Anji County, Zhejiang Province has promoted the "garbage does not fall to the ground" model in county villages, implementing fixed-point garbage delivery and regular collection, and the people’s awareness of garbage classification and environmental protection has been significantly improved. The picture shows villagers (right) in Melianwu Village, Lingfeng Street, Anji County, preparing to put domestic garbage into mobile garbage collection trucks on August 3. Xinhua News Agency reporter, photo by Weng Xinyang

　　In Lancuiyuan Residential Area, Peninsula Community, Jinggang Town, Shushan District, Hefei City, Anhui Province, each household has its own "smart QR code card". When dumping garbage, residents scan the "smart QR code card" to select recyclable garbage (including paper, plastic, etc.), kitchen waste and toxic hazardous waste, and the corresponding box door automatically opens. Residents can get corresponding points and redeem daily necessities. The picture shows residents dropping garbage according to classification on July 16. Photo by Ge Yinian (People’s Vision)

　　At noon, Xiaoxia, a media person working in Beijing’s Haidian district, finished lunch. Since the company does not have a cafeteria, he and his colleagues usually use their mobile phones to order takeout for lunch. After a meal, Xiaoxia counted, rice, main course, side dishes, soup… One person’s meal cost four plastic lunch boxes. In the trash can in the company corridor, the takeaway lunch boxes have piled up into hills.

　　The rapid growth of the online takeaway industry has greatly facilitated people’s eating and filling their stomachs, but it has also created more waste to a certain extent. And plastic lunch boxes go straight to the garbage dump, which brings hidden dangers to the environment.

　　How to reduce the number of plastic lunch boxes piled up higher and higher? How to make the takeaway industry achieve green development? This is a difficult problem that requires multiple measures.

　　① Plastic lunch boxes are widely used

　　How popular is takeout? According to data released by Internet takeout platforms such as Meituan Takeaway, Ele.me, and Baidu Takeaway, the daily order volume of the three takeout platforms is about 20 million orders nationwide. Due to the fast delivery, rich variety and convenient payment, many foreigners in China have commented that in addition to "high-speed rail, Alipay, shared bicycles, and online shopping", Chinese takeout should also be classified as the "New Four Great Inventions".

　　The outbreak of takeaway business has caused the overuse of lunch boxes. An environmental group studied and analyzed 100 takeaway orders and found that an average of 3.27 disposable plastic lunch boxes/cups were consumed per order. This means that there are currently more than 60 million plastic lunch boxes used every day on China’s Internet food ordering platforms.

　　In fact, not only lunch boxes, but also plastic bags, plastic tableware, and plastic outer packaging used for takeaway food delivery belong to plastic waste. The main component of ordinary plastic lunch boxes and tableware is polypropylene, and the main component of plastic bags is polyethylene, which is non-degradable ordinary plastic. It is reported that the plastic bags used by takeaway platforms can cover 420,000 square meters every day, and can cover a West Lake in about 15 days.

　　For many catering companies, the use of plastic lunch boxes is also a helpless move. Some industry insiders say that Chinese food contains more soup and grease, and it is more suitable to use plastic lunch boxes. Although some catering companies currently use cartons and other packaging, most degradable lunch boxes are not suitable for Chinese food. They are easy to seep water and oil, making rice sticky and difficult to be accepted by consumers. In addition, the cost of lunch boxes is also a consideration for catering companies. Some people in charge of catering companies say that takeaway packaging accounts for about 2% of the total cost.

　　In fact, the plastic lunch boxes currently used for takeaway are not "useless". A reporter’s investigation found that most plastic lunch boxes are printed with recyclable labels, which can be recycled through the process of garbage recycling. But the reality is that most consumers throw away the lunch box directly after using it. Even if there are leftovers in the lunch box, most of them are "covered". Plastic waste and kitchen waste "mix and match", which brings a lot of trouble to the recycling of takeaway waste.

　　② Plastic recycling channels are not smooth

　　Even if it enters the garbage recycling process, the recycling value of takeaway lunch boxes is not high. According to industry insiders, the price of plastic recycling is low and the cost of recycling is high. Recyclers generally do not want to pick up takeaway lunch boxes full of oil stains. Even if they are picked up, it will take time and effort to clean them. Therefore, plastic lunch boxes are not popular in the recycling market. Whether it is garbage recycling companies or the city’s "scavengers", they are "uninterested" in recycling plastic products.

