mistakes and making up for the losses to users can establish a mature and responsible image of the enterprise.

Step 6 Work with influential people

Once a brand, product or service is attacked by public opinion, you should also look for someone who can help you speak out.

Therefore, you should pay attention to finding celebrities and kols who can speak for your brand during and after the crisis.

The key to KOL cooperation is to choose the right person. public opinion monitoring tools can help you find the right KOL to help you deal with the public relations crisis.

Set the monitoring theme with the industry field as the key word, and you can see the most active, influential and popular public accounts in this field in the "Analysis" tab. It should be noted that it only provides a reference list of influential communicators. Next, we also need to check what kind of content these accounts usually publish, their participation (interaction) in the content they publish, and which social media platforms they are active on (social media, Zhihu, WeChat, Xiaohongshu, bilibili …). According to the above analysis, choose the most suitable KOL to voice the brand "platform".

7.Resume of public relations work

Excellent people usually go back to work, review and reflect on past behaviors, then find problems and learn from experience, so as to realize the accumulation of experience and the breakthrough of ability.

Questions about specific crisis public relations events: What did you do right? What parts are unqualified? What can be improved?

Regarding the construction of public relations team: Does the team need more training and guidance? Should the roles in the team be adjusted and re-divided? Do you want to add new members?

Question on public relations execution: Is the response fast enough? Is there any way to improve it? What kind of communication channels should be used? Do you need to change the expression and wording?

By answering these questions, we can get some valuable reference information for establishing a more perfect public relations crisis strategy.

summary：

Public relations crises often occur in expect the unexpected and are easily spread by news media. However, the occurrence of a public relations crisis does not mean that things are irreversible. The key is to know how to react and turn the situation around in this bad situation.

First of all, we should establish a daily brand public opinion monitoring and pay attention to the network information about brands; Then make a public relations crisis plan.

When the public relations crisis occurs, both enterprises and employees will be under great pressure, and employees need to understand the public relations management strategy of the crisis company to avoid "catching the blind" at the last moment.

Crisis is hard to avoid, but you can choose to minimize the loss. This is the ultimate significance of public relations crisis management.

　　Xinhuanet Beijing, July 31 ST Brazilian barbecue is famous all over the world. It is by no means a "hero" not to eat an authentic Brazilian barbecue here.

　　Brazil’s barbecue has a long history, and its birthplace is the southernmost state of Nandahe. This area has a mild climate, abundant rainfall and fertile land, which breeds endless grasslands and pastures. It is a traditional livestock production center in Brazil and is covered with large-scale farms and farms.

　　The vast grassland and high-quality pasture provide unique conditions for the growth of cattle. Driving on the highway in southern Brazil, you can always see the unique cattle in South America, running freely on the open grassland on the roadside with towering shoulders. Brazilian beef is of high quality because it is all naturally stocked. It is precisely because of good enough beef that there can be good enough barbecue.

　　As early as the 18th century, European colonists and gauchos, the mixed-race descendant of Indian aborigines, made a nomadic living on the southern grassland. They often gathered around the campfire, strung large pieces of beef with sharpened wooden sticks, put them on the fire, and ate them with daggers they carried with them after roasting. This cowboy-like processing method was the earliest Brazilian barbecue.

　　After hundreds of years of evolution, Brazilian barbecue has not only been continuously improved, but also retained the essence of tradition. Even in Brazil, not everyone cooks good meat. The southern grassland has always been regarded as the most authentic and original birthplace of Brazilian barbecue, and almost all the chefs in famous barbecue shops come from this area.

　　Compared with domestic kebabs, they like to sprinkle cumin and Chili powder, while European and American barbecues like to brush barbecue sauce, and Turkish barbecues must put pepper and onion. Brazilians can simply describe the barbecue seasoning as "stingy": original flavor, only coarse salt! Some diners described that the essence of Brazilian barbecue is to make people feel the purest and rich meat flavor, and to taste the amorous feelings of biting, tender outside and gravy overflowing.

