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Deng Chao’s birthday photo

1905 movie network news Today is Deng Chao’s 39th birthday. He posted a photo with friends on Weibo, with the caption: "You have to come and celebrate my 12th birthday with me. Don’t you know that I have to serve my family? I am also convinced." In the photo, Chen He, Lu Han, host Li Chen, and Deng Chao happily took a group photo, but Chen He leaned on Lu Han’s shoulder like a human being, dominating the limelight.

Deng Chao’s 39th birthday

Later, Chen He forwarded Deng Chao’s Weibo and wrote: "Didn’t you kneel down and beg me to come?" Deng Chao countered: "Get out, you don’t go to see An An when your plane lands, but come to see me, hey." The two Weibo interacted and bickered, and their friendship was enviable.

Chen He and Deng Chao bicker

In addition, Wang Zulan, Luhan, Zheng Kai and other friends have sent their blessings.

　　　　A few days ago, Lin Qingxia made a special trip to visit Ji Xianlin, a master of Sinology.

　　　　　　　Lin Qingxia, who is already 53 years old, still has a good plan for her life.

　　　　Lin Qingxia, who has been out of the movie for many years, has recently become a hot spot of media attention. Because she went to the hospital to see a doctor, she was suspected of depression by the media; she wore loose clothes and was said to have become a fat woman. But Lin Qingxia just laughed off these rumors, and with a peaceful mind, she hoped that her life would enter a new stage, revealing that she would become an artist after the age of 60, and recently created her maiden poem "The Wind of Hometown".

　　　　Lin Qingxia, who is originally from Shandong, recently visited Qufu. She said that she was looking forward to seeing the Yiying Monument (a classic of official script in the Eastern Han Dynasty), but it was recognized by too many people, and the scene was a little messy. "When I got on the car, some people said that they touched the monument, and how did they feel about it. Because I couldn’t have fun, I was a little lost, and big tears kept rolling down." But Lin Qingxia felt that it was great to cry so naturally, "I am very relaxed and comfortable, so I will do this. Compared with when my father passed away, I didn’t shed a single tear. It seems that I am sad to a certain extent, and I will not shed tears. It is very uncomfortable." Lin Qingxia felt that she finally transferred the unfinished crying when her parents passed away here to complete.

　　　　That time in Shandong, Lin Qingxia also returned to her hometown in Qingdao and wrote her first poem, "The Wind of Hometown":

　　　　Qingdao, Shandong, my hometown, where my father and mother grew up. I ask my father, I ask my mother, if it becomes the wind of my hometown? Please brush the ends of my hair and let me relive your love. I ask the sky, I ask the clouds, can I be transformed into a bird on a branch? Travel home with the wind.

　　　　"Every zero in my life has a transformation: I made movies at the age of 20, I recognized myself at the age of 30, I had plans to get married at the age of 40, and I didn’t want to make movies. At the age of 50, I want to pursue culture and art; at the age of 60, I want to be an artist, haha!" Lin Qingxia said.

　　　　Visiting Sinology Master Ji Xianlin

　　　　After retiring, Lin Qingxia has been dedicated to her studies. Recently, she took the opportunity to attend the "Kunqu Opera and Peony Pavilion International Academic Seminar" in Beijing, and also visited the old man Ji Xianlin, a master of Sinology. It is reported that Lin Qingxia specially presented Ji Lao with a beige wool scarf and put it on by herself. Afterwards, Lin Qingxia asked Ji Lao for advice on reading and self-cultivation, and Ji Lao also answered Lin Qingxia what "conscience" and "conscience" are.

More exciting news:

Lin Qingxia returns to her hometown in Qingdao and publishes her poem "The Wind of Hometown" (with photos)
Lin Qingxia talks to her teacher about a dream of Red Mansions, less like Daiyu and now like Baochai (Photo)
Actress Brigitte Lin celebrates her 53rd birthday, and friends give red poodle as a gift
[Video] Lin Chiling is expected to succeed Lin Qingxia in the role of "Warlord’s Daughter"
Brigitte Lin denies being depressed and goes to the doctor because of menopause (with photos)
Lin Qingxia watched the premiere with friends, smiling to repel rumors of emotional illness (photo)
Lin Qingxia appeared at the premiere smiling, and Yuan Yongyi and his wife showed their love
Tsui Hark wants to shoot the modern version of "Dao Ma Dan" Lin Chiling succeeds Lin Qingxia

Editor in charge: Wei Liangchun

In the cradle of the birth of the first automobile in New China, the historical mottles have not yet faded, and the glory of the times has quietly arrived.

In 2023, China FAW brand value is 429.157 billion yuan, ranking first in the domestic automobile industry. The rising potential of national brands is once again highlighted, and the value of Hongqi brand reaches 115.529 billion yuan, ranking first in the passenger car brand industry.

At present, China FAW has grown into a state-owned super-large automobile enterprise group, with a cumulative production and sales of more than 58 million cars; the annual sales of the Hongqi brand have jumped to 300,000, creating a rapid development of the industrial miracle and out of a high-quality development road.

In just a few years, how did the Hongqi brand complete the huge transformation from "national car" to "national car", and achieve great changes in brand perception, product image and user image?

brand up

Bloom the red flag

The unique brand heritage and national car genes endowed by history to Hongqi have become the crown jewel of Chinese national automobile brands.

In 2018, Hongqi brand released a new strategy, dedicated to becoming "China’s first and world-famous" new noble brand, adhering to the concept of "Chinese-style new noble delicacy", highlighting the brand’s "distinguished, Chinese and young", and creating four product series of L, S, H and Q. It has achieved leap growth for many consecutive years.

In 2023, the Hongqi brand officially released the three sub-brands of "Hongqi Golden Sunflower", "Hongqi New Energy" and "Hongqi Energy-saving Vehicle".

– Red Flag Golden Sunflower, focusing on the luxury and high-end market, provides excellent choices for consumers who pursue the ultimate quality and driving experience.

– Hongqi New Energy is committed to promoting the development of sustainable travel and providing green and low-carbon travel solutions for consumers in the new era.

– Hongqi Energy-Efficient Vehicle, which focuses on improving fuel economy and reducing emissions, providing efficient and economical travel tools for consumers who value energy conservation and environmental protection.