　　At the same time, China has not yet formed a complete recycling system. Plastic lunch boxes, as low-value-added recyclables, are difficult to enter the recycling channel of renewable resources. Even if consumers take the initiative to sort plastic waste, due to the incomplete recycling system, sanitation trucks may also mix all kinds of waste away when transporting garbage.

　　Since it is difficult to recycle, plastic lunch boxes can only be "mixed" into municipal solid waste, enter the waste treatment system, and eventually be incinerated or landfilled as ordinary waste. However, if different plastic components are incinerated together, it is easy to produce air pollution; and before landfill, large plastic waste is generally simply incinerated, which will generate a lot of exhaust emissions. Therefore, allowing plastic lunch boxes to enter the waste treatment system is by no means a cure.

　　In fact, the "white pollution" caused by plastic products is not unique to China. Countries around the world also face the same problem. If there is a relatively sound waste sorting system, plastic lunch boxes and other products can be effectively recycled through recycling channels. But data show that only 14% of plastic packaging in the world is currently recycled.

　　In terms of the cost of recycling lunch boxes, there are also experiences and lessons worth learning. For example, in Japan, the cost of recycling lunch boxes is borne by consumers; in Europe and the United States, the processing fee is borne by the manufacturer. In China, Shanghai implemented the "Interim Measures for the Administration of Single-use Plastic Lunch Boxes" in June 2000, and the management department charged the manufacturer of single-use plastic lunch boxes 3 cents per lunch box as a recycling fee. However, the implementation of this system was not smooth and was abolished in May 2014.

　　③ Strengthen classification, recycling and treatment

　　Experts said that to solve the problem of takeaway waste, we should start from the source and downstream ends. It is necessary to take measures to reduce the generation of takeaway waste, and to strengthen the professional recycling of takeaway waste. It is necessary to vigorously improve the efficiency of using and processing "stock waste", and strictly control the generation and scale of "incremental waste".

　　Strengthening classification and recycling and strengthening resource treatment are the main countermeasures to solve the problem of takeaway waste. In March this year, the National Development and Reform Commission and the Ministry of Housing and Urban-Rural Development issued the "Implementation Plan for the Domestic Waste Classification System", requiring 46 cities across the country to implement mandatory classification of domestic waste first, and the recycling rate of domestic waste will reach more than 35% by the end of 2020.

　　In this regard, experts say that because the identification of takeaway waste is relatively simple, it can be used as a breakthrough to promote waste classification management. For example, in areas where students and office workers are relatively concentrated, targeted takeaway waste sorting and recycling will be carried out. After the initial implementation of classification and collection, professional companies will be designated for unified recycling.

　　Sheng Min, secretary-general of the recycled plastics branch of the China Renewable Resources Recycling Association, said that there is currently no corresponding subsidy mechanism for the recycling of waste plastics and other renewable resources in China. He said that there are two ways to learn from, one is the European model, through the government to adopt mandatory policies to subsidize the recycling of renewable resources; the other is the Japanese model, through the cultivation of national quality, do a good job of waste sorting at the source.

　　Song Guojun, a professor at the School of Environment of Renmin University of China, believes that the mandatory source classification policy should be firmly implemented, following the polluter pays principle, implementing the extended producer responsibility system, incentivizing polluters to reduce waste output, and at the same time using resource recycling revenue to make up for the social cost of waste management.

　　In response to the classification and recycling of low value-added recyclables such as plastics, some cities in China have also formulated some measures, such as establishing funds to issue subsidies and punishing those who violate the rules. Some industry insiders pointed out that in the specific implementation, it is also necessary to continue to explore and solve the problems of pre-subsidy in the industrial chain, uncertain punishment targets, high statistical supervision costs of recyclables, and excessive investment.

　　④ Innovative takeaway packaging methods

　　From the source of takeaway waste, it is necessary to strengthen the regulation and supervision of takeaway enterprises to reduce takeaway waste. Among them, the most important idea is to seek innovation in takeaway delivery packaging and methods.

　　Experts suggest that relevant companies can subsidize their scientific and technological research and development, reduce taxes on degradable products, and block "white pollution" at the source, so that the public can obtain more convenient and environmentally friendly alternative products.

　　At present, some catering companies have used degradable materials such as pulp lunch boxes and sugarcane fiber plates, but the cost of such lunch boxes is often higher than that of plastic lunch boxes, so it will take time for them to be fully popularized.

