Peninsula All Media reporter Huang Jingfei

On December 27, the roadshow of the crime action film "Stealth" came to Qingdao, and the chief producer Li Yaping, the actors Lin Jiadong, Peng Yuyan and Zhu Jianran appeared, and had a passionate post-screening interaction with the audience in the island city, and deeply interpreted the characters and storyline of the film. The film will be released nationwide on December 29, after the Peninsula movie group and 100 fans watched the film. The movie "Stealth" is a classic police and bandit undercover theme, and there is no shortage of eye-catching settings. "Stealth" is not a traditional anti-drug movie. It has moved the battlefield of drug trafficking and anti-drug to the dark and dangerous online world. Many viewers at the scene said that "Stealth" has brought a "brand new" movie viewing experience. During the Qingdao roadshow of the movie "Stealth", reporters from Peninsula Media exclusively interviewed actors Peng Yuyan and Zhu Jianran.

Deliberately gain weight for the character Peng Yuyan

From the villain cop in "Cold War" to the drug undercover in "Operation Mekong" and now the superintendent in "Stealth", Peng Yuyan has grown up with the role of "police". In "Stealth", Peng Yuyan plays the police Fang Xing, who has to fight drug dealers offline and break through the dark net online, and is relatively "rules and positive". "This time I played the superintendent of the drug investigation department. In the past, I played the police officer. This time, thank you to the director and producer for promoting me to become a superintendent." In order to express the aura of "Superintendent Fang" and the "impersonal personality", he made some special designs. "From a young police officer to a police superintendent, he has to go through a lot of grinding. He is relatively young and will deliberately’show ‘maturity."

Peng Yuyan, who has always been particularly "ruthless" to himself, carried out muscle-building training to strengthen his sense of strength before entering the group. "There are many action scenes in the film. Although he is not often on the front line after being promoted, once he needs to carry a gun, he is still not inferior to the front-line police. I hope his movements are more powerful." Peng Yuyan even "gained weight" for this, "this will appear more calm and give people a feeling of experience. Fang Xing also deliberately chews gum during interrogation, just to show that he is not afraid to face experienced drug dealers." "Stealth" is also a collaboration between Peng Yuyan and Lin Jiadong after "Cold War". There are many interactions and collisions between the two people inside and outside the play. Peng Yuyan specifically mentioned Ren Dahua, the "boss" in the film, "he promoted me in the play, we are like family, he watched me do those designs, like a son."

Zhu Jianran contributed the most suffocating scene

Zhu Jianran, who plays the undercover Anan in the film, is brutally tortured, and the waterboarding scenes are shocking. It can be said that Zhu Jianran contributed the most tragic and suffocating scene in the whole film. Speaking about the preparation before the shooting, Zhu Jianran, a former swimmer, humorously said: "When I was two years old, my parents threw me into the sea and let me practice swimming, so I started to prepare. Brother Hua also took a fancy to me, so he added details."

Even with his professional skills, Zhu Jianran still said that filming this scene was more difficult than imagined. During the shooting, he was tied to a hemp rope and hung in the air and then thrown into the water. This scene alone was repeated more than a dozen times. "From the water bag to being shot to death, the whole process is very complicated."

Peng Yuyan and Zhu Jianran once co-starred in the movie "Breaking the Wind", and this time they partnered in "Stealth". The two have experienced a lot along the way. This time, they have cooperated with Lau Dehua, Lin Jiadong, Ren Dahua and other seniors, and they have also gained a lot. Peng Yuyan said that the producer, actor, king of heaven, actor… Lau Dehua has too many titles, "even in terms of image, it will be difficult to hate his role, and it is the hardest to perform the scenes that are angry with him on the spot."

Zhu Jianran said that inside and outside the play, from filming to publicity, there is a growing sense of family with everyone. "When filming, Brother Jiadong saw that I had a hard time filming that scene, and he was very attentive to share his experience with me, which made my role even more outstanding."

I suggest Andy Lau shoot "Stealth II"

Each character in the film is very complete and has a sense of life. "The stories behind them can be pulled out to make a movie. Zhu Jianran’s can also be made, mine can also be made, and Jiadong’s brother’s can be made, which is very rich." Peng Yuyan particularly suggested to Liu Dehua, "Anan’s should make’Stealth II: The Biography of Anan ‘, Fang Xing’s should make’Fang Xing’s First Love History’, and make a romantic film, and stop filming action."

Zhu Jianran said that although Anan’s scenes don’t seem to have many roles, each one is still very meaningful. "Brother Wai also said before that we have to express our ideas, our struggles, and our fearlessness. To bring a spirit to the audience, that is, we cannot give up our goals and original aspirations." In an interview, Andy Lau said that he is still "passionate about Hong Kong movies." As a young actor, Zhu Jianran said that everyone is really enthusiastic. "Brother Wai said that he will focus on making more good works next year."

Speaking of Qingdao, Peng Yuyan and Zhu Jianran said that "the air is very good and the city is very clean". "I came to Qingdao when filming’The Great Wall ‘is the Oriental Movie Metropolis of Qingdao. When I was promoting the movie’Breaking the Wind’, I had the impression that the weather was very good. I just walked around the beach, the coastline is very beautiful, and I want to go outside for a run at night to’break the wind ‘. The seafood is delicious, I just ate a little mackerel dumplings." Zhu Jianran, who came to Qingdao for the first time, said that he was very tempted by the "clean and tidy" of Qingdao. "In the future, I will have the opportunity to see it again, play and have a

■ Related news

Playing undercover again, Lin Jiadong "learned to be smart"

Lin Jiadong, who played the villain undercover in "Infernal Affairs" and this time as a police undercover in "Stealth", said that when he filmed "Infernal Affairs", he did not know that his character was "the villain", "until the moment he finally killed’Tony Leung ‘."

In "Stealth," Mr. Lam confirmed his role early on: "This time I’m smart. Andy Lau only told me that I’m not a good person, but I’m definitely not a bad person." Mr. Lam’s performance was well received, and many viewers were troubled by the struggle and suffering of Xiu Hao in the film. Playing Xiu Hao also gave Lin Jiadong a new understanding of undercover. "His emotions are very complicated, and I really feel distressed watching my brother Anan die in front of me."

Fans also noticed a detail when watching the movie. After Xiu Hao’s identity was exposed, the "pigtails" on his head were put down. Lin Jiadong said that this actually has a deep meaning in the film. "This is the tacit understanding between Xiu Hao and his boss, and it is also a hint."

　　　 1905 movie network news　 On the afternoon of October 28, Lu Han posted a running photo on Weibo, saying, "This Friday, I’m tired of logging! Here I come~".

　　　　 In the photo, he was wearing a red shirt with a name tag on his back, and he was running fast. After seeing it, fans also left messages saying, "Wait and wait, looking forward to this Friday’s show", "We are so busy this week, we can see you all the time" and so on.

　　　　Listen to the wild rhythm of nature and experience the extreme challenge of off-road

　　　　Open the map of the southwest border of China, where it is full of primitive mysteries and magnificent rivers and mountains. The mountains and ancient roads that stretch for miles give birth to the distant and mysterious ancient Yunnan culture, which attracts generations to explore it with its unique style. LAND CRUISER The Nu River expedition in the world set off from Kunming, passing through Dianchi Lake, passing through Dali, more and more Tengchong, and back up the Nu River, and finally arrived in Bingzhongluo. The wild rhythm of life sounds in the sky, and you can appreciate the swaying air and intestines along the way accompanied by the roar of engines. I believe that there is also green and love behind the wildness.

　　　　Yunnan, the deep blue in the sky makes countless people dream. Dianchi Lake is splashed at the foot of Kunming West Mountain like a landscape painting. It has also become the starting point of FAW LAND CRUISER’s Nu River expedition to find the way to the world. This largest freshwater lake in Yunnan formed during the crustal movement of the Tertiary Himalayas gave birth to the mysterious ancient Dian civilization. As early as the Warring States Period, ancient people came to live along Dianchi Lake and established Dian Kingdom. After Yunnan Province, the city by Dianchi Lake was renamed Kunming. Next to Dianchi Lake, with the birth of the sun, accompanied by the beating of gongs and drums, the event kicked off. With the sound of the gong from the head of FAW Toyota Li Yunming, the team began their journey.