The new brand positioning has set a clear direction for the development of Hongqi and gathered new potential energy. From "national car" to "national car", from traditional power to new energy, the Hongqi brand has once again presented itself to the world with a new look.

At the same time, the Hongqi brand has made frequent appearances on the international stage, conveying the power of Chinese brands to the world. The Hongqi E-HS9 helped to participate in the economic and trade exchange roundtable activities of the Chinese Consulate General in Frankfurt, the Hongqi HS3 made a stunning appearance in the Middle East market, and the Hongqi car flourished at the VOGUE Ball of Arabia (Vogue Arabian Night), winning wide praise in the international market.

product refresh

Provide better service

The rapid iteration of industrial technology and the diversification and upgrading of users request make Chinese automobiles face new challenges and usher in greater development opportunities.

Faced with the must-answer question of "new products", China FAW jumped into the game, took the initiative, and continuously upgraded the product matrix.

2024 (18th) Beijing International Automobile Exhibition, China FAW brought its brand blockbuster products to the exhibition. Among them, the concentrated appearance of 22 models of Hongqi showed a new look of brand development.

Hongqi Golden Sunflower brand full-size SUV "Guoyao", top luxury flagship sedan "National Ceremony", super luxury executive sedan "Guoya", calm and pleasant "Guoyue", four models form the "Golden Sunflower National Guest Team", attracting many visitors’ attention.

Among the Hongqi new energy brands, the Hongqi EHS7, a pure electric medium and large SUV model, is equipped with the first battery hexahedron insulation technology, the industry’s first low-temperature battery and integrated air-conditioning thermal management system, and the only rear wheel steering technology in the same class; the pure electric car Hongqi EH7 has 20 intelligent driving auxiliary features, a 5-minute charging battery life of 215 kilometers, and a combination of technology and luxury interior, representing the latest achievements of China FAW in the process of green transformation of new energy. Among the Hongqi energy-saving vehicle brands, the Hongqi H9 has been newly upgraded in six aspects: appearance, interior, system, power, safety and comfort; the flagship MPV model 2024 HQ9 is equipped with a plug-in hybrid system, and the cockpit is fully upgraded to achieve the same price of oil mixing.

China FAW’s comprehensive product layout will further help enterprises control the pace of the market, precipitate product advantages, continuously introduce new technologies, accelerate the launch of star models, and provide better services to meet consumers’ pursuit of "wonderful travel and better life".

Technological innovation

Create the ultimate experience

China FAW has always adhered to the consumer experience as the starting point of technology research and development, production and manufacturing. In 2020, China FAW released the flag technology strategy for the first time, and continued to iterate and optimize. On April 18, 2024, China FAW’s 5th Science and Technology Conference officially released the flag technology "SIGHT (Insight) 531" development strategy, and released the "three major technology platforms" of the Hongqi brand, namely "Hongqi Tiangong" pure electric platform HME, "Hongqi · Honghu" hybrid platform HMP, and "Hongqi · Jiuzhang" intelligent platform HIS, making detailed plans in terms of safety, intelligence, green, health and beauty.

– In terms of safety, it is expected that the impact resistance energy of the battery box will be greater than 700 joules in 2026, which is equivalent to 1.6 times the kinetic energy of the pistol firing bullet, achieving industry leadership.

– In terms of intelligence, Active Suspension 3.0 will be launched by 2026, with a 20% increase in active force and a double increase in response speed.

– In terms of green, the latest mass-produced high-efficiency electric drive system has a maximum efficiency of 96%, and the power density of the electric drive system is 3.2kW/kg, which is at the leading level in the industry; the data of 164 types 15,000 more than sets of key equipment is connected to create a digital twin factory that integrates the 3D model of the production line and the running status.

– In terms of health, efforts will be made to overcome 16 key technologies such as bio-based health care materials, multi-functional nano-ecological ion materials, and particulate matter purification. By 2028, the release of negative oxygen ions from the cockpit will reach waterfall level, that is, there are 3,000 negative oxygen ions per cubic centimeter in the air.

– In terms of "wonderful", the Hongqi brand has in-depth cooperation with the Palace Museum, combining the charm of classical Chinese architectural aesthetics with cutting-edge technology to create high-value products with rich cultural connotations. At the same time, FAW of China and Dunhuang Research Institute continue to carry out project cooperation, and the latest design results will be released one after another within the year.

"Transforming" People with Culture

Accumulate rich development heritage

In recent years, China FAW has continued to carry out in-depth "four-energy" reform with "cadres can go up and down, employees can come in and out, salaries can be high and low, and institutions can increase and reduce energy" as the core. The reform concept of clear goals and responsibilities, matching salaries and values, equal incentives and constraints, and strict management and love has been precipitated into a new cultural gene of the enterprise.

Through reform, the organizational structure, institutional mechanism, and human resources of enterprises have further enhanced their support for strategic goals and strategic transformation, and the innovation and creation vitality of project teams and key talents has been fully released. Equal responsibilities and rights, stimulating the power of talent innovation. China FAW has continued to promote institutional and mechanism innovation. In the past three years, its R & D investment has increased by an average of 8.6% annually. It has implemented methods such as "revealing the list and hanging in command" and "task contracting", so that R & D personnel have status, platforms, and treatment. A large number of young R & D personnel and craftsmen from big countries continue to emerge. Many "post-80s" and "post-90s" have been entrusted with important tasks to provoke the big beam. Introduce internal training from outside to create a highland for automotive talents. Data show that China FAW has introduced a total of 13,198 talents of various types, of which R & D talents have In the past three years, 454 people have been honored in the talent category at the provincial and ministerial level or above, of which 11 have been selected for the National Talent Program. Optimize the mechanism to promote the transformation of achievements and industrial incubation. China FAW actively explores the transformation channels of "licensed use, priced shares". Through the combination model of "cash incentive and equity incentive", it has realized the organic integration of deep binding of team projects and amplification of employee income.

In the future, China FAW will continue to accelerate the control of key core technologies, resolutely establish a national automobile brand, continuously enhance core functions, improve core competitiveness, and accelerate the construction of China FAW into a world-class mobile travel technology company, making new and greater contributions to the construction of a strong country and the great cause of national rejuvenation.Huatailai)

World’s First Tesla Model S Plaid Fire

According to Electrek, a brand-new Tesla Model S Plaid caught fire and exploded in a Philadelphia suburb.