　　In June this year, Meituan Takeaway, the China Cuisine Association, and the China Environmental Protection Foundation jointly launched the "Green Takeaway Industry Convention (Green Ten Articles) " with dozens of catering takeaway brands, which proposes "promoting the use of green tableware" and other content, and issued "hero posts" to the supply chain to find healthy and safe green tableware for small and micro enterprises in the catering industry. There are also takeaway platforms that are cooperating with scientific research institutions to develop degradable and environmentally friendly lunch boxes.

　　Experts suggest that binding regulations should be made on the reduction and recycling of takeaway packaging materials, and in accordance with the principle of "whoever pollutes will control", garbage disposal fees should be added to takeaway, and merchants, platforms and consumers should pay for the recycling of takeaway garbage.

　　Some people also pointed out that it is possible to follow the international garbage recycling deposit system and innovate recycling channels. Consumers pay part of the deposit to the platform when purchasing takeaway food, and after the meal is completed, the takeaway lunch box will be sent to the self-service recycling machine or manual recycling point. After the platform confirms, the deposit will be returned to the consumer, so as to promote consumers to establish a healthy and good consumption concept and garbage recycling awareness.

[Global Network Technology Comprehensive Report]On September 12, the AITO Wenjie new M7 series was officially launched. As a luxury smart-driving medium and large SUV that integrates great wisdom, large space and ultra-safety, the Wenjie new M7 will bring consumers a new travel experience. At the press conference, Yu Chengdong, executive director of Huawei, CEO of end point BG and CEO of smart car solutions BU, said: "We have invested 500 million yuan in the AITO Wenjie new M7 series, using solid materials and the best technology to make it not only a’smart cockpit ceiling ‘, but also a’smart driving ceiling’ and a’smart safety ceiling ‘!"

"Shuangzhi" continues to lead, and smart drivers across the country can drive

Wenjie’s new M7 is equipped with the HUAWEI ADS 2.0 high-order intelligent driving system, which takes the lead in realizing high-speed and urban high-order intelligent driving without relying on high-precision maps. It is expected that in December this year, the urban smart driving pilot assistance (urban NCA) will realize a smart driving experience that can be driven nationwide, and the more you drive, the better you drive. Since its release in April 2023, HUAWEI ADS 2.0 has built a rich scene library on the AI training cluster, with deep learning 10 million + km per day, continuously optimizing iterative intelligent driving algorithms and scenario strategies. As of September 2023, the long-distance NCA pilot MPI (average takeover mileage) is as high as 200km, and the success rate of urban elevated inbound and outbound is as high as 99% +.

Behind the excellent smart driving experience, the new M7 is equipped with 27 sensing hardware such as 1 overhead lidar, 3 millimeter wave radars, 11 high definition visual perception cameras and 12 ultrasonic radars, and cooperates with a high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm to achieve full-scene and all-weather perception of dynamic and static targets (including special-shaped objects).

Among them, HUAWEI ADS 2.0 upgrades the industry’s first GOD (General Obstacle Detection Network) 2.0 network on the basis of the fusion of BEV (bird’s eye view) perception capabilities, which can identify special-shaped objects outside the whitelist of general obstacles. Fine recognition of obstacle types (such as distinguishing ambulances, police cars, etc.), the recognition rate is as high as 99.9%; RCR 2.0 (Road Topological Inference Network) realizes navigation map and real-world matching, which can "understand things" and "understand the road". In addition, based on the multi-sensor fusion perception capability, the new M7 also has the ability to park smart parking that can be seen and parked, and supports valet parking and ultra-narrow parking in the park.

Hongmeng smart cockpit is smoother and more fun. Super desktop brings more mobile applications. Mobile phone "Touch" can realize the flow of applications such as chasing dramas and games; mobile aerial photography can also flow to the cockpit screen, allowing the whole family to "sit and watch the world" in the car together. Xiaoyi Smart Voice can also perform offline voice navigation even when the signal is not good, and can also realize voice control and take pictures to share at any time, and can pay without getting off the bus. The rear HUAWEI MagLink expands the new gameplay of space scenes. Huawei’s tablet is connected immediately, realizing multi-device linkage. The smart cockpit can be turned into a personal creation room, a multi-person conference room, and a children’s study in seconds. The magic space can be flexibly switched to create a "mobile whole house intelligence".