　　Brazilian barbecue, which overflows from the "bones", on the one hand benefits from fresh and high-quality ingredients, and on the other hand depends on the accurate grasp of the heat. The baking time of different meats is also different. In order to heat all parts evenly, they also need to keep rotating the barbecue on the fire during the baking process, and the interval between turning over and rotating is also very particular. Too long or too short will directly affect the appearance and taste of the meat, which depends entirely on the experience handed down from generation to generation by chefs.

　　Barbecue is a skill, and eating meat is also learning. First of all, the authentic Brazilian barbecue will never be served on the plate like steak. The handsome waiter walks around the table with a sharp knife in one hand and a barbecue fork more than half a meter long in the other. The shiny, fragrant pieces of meat attract people’s forefinger to move. The customer only needs to point to the part he wants to eat with his hand, and the waiter immediately cuts off a large piece and puts it on the plate, making people fully experience the pleasure of eating meat.

　　Many Brazilian barbecue shops can see such graphic cards, marking the names of nine parts of cattle that are most commonly used for barbecue, so that customers can "follow the map". Brazilians believe that different parts of the meat, barbecue temperature is different, the taste is naturally different, some are as solid as ham, while others are as soft as braised meat.

　　Generally speaking, the most delicious and expensive part is the triangular meat, which is located above the hindquarters of cattle. After being smoked, this part of the meat has a crystal clear skin and a tender and juicy inside, which is the favorite of many diners. Secondly, the belly of beef, the upper brain and other parts also won the praise of diners. In particular, it is recommended to be Niujianfeng, which is a classic delicacy unique to Brazilian barbecue. It is fat, tender and delicious, and it melts in the mouth.

　　On the basis of beef as the main ingredient, Brazilian barbecue has more than 30 varieties such as roasted chicken legs, chicken hearts, pork chops, mutton, sausages and cheese. Among them, the fresher is baked fruit, such as applying honey to tender pineapple and baking it sweet and soft. After the banana is baked, the skin is black, the heart is white and the aroma is attractive.

　　Brazilian barbecue is high in calories, and it is easy to get angry if you eat more, so local people also pay attention to collocation when eating barbecue. The staple food may wish to try the black bean rice with the reputation of Brazilian national cuisine. This dish is similar to stew in the northeast, and it takes a lot of time and effort to cook. Add beef jerky, smoked sausage, bacon, pig’s ears, pig’s trotters, pig’s tail, pig’s tongue and other raw materials to Brazil’s specialty black beans, add salt, spices, herbs and cabbage, put them in a clay pot and stew them with slow fire for six or seven hours. After cooking, sprinkle cassava powder and orange slices on the rice and eat them.

　　Besides barbecue and black bean rice, hearts of palm is also a local food worth tasting. Many cafeterias in Rio have hearts of palm, which looks like bamboo shoots, but it is actually an edible palm. Some restaurants have roasted hearts of palm, which is highly recommended.

　　In Rio’s barbecue buffet, "Fogo de Chao" and "Porcao" are very popular. In addition, Copa cabannes Barbecue Restaurant next to Copa cabannes Palace Hotel has always been famous. Walking into this restaurant is like going back to Rio in the 1960s and 1970s. This restaurant not only has authentic barbecue, but also has a lot of seafood in the buffet salad.

　　Enjoy the perfect barbecue dinner, and many Brazilians like to use cold desserts to get rid of greasy food. Might as well call it a Assailly, which is a unique purple berry in Brazil, also called Brazilian berry. It has high nutritional value and is known as an antioxidant holy product, and has the title of "super fruit" in the local area. Brazilians like to mash Assailly’s pulp and make it into smoothies, which are refreshing without losing the taste of ice cream.