The local fire department reported that shortly before 9 p.m. on June 29, the Gladwyne Fire Department began assisting with a car fire in the 100 block of Rose Lane. By the time firefighters arrived, the Tesla had been completely destroyed. Fortunately, there were no casualties in the accident.

Due to the fact that an electric vehicle fire requires a separate disposal process, the time for fire suppression and subsequent treatment has continued
3 hours. From the scene, the Model S Plaid was completely burned, and the roof was even nowhere to be seen. The burned battery (battery cells) could still be seen at the scene, but due to the new
The Model S Plaid doesn’t use Tesla’s new battery yet, so it’s not the latest 4680 battery. (electrek)

Huawei responded: "Nokia’s new mobile phone will be equipped with Hongmeng HarmonyOS" The news is false

According to media reports in Taiwan, Nokia (NOK. N) has announced that it will launch new mobile phones X60 and X60Pro this year, which are expected to become the first Nokia mobile phones equipped with Huawei Hongmeng system. Today’s Global Times Overseas Edition said that Huawei denied media reports that "Nokia’s new mobile phones will use its

"HarmonyOS" and said the news was "wrong". Previously, Nokia responded that we know our users love Nokia phones with the Android operating system, and our commitment to providing the best Android experience remains unwavering. (Sina Technology)

In response to rumors of the acquisition of part of YOOZOO Network, Beijing Kunlun Tech. Co. said in response to investors’ questions on the Shenzhen Stock Exchange’s "Interactive Easy" platform: Do not believe rumors and do not spread rumors. (Snowball)

SF Express submitted its IPO application to Hong Kong, and the number of individual registered users reached 126 million

SF Intra City has continued SF’s brand DNA and formed SF Intra City’s unique "capacity, logistics, service, technology, and products" five hardcore strengths. SF Intra City Express has built an intelligent logistics system and a flexible capacity chassis for meals, teas, fresh fruits and vegetables, supermarket convenience, cakes, flowers, medical supplies, 3C
Digital, clothing auto parts and other full-scene merchants provide full-link instant delivery solutions in the new consumption era. (Readhub)

ByteDance upgrades music to a priority business, led by former TikTok head Zhu Jun

ByteDance recently upgraded music to a P1 priority business, on par with gaming and education. At the same time, Zhu Jun (Alex), Vice President of Product and Strategy and former head of TikTok at ByteDance, also took over the business recently, leading ByteDance’s overseas music product Resso. (NetEase Technology)

XPeng Motors delivered 17,398 vehicles in the second quarter

XPeng Motors today announced that XPeng Motors delivered 17,398 vehicles in the second quarter, an increase of 439% year-on-year. Of these, 6,565 vehicles were delivered in June, an increase of 617% year-on-year. From January to June 2021, XPeng Motors delivered a total of 30,738 vehicles, an increase of 459% year-on-year. (Flush)

Beijing Kunlun Tech. Co.: Didi’s listing contributed about $49.97 million to Q2’s net profit

On July 1, Beijing Kunlun Tech. Co. issued an announcement on the listing of Didi, a participating investment company, on the New York Stock Exchange. The announcement said that Kunlun Wanwei held 2,121,212 ordinary shares of Didi after Didi’s listing, corresponding to 8,484,848 ADSs.

According to the preliminary calculation of the closing price on the first day of Didi’s listing, this Didi listing will contribute about $49.97 million in net profit to Beijing Kunlun Tech. Co. in the second quarter of 2021. (TechWeb)

Apple and Amazon are under antitrust investigation in Spain

According to reports, the Spanish competition regulator CNMC
Apple and Amazon are being investigated for alleged anti-competitive practices in the Spanish market for selling electronics online.

CNMC said in a statement on Thursday that it had initiated disciplinary proceedings against the two companies for possible illegal conduct, including possible restrictions on Amazon’s Spanish website.

"[Apple’s restrictions] will affect third-party retailing of Apple products and advertising of Apple competitors’ products, resulting in less competition in the electronics Internet retail market," the statement said. At the same time, Amazon’s restrictions will strengthen the company’s position in providing marketing services to third-party retailers through Spanish online platforms.

According to CNMC’s procedures, the investigation and resolution of this case will be completed within 18 months. (Sina Technology)

Virgin Galactic plans to send founder Branson into space on July 11

An hour ago, space tourism company Virgin Galactic announced on Thursday that it will conduct its next test flight on July 11, when its founder, Richard Branson, will head to space. Branson hopes to beat fellow billionaire Jeff Bezos, who plans to follow a vehicle launched by his Blue Origin company into space on July 20. This will be Virgin Galactic’s fourth test flight in space and the first flight with four crew members, their most recent crewed test flight on May 22, when there were only two crew members. ( Play)

Amazon announced the establishment of a research and development center in Finland to study robotic automated delivery technology

According to reports, Amazon today announced that it will establish a new research and development center in Helsinki, Finland, dedicated to developing new technologies for the Amazon Scout delivery robot.

Amazon said in a statement that the new R & D center will specifically support Amazon Scout, an all-electric autonomous delivery robot currently being tested in four U.S. locations.

Amazon said that the Helsinki R & D center will initially have more than 20 engineers, and one of their main goals will be to develop 3D software that "simulates the complexities of real life" and ensures that Amazon Scout can be safely navigated during deliveries.

Amazon also said it is currently hiring engineers who are at the forefront of robotics and autonomous driving system technology. Over time, the size of the Helsinki R & D center will continue to grow. (Titanium Media)

Former MasterCard executives will join Ripple to lead its expansion in Europe

Ripple has hired a former Mastercard executive
Ripple says Young will oversee strategy, including the expansion of its network technology RippleNet. Before joining Ripple, Young spent five years at Mastercard, where he was responsible for driving strategy, commercialization, banking and fintech partnerships, and business development. (IT House)Lei Feng Network Lei Feng Network Lei Feng Network

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Recently, the Blue Knight Party Branch of Ele.me and the Party Branch of the West District Branch of the Shanghai Medical Emergency Center held a signing ceremony for the joint construction of the party. The two sides will jointly conduct first aid training such as wound dressing for the Blue Knights to improve the riders’ understanding of first aid knowledge. "Hundreds of thousands of takeaway riders shuttle through the community every day, hoping that after public first aid training, more and more Blue Knights can become mobile ambulancemen," said Zhou Ziqing, secretary of the Blue Knights Party Branch.