All-round renovation and upgrade, large space to meet the needs of multi-scene vehicles

The new M7 fully considers the needs of family travel. The big five seats have the same leading effective space in the car, with a length of 3338mm, and each seat is very spacious. The trunk depth is 1100mm, and the standard volume can reach 686L, which can easily accommodate 12 20-inch boarding boxes. After the two rows of seats are reclined and connected to the trunk, the maximum depth is expanded to 2051mm, which can form a loading space of 1619L, easily accommodate 30 20-inch suitcases, and can switch to various modes such as a 2-meter bed. It can easily realize double lying flat, and with the trunk 52L storage compartment, the ultimate space efficiency meets the loading needs of family cars.

The new M7 enjoys a more flexible six-seat layout, giving users more choices. The overall space of the front, middle and rear three rows reaches 2605mm, and the six-seat and four-seat modes have spacious interior space. The whole car is full of seats, there is still a 1.1-meter large trunk, and the 188L standard capacity can hold four 20-inch luggage. After putting down the rear seats, it can be expanded to 775L, which can accommodate four 28-inch luggage at the same time, easily meeting the needs of multi-scene cars.

Active and passive double insurance, double super security is more reliable

Passive safety is not afraid of accidents, active safety avoids accidents, physical safety and intelligent safety double insurance, the achievement of Wenjie new M7 series double super safety. In terms of passive safety, Wenjie new M7 body structure matches the mold opening, and re-transforms the welding production line, which is safer and more reliable. The whole car submarine-grade thermoformed steel accounts for 24.4%. At the same time, CBS (composite body solution) composite body material is introduced to effectively improve the body stiffness and collision safety. In addition, the new car is equipped with eight airbags and double pre-tensioned seat belts in the front row as standard, which provide users with all-round driving safety protection based on more real-world scenario verification.

In terms of active safety, HUAWEI ADS 2.0’s active safety capabilities continue to evolve. The first omnidirectional anti-collision system realizes forward, lateral and backward omnidirectional anti-collision capabilities and realizes all-round protection. The maximum braking speed of AEB (automatic emergency braking) is increased to 90km/h, which can reduce traffic accidents caused by inattention and complex road conditions by 90%. The active safety capability continues to lead the industry.

The car is comfortable and easy to drive, and the whole family is comfortable to travel

Wenjie’s new M7 focuses on family travel scenarios and comprehensively optimizes the driving experience. The big five seats are equipped with new "marshmallow" seats as standard, 10-layer comfortable stacked design, and the total thickness of foam is 100mm; the standard four seats are equipped with ventilation, heating and massage functions, each seat is very comfortable. Through Xiaoyi Smart Assistant, users can voice turn on the double-row nap function of the main and co-pilot. Enjoy six seats with new zero-gravity seats, allowing users to remove fatigue when riding, bringing comfortable enjoyment and relaxation experience. In addition, Wenjie’s new M7 is also equipped with front and rear double air-conditioning boxes, 17 air-conditioning trends, a large touch screen of the rear air conditioner, and a fully automatic comfortable electric pedal. A healthier "zero formaldehyde" cockpit allows the whole family to enjoy a healthy and comfortable travel experience at any time.

In terms of driving experience, the new M7 has upgraded HUAWEI DATS 2.0 (Dynamic Adaptive Torque System) and front and rear suspension dual FSD (Frequency Selective Damping) variable damping shock absorbers, resulting in a more stable and smoother ride. The new M7 is equipped with the HUAWEI DriveONE extended range electric drive platform, and the four-wheel drive version has a 100-kilometer acceleration of 4.8s, with the same level of power performance. Under the condition of full oil and full power CLTC, the new M7 has a comprehensive battery life of 1300km, a pure electric battery life of 240km, and a fuel consumption of as low as 5.6L/100km under the feeding condition, achieving ultra-long battery life and ultra-low energy consumption. In addition, the active air intake grille and lower body height enable the new M7 to have an ultra-low drag coefficient of 0.298Cd; with the new intelligent range extension technology, it intelligently recognizes the working conditions and environment, and rationally distributes the use strategy between the range extender and the motor, resulting in better power, longer battery life, better silence, and lower energy consumption.

As a 250,000-class smart driving luxury medium and large SUV, the new M7 has established a "ceiling" image of smart price ratio in the market segment. The official guide price of the new M7 series is: M7 Plus five-seat rear drive version 249,800 yuan, M7 Plus five-seat four-wheel drive version 284,800 yuan, M7 Max five-seat smart drive version 309,800 yuan; M7 Plus six-seat rear drive version 269,800 yuan, M7 Max six-seat smart drive version 329,800 yuan.

