Focus interview： thriving for the New Year

Cctv news(Focus Interview): The sun and the moon open Singapore dollars, and heaven and earth spring again. During the Spring Festival in the Year of the Loong, the land of China is permeated with a strong festive atmosphere and vigorous economic vitality. The data of Spring Festival travel rush in 2024 is remarkable. From the first day of the first lunar month to the eighth day of the first lunar month, the cross-regional mobility of the whole society reached 2.311 billion person-times. Some people were visiting relatives and friends, while others were traveling. In particular, the popularity of dragon culture has added a fire to the consumption of cultural tourism in various places. Tourist attractions come up with various designs and activities containing dragon elements to stimulate the new heat of the national tide. Merchants have also made full use of the charm of traditional culture, and used various the Year of the Loong ideas to attract citizens and tourists to spend their cards.

Speaking of this year’s Spring Festival, what impressed people the most? Focus on a red fire. Night markets, business districts and scenic spots are full of two words: popularity. During the Spring Festival, people who have worked hard for a year rush back to their hometowns from all directions to reunite with their loved ones. This is the reunion year that everyone has been waiting for for for a long time.

In the twelfth lunar month, the time to get home enters the countdown. This bus full of migrant workers in Guang ‘an, Sichuan, traveled more than 1,200 kilometers from Fuyang, Anhui, and sent people full of homesickness back to their relatives. The homesickness that has been brewing for a year is finally released at this moment when I see my family.　

New Year’s Eve, bright red "happiness"The word is full of festive joy. In Daliuzhuang Village, Wuyi County, Hebei Province, the home of 83-year-old Guo Shunyi is particularly lively. Five families and 15 people from four generations live together for the New Year, which is the most important day of the year for this big family.

This year’s Spring Festival, in order to celebrate the long-awaited reunion, relatives and friends gather together, and the small family will become everyone, and the small table will also become a big table. In order to let everyone have a good reunion year and have a good reunion dinner, in addition to restaurant meals, many catering companies have launched personalized catering services such as home delivery of dishes and home cooking of reunion dinners by chefs. In some places, home cooking has become a trend.

If you want to go back to your hometown for reunion and visit relatives and friends, you have to go out for a walk if you want to have a rich holiday life. Different from the Spring Festival holiday in previous years, this year, the new holiday mode of "returning home+traveling" has become the choice of many people.

How to play during these eight-day holidays?

In the Spring Festival Evening, the scene of the poem title that once exploded in the audience was reappeared by tourists in the Datang city that never sleeps in Xi ‘an.

This year’s Spring Festival, the tourism market is extremely hot, and all localities have tried their best to attract tourists.

You see, ordinary people have spoken for their hometowns and sent sincere invitations to tourists all over the country.

YOLO’s tourism market, with people’s participation and choice, is experiencing recovery and transformation.

During the Spring Festival holiday, the ice and snow craze inspired by the Winter Olympics continues. For southern tourists, it has become a new fashion to spend the New Year and welcome the New Year in the snow and ice. During the Spring Festival, the ice and snow resorts in the north welcomed an average of more than 1.1 million tourists from the south every day. Harbin has continued its previous tourist enthusiasm, welcoming more than 7.55 million tourists six days before the Spring Festival. This Spring Festival, "Erbin"Not only their own fire, but also with other" old iron "in Northeast China. On the tourism platform, the bookings of Spring Festival hotels in Suihua, Heilongjiang, Fushun, Liaoning, Shenyang, Jilin, Siping and Heihe, Heilongjiang all increased by more than 10 times compared with last year.

Compared with 2019, the flow of people traveling in the Spring Festival in 2024 increased by 45%, and the continuous enrichment of consumption supply also provided people with more fresh tourism prospects.

This year’s Spring Festival, it is fashionable to accompany the national treasure panda for the New Year. The number of hotel bookings around Chengdu Giant Panda Breeding Base has increased by nearly 10 times compared with the same period of last year.

Chinese New Year can also be spent at sea. During the Spring Festival, nearly 4,600 tourists boarded domestic cruise ships to see the world, which made them more proud of their novelty. Some people also choose to experience a different taste of the year on a special train that runs through the north and south of the river.

This Spring Festival, on social platforms, there were more than 3.3 million searches about "New Ways of Chinese New Year".

This year’s Spring Festival, more and more people choose to stay away from the hustle and bustle of big cities and experience a different flavor of the New Year full of local characteristics. The number of holiday hotel bookings in many third-and fourth-tier cities has increased significantly, becoming the dark horse of this year’s Spring Festival tourist destination.　