Signing Ceremony

On the same day, six Blue Knights in Putuo District received a special offer from Ele.me. They will serve as community first aid volunteer representatives to provide simple first aid help to community residents in case of emergencies. Song Zengguang, Blue Knight, said: "It is an honor to be hired as a’first aid volunteer ‘. In addition to doing our job well, our takeaway riders are unlocking more and more identities, and we are also very happy to be able to contribute to community building!"

Letter of Appointment

The training instructors at the West Branch of Shanghai Medical Emergency Center conducted first aid training on trauma bandaging for dozens of Blue Riders on site. The trainers started with traffic safety issues commonly encountered by takeaway riders, and explained in simple terms the types of bleeding that may be encountered in accidents, and how to correctly call for help. After explaining the bandaging techniques and precautions suitable for different parts of trauma by hand, the riders formed pairs and carried out practical exercises with each other.

Practical exercise

The training also received an enthusiastic response from the Blue Knight. "I just learned that if the tourniquet is not tied in the right position, it may damage the nerves, and it is best to loosen it properly every hour," said Zhang Nannan, the Blue Knight. "Without this expertise, there is really no way to start in case of an emergency."

It is understood that Ele.me and the West Branch of Shanghai Medical Emergency Center will also organize regular first aid training, not only to enable Blue Knights to learn practical first aid knowledge, but more importantly, in the face of emergencies, everyone has the ability and should take action to rescue others.

Delivery riders have become the capillaries of the city, often referred to as "community heroes" by residents because of their enthusiasm and reliability. Ele.me said it will inject more service into the community through systematic team building of riders. "These first aid volunteers are our community heroes, and we will provide rich support and protection for the community heroes, and everyone will do their part to build a better community together," said Zhou Ziqing, party branch secretary of the Blue Knights.

　　China News Service, Beijing, January 3 (Yang Yuqi) The Hunan "Changde Didi Driver Murder Case" that took place on March 23, 2019 continued to attract attention. Yang Mouqi, a 19-year-old boy, had suicidal thoughts due to pessimism and misanthropy. When he was riding a car on Didi Network that night, he stabbed the driver, Master Chen, 24 times for no reason, and then surrendered and was detained by the police.

　　A reporter from China News Service learned from Ms. Tian, the wife of Master Chen, that the case will be tried on the 3rd. Regarding the trial result, Ms. Tian said that only "murder pays for life". However, some lawyers have analyzed that the murderer has been identified as depressed and has surrendered, and is likely not to be sentenced to death.

　　Subpoena issued by the Intermediate People’s Court of Changde City, Hunan Province, photo provided by the interviewee

　　19-Year-old boy committed suicide

　　27 knives in a row killed Didi driver for no reason

　　On March 23, 2019, the then 43-year-old Master Chen drove a full-time online car-hailing in Changde, Hunan, as usual. But Master Chen did not expect that night to be the last time in his life.

　　At about 11 o’clock that night, Yang Mouqi, a 19-year-old boy who was a freshman at a university in Changde, booked Master Chen’s car through the online car-hailing software and was ready to go from Wuling District to Jiangnan District. However, at around 0 o’clock on the 24th, when the car arrived near the Changnan bus terminal on Dahu Road in Jiangnan City, when Yang Mouqi was about to get off, he suddenly took out a knife and stabbed at Master Chen.

　　27 consecutive knives, claiming the life of Master Chen, which is only five months since he became a full-time online taxi driver.

　　After the attack, Yang Mouqi got out of the car, took out his mobile phone and told his friends on WeChat that he had killed someone. Under the persuasion of his friends, Yang Mouqi came to the public security organ to surrender.

　　According to the police report issued by the Public Security Bureau of Dingcheng District, Changde City, Hunan Province, after a preliminary investigation by the public security organs, at around 0:00 on March 24, when getting off the bus near the Changnan Bus Terminal on Dahu Road in Jiangnan City, Yang Mouqi, who was sitting in the back row, took advantage of the driver’s unpreparedness and stabbed Chen several times, causing Chen’s death.

　　Why did a 19-year-old boy kill an unknown online taxi driver for no reason? On May 10, 2019, the Changde Dingcheng District Procuratorate released a specific notice on the case:

　　Since 2017, Yang Mouqi has had suicidal thoughts because he felt that his life was too dull and tasteless. In December 2018, he bought daggers and gloves online, but he never had the courage to implement them. At about 11 pm on March 23, 2019, Yang Mouqi temporarily decided to kill to test his courage and planned to return to Jiangnan City to implement it again. He made an appointment with the driver Chen on the online ride-hailing platform. In the process of waiting for Chen, he suddenly decided to kill the driver when he reached his destination and then commit suicide.

　　At 11:40 that night, Yang Mouqi suddenly stabbed Chen with a dagger before arriving at his destination, causing Chen to be stabbed in the neck, chest and other places. After contacting his friend WeChat, Yang Mouqi followed his friend’s advice and went to the local police station to surrender. Eventually, Chen died of heart failure due to a punctured heart.

　　On May 9, the People’s Procuratorate of Dingcheng District, Changde City approved the arrest of the alleged offender Yang Mouqi on suspicion of intentional homicide.

　　The victim, Master Chen, had a family of four, and the interviewee provided pictures

　　Days can’t go back

　　"The pillar has fallen, it’s hard to raise two children"

　　"Later, there was the surveillance video at the time of the incident, but I didn’t watch it, I didn’t dare to watch it." Now, more than half a year has passed since her husband passed away, but every time she talks about it, her wife, Ms. Tian, still chokes up several times.

　　In Ms. Tian’s heart, her husband is a good man with a good temper and a good family. In early 2017, considering that the elderly in the family were elderly and the pressure on his wife to take care of the whole family was too great, Master Chen quit his previous job in Guangzhou and returned to his hometown in Changde to work as a driver in a courier company.

　　In order to supplement the family, Master Chen and his wife planned to continue to work as a ride-hailing driver after get off work to earn some extra money. In this way, in mid-2017, Master Chen took out a loan to buy a used car, started a side business of ride-hailing, and quit his job in October of the same year to become a full-time ride-hailing driver.