At this conference, Huawei Managing Director, End Point BG CEO, and Smart Car Solutions BU CEO Yu Chengdong held a delivery ceremony for small-order users during the Chengdu Auto Show, and asked the new M7 to be delivered immediately after listing, which greatly reduced the waiting period for users to place orders and improved consumers’ car purchase and car experience.

　　Science and Technology Daily, Beijing, March 2 (Reporter Lu Chengkuan) The reporter learned from the National Astronomical Observatory of the Chinese Academy of Sciences on the 2nd that based on the observation data of Guo Shoujing Telescope and Kepler Space Telescope, our country astronomers found that the earliest known stars in the Milky Way’s thin disk are about 9.50 billion years old. This provides an important observational basis for a deep understanding of the early formation and evolution history of the Milky Way’s thin disk. The relevant research results were published in the Monthly Journal of the Royal Astronomical Society.

　　Astronomers generally agree that the main characteristic structures of the Milky Way include the central bulge, the Milky Way disk, and the Milky Way halo. Among them, the Milky Way disk includes the thick disk and the thin disk. The thick disk stars formed before the thin disk stars, that is, the thin disk is younger than the thick disk. The formation of the thin disk is a very important event that has occurred in the Milky Way in the past about 8 billion years.

　　So what exactly happened when the thin and thick disks formed? When did the earliest thin disk stars form? "These questions have puzzled astronomers, and the key to solving them lies in obtaining accurate age samples of galactic disk stars," said Wu Yaqian, the lead author of the paper and an associate researcher at the National Astronomical Observatory of the Chinese Academy of Sciences.

　　Starseismology is considered one of the most accurate ways to determine the age of stars. Because red giants are relatively bright, astronomers typically use these red giants, which are scattered across the galactic disk, as probes to track them farther into the galactic disk.

　　In this study, the researchers accurately determined the age of 5,306 red giant stars. On this basis, the researchers used chemical methods to distinguish between thin and thick disk stars, and systematically studied the distribution of the age of the thin disk stars in the galactic disk. The oldest thin disk stars were found to be about 9.50 billion years old.

　　"This result is more consistent with the theoretical expectation of the’double infall ‘model of the Milky Way disk; at the same time, the Milky Way’s thick disk is still forming stars during this time, indicating that there is a common time window for the formation of thin and thick disk stars in the Milky Way," Wu Yaqian explained.

　　In addition, the study also found that the metallicity distribution and spatial distribution of the first thin disk stars were extensive, suggesting that inner and outer disk stars in thin disk stars may have formed simultaneously.

In addition, Tang DM-p Glory Edition /2024 Ares Edition is also equipped with DM-p King Hybrid and comes standard with super intelligent electric four-wheel drive. DM-p King Hybrid inherits the gene of DM-i super hybrid, which makes the zero-speed acceleration of new cars as fast as 4.3s, and the fuel consumption per 100 kilometers in comprehensive working conditions as low as 6.5L L.

Finally, it’s BYD’s turn to take the glory version of Han and Tang Dynasties.

With the listing of the glory version of BYD brand in the beginning of the year, independent brands also ushered in the first wave of prices in 2024, and BYD Auto was even more out of control.

To know that BYD has many sub-brands, many models, dynasty series, ocean series and two top sales series, I think many cars should tremble.

Now it is finally the turn of Biahantang series models to join the glory version of the price matrix. I want to be familiar with BYD’s friends, and I am familiar with BYD’s Han and Tang series. As the "top stream" of BYD’s dynasty series, BYD Han and BYD Tang came out and have gone through many spring and autumn together.

As the oldest model in BYD Dynasty series, they also brought too much glory to BYD’s sales. In the past March, BYD Hantang series achieved sales of 34,092 vehicles. Although many people say that the design of Han and Tang series no longer attracts young users, I think it doesn’t matter. If young users don’t like it, then the middle-aged uncle, I think BYD should also welcome them with open arms.

Nowadays, Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition have been heavily listed, and Han and Tang Dynasties have also achieved a full-matrix glory edition, which is well known to BYD. With the listing of Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition, BYD’s last "Top Stream" model in the dynasty series has also completed the transformation of the glory edition.

Tang EV Glory Edition has three models, with a price of 219,800-269,800 yuan.

Tang DM-p Glory Edition has two models, and the price is 229,800-249,800 yuan.