　　　　The ancient city of Dali is intoxicating, and I first came to Erhai Lake to admire Cangshan Mountain

　　　　Yin Cangyu’er is the reputation of Dali people for Cangshan and Erhai Lake. As the birthplace of the earliest civilization in Yunnan, the Bai people have thrived in what is now Cangshan and Erhai Lake thousands of years ago. The long motorcade marched on the highway leading to Dali, and everyone was full of interest in the LAND CRUISER 200 and the new PRADO (|), enjoying the fun of driving, and the road was full of the cheerful sound of tires rubbing against the road.

　　　　"People always say that the car is a means of transportation, but for us LAND CRUISER owners, the LC is our family, and I have never felt so obsessed with a vehicle. This is a man’s dream car, and he can take you anywhere you want. It’s been a long time since I felt so moved. The LC has been around for more than half a century and has been with me for almost a decade. During this period, you can see so many SUVs appear, and most of them have turned their backs on the hardcore off-road feeling. They can take me to the city, to the suburbs, but only by sitting in the LC can I feel that I am going off-road, that I am going to find the direction of my heart. It is a sense of trust and a state of life-changing cars." The words of this LAND CRUISER owner deeply moved me.

　　　　When you are really in control of the LAND CRUISER 200, this feeling will spread all over the body through the throttle. What is the most needed off-road vehicle? Is it electronic equipment, or comfortable interior? Obviously not, durable and powerful machinery and equipment are the trustworthy tools. Toyota understands this very well. The LAND CRUISER 200 is still developed with the "King of 4WD" concept, and reliability and durability are its primary design goals. At the same time, many new technologies and innovative new structures have been added, taking into account environmental protection and safety performance.

　　　　The LAND CRUISER 200 RAND CRUISER 4.7L V8 2UZ gasoline engine roared happily, and the electronic system adjusted the valve in an intelligent way, allowing the engine to increase the compression ratio and thus increase the output power, and achieve environmental protection. Since it is a highway, the road conditions are relatively good, and the team members controlled the vehicle through the continuous shift control function of the newly developed 5-speed Super ECT, fully experiencing the fun of high-speed driving. Not long after starting from Kunming, the scenery on both sides of the road began to change, and typical Bai dwellings appeared. Since the Bai people like white very much, their houses are mostly white-based, and the pattern is three bedrooms and one wall or four-in-five patios. At first glance, it looks like a white house, but it has no characteristics. When you look closely, you find that the highlights are hidden on the gatehouse. The flowers are exquisite, the arches are overlapping, and they are majestic and stable. This is the same as the clothing of the Bai people. The traditional clothing of the Bai people is also dominated by white tones, which are insensitive at first glance, but pleasing to the eye when you look closely, especially women’s clothing, a small vest on the white jacket, an embroidered apron tied around the waist, and a headgear. Married women are usually blue, while unmarried girls use a red rope and braids to wrap together, and then attach a brightly colored head sticker, which is very charming when it rises in the wind. This is also the origin of the braids of the Dali girl. The team members joked that the houses and clothes of Dali are very similar to LC.

　　　　Tengchong ancient city to admire the moon, Liuku Nu River cross-country

　　　　After a day of rest in Dali, the team set off again. The following itinerary made the team full of expectations, because not only will they spend the Mid-Autumn Festival in the ancient city of Tengchong, but they will also fully experience the feeling of off-road by the Nu River on the road to Liuku. After arriving in Tengchong, the team will also leave the expressway temporarily, and the road conditions below will be difficult, complex and full of unknowns.

　　　　Tengchong, in the true sense of the southwest border of China, is adjacent to Myanmar and was once the key point of the ancient Southwest Silk Road in history. Entering Tengchong is like opening a historical picture, and the mellow sense of history that has been accumulated over the years comes to you. Tengchong is the western border on this ancient road, and Heshun is the pearl on this border – because here has precipitated the thousand-year-old caravan culture and wealth stories. The Yoyo Ancient Road Caravan, the thousand-year-old caravan carrying gold Tengchong is its true portrayal.

　　　　When the convoy arrived in Tengchong and Shungu Town, it was the Mid-Autumn Festival. Through LC, we came together and spent an unforgettable Mid-Autumn Night in this ancient town on the southwest border. It is worth mentioning that Sadaka Xiao, the chief engineer of Toyota’s LAND CRUISER, came to Tengchong and had a discussion with the owners and the media. When talking about the LAND CRUISER 200 and the new PRADO Prado, he said that the former is an extreme off-road vehicle, and the latter is a car that can provide peace of mind and comfort anytime and anywhere. The key is that they must ensure off-road performance and can go anywhere. LAND CRUISER has a sense of mission since its birth. Xiaozhuang Zhenjia also fully listened to the various suggestions put forward by the owner, and raised interesting questions about the introduction of diesel vehicles into China and the prospects of the LC70 in China for consultation.

　　　　After the carnival of the Mid-Autumn Festival night in the ancient town, the team members rested their energy and ushered in the test of difficult road sections. The road section from Tengchong to Liuku will be dominated by mountain roads and muddy roads. The east of Liuku is based on Bi Luoxue Mountain, west is Gaoligong Mountain, and the Nujiang River runs through it, which is a great test for vehicles. At this time, LC’s many skills finally came in handy. On a small road by the Nujiang River, the continuous motorcade went up the river, and the many damaged roads reduced the speed of travel. At this time, it is also the best place to experience off-road. Switch to manual gear, step on the accelerator lightly, and the LAND CRUISER 200 Rand Cool Road will pass through the potholes steadily. The drivers and passengers in the car do not have a strong sense of shaking. This is due to the power regulation suspension system (KDSS) of the LAND CRUISER 200 Landruiser, which plays an important role in both off-road and comfort. On off-road roads, the vehicle’s stability bar does not function to ensure that the wheel moves up and down to ensure good grip. On urban roads, the stability bar functions, and the system optimizes the control of the accumulator to absorb minor vibrations and achieve the purpose of comfortable driving. KDSS is not enough to keep this big guy stable and comfortable on such a complex road surface. The LAND CRUISER 200 Landruiser’s OurHours four-wheel drive system and integrated induction anti-lock braking system are also working to achieve maximum stability driving performance.

　　　　Three rivers parallel flow Bingzhongluo, FAW Toyota donates love

　　　　After a hard day of crossing, the team members were far more excited about the off-road experience of the vehicle and the magnificent scenery than the fatigue of the body. After finishing, the team began to march towards the final destination – Bingzhongluo. It is adjacent to the three major mountains in northwestern Yunnan, namely Gaoligong Mountain, Nu Mountain and Yunling, and is also the central area of the three parallel rivers formed by the Nu River, Lancang River and Jinsha River.

　　　　Bingzhongluo is located in the mountains, and the convoy travels all the way around the mountains. The altitude is constantly rising, and the weather has become unpredictable. There is a heavy rain and a heavy fog for a while, and the visibility is only a few meters away. The ground is mostly undulating potholes, gravel and curves, and it is also necessary to guard against mudslides and falling rocks. At this time, the off-road technology and safety of the LAND CRUISER 200 came in handy again. The team members began to test the vehicle’s low-speed cruise driver assistance system. There is an inconspicuous small knob at the bottom of the center console. There are a total of 3 gears. We can switch the system by turning the knob. The team members raved about the system, joking that they could even take their feet off the accelerator and brakes. Of course, the low-speed cruise assist system is not designed to free our feet, but to allow drivers to focus on the road ahead, so that they can easily pass some difficult terrain and even climb to an unattainable height.

　　　　Due to the continuous alpine corners and the heavy load in the vehicle, safety is also very important at this time. The other two safety features of the LAND CRUISER 200 have begun to work hard in silence. The body stability control system plays a great role in the corners. It will test whether the vehicle can detect side slippage when turning, helping the driver to maintain absolute control of the vehicle. In addition, an integrated induction anti-lock braking system is also essential. It is these technology systems and machine hardware that work silently that give the team a sense of trust in the LAND CRUISER 200 and the new PRADO Prado. And I feel that neither asphalt nor muddy road can stop the progress of the LAND CRUISER. Of course, this car can take us further if we wish.