　　"In good times, I can earn 5,000 or 6,000 yuan a month, and my family’s life is a little better." Ms. Tian told the China News Service reporter that the family’s financial burden is not small. The eldest son was 17 at the time, and the youngest son was only 5 years old. His salary was only less than 3,000 yuan. Master Chen was the pillar of the family.

　　But now, the family’s financial support has collapsed. In addition to missing Ms. Tian, there are also her youngest son, who has not yet attended elementary school, and her eldest son, who is studying for a vocational high school. After learning of his father’s death, the eldest son gradually became taciturn and did not want to hear anyone talk about his father.

　　Today, Ms. Tian’s parents-in-law still live in the countryside. In order to ease the financial pressure, she moved out of the rental house where she had lived with her husband for 7 or 8 years and went to live with her sister.

　　"My sister doesn’t charge me a penny, and Lao Chen’s former friends often come to visit and give us some financial subsidies. I am very grateful to them. But days still can’t go back to the past," Ms. Tian said.

　　Appraisal certificate presented by the Public Security Bureau of Dingcheng District, Changde City, photo provided by the interviewee

　　The murderer was identified as depressed

　　The family of the deceased: only seeking the death penalty, but not optimistic about the outcome

　　Recently, China News Service reporters learned from the victim’s family, Ms. Tian, that she has received a subpoena from the Changde Intermediate People’s Court, which states that the case will be heard today (3), and the parties should go everywhere for the first court of the criminal trial of the Hanshou County People’s Court. Ms. Tian said she will attend the trial with her sister and her mother-in-law.

　　In fact, before the trial, Ms. Tian and others had attended a pre-trial meeting. At the meeting, Ms. Tian received a "Notice of Appraisal Opinion" issued by the Changde Dingcheng District Public Security Bureau, which showed that the appraised person, Yang Mouqi, was diagnosed with depression and had limited (partial) criminal responsibility for committing harmful acts in this case.

　　In the face of this appraisal certificate, Ms. Tian wrote an application asking the police to re-identify whether Yang Mouqi suffered from depression and his criminal responsibility, but it was rejected for insufficient reasons.

　　Changde Dingcheng District Public Security Bureau rejected the notice of re-appraisal, and the interviewees provided pictures

　　"In this way, I think the murderer may not be sentenced to death." Ms. Tian said she was pessimistic about the verdict. What also chilled Ms. Tian was that the murderer never apologized to her.

　　"After the accident, the Yang family only sent us 50,000 yuan for funeral expenses through the police, but they never expressed their apologies, and the procuratorate and the public security organ asked for compensation and would not be present." Ms. Tian told China News Service that since the incident, Yang Mouqi’s family has not visited or apologized.

　　At the same time, Ms. Tian told China News Service that she had previously proposed criminal incidental civil compensation to the other party, which totaled more than 800,000 yuan according to the compensation for personal death at that time. But after communicating with the court, she learned that the other party’s parents had no intention of compensation.

　　In addition, in response to the current online rumors that the murderer’s family had asked him to return 10,000 multiple burial expenses, Ms. Tian also responded to China News Network that this statement was untrue, and the other party did not ask for a refund of burial expenses.

　　In fact, in Ms. Tian’s heart, the amount of compensation is no longer crucial: "We just want the murderer to be sentenced to death, even if it doesn’t cost money." Ms. Tian said bluntly.

　　Master Chen took a group photo with his wife, Ms. Tian, before his death, and the interviewee provided pictures

　　Lawyer:

　　The murderer is unlikely to receive the death penalty

　　On the one hand, the act of stabbing the victim 27 times to death for no reason, and on the other hand, there was a plot of surrender and was identified as depression. Fan Chen, a lawyer at Beijing Jingshi Law Firm, believes: "Yang Mouqi is likely not to be sentenced to death."

　　Fan Chen analysis believes that, from the results, Yang Mouqi has been diagnosed with depression, and in this case, he was found to have limited (partial) criminal responsibility for committing harmful acts. According to the provisions of the criminal law, he can be given a lighter or reduced punishment.

　　According to Article 18 of the Criminal Law of the People’s Republic of China on the "capacity of criminal responsibility of special personnel": Mental patients who have not completely lost the ability to identify or control their own behavior shall be held criminally responsible, but the punishment may be lighter or reduced.

　　"Obviously, according to the appraisal results, Yang Mouqi was found to have limited (partial) criminal responsibility when committing harmful acts, which meets the above legal requirements." Fan Chen explained, adding the circumstances of surrender, and if the family understands, the sentence can be moderately reduced.

　　But in Ms. Tian’s view: "Although he turned himself in and was diagnosed with depression, he still felt that this was not enough to mitigate his crime, and he also believed in the justice and fairness of the law." Ms. Tian made it clear that for today’s trial results, she only hoped that the murderer could be sentenced to death and executed immediately. (End)

　　Due to the scarcity of high-quality water sources, mineral water is naturally a highly concentrated industry.

　　The much-watched Hurun Rich List in 2024 was once again won by Zhong Shanyuan, founder of Nongfu Spring, with a total wealth of 450 billion yuan. Zhong Shanyuan became the richest man in China for four consecutive times, and broke the highest record of wealth in China for more than 20 consecutive years. At the same time, the 2024 New Fortune 500 Rich List was also released, and Zhong Shanyuan ranked first with a shareholding market value of 456.27 billion yuan.

　　Seeing this, I believe everyone can’t help but ask, "How can you make so much money selling mineral water to sell China’s richest man?"

　　Looking at the list of well-known beverage companies in China, there are already listed giants such as Nongfu Spring, Master Kong, () and (), as well as an unlisted national brand Wahaha; Wahaha’s revenue in 2023 is 51.20 billion yuan, making it the largest water beverage company in China.

　　The revenue scale of Nongfu Spring in 2023 is 42.667 billion yuan, which is still less than Wahaha, but it has always been regarded as the most representative benchmark company in the industry. Why is this so? Today we will take a plate of Nongfu Spring. What kind of "killer" can make it stand out and create huge wealth.