The 2024 Tang DM-p Ares Edition has a total of one model with a price of 269,800 yuan.

As we all know, with the maturity of BYD, BYD technology has been gradually absorbed by everyone. In addition to the blade battery and hybrid technology that everyone knows, the latest cloud and easy power are also being displayed to everyone through different models.

Nowadays, receiving BYD seems to be inseparable from technology. However, BYD is also tirelessly creating the label of "Technical BYD". Only technology is the core lifeline in its own hands, and this time, the core points of Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition are also officially from BYD’s technology, and Yunqi -C intelligent damping body control system has become the standard of the whole department.

This also means that Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition will present far more powerful power and chassis control than previous versions.

Yunnian -C can realize stepless adaptive adjustment of damping by controlling the electromagnetic valve of shock absorber to adjust damping.

We can understand that Yunqi -C makes the chassis "soft" to improve the driving comfort when passing through the bumpy road; When cornering, accelerating and braking quickly, Yunqi -C can make the chassis "hard", provide greater support and ensure vehicle handling stability.

Compared with the traditional passive suspension, Yunqi -C makes the vehicle achieve a "qualitative" improvement in driving comfort, while taking into account the handling of the vehicle. On the basis that the Yunnian -C chassis can be adjusted at any time, users who drive Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition can more intuitively feel the sense of control brought to him by the chassis, which is also the feeling that traditional luxury brands have always advocated in the past.

It seems that for handling and performance, this is also the highest hall that car companies have always pursued.

Tang EV Glory Edition is blessed with a blade battery. The two-wheel drive version has a pure electric cruising range of up to 730km. The four-wheel drive version is equipped with front and rear dual motors, and it has a super intelligent electric four-wheel drive, achieving the super performance of zero-acceleration 4.4s The new car can achieve a maximum of 170kW safe boost DC fast charge, and the longest battery life is 173km after charging for 10 minutes.

Although they are all glory versions, the price reduction and increase have become the standard of the glory version.

Moreover, this time, the cockpit has also been upgraded. Everyone used to vomit that BYD was not so advanced in intelligent driving. Then BYD focused on being obedient and actively approaching intelligent driving.

In terms of intelligent cabin, the high-end version of the intelligent cockpit -DiLink 100 was upgraded in an all-round way. Based on the D 100(6nm) chip, a vehicle-class cockpit platform supporting 5G was customized, creating an infinitely enjoyable intelligent cockpit that is "smarter, more efficient and more humane".

In terms of intelligent driving, with the help of -DiPilot 10, the new car can achieve L2+ intelligent driving assistance level, and has the functions of BSD blind spot monitoring, DOW door opening warning, etc., and its active safety performance is ahead of the same level.

The 2024 Tang DM-p Ares Edition brings high-level configurations such as 12-speaker HiFi-level customized Dana audio, ventilation/heating/electric adjustment of the main and co-pilot seats, and the large 6-seat version has even more high-end comfort configurations such as ventilation, heating and 10-point massage in the middle row.

In fact, we can see BYD’s sincerity by upgrading the three models to varying degrees.

From level 10 to million, BYD has done a good job in every category. With more and more brands, we can also see that there is actually pressure for old brands. Because the market cake is so big, BYD wants to have better and stronger sales in the domestic market, and technology must be his moat. With the upgrade of the glory version, BYD can confidently control the cost. Of course, it is necessary to give the best to users in addition to the cost. Seriously, this kind of BYD is really "terrible".

Text | Sister Xiaohua

Special feature of 1905 film network On August 11th, the film was announced to be extended for one month, and the key was extended to September 19th.On August 13th, the 25th day of the release of "Feng Shen I", the cumulative box office of the film has broken 2 billion!

The first day’s box office was less than 50 million, and the first part of Fengshen can reach the box office of 2 billion today, which can be described as a "hell-level opening" and a "dramatic counterattack". The box office was 40 million+on the first day of release, but it was still 40 million+on the twentieth day. The film quality passed the test of the audience, and the announcement was also well positioned and getting better and better.

Since the opening of Douban, the score of "Fengshen Part I" has risen instead of falling, and there are more and more "tap water". The long-term secrets, word-of-mouth and publicity of movies are all top priorities.

Sinking market

Roadshow of "16G Surfing"

At present, the roadshow of "Fengshen Part I" has entered the fourth stage. At such a time node, the main creative team is still active in the front line, and gets together every day to adjust the publicity strategy in time, ensuring the "network sense" roadshow and publicity route.