　　　　The first bay of the Nujiang River in Bingzhongluo has shocked the team members, and walking the ancient tea-horse road has shocked our hearts. Today, the ancient tea-horse road has been basically replaced by modern transportation in Yunnan, and only the caravan teams from Bingzhongluo to the southeast region of Tibet still travel on the ancient road today. This living ancient tea-horse road starts in Bingzhongluo and travels north along the Nu River along the canyon to Zana, the seat of the Chavalong Township government in Chayu County, Nyingchi Prefecture, Tibet. The total length is 70 kilometers. Walking on this only remaining thousand-year-old ancient road, the hoofprints are mottled, the sound of horseshoes is heard, and the empty valley is heard, which is full of ancient meaning.

　　　　After passing through the first bay of the Nujiang River and exploring the ancient tea-horse road, FAW Toyota led the team to make a donation to a Hope Primary School in Bingzhongluo. The children also prepared local ethnic songs and dances to welcome the distant guests. After the donation ceremony, the team members played ball and entertained with the children in the rain, bringing warmth and strength to them in the mountains. The bright and pure eyes of the children also baptized the hearts of the team members.

　　　　Toyota is striving to create its own era of the world’s four-wheel drive king, and the LAND CRUISER 200 is clearly just the beginning of this era. In 2010, the Nu River Expedition ended perfectly in Bingzhongluo, and the second act – Xunyouqiandongnan will be officially staged on October 17. No matter how the route changes, through the exploration of the most primitive and dangerous natural ecology, it advocates a true set of environmental protection, exploration, off-road and public welfare to the majority of off-road enthusiasts. The purpose of fashionable life, and the off-road spirit and brand cultural value of "challenging the limit and cherishing nature" remain consistent.

　

Niu Chengze accepts an exclusive interview with [Movie Network]

"Mengka" "Bean Guide" Niu Chengze

"Mengka" poster

"Mengka" stills

[Click to watch the exclusive video]

[Movie Network] Interview: Niu Chengze, batch product placement, coal boss

　　Movie Network News (Photo/Shanghai Film Festival News Team) On June 17, Taiwanese director Niu Chengze appeared at the Shanghai International Film Festival and attended a film forum hosted by He Ping. [Film Network] interviewed Niu Chengze exclusively. Niu Chengze gave a detailed explanation on the issue of film placement advertising and the establishment of the Chinese film industry, and expressed his expectations and confidence in the establishment of the Chinese film industry. In the interview, Niu Chengze also revealed that at the age of 17, he was already more popular in Taiwan than Ruan Jingtian is now.

　　Movie Network: What activities are you mainly participating in at the Shanghai Film Festival this time?

　　Niu Chengze: Attend the chairperson’s forum on the morning of the 17th. In fact, we originally had a "Taipei Film Week" event. "Mengka" was originally used as the opening film and was to be screened in the theater in the form of a copy. And we were all ready, and then we made an appointment with a bunch of friends, but then the unit was temporarily cancelled, but the organizer was really sincere, and this forum was really valued, so I came later, and I thought it was very worthwhile.

　　Movie Network: We found this forum to be about what movies can be made besides blockbusters? What movies do we want to make? Such a theme.

　　Niu Chengze: The original theme was this, but later, under the guidance of Director He Ping, this theme was overturned.

　　Movie Network: Is there anything exciting to talk about? I also heard that you had a live performance with Peng Haoxiang on the forum, right?

　　Niu Chengze: Because Peng Haoxiang and I both love to act, in fact, I am a person who respects my elders very much. I have seen director Woo Yusen, director He Ping, and even director Wang Xiaoshuai. Although I heard that he is the same age as me, he looks much more mature than me, and his qualifications as a director are deeper than mine, so I will care about being depressed and polite. And Peng Haoxiang is relatively young, we interact a lot, and the two of us are also crazy. Before, we discussed whether to cooperate. Today, there was a very interesting episode. I was holding my head there, and he suddenly criticized the movie’s injection marketing as too serious and disrespectful to the audience. Then he took the watch as an example.

　　Movie Network: So what’s your opinion on injection marketing, the placement of advertisements in movies?

　　Niu Chengze: In fact, at the end of the forum, I originally wanted to make a conclusion, but I think I have crossed the line. I am just a young new director. Although I have rich, long-term and complete acting qualifications, I am just a film director who has only made a second film. In terms of my qualifications, I am the descendant of all the directors present. In fact, what I originally wanted to say is that on the road to the establishment of the film industry, I really look forward to and long-term look forward to the arrival of the Chinese film country. Now building a prosperous Chinese film country is "crossing the river by feeling the stones". At present, the development speed of the mainland is very amazing, and enterprises have strong strength. They need to constantly build relationships with audiences through various channels. As a locomotive for creative cultural products, film is the best way to spread. I look back at my own experience. When I was filming idol dramas, I was also looking forward to the appearance of some implant scenes, because it can directly increase my shooting capital and make better things for the audience. And this is not necessarily to increase my revenue and make more money. The two purposes are different. I think implant marketing is currently in a exploratory stage, and there will be many attempts. The audience’s eyes are sharp, and the creator will have his own conscience. The above two points will definitely collide with the powerful temptation of money, but there may be a good state in the end. I am now looking forward to it optimistically.

　　Movie Network: At present, the foundation of the entire Chinese film industry is still relatively weak, but with the increasingly frequent exchanges between filmmakers and the film industry in the three regions, we will see a phenomenon of film reconstruction in the entire Chinese-speaking circle. In such a big context, how should the films in the three regions find their unique roles in this industry chain?

　　Niu Chengze: This is a question that everyone needs to think about, but there is no need to be too self-conscious. First of all, I am a filmmaker. I have my own themes and stories that I want to share with the world, but I am not a social observer. I am not a politician. Everyone should make their own story, their own era, and the movie they want to watch the most. This is the biggest basic principle. When I was 17 years old, I starred in "The Man from the Hood", which was even more popular in Taiwan than today’s Ruan Jingtian, but I really didn’t have many good job opportunities, and I was really poor. At that time, I looked at those actors in Hollywood, why they were so successful, and then I came to a conclusion: because they have a market. For the emergence of Eastern Hollywood and the arrival of the Chinese film country, I am really full of confidence. We have also seen the continuous increase of film screens and the continuous refresh of records. There are also hidden worries, because the key point has emerged: what kind of works should we provide to the audience, so that the market can continue to develop healthily. In fact, this is the direction we should all strive for, so looking back, if we are kind, hard-working and sincere to make movies, to make movies in our hearts, we will naturally have our own characteristics.

Niu Chengze

Niu Chengze

　　Movie Network: Just now you said that as a director, what you most want to do is to shoot your favorite movies. We have also seen the appearance of your works "Love Must Be" and "Monga" in the past two years. These movies seem to us to be very different movies. If the previous one is a very expressive movie, what are your thoughts on the latter one?

　　Niu Chengze: In short, life forced me to make "Love Must Be". I tried to make it my first work in a simple form and at a low cost. During the preparation of the film, some long-standing problems broke out, so my life was suddenly strained, forcing me to face the problems of my life. I gained a lot of experience, so I decided to share this experience with the world. I don’t care how much it sells, it is a sincere movie. And "Monga" is a New Year’s movie. I just want to make a movie that everyone can understand and must sell for money. They are fundamentally different movies from the starting point, movies from different stages of my life. But they are the same kind of film because they are both works that the author loves and wants to share with the world.

　　Movie Network: It has been reported that you have done a very accurate calculation of the box office before filming "Mengka". From this point of view, this film can have such a good box office. It should be no exception for you at all?

　　Niu Chengze: Although accurate calculations have been made, there are not necessarily examples to prove it. It has no foundation, only careful thinking, but there is great romance and bravery in it. Because there was only one example before, and everyone said it was a miracle, but I personally don’t believe it. Even if the eyes of the world are focused on Hollywood, the audience must have expectations for a movie that tells our language, our culture, and our story. It’s just that you can provide the audience with that movie. Before the release of "Mengka", that precise calculation came from our experience, our romance, our kindness, and our bravery. For example, in the choice of actors, Ethan Ethan is suitable, he has potential, and he has media attention. I have ideas for him. In terms of funding, I wanted it to have the scale and detail of a blockbuster movie, where one dollar is two dollars. In terms of marketing strategy, I could only be full of imagination, not consuming, not creating fake news to create the focus of the audience, and then fully invest, romantically believe. Actually, we didn’t have any exact numbers at the time, but I knew it was a really good movie, and it had to succeed.