　　Finally, if you still have spare capacity in your stomach, you can have another cup of mellow Brazilian coffee, where the life charm of this South American country is leisurely. At this point, you can pat your belly and have an authentic Brazilian barbecue feast, perfect! (Reporter Song Jieyun, Zhao Yan, editor Zhu Chao, reported by Xinhua International Client)

In order to meet the needs of the recruitment of civil servants (Weibo) in Beijing organs at all levels, according to the relevant provisions of the Civil Service Law and the recruitment of civil servants, the Organization Department of the CPC Beijing Municipal Committee and the Beijing Municipal Bureau of Human Resources and Social Security will organize the implementation of the 2016 Beijing examination for the recruitment of civil servants below the chief clerk and other non-leadership positions at equivalent positions. The relevant matters are hereby announced as follows:

First, the application conditions

(1) Having People’s Republic of China (PRC) nationality;

(two) more than 18 years old and less than 35 years old (born between November 8, 1979 and November 8, 1997);

(3) Supporting the Constitution of People’s Republic of China (PRC);

(4) Having good conduct;

(5) Having physical conditions for performing their duties normally;

(six) have the ability to work in line with the requirements of the position;

(7) Having a college education or above;

(eight) have other qualifications required by the competent department of civil servants in Beijing.

In addition to some special positions and professional positions, municipal authorities mainly recruit people who have been in grassroots work experience for more than 2 years. Grassroots positions such as streets, towns and villages located in hard and remote areas take measures to appropriately lower the entry threshold according to Opinions on Doing a Good Job in Examination and Recruitment of Grassroots Civil Servants in Hard and Remote Areas (No.61 [2014] of the Ministry of Human Resources and Social Security) and Implementation Opinions on Doing a Good Job in Examination and Recruitment of Grassroots Civil Servants in Hard and Remote Areas of Our City (No.141 [2015] of the Beijing People’s Society). Newly recruited civil servants should sign a minimum service period of five years (including probation period)

If the recruitment position clearly requires grassroots work experience, the applicants must have the corresponding grassroots work experience. Grassroots work experience refers to the experience of working in township (town), street party and government organs, grass-roots teams, stations and institutes in vertical management departments, state-owned enterprises and institutions, village (community) organizations, other economic organizations and social organizations. Working experience in military regiments and units below the regimental level, and the experience of retired soldiers in active service in the military can be regarded as grassroots work experience. The above calculation time of grassroots work experience is as of November 8, 2015.

Servicemen, non-fresh graduates, serving civil servants and staff of organs (units) who refer to the management of the Civil Service Law are not allowed to apply for the exam.

Persons who have received criminal punishment for crimes and those who have been dismissed from public office, those who have been found to have serious violations of employment discipline such as fraud in the recruitment of civil servants at all levels, those who have been dismissed from civil servants and staff of organs (units) managed by reference to the Civil Service Law for less than five years, and those who are not allowed to be employed as civil servants according to laws and regulations are not allowed to apply for the exam. Applicants are not allowed to apply for the recruitment position in avoidance relationship.

Second, the application procedure

(1) Job inquiry

For details of the recruitment number, specific positions, examination categories and qualifications of each recruitment agency, please refer to the Recruitment Guide for Civil Servants in the 2016 Annual Examination of Beijing Authorities at All Levels (hereinafter referred to as the Recruitment Guide).

Candidates can check the Recruitment Guide through the website of Beijing Human Resources and Social Security Bureau (http://www.bjrbj.gov.cn).

1. The recruitment position is for those who serve grassroots project personnel, such as college graduates who come to the village after the contract expires in 2016. It is limited to those who serve grassroots project personnel, such as college graduates who come to the village after the contract expires in 2016, who are employed as assistant to the secretary of the village party branch, assistant to the director of the village committee and assistant to the chairman of the farmers’ professional cooperative in accordance with the relevant regulations of our city, and who are still on the job at the time of registration for the civil service examination. According to the relevant regulations of our city, those who serve grassroots projects such as college graduates in the village are identified as candidates to be hired. They must fulfill the relevant contracts such as the employment contract of the assistant secretary of the village party branch, the assistant director of the village Committee and the assistant director of the farmers’ professional cooperative for three years and pass the examination before they can go through the civil service recruitment procedures.