　　Company basic information

　　Nongfu Spring is one of the "top 20" in China’s beverage industry, and the core brand "Nongfu Spring" is a well-known trademark in China. Since 1997, Nongfu Spring has successively built 12 international leading natural drinking water and fruit juice beverage production bases in Qiandao Lake in Zhejiang Province, Jingyu Mineral Water Reserve in Jilin Province (Jilin Province), Danjiangkou in Hubei Province, the source of the middle route of the South-to-North Water Diversion Project, Wanlv Lake in Guangdong, a national forest park, and Manas in Xinjiang, Tianshan Glacier Region.

　　(Image source: Nongfu Spring official website)

　　In 2023, in China’s packaged drinking water market, the top five giants are Nongfu Spring, Yibao, Jingtian, Wahaha, and Master Kong. According to the report of Zhuoshi Consulting, Nongfu Spring’s market share is 23.6%, while Yibao, Jingtian, Wahaha, and Master Kong are 18.4%, 6.1%, 5.6%, and 4.9% respectively. Its market share is evident.

　　fundamental analysis

　　Nongfu Spring is really profitable. In 2023, Nongfu Spring’s revenue scale ranked third in the water and beverage market, with 42.667 billion yuan revenue and a year-on-year increase of 28.36%, once again shortening the gap with Wahaha and Master Kong.

　　By product, the company’s packaged drinking water revenue in 2023 recorded 20.262 billion yuan, an increase of 10.95%, accounting for 47.5% of total revenue.

　　In the past seven years, Nongfu Spring’s revenue and net profit have been increasing year by year, making more money year by year.

　　From 2017 to 2023, the compounded growth rate of Nongfu Spring’s revenue is nearly 16%, the compounded growth rate of net profit is 27%, and the compounded growth rate of net profit is 11 percentage points higher than that of revenue. When the scale goes up, the more you sell, the more you earn.

　　As a fast-selling goods company, it has no large accounts receivable, abundant cash flow, and a daily income of 100 million yuan. Nongfu Spring can be said to be "lying down and counting money". In 2023, the company’s net profit margin on sales is 28.15%, which can kill a number of outstanding global and domestic enterprises except () (53.49%) and Hermès (32.2%).

　　In the soft drink industry, the net profit margin of Yangyuan drinks is 23.82%, which is still close to Nongfu Spring. The rest of Dongpeng drinks 、（）、（）、 Master Kong are far away from Nongfu Spring; Nongfu Spring even exceeds Coca-Cola’s 24.7% level. Wahaha, which was at its peak in 2013, has a net profit margin of about 10%, and can no longer compete with Nongfu Spring in 2023.

　　Competitiveness such as high ROE and high barriers

　　Cast five value base colors

　　Value based color 1: High ROE performance

　　In 2023, the return on net assets of Nongfu Spring is 45.88%, and the average value in 2019-2023 is 41.14%, while Dongpeng Beverage, which has the highest return rate among listed companies in the soft drink industry of class A share, is only 35.82%, and Nongfu Spring is second only to the food and beverage industry () with a return on net assets of 63.7%.

　　Such a high return on shareholder investment is mainly due to high pricing – high brand quality and premium power; high gross profit – the advantage of scale brings purchasing bargaining power; and high cost efficiency – the high net profit margin supported by the dilution fee of the advantage of scale.

　　Nongfu Spring has a certain degree of control over the pricing power of the core products and has built a high barrier to competition. The company has an advertising slogan: "We do not produce water, we are just nature’s porters". But in fact, the threshold for moving water in nature is quite high. Mastering high-quality water resources and being able to "move to high-quality clean water" is itself a unique business with barriers.

　　In the layout of natural water sources, Nongfu Spring is currently the largest and most extensive, and the 12th National Congress of the Communist Party of China has established its own unique moat for the layout of scarce water sources.

　　Value based color two: low cost advantage

　　In the cost structure of packaged drinking water, the cost of water itself accounts for a very low proportion. The two largest costs are raw materials and packaging materials, and the second is logistics transportation and storage expenses.

　　According to the prospectus of Nongfu Spring, in 2019, for example, raw materials and packaging materials, such as bottles, PET, sugar and juice, cartons, packaging, etc., accounted for about 74.9% of the total cost, and logistics and transportation costs were about 10.5%. The total of the two has exceeded 85%.

　　The Nongfu Spring water source area has covered most of the regions in Northeast, North, Northwest, South, Central, East and Southwest China. Using the advantage of "direct sales from the origin" around the water source area to maximize the control of logistics costs, thus forming a total cost advantage.

　　The company’s gross profit margin will increase from 57.4% to 59.5% in 2023, mainly due to the decrease in the procurement cost of cartons, labels and some raw materials. The retail price of a 550ml bottle of purified water is 1.5 yuan, which can achieve a gross profit margin of nearly 60%, which is directly related to its extreme supply chain and low cost.

　　Value-based color three: industrial layout with all types of beverages

　　As of the end of 2023, Nongfu Spring has 17 major brands, covering drinking water, tea beverages, functional drinks, fruit juices, and coffee, among other beverages. This has basically completed the track layout from drinking water to multiple categories of beverages, expanding the market space and reducing the competitive risk of relying on a single category.

　　In 2023, the company’s beverage business, including tea beverages, functional beverages, and fruit juice beverages, will account for 49.5% of total revenue, surpassing drinking water for the first time, and the product line layout has achieved remarkable results.

　　Coca-Cola is also expanding from the carbonated beverage market to the full range of beverages, and has grown into a multinational company with a market value of about 270 billion US dollars today. The business layout of Nongfu Spring has formed a very important moat.

　　(Image source: Nongfu Spring official website)

　　Value based color four: new brand cultivation endless

　　Nongfu Spring focuses on Product Research & Development and Innovation, and constantly introduces new products. On June 2, the official Weibo of Nongfu Orchard said that 100% tomato juice was upgraded and returned on the 20th anniversary of its listing, and at the same time, 100% carrot mixed fruit and vegetable juice was added.

　　Not only that, the company’s cultivated tea beverages have also achieved breakthrough growth beyond expectations. The company’s ten-year-old sugar-free tea drink Oriental Leaves has jumped from "the worst drink" to the company’s second growth curve, with revenue accounting for 6.90 billion yuan in 2022 to 12.66 billion yuan in 2023, an increase of 84%.