　　Reporter: When "Monga" achieved great results, you made a very interesting comparison, saying that the maturity of the film industry should be copied rather than surprised.

　　Niu Chengze: I don’t think movies can rely on surprises or miracles. If 2008 was "Cape No. 7" that created miracles, then I really hope that "Monga" can become a beautiful memory shared by everyone in 2010, and it can be an example for us to continue to go down. In fact, what the film industry needs is examples rather than miracles, and surprises need to keep appearing. Maybe ideas can’t be copied, talent can’t be copied, but we have a lot of experience, marketing strategies, distribution thinking, etc., that can be copied. I’m already doing these things now, and I hope to standardize it.

　　Due to the scarcity of high-quality water sources, mineral water is naturally a highly concentrated industry.

　　The much-watched Hurun Rich List in 2024 was once again won by Zhong Shanyuan, founder of Nongfu Spring, with a total wealth of 450 billion yuan. Zhong Shanyuan became the richest man in China for four consecutive times, and broke the highest record of wealth in China for more than 20 consecutive years. At the same time, the 2024 New Fortune 500 Rich List was also released, and Zhong Shanyuan ranked first with a shareholding market value of 456.27 billion yuan.

　　Seeing this, I believe everyone can’t help but ask, "How can you make so much money selling mineral water to sell China’s richest man?"

　　Looking at the list of well-known beverage companies in China, there are already listed giants such as Nongfu Spring, Master Kong, () and (), as well as an unlisted national brand Wahaha; Wahaha’s revenue in 2023 is 51.20 billion yuan, making it the largest water beverage company in China.

　　The revenue scale of Nongfu Spring in 2023 is 42.667 billion yuan, which is still less than Wahaha, but it has always been regarded as the most representative benchmark company in the industry. Why is this so? Today we will take a plate of Nongfu Spring. What kind of "killer" can make it stand out and create huge wealth.

　　Company basic information

　　Nongfu Spring is one of the "top 20" in China’s beverage industry, and the core brand "Nongfu Spring" is a well-known trademark in China. Since 1997, Nongfu Spring has successively built 12 international leading natural drinking water and fruit juice beverage production bases in Qiandao Lake in Zhejiang Province, Jingyu Mineral Water Reserve in Jilin Province (Jilin Province), Danjiangkou in Hubei Province, the source of the middle route of the South-to-North Water Diversion Project, Wanlv Lake in Guangdong, a national forest park, and Manas in Xinjiang, Tianshan Glacier Region.

　　(Image source: Nongfu Spring official website)

　　In 2023, in China’s packaged drinking water market, the top five giants are Nongfu Spring, Yibao, Jingtian, Wahaha, and Master Kong. According to the report of Zhuoshi Consulting, Nongfu Spring’s market share is 23.6%, while Yibao, Jingtian, Wahaha, and Master Kong are 18.4%, 6.1%, 5.6%, and 4.9% respectively. Its market share is evident.

　　fundamental analysis

　　Nongfu Spring is really profitable. In 2023, Nongfu Spring’s revenue scale ranked third in the water and beverage market, with 42.667 billion yuan revenue and a year-on-year increase of 28.36%, once again shortening the gap with Wahaha and Master Kong.

　　By product, the company’s packaged drinking water revenue in 2023 recorded 20.262 billion yuan, an increase of 10.95%, accounting for 47.5% of total revenue.

　　In the past seven years, Nongfu Spring’s revenue and net profit have been increasing year by year, making more money year by year.

　　From 2017 to 2023, the compounded growth rate of Nongfu Spring’s revenue is nearly 16%, the compounded growth rate of net profit is 27%, and the compounded growth rate of net profit is 11 percentage points higher than that of revenue. When the scale goes up, the more you sell, the more you earn.

　　As a fast-selling goods company, it has no large accounts receivable, abundant cash flow, and a daily income of 100 million yuan. Nongfu Spring can be said to be "lying down and counting money". In 2023, the company’s net profit margin on sales is 28.15%, which can kill a number of outstanding global and domestic enterprises except () (53.49%) and Hermès (32.2%).

　　In the soft drink industry, the net profit margin of Yangyuan drinks is 23.82%, which is still close to Nongfu Spring. The rest of Dongpeng drinks 、（）、（）、 Master Kong are far away from Nongfu Spring; Nongfu Spring even exceeds Coca-Cola’s 24.7% level. Wahaha, which was at its peak in 2013, has a net profit margin of about 10%, and can no longer compete with Nongfu Spring in 2023.

　　Competitiveness such as high ROE and high barriers

　　Cast five value base colors

　　Value based color 1: High ROE performance

　　In 2023, the return on net assets of Nongfu Spring is 45.88%, and the average value in 2019-2023 is 41.14%, while Dongpeng Beverage, which has the highest return rate among listed companies in the soft drink industry of class A share, is only 35.82%, and Nongfu Spring is second only to the food and beverage industry () with a return on net assets of 63.7%.

　　Such a high return on shareholder investment is mainly due to high pricing – high brand quality and premium power; high gross profit – the advantage of scale brings purchasing bargaining power; and high cost efficiency – the high net profit margin supported by the dilution fee of the advantage of scale.

　　Nongfu Spring has a certain degree of control over the pricing power of the core products and has built a high barrier to competition. The company has an advertising slogan: "We do not produce water, we are just nature’s porters". But in fact, the threshold for moving water in nature is quite high. Mastering high-quality water resources and being able to "move to high-quality clean water" is itself a unique business with barriers.

　　In the layout of natural water sources, Nongfu Spring is currently the largest and most extensive, and the 12th National Congress of the Communist Party of China has established its own unique moat for the layout of scarce water sources.

　　Value based color two: low cost advantage

　　In the cost structure of packaged drinking water, the cost of water itself accounts for a very low proportion. The two largest costs are raw materials and packaging materials, and the second is logistics transportation and storage expenses.

　　According to the prospectus of Nongfu Spring, in 2019, for example, raw materials and packaging materials, such as bottles, PET, sugar and juice, cartons, packaging, etc., accounted for about 74.9% of the total cost, and logistics and transportation costs were about 10.5%. The total of the two has exceeded 85%.

　　The Nongfu Spring water source area has covered most of the regions in Northeast, North, Northwest, South, Central, East and Southwest China. Using the advantage of "direct sales from the origin" around the water source area to maximize the control of logistics costs, thus forming a total cost advantage.

　　The company’s gross profit margin will increase from 57.4% to 59.5% in 2023, mainly due to the decrease in the procurement cost of cartons, labels and some raw materials. The retail price of a 550ml bottle of purified water is 1.5 yuan, which can achieve a gross profit margin of nearly 60%, which is directly related to its extreme supply chain and low cost.

　　Value-based color three: industrial layout with all types of beverages

　　As of the end of 2023, Nongfu Spring has 17 major brands, covering drinking water, tea beverages, functional drinks, fruit juices, and coffee, among other beverages. This has basically completed the track layout from drinking water to multiple categories of beverages, expanding the market space and reducing the competitive risk of relying on a single category.

　　In 2023, the company’s beverage business, including tea beverages, functional beverages, and fruit juice beverages, will account for 49.5% of total revenue, surpassing drinking water for the first time, and the product line layout has achieved remarkable results.

　　Coca-Cola is also expanding from the carbonated beverage market to the full range of beverages, and has grown into a multinational company with a market value of about 270 billion US dollars today. The business layout of Nongfu Spring has formed a very important moat.

　　(Image source: Nongfu Spring official website)

　　Value based color four: new brand cultivation endless

　　Nongfu Spring focuses on Product Research & Development and Innovation, and constantly introduces new products. On June 2, the official Weibo of Nongfu Orchard said that 100% tomato juice was upgraded and returned on the 20th anniversary of its listing, and at the same time, 100% carrot mixed fruit and vegetable juice was added.

　　Not only that, the company’s cultivated tea beverages have also achieved breakthrough growth beyond expectations. The company’s ten-year-old sugar-free tea drink Oriental Leaves has jumped from "the worst drink" to the company’s second growth curve, with revenue accounting for 6.90 billion yuan in 2022 to 12.66 billion yuan in 2023, an increase of 84%.