2. The recruitment position is for college students who retired after the expiration of their service in 2016. It is limited to students of full-time general higher education who are enrolled in accordance with the national enrollment plan for ordinary colleges and universities, and 2016 fresh graduates who joined the army from our city during their school years and resumed their studies after retiring after the expiration of their service (excluding graduates from foreign vocational or junior college students); Retired soldiers who joined the army from our city in the year of graduation and retired from active service in 2015 entered the exam.

3. If the recruitment position is for the 2016 fresh graduates, it is limited to the 2016 fresh graduates of Beijing Shengyuan in full-time ordinary colleges and universities and ordinary higher vocational and technical colleges listed in the national unified enrollment plan (excluding orientation and commissioning), and the 2016 fresh graduates of full-time ordinary colleges and universities listed in the national unified enrollment plan (excluding orientation and commissioning) in Beijing. The 2016 fresh graduates (excluding orientation and evaluation) who were listed in the "985 Project" universities outside Beijing and won the "three good students", "outstanding student cadres" or "outstanding student scholarships" above the school level; Full-time ordinary colleges and universities that meet the qualifications of some special positions and are included in the national unified enrollment plan (excluding orientation and commission training) can only apply for these special positions if they are not from Beijing.

4. If the recruitment position is for the disabled, it is limited to the disabled who have a permanent residence in Beijing and the personnel and administrative relationship is in Beijing at the time of registration for the civil service examination, and meet the qualifications for the recruitment position (excluding the non-Beijing graduates in 2015 and the non-Beijing graduates whose household registration files are kept in the school) and the disabled graduates in 2016.

5. If the recruitment position requires that the "minimum age of grassroots work experience" is more than two years (including two years), it is limited to those who have permanent residence in Beijing, have personnel and administrative relations in Beijing and have been in grassroots work experience for more than two years (including two years) as of the time of civil service examination registration (excluding non-Beijing graduates in 2015 and non-Beijing graduates with household registration files kept in the school).

6. If the recruitment position requires "the minimum age of grassroots work experience" to be "unlimited", it is limited to those who have permanent residence in Beijing and have personnel and administrative relations in Beijing as of the time of registration for the civil service examination (excluding non-Beijing graduates in 2015 and previous graduates of non-Beijing students whose household registration files are kept in the school) and fresh graduates in 2016.

When you need to consult the information such as major, education background, degree, qualifications, grassroots work experience and remarks in the Recruitment Guide, please contact the recruitment agency directly, and the telephone number of the recruitment agency can be inquired through the Recruitment Guide.

Please refer to the Registration Guide for details about the registration policy, registration network technology and examination arrangements in the examination room.

(2) Online registration

This exam registration is mainly conducted by online registration. Applicants can log on to the website of Beijing Human Resources and Social Security Bureau for online registration.

Online registration is conducted according to the following procedures:

1。 Submit an application for admission. Applicants can log on to the website of Beijing Human Resources and Social Security Bureau from 9: 00 on November 8, 2015 to 17: 00 on November 12, 2015 and submit their application. Applicants can only choose one position in one department (unit) to register, and the registration must be consistent with their valid resident ID card used during the examination. When registering, applicants should carefully read the letter of commitment of good faith, and the application materials submitted should be true and accurate. Applicants who provide false application materials will be disqualified once verified. Whoever forges or alters relevant documents, materials and information to defraud the examination qualification will be dealt with in accordance with the relevant provisions on violation of discipline and discipline in the civil service recruitment examination.

2。 Query the qualification examination results. Applicants should log on to the website of Beijing Human Resources and Social Security Bureau from November 8, 2015 to November 13, 2015 to check whether they have passed the qualification examination.

(3) Registration confirmation and online printing of admission tickets.

Those who pass the qualification examination will log on to the website of Beijing Human Resources and Social Security Bureau for online confirmation and online payment within the specified time when they sign up, and download and print the admission ticket from the website themselves within the specified time when they sign up. Those who fail to register and confirm on schedule or fail to pay fees according to regulations are deemed to have given up the exam automatically.

Third, the content, time and place of the examination

(A) written examination of public subjects

1. Examination subjects

Public subjects include administrative professional aptitude test and application. Candidates are required to take the administrative professional aptitude test and the application examination.