This Spring Festival holiday, cultural elements have activated the new enthusiasm of cultural tourism in many ancient cities. This year is the Year of the Loong, and when walking through the streets, people are dazzled by all kinds of "dragon"element.

When a horse-faced skirt with a unique oriental charm meets the Year of the Loong, what inspiration will it collide with? How to make the traditional folk New Year Lantern Festival“dragon"Does the element lead the national tide?

With the Year of the Loong’s grand debut, all localities used their brains and made great efforts to write the Year of the Loong’s articles to create a dragon-flavored Spring Festival for everyone.

In Inner Mongolia, the ice dragon boat race is a drum race, which makes the Year of the Loong very lively at the beginning of the year.

Some people appreciate the dragon culture in the noisy atmosphere of gongs and drums, and some people feel the dragon in the quiet museum. "Blue and white red dragon porcelain plate" and "gold-plated copper wishful dragon saddle" have been possessed in Qinghai Provincial Museum at different times.“dragon"The exhibition of elemental cultural relics has greatly amazed tourists.

During the Spring Festival holiday, the public spent it in the nourishment of dragon culture. The Year of the Loong said the dragon, in the streets, lanterns and temple fairs, many designers and businessmen also put the dragon, a traditional cultural element with unique China characteristics, into modern life through new designs and new expressions. Dragon costumes, dragon pendants and dragon toys … … Colorful, creative and unique“dragon"Elements not only brought consumption boom, but also led a wave of cultural boom.

The creation of the dragon theme has made traditional culture a real hit, and non-legacy and traditional folk customs have also merged with the trend culture, rendering the atmosphere of the New Year with new scenes and new ways of playing, leading the national hot flashes.

In the old town of Huangyan, Taizhou, Zhejiang Province, a team of designers carried out design transformation on the basis of traditional non-legacy lanterns, and thousands of Song-style palace lanterns turned the old town of Wudongqiao with a thousand-year history into a punching trend place during the Spring Festival.　

During the Spring Festival in the Year of the Loong, the National Centre for the Performing Arts (NCPA) made the audience immersed in the "beauty of national quintessence" through brand-new creative cultural activities such as Beijing Opera Flash, Beijing Opera Oil Painting Exhibition and Digital Beijing Opera. Most of the protagonists in the classic drama "Dragon and Phoenix Becoming Lucky" staged here are from the theater’s "90"after"Bear, the younger expression in the play not only attracted a large number of young audiences, but also made the traditional culture of China glow again.

During the Spring Festival holiday, the whole country is filled with jubilant and prosperous holiday atmosphere. From the first day of the first lunar month to the eighth day of the first lunar month, the total box office of movies exceeded 8 billion yuan, setting a box office record for the Spring Festival in China film history; During the eight days of the Spring Festival holiday, there were 474 million domestic tourists, a year-on-year increase of 34.3%; Since the 23 rd of the twelfth lunar month, the total passenger flow of key business districts in China has increased by over 70% year-on-year; Around the Spring Festival, the content of more than 5 million punch cards in traditional culture set off a craze on social platforms.

Zou Yinyan, deputy director and associate researcher of the Macroeconomic Research Office of the Economic Forecasting Department of the National Information Center, said: "The consumption during the Spring Festival this year can be summed up in two words, one is hot and the other is new. The popularity is reflected in the obvious increase in the mobility of people across regions in the whole society during the Spring Festival this year. After the whole society moved, it promoted the vitality of the consumer market. Innovation in the field of consumption is a very prominent new growth point. This kind of innovation is not only manifested in the innovation of traditional commodity consumption, but also in the innovation of service consumption mode, which plays a very good role in stimulating consumption willingness and promoting the release of potential in the consumer market. "　 　

During the Spring Festival in the Year of the Loong, the popularity of cultural tourism consumption in various places not only witnessed the popularity of traditional culture in China, but also showed cultural self-confidence, boosted the consumer market, and also reflected people’s strong demand for reunion, leisure and cultural experience. When the traditional culture is integrated into the trend culture in new ways, new scenes and new ways of playing, it not only makes the traditional culture more modern and fashionable, but also gives the Spring Festival consumption deeper cultural significance and emotional value. As an important node to stimulate domestic demand and activate consumption potential, the consumption fever of the Spring Festival holiday has made a good start for the whole year, which also shows that stimulating consumption requires not only traditional consumption hotspots, but also continuous innovation and creativity.