　　Analysts said that "after Zong Qinghou left, Wahaha needs an oriental leaf". It can also be seen from the side that the oriental leaf has provoked a beam inside Nongfu Spring.

　　In addition, the company’s functional beverages and juice drinks both achieved more than 20% growth. Due to the increase in consumer acceptance of the concept of screaming electrolyte water, the launch of new flavors of vitamin water, and the promotion of vitamin functionality, as well as the NFC concept in juice drinks, which meets consumers’ needs for freshness and health, the product line has entered a period of rapid expansion.

　　Value-based color five: deep distribution and coverage of channels

　　According to the information disclosed in the company’s prospectus, as of 2019, Nongfu Spring covered more than 2.37 million end point retail outlets across the country through 4,280 dealers, of which about 1.87 million end point retail outlets are located in third-tier and lower-tier cities. By 2022, Nongfu Spring has more than 4,500 dealers, covering 2.37 million end point outlets. International beverage giant Coca-Cola currently has about 4 million end point retail outlets in China.

　　So many end point outlets build high channel barriers. A flat channel provider system, a huge sales team, and high profits for middlemen through high-end retail pricing are all advantages of Nongfu Spring’s channel breadth and depth. Comprehensive deep coverage of the channel ensures that consumers can buy Nongfu Spring "anytime, anywhere", which is also a high barrier to entry.

　　Super hematopoietic ability

　　Since its listing in 2020, the company has achieved a cumulative net profit of 33 billion yuan, a cash dividend of 23.10 billion yuan, and a dividend rate of 70%. In terms of years, the company plans to pay 8.40 billion yuan in 2023, with a dividend rate of 69.55%. The dividend rate in 2022 is as high as 91.11%.

　　The high proportion of dividends is a manifestation of the company’s profitability and abundant cash reserves. Since 2017, the company’s net operating cash flow has exceeded net profit, and the cash content ratio of net profit is greater than 1.

　　secondary market overview

　　In September 2020, after the company was listed on the Hong Kong Stock Exchange, its market value rose to 750 billion yuan. Then it fell back to the range of 450 billion yuan to 500 billion yuan. As the company’s net profit rose year by year, the company’s dynamic price-to-earnings ratio also fell, and the latest price-to-earnings ratio was 33 times.

　　According to the net profit of 12.079 billion yuan in 2023, considering the company’s leading position in the industry, Huatai Securities gives a valuation of 38 times, corresponding to a total market value of about 459 billion yuan. The company’s current total market value exceeds 440 billion yuan, which is in a reasonable range.

　　Risk warning

　　The major risk of Nongfu Spring comes from a crisis of trust. In 2011, Nongfu Spring’s power emperor vitamin water was accused by Coca-Cola of packaging infringement; in 2020, Nongfu Spring was caught in the public opinion storm of "deforestation for water" and was sued by public welfare organizations in court; and in 2021, the word "from Fukushima Prefecture, Japan" appeared in the promotional copy of Dawn White Peach Flavor Soda Sparkling Water. In March this year, Zong Qinghou, the founder of Wahaha, passed away, and self-media killed Zhong Shansui. These all had a negative impact on Nongfu Spring’s brand perception, causing a sharp drop in stock price and a shrinking market value.

The original title: Meizu 15 review: the best feel, a leapfrog imaging experience

[
From IT168]

　　[IT168 Review] Coming from the MX series, Meizu under Huang Zhang has always been obsessed with the adjustment of the feel, obsessed with the choice of materials, and better at creating inadvertent surprises, leaving behind classic products such as M8, MX, and MX3. "31 prototypes" have long been read by Meizu as a good story. But with Huang Zhang’s retreat from the background in the later stage, the commercial expansion of the brand itself and market choices, Meizu’s products in recent years have gone a little "confused", missing the original taste.

　　In February 2017, Huang Zhang announced his return to Meizu to reinvent the product, and a year later, in Meizu’s 15th year of existence, launched Meizu 15. If you have ever used the MX series, it is easy to resonate with Meizu 15 at first sight, because it is a product with a typical Meizu temperament, and those old "character" of Meizu are back.

　　Tribute to MX classic design

　　The Meizu 15 continues the classic design of the MX series as a whole, and carries out the simple design to the end. It can be clearly felt that the forehead and chin of the Meizu 15 are further narrowed compared to previous products. The ultra-narrow frame is only 1.175mm, and with a 16:9 aspect ratio OLED screen, it has a strong visual borderless sense. The appearance is no less than that of the mainstream full-screen models on the market. If you have to use data to speak, the screen ratio of the Meizu 15 has reached a considerable 83%, which is more prominent than some full-screen models.

　　At the same time, Meizu 15’s attention to detail is fascinating. Hidden micro-seam handsets are no longer a new technology in full-screen models, but Meizu 15 hides a breathing light in it, making it a handset that can "breathe". Every message or call, the handset will flicker with a gentle rhythm, as if it has spirituality, which is very convenient.

　　"Small circle" is a classic design of the MX series, but with the introduction of mTouch and the establishment of mBack interaction in the later stage, "small circle" was directly replaced by "waist circle" and became a classic in Meizu’s memory. In order to revive this classic on Meizu 15, Meizu did not hesitate to invest millions of dollars to create the world’s smallest front fingerprint module.

　　Although the area of this fingerprint button is only 1/3 of the original waist round button, it does not affect its accuracy and recognition speed at all, and the function of mBack is also perfectly integrated. According to the official, the fastest recognition of Meizu 15 only takes 0.08 seconds, which is the fastest in the world. In actual experience, Meizu 15 can be solved in seconds without any delay when the screen is off.

　　In addition, the Meizu 15 also hides some small design details worth playing with, quite tastefully engraving the "auspicious pattern" on the antenna belt, in the special launch of the white color scheme of Ru kiln, Meizu 15 also uses the piano paint process to perfectly cover the antenna belt, creating a more pure white texture.

　　Uncompromising feel

　　Due to the narrowing of the forehead and chin, and the existence of a very narrow border, the Meizu 15 will visually give people the feeling of "chunky", but this "chunky" is mapped to the feel, but it is a rare "solid" and "comfortable", the feel is really good.

　　The so-called "solidity" is more due to the precise control of the body size and weight of the Meizu 15. The Meizu 15 is equipped with a 5.46-inch screen, and the width of the whole machine is controlled at 72mm. If held with one hand, this width will just get stuck in the hand, and the thumb can easily reach most of the screen area, making the control more reliable. At the same time, the weight of the 152g body is just right, neither because it is too heavy and oppressive, nor because it is too light and insecure, achieving a balance.

　　The "comfort" is the repeated polishing of the Meizu 15 on the material and curve of the fuselage. The Meizu 15 uses stainless steel and aluminum composites, which not only has the noble texture of stainless steel, but also retains the lightness of aluminum. The surface is brushed texture, and a layer of "glaze" treatment is done, which is warmer to the touch than typical metals. The curvature of the side curve of the fuselage is more relaxed, so that the side has a larger area to contact with the finger, and it fits the finger better when holding, which is very "satisfactory".

　　It is no exaggeration to say that the Meizu 15 grip does not have any cumbersome feeling, and it is effortless to operate with one hand, which is difficult to feel in other models of the same size. It is presumably a true biography of the yellow seal.

　　Excellent interactive experience

　　Get started with Meizu 15, at the moment of touching the "small circle", you will obviously feel the phone as if powered on as a short and powerful vibration, as if the "small circle" is pressed, this vibration experience was only felt in the iPhone, Android camp It is difficult for someone to copy, Meizu 15 is obviously the closest to the iPhone experience. And behind this, it is the credit of the mEngine touch engine.

　　The so-called mEngine tactile engine is actually a linear motor. Compared with the most commonly used eccentric rotor motor in mobile phones, the linear motor is quieter, more vibration-sensitive, and more responsive. It is particularly emphasized that the Meizu 15 is equipped with a horizontal linear motor with a larger cavity, which can achieve richer vibration effects. Just like the Tapic Engine used in the iPhone series, it can simulate the real feedback touch of physical buttons.