　　Analysts said that "after Zong Qinghou left, Wahaha needs an oriental leaf". It can also be seen from the side that the oriental leaf has provoked a beam inside Nongfu Spring.

　　In addition, the company’s functional beverages and juice drinks both achieved more than 20% growth. Due to the increase in consumer acceptance of the concept of screaming electrolyte water, the launch of new flavors of vitamin water, and the promotion of vitamin functionality, as well as the NFC concept in juice drinks, which meets consumers’ needs for freshness and health, the product line has entered a period of rapid expansion.

　　Value-based color five: deep distribution and coverage of channels

　　According to the information disclosed in the company’s prospectus, as of 2019, Nongfu Spring covered more than 2.37 million end point retail outlets across the country through 4,280 dealers, of which about 1.87 million end point retail outlets are located in third-tier and lower-tier cities. By 2022, Nongfu Spring has more than 4,500 dealers, covering 2.37 million end point outlets. International beverage giant Coca-Cola currently has about 4 million end point retail outlets in China.

　　So many end point outlets build high channel barriers. A flat channel provider system, a huge sales team, and high profits for middlemen through high-end retail pricing are all advantages of Nongfu Spring’s channel breadth and depth. Comprehensive deep coverage of the channel ensures that consumers can buy Nongfu Spring "anytime, anywhere", which is also a high barrier to entry.

　　Super hematopoietic ability

　　Since its listing in 2020, the company has achieved a cumulative net profit of 33 billion yuan, a cash dividend of 23.10 billion yuan, and a dividend rate of 70%. In terms of years, the company plans to pay 8.40 billion yuan in 2023, with a dividend rate of 69.55%. The dividend rate in 2022 is as high as 91.11%.

　　The high proportion of dividends is a manifestation of the company’s profitability and abundant cash reserves. Since 2017, the company’s net operating cash flow has exceeded net profit, and the cash content ratio of net profit is greater than 1.

　　secondary market overview

　　In September 2020, after the company was listed on the Hong Kong Stock Exchange, its market value rose to 750 billion yuan. Then it fell back to the range of 450 billion yuan to 500 billion yuan. As the company’s net profit rose year by year, the company’s dynamic price-to-earnings ratio also fell, and the latest price-to-earnings ratio was 33 times.

　　According to the net profit of 12.079 billion yuan in 2023, considering the company’s leading position in the industry, Huatai Securities gives a valuation of 38 times, corresponding to a total market value of about 459 billion yuan. The company’s current total market value exceeds 440 billion yuan, which is in a reasonable range.

　　Risk warning

　　The major risk of Nongfu Spring comes from a crisis of trust. In 2011, Nongfu Spring’s power emperor vitamin water was accused by Coca-Cola of packaging infringement; in 2020, Nongfu Spring was caught in the public opinion storm of "deforestation for water" and was sued by public welfare organizations in court; and in 2021, the word "from Fukushima Prefecture, Japan" appeared in the promotional copy of Dawn White Peach Flavor Soda Sparkling Water. In March this year, Zong Qinghou, the founder of Wahaha, passed away, and self-media killed Zhong Shansui. These all had a negative impact on Nongfu Spring’s brand perception, causing a sharp drop in stock price and a shrinking market value.

Since the start of the 2023 Rubik’s Cube Vision Tour solo concert, Yu Wenwen, an all-round music singer-songwriter and cross-border film and television actor, has been invited by Hunan Satellite TV to participate in the recording of the professional-level music variety "The Sound of Life" and "Friends of Time Concert". He has cooperated deeply with the top music producers and teams in the Chinese music industry, and has exchanged ideas with many professional singers. He has tried different styles of pop music and performed many classic pop songs in a unique Yu’s style, which has attracted widespread attention from music lovers and is also deeply loved by the public.

(Official photo of music variety show)

With the perfect conclusion of the above two professional-grade music variety shows,Yu Wenwen’s 2023 Rubik’s Cube Vision Personal Tour Shanghai will open at the Mercedes-Benz Arena on December 23.

(Rubik’s Cube Vision – Official Poster of Shanghai Station)

[Explanation of Yu Wenwen’s "Third Order Music Rubik’s Cube"Wonderful life journey, through the universe of time and space, infinite times to break, reshape, restore and return, bring together rich personality colors, explore and achieve an undefined life. Yu Wenwen and the audience turn the Rubik’s Cube together, use music to link the spiritual world of the multiverse space, and explore the profound meaning of life; use singing to convey a tough and positive attitude towards life; use musical instruments to express confident, undefined unique personality.]

December 23rd Shanghai Railway StationIt is the 7th stop of Yu Wenwen’s 2023 Rubik’s Cube Vision Personal Tour, which was officially released on December 1. The start time is approaching New Year’s Eve and Christmas, and the location is being selected inHigh quality singerThe beloved Mercedes-Benz Cultural Center is sure to be a festive, visual and auditory feast. This Shanghai StationExpected to be wonderfulWhat is it?

The classic part of the concert "Yu Wenwen’s Rubik’s Cube mailbox" is open again. Yu Wenwen will have a deep dialogue with you who listen to the song, and listen to your regrets and wishes in 2023;

The mysterious "Rescue Messenger" activates the Rubik’s Cube, the Chinese music scene "Electric Guitar Muse" SOLO fires the audience, the "Changing Ice and Snow Princess" arrives, the "Intellectual Beauty" pianos talk their hearts, the "Kusa Prince" dances affectionately, and the "Magician" turns the world…

Shanghai station special song will be which one, whether the new song "sunset to evening" premiere, "wild rose" whether to reappear.

On December 23, 2023, the Mercedes-Benz Cultural Center, together with Yu Wenwen, turned the Rubik’s Cube.

On April 22, its medium-sized SUV Tang EV Glory Edition, Tang DM-p Glory Edition and 2024 Tang DM-p Edition were officially listed. In terms of price, Tang EV Glory Edition launched three models with a price of 219,800-269,800 yuan; Tang DM-p Glory Edition has launched two models at a price of 229,800-249,800 yuan; The 2024 Tang DM-p Ares Edition launched a total of one model with a price of 269,800 yuan.