In terms of genre, the first part of "Feng Shen" is a myth, costume and fantasy movie. Since the theme of the film is not closely related to the current social reality, it is necessary to link with the audience and cooperate with the Internet, so that the main creative team can continue to carry out "grounded" roadshows, penetrate the sinking market, and let more viewers enter the publicity system.

In the "national tour" of the creative team, new network hotspots are constantly emerging, and with the popularity of online discussions, the box office of movies also fluctuates.

Fabo said that it is rare to have a day off in the intensive roadshow and expressed his gratitude to the audience. After the film was released, the number of comments on the original content of ChristianRandPhillips Weibo soared from around 200 to 4,000, while it soared from three digits to 20,000, which is enough to show the great influence of the online platform. The discussion and new stalks about "Feng Shen I" in the network are definitely "big data selection".

In the roadshow, "tap water" means that it sounds like "no two or three" and is unlucky. Wu Ershan immediately changed the profile of Weibo to U23；, which means "there are two or three"; ChristianRandPhillips said on the spot that da ji is his "hakimi" and replied to the new business "Yin" language. The main creative team keeps making stalks and responding quickly, and the roadshow videos are popular in Tik Tok, Weibo and Xiaohongshu.

* Ma can Jane What? It’s ruen’s decision!

* Your father fun’s is straight!

* You all say that the white fox is a monster, but it is obviously auspicious ray.

* Come on, ruen!　

* Why do you love your goose, zhie? Why can’t you even tell his taste, Chiang?

pertinency

The portrait of the audience gradually became clear.

The announcement of "Feng Shen I" firmly holds the female audience and young people in their hands.

The box office in the second week of the film’s release exceeded that in the first week, which was largely due to the adjustment of the direction of the announcement. In the early stage of publicity, it was mainly supported by filmmakers to clear the name of new da ji. Before July 24th, the ratio of male to female who wanted to watch movies was 4:6. In the first week, the announcement was mainly from a male perspective, and the new version of da ji was the main selling point, but the box office on the first day of release was only 49.115 million, which was a waterloo for a film with an investment of 3 billion.

Starting from July 25th, the sex ratio of new users who want to see is more and more biased towards 37 points. The publicity team adjusted its strategy in time and paid more attention to women’s needs. On August 11th, the sex ratio of the people who want to see the film was close to 2:8, and women became the absolute main force.

Obviously, the effect of promoting how beautiful da ji is is far less than that of promoting the new version of da ji from the perspective of women, and returning the cause of national subjugation to Yin Shou to clear the name of women. Wu Ershan did, too.

At the same time, male consumption is an indispensable part. Female audiences appreciate the sun’s bodybuilding figure, and the proton group (and Yin Shou) has become a big selling point, and the difficulty in training and selecting actors has really made the audience see the conscience of the crew.

The first part of "Feng Shen" holds the hearts of female audiences in their hands and continues to mobilize young people to watch movies. Wu Ershan said that this is a film for young people. The core proposition of the plot is "father and son", especially focusing on how protons break away from Yin Shou’s PUA. From beginning to end, it is a story of resisting patriarchal spirit control and power oppression.

Young actors take the lead, while old actors cooperate and set them off. Whether it is the perspective or the core value, the first part of Feng Shen is very young.

Women are the main force of watching movies, while young people are the main body of entertainment consumption. With the targeted and customized announcement strategy, wave after wave of audience stepped into the cinema, and the phenomenon of "tap water" appeared from person to person.

"tap water"

Xuanfa leading army

The gap between domestic films and Hollywood is objective. However, in recent years, the sci-fi films represented by the thought and the fantasy films represented by the first part of the gods have approached Hollywood in terms of craftsmanship. The statement of "helping Master Wen to return to the DPRK" is actually that the audience spontaneously cares for domestic blockbusters.

With the large-scale addition of "tap water", the reading index of "Feng Shen I" has soared to a new high. Xuanfa team is keenly aware of the leading role of "tap water" and has become more and more obedient.

The netizen shouted, can we let the protons go to the live broadcast room as guests? I didn’t expect the film to really meet this requirement. Business "Yin" language, "You Er San", "Bieber Hou", reappearing the famous movie scene … … The reaction speed and "obedient" degree of the propaganda team are important chips for the reversal of the first part of "Feng Shen".