　　At the same time, Meizu 15 has a built-in independent pressure sensing chip, which can accurately identify different pressure levels to help the mEngine haptic engine match the corresponding interaction effects. Meizu said that mEngine can have better haptic feedback in 45 scenarios, including when taking pictures, typing, and sliding the time wheel. The unique damping sensation of physical buttons and knobs can be truly simulated, providing excellent haptic feedback.

　　After using it for a period of time, I have to admit that it is a very refreshing tactile experience, so cool that it can instantly capture your heart, and it is impossible to go back after using it.

　　Meizu’s most powerful camera

　　The Meizu 15 series is equipped with a 12 million pixel + 20 million pixel dual camera, of which the 12 million pixel main camera sensor is the Sony IMX380, with an area of 1/2.3 inches, f/1.8 aperture, single pixel 1.55 microns, and supports optical image stabilization. The sub-camera is the 20 million pixel Sony IMX350, 1/2.78 inches, for zoom detail compensation and depth of field information capture. In addition, Meizu’s iconic ring flash and laser focus are also retained.

　　Functionally, the Meizu 15 supports up to 3x lossless zoom, AI beauty and portrait mode. Through the integration of ArcSoft’s multi-frame noise reduction algorithm, the night shooting effect is significantly enhanced. In the two scenes of portrait and lossless zoom, the Meizu 15 also adds dynamic frame rate, which can provide better resolution and picture purity in scenes with complex lighting.

　　Without a doubt, this is the most powerful dual-camera solution currently offered by Meizu. The author also conducted a photo experience and directly viewed the sample performance.

　　It can be seen that the proofs of Meizu 15 have a good look and feel, rich details, good latitude, color presentation is biased towards natural primary colors, and the focusing speed is also very fast.

　　Based on the dual-camera design, the Meizu 15 supports 3x lossless zoom + 8x digital zoom, of which 3x lossless zoom is based on high-pixel cropping and algorithm support, which can provide rich details and give creators richer choices in composition.

　　In the evening environment, the screen brightness of the Meizu 15 is sufficient to ensure the detailed performance of the night scene photography, and the noise is also well suppressed, resulting in a refreshing overall image.

　　Overall, the Meizu 15 has better imaging performance than products at the same price. Based on its powerful hardware quality, we also have reason to expect the Meizu 15 to bring more advanced imaging experiences.

　　The comprehensive Snapdragon 660 mobile platform

　　Meizu 15 is the first time Meizu has used Qualcomm’s platform to build products. Balance and stability are the first factors to be considered, so the Snapdragon 660 has become a must-have choice.

　　As Qualcomm’s most powerful new Snapdragon 600 series, the Snapdragon 660 not only has performance beyond previous generations, but also has been given flagship-level features, including Kryo 260 semi-custom architecture, Spectra ISP, Hexgon DSP, X12 LTE Modem, etc., which have made breakthroughs in computing performance, image processing, and connectivity.

　　The Snapdragon 660 uses 14nm FinFET process, 8-core Kryo 260 architecture, 4 + 4 dual-cluster design, the highest running frequency is 2.2GHz, and the built-in Adreno 512 GPU. It is worth noting that the Snapdragon 660 does not use the ARM public architecture like the Snapdragon 625, and introduces the Kryo 260 semi-custom architecture for the first time, which has better performance and power consumption.

　　We take the running score of Antu as an example, you can see that the Snapdragon 660 easily breaks through 130,000 points, GeekBench test also has the core solo 1600, multi-core 5900 results, CPU performance is basically the same as the flagship platform Snapdragon 820.

　　It is worth mentioning that the 8-core of the Snapdragon 660 has an inherent advantage over the 4-core of the Snapdragon 820, which is not only reflected in the multi-core scoring advantage, but also in the actual experience. Multi-core means that more threaded tasks can be processed at the same time, which is smooth in scenarios such as application startup and switching tasks that require multi-threaded calls.

　　In terms of GPU, the pure performance of this Adreno 512 still lags behind that of the flagship first-class product, but with the relevant optimization, the performance of traditional online games such as "Honor of Kings" is still worthy of recognition, especially the Meizu 15 has joined the game’s multi-threaded support, and the actual performance is more stable.

　　The Snapdragon 660 is equipped with Spectra ISP, which performs very well in scenarios such as noise reduction in low-light environments, dynamic range adjustment in high-contrast environments, and background blur of dual-camera portraits. In some scenes, the relatively mature tuning of this ISP even makes the Meizu 15 perform better than the 15 Plus in photography.

　　On the modem, the Snapdragon 660 directly integrates the standard X12 LTE Modem of the previous generation flagship, supports full Netcom, VoLTE features, and has a maximum downlink rate of 600Mbps, which is not weak. It should be said that the comprehensive performance and leading features of the Snapdragon 660 are the correct choice for Meizu 15.

　　summary

　　As Huang Zhang’s return work after a lapse of 5 years, and coinciding with the important world node of Meizu’s 15th anniversary, Meizu 15 has added a touch of emotion. For Meizu, seeing Meizu 15 for the first time is easy to resonate, because it is a product with a typical Meizu temperament: adhering to the minimalist design language, focusing on better interactive feedback, and insisting on the pursuit of feel, those Meizu’s former "character" have returned.

　　At the same time, Meizu 15 chose the Qualcomm 660 mobile platform, equipped with imaging hardware that is significantly better than the same level of products. Coupled with the continuous optimization of Flyme 7 in the experience, Meizu 15 has a mature and stable performance, making it a strong player in the mid-range market. It is a good choice for every user.

　　Of course, this is just a small test after Huang Zhang’s return to Meizu. With the foreshadowing of Meizu 15, we have reason to look forward to more in the future.

Last Saturday, Zhejiang Satellite TV’s 2018 large-scale music speculation and reasoning program "Priya" aired its sixth program. In the program, two original singers, Faye Fei and Yang Zongwei, were their own model singers and told the audience stories with music. Faye Fei revealed his heart for the first time, saying that the band’s dissolution was a mutual fulfillment with his former teammates. Yang Zongwei said that he was not easy to be imitated and was "slapped in the face", so he had no choice but to accept the push-up punishment.

Faye flies first to talk about the dissolution of the orchestra, and the members of the orchestra should be their true selves

On Saturday’s show, Faye Fei confused the audience with a different singing style from the CD. In the second round of singing, she was even eliminated by one vote, scaring the members of the guessing panel present. And Feng Timo also appeared in the ranks of Faye Fei’s model singers to express her love for Faye.

Faye Fei also responded for the first time to the controversy of the band that caused a heated discussion on Weibo. Faye Fei said that on the road to the future, everyone has their own way to become. When he becomes himself, he will find a better spark in the intersection of each other. Now the band has reached the time when each other must fulfill each other, and each member needs to become his true self.

Yang Zongwei was questioned by "top musician" and was almost eliminated. He sang "Cool" with Feng Timo

Another original singer, Yang Zongwei, also encountered challenges on the show. When he said that he had not encountered anyone who sang like him so far, the host Chen Huan said that there is a strange circle in the show. Generally, those who are full of confidence and feel that no one is like them will eventually meet a model singer with a higher score than themselves. As expected, the model singers sang almost uniformly, not only successfully deceiving the members of the guessing group present, but also making Yang Zongwei himself questioned by "top musicians" Zhang Yu and Huang Guolun, and almost encountered a crisis of elimination during the singing process.

And such a confusing situation also made the members of the guessing team place bets on whether they could guess Yang Zongwei’s location correctly. The witty Feng Timo successfully guessed correctly with his intuition and got the opportunity to sing "Cool" with Yang Zongwei. The tacit cooperation between the two attracted cheers from the scene.

Music is a weapon that comes with its own power, which can directly shake people’s hearts. Every Saturday night at 21:10, Zhejiang Satellite TV’s 2018 large-scale music speculation and reasoning program Priya "In unison" will take you through the music and let your emotions cross the screen.

On July 3, Jackie Chan’s latest work "Looking for Jackie Chan" was released in the four major cinemas of Xingmei at the same time. Jackie Chan, Zhang Yishan and other important actors in the film will participate in the screening activities in the premiere theaters. It is understood that "Looking for Jackie Chan" is the first youth inspirational film directed by director Jiang Ping. The film gathers four generations of filmmakers, young and old, to join together. It is intended to create a pioneering inspirational film that integrates elements such as kung fu, inspirational, sunshine, suspense, and comedy. The author takes stock of the four major highlights of the film for fans to enjoy.