2. Time and place of written examination of public subjects

The time for written examination of public subjects is December 12th, 2015 (Saturday). The specific arrangements are as follows:

9: 00 a.m.-11: 00 a.m. Administrative professional aptitude test

14: 00-16: 30 p.m.

The written test will be held in Beijing. See the admission ticket for the specific location.

This recruitment does not specify a counseling book, nor does it hold or entrust any institution to hold an exam counseling training class.

3, score line determination and query results

After the written examination of public subjects, the qualified scores are determined according to the number of applicants and the test results. Candidates can log on to the website of Beijing Human Resources and Social Security Bureau in mid-January 2016 to check their scores.

4. Print transcripts

Candidates who have passed the written test in public subjects can print the notice of results through the website of Beijing Human Resources and Social Security Bureau, which can be used as a voucher for me to participate in interviews and transfers in various units.

For grass-roots posts such as streets, towns and villages in hard and remote areas, the policy will be tilted when drawing the minimum qualified score line.

(2) Interview and professional subject examination

According to the proportion of interview candidates specified in the Recruitment Guide, the list of candidates for interviews and professional subject examinations is determined in the order of high written test scores of public subjects, and it is uniformly published on the website of Beijing Human Resources and Social Security Bureau.

Among them, the recruitment positions of the Municipal Public Security Bureau for public security graduates are sorted according to the ratio of the written test scores of public subjects to the test scores of public security professional knowledge of 1: 1.

Candidates who take part in interviews and professional subject examinations must be re-qualified. The re-qualification includes the examination of candidates’ household registration, identity, education, relevant grades, qualifications, qualification certificates and the proof that their units agree to apply.

After the qualification review, the number of people who have passed the minimum qualified score line of the written examination of public subjects has not reached the required interview ratio, and the candidates must be transferred. Transfer positions, the list of candidates who meet the transfer conditions, and the contact information of transfer positions are uniformly published on the website of Beijing Human Resources and Social Security Bureau. Transfer registration is the responsibility of the relevant recruitment agencies. Applicants whose written test scores of public subjects reach the qualified score line and meet the qualifications of the positions to be transferred can participate in the transfer. The candidates for transfer shall be determined in the order from high to low in the written test scores of public subjects of the transfer applicants. Specific matters such as qualification review and transfer registration can be found on the website of Beijing Human Resources and Social Security Bureau after the written test results of public subjects are announced.

The interview will be conducted from February 27th, 2016 to March 2nd, 2016.

The calculation method of the comprehensive score of general positions is: 50% of the written test and interview scores of public subjects, 50% of the interview scores and professional subject test scores of professional subjects, and the written test, interview and professional subject test scores of public subjects are all converted into percentile, and the professional subject test scores generally do not exceed 15% of the comprehensive score.

For positions where the ratio of the number of individuals participating in the interview to the number of employment plans is less than 3: 1, the interview scores of applicants should reach the average score of all the people interviewed by their interview examiner group using the same set of interview questions or the interview qualified score line determined by the recruitment agency in the interview announcement before entering the medical examination and inspection.

Fourth, physical examination and investigation

After the interview and the examination of professional subjects, the candidates who will enter the physical examination and inspection will be determined according to the order from high to low comprehensive scores. Candidates can check their interview results on the websites of recruitment agencies.

V. Publicize the list of persons to be employed.

The personnel to be hired shall be comprehensively considered by the recruitment agency according to the prescribed procedures and standards from those who have passed the examination results, inspection and physical examination results, and shall be selected and publicized on the websites of the recruitment agencies. The publicity content includes the name of the position, the name of the employee, gender, the admission ticket number, education background, and the work unit (the graduate school filled by the fresh graduates). At the same time, the report phone number is announced and accepted by the society. The publicity period is 5 working days.

Organization Department of Beijing Municipal Committee of CPC

Beijing Municipal Bureau of Human Resources and Social Security

November 6, 2015

　 　 Source: Beijing People’s Insurance Bureau