Compared with the strong summer performance and "put all your eggs in one basket", "Feng Shen I" has not so many stalks to play. However, with its excellent reputation, it constantly increases the quantity and activity of "tap water", and then expands its audience in circles. This announcement strategy is not as strong as the instant impact of the first two films, but it determines that it will go out of a long-term road.

The 2 billion box office is hard-won, the publicity efforts are becoming more and more accurate, and the scale of publicity is growing. Of course, the most important thing is the responsibility and attention of the creative team for the film.

Today, the last roadshow of "Fengshen Part I" ended in Wu Ershan’s hometown of Hohhot.

I look forward to the reunion of the main creative team after the release of the second and third films, and I hope that the Xuanfa team can stabilize the "front line" and continue to exert the appeal of the "tap water" to give the film a beautiful ending.

Sichuan online reporter Zhao Rongchang Luzhou observation Zhou Mengying text/map/video

"At noon, come early! We have a party before dinner ‘ Longmen array ’ 。” At 8: 30 on January 30, Liu Deqin, deputy of the provincial people’s congress and secretary of the Party branch of Luosi Village, Fuji Town, Luxian County, Luzhou City, shouted at several large lobster farmers and took the bag out of the door.

Along the ridge, she soon came to the breeding base of Xiong Dianjun, a lobster farmer of group 4 in Luosi Village. "Business is good these two days." While greeting, she helped Xiong Dianjun collect the fishing net. Looking at the lively lobster, Liu Deqin smiled and helped Xiong Dianjun put it into the bucket.

Liu Deqin and farmer Xiong Dianjun discuss lobster culture technology.

As the Spring Festival approaches, lobsters in Luosi Village are on the market earlier in the province. Liu Deqin is as busy as lobster farmers. After the end of the provincial two sessions, she went to the homes of several large farmers almost every day.

"This year’s provincial government work report mentioned that it is necessary to promote new urbanization and overall rural revitalization." Liu Deqin did not forget to exhort Xiong Dianjun, "Lobster is the dominant industry in our village, and we must not neglect the quality in order to grab the market."

As a provincial poverty-stricken village in the past, Luosi Village once faced the pain point of weak village collective economy after poverty alleviation. In 2019, the village started to implement a 600-mu rice and shrimp breeding project, which quickly developed into the leading industry of the village collective economy. In 2023, Luosi Village promoted the development of lobster breeding industry in the village through the existing large-scale breeding households, built more than 100 acres of lobster demonstration bases and organic rice planting bases, and established six specialized cooperatives. The sales of lobster breeding industry in the village exceeded one million yuan, driving hundreds of people to achieve employment at home.

"The lobster farming industry is too single, which is not conducive to the high-quality development of the village collective economy." At 10: 25, a villager stopped Liu Deqin and spoke his mind. "Many representatives and I have discussed this issue during the two sessions of the province, and we will put it ‘ Longmen array ’ When you are, listen to everyone’s thoughts. " Liu Deqin greeted the villager and rushed to the meeting point together.

At 11 o’clock, several large lobster farmers in the village gathered together one after another.

"The government work report mentioned many measures to support rural revitalization and improve the development level of rural industries, which is an opportunity for our development." Liu Deqin took the lead. "For example, we should implement special projects for deep processing of agricultural products and build agriculture into a modern big industry."

Liu Deqin organized large lobster farmers to talk about development.

How to accurately seek the development ideas of Luosi Village in the fast lane of rural revitalization? Liu Deqin said, "Everyone has something to say. Everyone is the protagonist of the village collective economic development. We work together."

"I think it is necessary to fully tap the characteristics of the snail village industry, and strive to build the shrimp in snail village into the brand benefits it deserves, so that it can form a combined product with lobster." A farmer attending the meeting suggested.

"I suggest combining lobster fishing with rural tourism to attract tourists to fish and taste lobsters and develop rural tourism." Another farmer took over the topic.

Listen and remember. Soon, Liu Deqin’s notebook was full of pages.

"Strengthen industry to drive wealth." Talking about the plan for the new year, Liu Deqin also has his own thoughts: to make use of the existing demonstration base for lobster breeding, expand the breeding area, and plan to lead large households and villagers’ representatives to go out for study and study, so as to make lobster breeding in this village bigger and stronger.

"Of course, there are also many problems." Liu Deqin paused, for example, and said, "The existing lobster base service road is irregular and irregular, and plans to help them maintain the service road; Lobster and rice have no registered brands, and the next step must be implemented. "