Jackie Chan and old mainland artists play

The movie "Looking for Jackie Chan" has many pioneering moves, and the enthusiastic joining and collective appearance of Yu Lan, Yu Lan, Yu Yang, Tian Hua, Tao Yuling and other old artists also added to the highlight of the play. At the premiere, the old artists said: "It is a great honor to participate in such a movie, because we feel that although we are already old, we can still use our modest strength to contribute to Chinese films and Chinese children’s films. It is very honorable. And we are also Jackie Chan’s idols. It is also very satisfying to be able to act with Jackie Chan and find Jackie Chan." There will also be highlights of Jackie Chan and many old artists in the play. In a scene of "Jackie Chan for Sun Xun", Mr. Tian Hua and Jackie Chan staged a funny scene of "meeting each other and not knowing each other". Jackie Chan is also honored to be able to appear on the screen with many old artists: "There are too few good children’s movies now. I am also very happy to be able to do something for children’s movies. I wish all the old artists good health."

Jackie Chan is not old, and Lao Qi Xiaofu is still skilled

This time, "Finding Jackie Chan" not only invited Jackie Chan, Yuan Hua, and Yuan Qiu to star, but also Yuan Wu and Yuan Bin, who made guest appearances, as well as Yuan Ting, who served as the executive producer of the film, and Yuan Bao, who directed martial arts, realized the reunion of "Seven Xiaofu" after 30 years. The screen reappearance of "Yuan overtime" did not allow the audience to see the traces of time. Those classic actions still touch the hearts of every kung fu fan.

Jackie Chan did his best for this youth inspirational film. In the film, there are not only lines, stories, and characters, but also his fists and feet. He staged dazzling and wonderful martial arts scenes and plays, which shows that the sword is not old. And Lao Qi Xiaofu’s kung fu is also undiminished. During the shooting of Yuanhua and Yuanqiu, it happened to snow in Huairou, and the icy and snowy shooting environment in the mountains made the two actors from Hong Kong suffer. Yuan Hua plays a kung fu star in the film, who plays the role of a general with a horizontal knife in a scene of chasing bandits. Wearing heavy armor and waving a big knife, when the horse gallops down from the mountain, because the ground is icy, even the horses that have always been well-trained are difficult to stand on their feet, and the four-hoofed big fall is a veritable "big horse", which also throws Yuan Hua off the horse. Fortunately, Yuan Hua has deep kung fu and was not injured, but he was also shocked by the cold sweat of the staff on the scene. Yuan Qiu, on the other hand, plays a female Taoist priest with stunts. The black-rimmed glasses and striped scarves outside the traditional Taoist nun dress add a lot of modern flavor, but the flipping dust and clean movements in her hands still give people a taste of the profound martial arts skills she has as one of the few female disciples in the Yuan family class.

Jackie Chan plays big with fans

Why did Zhang Yishan, who was so dedicated to finding Jackie Chan, go through so many hardships? Many people speculate that Jackie Chan is playing a big card on his fans. It makes the original simple things cause waves. After watching the film, you will know that the real situation is not the case. Jackie Chan himself said: "In fact, Jackie Chan is not important in this film. This is a film that advocates adhering to dreams. As long as young friends don’t give up, they will definitely be able to realize their dreams. We are all looking for it. I think it is suitable for both children and parents to watch this new film."
In the film, Jackie Chan does it himself, plays himself, is humble and kind, and shows his superstar style. He also uses his actions to interpret the meaning of "idol" to the audience, conveying the rich connotation of "chasing stars" and "chasing dreams".

Zhang Yishan chases Jackie Chan to the extreme

In "Looking for Jackie Chan", Zhang Yishan plays a young man who grew up in Nanyang. He went to a martial arts school because he liked kung fu, but because of his poor Chinese, he was often laughed at and bullied, so he hoped to come to Beijing to find his idol Jackie Chan to learn kung fu. But on his way to find Jackie Chan, there are many jokes and thrills.
From the beginning of quietly running away from home, to later mistaking "Tan Tuo Temple" for "Qingshi Temple" due to poor Chinese grades, mistakenly entering the Taoist Temple to fight with the teacher, and being kidnapped by the female thief to work as an extras in the crew… The whole process is full of twists and turns, with thrills, suspense, and ubiquitous comedy elements running through. In addition, Zhang Yishan will also play against many people in the film. In Qingshi Temple, Zhang Yishan will play against the teacher matriarch played by Yuan Qiu, the queen of Hundred Flowers. He will also play against Yan Bingyan, who plays the cool female king of thieves, and Wu Jun, who plays the thief’s head… Of course, the most interesting thing is Jackie Chan’s performance in the film. But every fight is indispensable to Zhang Yishan.

During the month-long filming period of "Looking for Jackie Chan", Zhang Yishan had filming assignments almost every day, because it was difficult to find a substitute for martial arts because of his thin body. All martial arts scenes required Zhang Yishan to go into battle in person. Although he had practiced martial arts in a sports school since childhood, it was not easy to play brilliantly and beautifully in front of the camera. Sometimes a falling action had to be filmed ten or twenty times. It was no wonder that after filming a "Looking for Jackie Chan", Zhang Yishan was happy and excited, but also deeply appreciated the hardships of Master Jackie Chan. He directly said that there were still too many things to learn and practice to become a martial arts star.

A car that is about to change driving habits, this is the most intuitive feeling after driving Avita 12 recently. Equipped with Hongmeng cockpit, with smart driving function, equipped with ultra-clear electronic external rearview mirror, the maximum cruising range is 700 kilometers. This Chongqing-made digital intelligence car brings a new driving experience.

The exterior design is futuristic, and the design of the Avita 12 may not please everyone, but the low-lying coupe state will always bring you a feeling of the future of digital intelligence. The body over 5 meters has a high degree of design recognition, and the HALO interactive screen of the first quarter moon is unique and interesting. The logo has also changed, and the one-sided design has a more digital sense, which can be lit and extinguished with the welcome function.

The cockpit design of Hongmeng is very recognizable. It adopts the industry’s original 35.4-inch 4K integrated remote screen with full field of view. All kinds of information are clearly displayed and can be customized and changed. The 15.6-inch smart central control screen reflects the minimalist design, but retains the window lift button. Because it supports the Hongmeng ecological app store, various applications are rich and support Huawei mobile phones to flow seamlessly, and the experience is silky.

As soon as you leave the hotel, dial down twice on the right side of the two lanes where there is traffic, and immediately start the urban smart driving pilot assistance. Avoid pedestrians, identify traffic lights, automatically select lanes, and take the initiative to overtake. Just put your hands on the steering wheel, Avita 12 is very skilled in autonomous driving. Especially at unprotected intersections, vehicles can also handle road conditions as flexibly as old drivers.

Driving at high speed, Avita 12 is more mature, changing lanes to overtake in one go, and getting up and down the ramp is also carried out in advance. During driving, Avita 12 accurately recognizes and avoids traffic cones, and the perception of large special-shaped vehicles and the risk avoidance from the lane are also well realized, which makes the driver gradually feel at ease.

This smart driving performance comes from its powerful software and hardware. The whole system comes standard with 29 smart driving sensors, including 3 lidars, 3 millimeter-wave radars, 11 high definition cameras, 12 ultrasonic radars, and 19 active safety functions as standard. In terms of software, the first GOD network adds the fusion perception of multiple sensors such as lidar, millimeter-wave radar, and cameras, which can easily deal with dangerous scenarios such as "ghost probes", and can also perform precise parking.

At the same time, Avita uses big data modeling to let car owners participate in the co-created smart driving strategy, the smart driving system learns 10,000 + kilometers every day, further gets rid of the dependence on high-precision maps, and gradually opens the smart driving auxiliary feature that does not rely on high-precision maps.

As of May 24th, the market value of Meituan Dianping (03690.HK) has reached 350 billion Hong Kong dollars, about 307.60 billion yuan, has surpassed Baidu, JD.com and even Xiaomi, becoming the third largest Internet Tech Giants after Ali and Tencent, turning the BAT club into ATM.

In contrast, in the United States listed Ctrip, the latest reported $36.46/share, the total market value of 19.50 billion dollars, about 133.90 billion yuan, the difference between the two is more than half.

On May 23, Meituan Dianping announced its first quarterly report of the new year after the close. The financial report showed that Meituan Quarter 1 revenue was 19.17 billion yuan, an increase of 70.1% from 11.30 billion yuan in the same period last year. The operating loss was 1.303 billion yuan, and the adjusted net loss was 1.04 billion yuan.

This is the internet company’s 17th quarterly loss since 2015, but Meituan’s loss is nearly 35% compared to the 3.734 billion loss in the previous quarter.

The specific reason is that although one of Meituan’s core businesses – food and beverage delivery – has experienced a comprehensive decline in the three indicators of total revenue, transaction value and transaction number, the company’s other core monetization business – to the store and wine hotel business is still very bright.

According to the financial report, Meituan’s store and wine travel business achieved revenue of 4.49 billion yuan in the quarter, an increase of 43.2% year-on-year; the gross profit was 4 billion yuan, and the gross profit margin reached 88.3%, which can be said to be comparable to Moutai.

Figure: Meituan comments on the first quarter of 2019 financial report

Among them, Meituan’s wine travel business has been compared with Ctrip and is regarded as one of Ctrip’s strong competitors.

Analysys Intelligence released an annual comprehensive analysis of China’s online travel market in April. The year-on-year growth rate of China’s tourism revenue in 2018, as well as the scale of online travel transactions, are at the lowest level in the past five years. China’s online travel industry has entered a stage of medium-to-high-speed development.

Among them, the transaction scale of China’s online travel market in 2018 was 975.424 billion yuan, with a year-on-year growth rate of 9.3%. Compared with the past five years, the growth rate slowed down and was below double digits for the first time. Looking back at historical data, the transaction scale growth rate of China’s online travel market from 2013 to 2017 was 30.0%, 45.2%, 49.6%, 56.1% and 20.7% respectively.

The slowdown in the growth rate of the industry has caused headaches for the giants in the online travel industry such as Ctrip, and what is even more troublesome for them is the fierce competition in the industry. The position of the giants is not stable.

At present, China’s online travel market is mainly dominated by Ctrip and Qunar, with Flying Pig Travel ranking third. The combined market share of the three companies is close to 70%, and the market concentration is relatively high. Among them, Ctrip and Qunar belong to the first echelon in the industry, while Flying Pig, Mafengwo, Meituan and other companies belong to the second echelon.

For a long time in the past, traditional OTAs (online travel agencies) such as Ctrip have controlled the flow and entrance of online wine travel through the air ticket business, obtaining excess orders and revenue. However, this situation is gradually changing due to the addition of emerging forces such as Meituan and Feizhu.

Among them, Meituan Dianping has seen the rise of various businesses of the company since it went public in 2018, including the store and wine travel business.

According to the annual report, the total transaction value of Ctrip in 2018 was 725 billion yuan (excluding the previously acquired Skyscanner), an increase of 30% year-on-year, and it firmly ranked as the largest OTA in China.

Meituan’s store, hotel and tourism business in 2018 was 176.80 billion yuan, Ctrip is more than 6 times, but still slightly higher than the same journey eLong. In 2018, the same journey eLong’s annual total transaction volume was 131.50 billion yuan, an increase of 28.5%.

Transaction volume is the basis for platform revenue generation, and OTAs usually recognize transaction commissions and merchant advertising fees as operating income, which requires a large transaction volume.

In terms of revenue, Ctrip’s revenue is much higher than that of Meituan’s wine travel part. In 2018, Ctrip achieved revenue 30.965 billion, which was 10 times that of Meituan’s store and wine travel sector (15.84 billion yuan) in the same period. Meituan’s historical data shows that from 2015 to 2018, the company’s store, hotel and tourism business revenue was 3.77 billion yuan, 7.02 billion yuan, 10.85 billion yuan, and 15.84 billion yuan, respectively. Four times.

From the perspective of growth rate, Ctrip’s revenue growth rate in 2018 was 15.7%, much lower than the 46% growth rate of Meituan Wine Travel.

In addition, we divide revenue by transaction volume to determine the OTA’s liquidity. For the full year of 2018, Ctrip’s overall liquidity rate was 4.3%, Tongcheng Eilong’s overall liquidity rate on a consolidated basis was 4.6%, and Meituan Dianping’s in-store and hotel business was 11.1%, the highest among the three companies.

In addition, GMV (total transaction value of booking business), Ctrip is still the boss. According to the prospectus submitted by Meituan Review before its listing last year, the GMV of Meituan Hotel in 2017 was 36.50 billion yuan, and the GMV of Ctrip during the same period was 600 billion yuan, which is 16 times that of Meituan Hotel.

However, from the perspective of growth rate, Meituan’s growth rate is still much higher than that of Ctrip. In 2017, Ctrip maintained a 40% GMV growth rate, largely relying on the merger of the British search platform Skyscanner. In 2018, its GMV growth rate fell to 20.8%.

Figure: GMV comparison of Ctrip, Meituan Hotel and Tongcheng Eilong

On the other hand, the number of room nights in Meituan’s hotel business is also surpassing that of Ctrip. In the hotel tourism business, the profit growth mainly comes from the increase in the number of room nights booked by hotels.

Meituan disclosed in the 2018 annual report that the number of domestic hotel room nights increased from 205 million in 2017 to 284 million in 2018, an increase of 38.5% year-on-year, and the average price per night increased steadily.

But it is worth noting that Meituan’s domestic hotel industry grew 38.5% year-on-year to 284 million in 2018, lower than last year’s growth rate of 55.5%. The number of hotel room nights in the first quarter of this year was 78.60 million, an increase of 29.8% year-on-year, and the growth rate slowed slightly.

According to Trustdata’s third-party monitoring data, Meituan Hotel’s market share in domestic hotel bookings has reached 46.2%, ranking first in the industry, and surpassing the sum of Ctrip, Qunar, and Tongcheng Yilong in March 2018.

But the number of nights seems to have become a bottleneck for Ctrip, and now it has even stopped disclosing the year-on-year growth rate of nights. According to industry estimates, the number of nights at Meituan Hotel has exceeded that of Ctrip as early as 2016.

In addition, although Ctrip still maintains a large advantage in the high-end customer group and high-star hotel resources; Meituan Hotel continues to release signals of penetration from the low-end market to the high-end market. At present, Meituan has more than 250,000 hotels in tier 3-5 cities, accounting for 85%, capturing the user market that Ctrip has not fully covered.

Ctrip’s share is gradually being eroded.

The reason why Meituan has been able to catch up with Ctrip in the wine travel business so quickly is that its huge traffic advantage is a key factor.

Although Ctrip’s annual transaction volume is much higher than that of Meituan Hotel, in terms of the number of annual transaction users, Ctrip has been overtaken by Meituan Reviews.

According to Sun Jie, CEO of Ctrip, two brands, Ctrip and Qunar, have 130 million annual transaction users in China, according to a 2018 conference call. In comparison, Meituan Dianping’s total annual transaction users in 2018 were 400 million.

Although Meituan has another major business that accounts for a major share, Meituan management has said that 90% of the users who booked hotels through Meituan in 2018 were existing takeout users or in-store consumers.

In short, Meituan uses the high-frequency business of takeaway to raise a traffic pool of trading users for 400 million years, and traffic monetization extends its value chain through low-frequency, high-customer unit-price businesses, such as tourism and hotel businesses.

And as mentioned earlier, the first quarter gross profit margin of the wine hotel business was as high as 88.3%, which can be said to be a well-deserved profit center.

In contrast, Ctrip has suffered a lot in terms of traffic due to the lack of online traffic entry.

Overall, Ctrip still has a large advantage in terms of volume, but as a rising star, Meituan has successfully achieved the status of one of the "giants" in the hotel field by virtue of the platform effect, the ecological closure of comprehensive life services and its own service level, and is encroaching on Ctrip’s market at an extremely fast speed.

But then again, in the OTA industry, established companies such as Ctrip have spent nearly 20 years cultivating, and various new players such as Airbnb have entered the market from all aspects, which are also competitive forces that cannot be ignored. Standing at the crossroads of the transformation of the online wine travel industry, Meituan, who is only 8 years old, still has a long way to go.

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