Tang EV Glory Edition and Tang DM-p Glory Edition continue the design of the champion model. Tang EV Glory Edition adopts the front face design of "EV Dragon Face" and is equipped with a closed grille with a length, width and height of 4900/1950/1725mm and a wheelbase of 2820mm. Tang DM-p Glory Edition adopts the design concept of "Dragon Face", which is equipped with a hexagonal air intake grille with bright black decorative pieces on both sides, with a length, width and height of 4870/1950/1725mm respectively and a wheelbase of 2820mm.

In terms of configuration, the new car has added romantic mode, parking unlocking function, 3D real car color matching, etc. At the same time, it is also equipped with convenient configurations such as 220V AC socket, 50W mobile phone wireless fast charging and 6kW mobile power station, which improves the car experience of family users.

In terms of power, Tang DM-p Glory Edition is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, reaching 452kW, with a pure electric cruising range of 215km and a comprehensive cruising range of over 1,200km. Tang EV Glory Edition offers two versions of single motor and dual motor, in which the single motor version has a maximum power of 168 kW and a peak torque of 350 Nm; The dual-motor version has a maximum power of 380 kW and a peak torque of 700 Nm.

The listing of Tang EV/ Tang DM-p Glory Edition further enriches the product line of BYD Tang family and provides consumers with more choices. At the same time, it also shows BYD’s technical strength and market competitiveness in the field of new energy vehicles. With the continuous development of the new energy vehicle market, it is believed that BYD will continue to introduce more excellent products and make greater contributions to promoting the popularization and development of new energy vehicles.

In recent years, with the continuous promotion of ecological civilization construction, the concept of green environmental protection and low-carbon travel has gradually taken root in people’s hearts, thus driving the vigorous development of new energy automobile industry. According to public data, as of 2023, China’s new energy vehicle production and sales ranked first in the world for nine consecutive years, with a market share of 31.6%. In the process of the strong rise of new energy vehicles, Hongxida, the leader of high-end micro-cars, has a rapid growth momentum, and gradually realizes all-round high-quality development from products to brands, from categories to quality.

Hongxida explained to reporters how the micro-electric vehicle market is becoming bigger, stronger and better: from the demand side, on the one hand, with the continuous advancement of urban-rural integration, users’ micro-travel has undergone a "quantitative change", which is no longer limited to going out to buy food, picking up children, etc., but expanding in many directions such as Zhou Bianyou, shopping, and camping in the wild; On the other hand, with the continuous upgrading of consumption concept, users put forward new requirements of "qualitative change" for micro-travel vehicles, which are no longer satisfied with basic functions, but pay more attention to the appearance, safety and intelligence of products. From the supply side, based on the insight into users’ real needs, Hongxida actively develops high-end products that meet consumers’ expectations with scientific and technological innovation as the starting point, and realizes a complete market closed loop.

Innovative technical strength, adhere to the new bottom line of quality first

Since the establishment of the brand, Hongxida has always been focused on building a "four modernizations" micro-electric vehicle that is electric, personalized, intelligent and universal with the concept of automobile research and production. After years of exploration and efforts, Hongxida has successfully built the first world-class platform architecture for micro-electric vehicles. At the same time, relying on the technical advantages of Hi Tech, Hongxida independently developed high-efficiency lithium batteries, promoted the development process of lead and lithium at the same price, helped all models to carry high-quality lithium batteries, and achieved a major breakthrough in the electronic control technology of battery motors, which fundamentally guaranteed the safety attributes of products.

In addition, the main models of Hongxida are all "three-body" with full sheet metal, full sequence die and full load. In order to verify the "hard power" of the "three-car body", from November 2023 to March 2024, the brand planned the first "violence challenge" in the whole industry, which was carried out from four aspects: collision, compression resistance, roasting and rolling. The final product passed all the tests perfectly, which indicated that Hongxida had the absolute strength to lead the safety of micro-electric vehicles to a new level.

Recently, the conference on the completion of Hongxida (Jinzhai) digital industrial park and the listing of new cars came to a successful conclusion in Jinzhai County, Anhui Province. Under the joint witness of the leaders of the local county government, Binzhou City, Shandong Province and Wulian County, Shandong Province, the Jinzhai production base with a total investment of nearly 1.8 billion yuan and an area of about 323,600 square meters was officially completed. As a modern smart factory integrating R&D, production, warehousing and logistics, it has laid a solid foundation for improving productivity and achieving the annual output target of 500,000 vehicles per year.

Next, Jinzhai production base and Shandong Binzhou production base will jointly form the core productivity of Hongxida. With the strong support of Qingdao R&D Center, Hongxida has initially built a new development pattern of "one heart and two wings". This is of far-reaching strategic significance to promote the brand’s all-round efforts in the five dimensions of R&D and production, advanced technology, brand marketing, market expansion and channel construction, improve the quality threshold of the micro-electric vehicle industry, and empower the high-quality development of the high-end micro-electric vehicle industry.

High-end brand rejuvenation, leading the industry to upgrade the new engine

With the addition of new productive forces such as high-end, intelligent and green, Hongxida has the comprehensive strength to develop high-end micro-electric vehicles. Based on this, Hongxida puts forward a brand-new brand positioning of "the pioneer of high-end micro-cars", and implements comprehensive upgrading and reform from the aspects of brand, technology, products and services, so as to promote the continuous evolution of the brand in the direction of high-end. The most remarkable effect of this upgrade and reform is reflected in the fact that during the Jinzhai conference, Hongxida simultaneously launched three new flagship models, namely, ID7, H5 and X3.

Among them, ID7, which defines the new standard of high-end three-wheels, adopts the modeling design of the front face of the high-speed rail warhead and the fully wrapped hidden front wheel, taking into account the fashionable and dynamic appearance and the ability to reduce resistance. As the brand’s highest-standard four-wheeled product, the new flagship H5 of family mini-car closely guards the whole family’s travel with its 3-meter-long body and double-row four-seat leather seats. X3, a new species of fun travel, is the first to open up a new category of inverted tricycle, and "7500W high-power motor +225/50R14 ultra-wide tire" gives consideration to speed and safety.

In terms of categories, Hongxida products have completed the comprehensive coverage of three rounds, four rounds and three rounds, which can meet the diversified needs of the elderly, simple travel of small families and young people’s pursuit of individuality, and can effectively enhance the sense of happiness and acquisition of urban residents. From the configuration point of view, whether the ID7 comes with a 50L large-capacity trunk, the H5-equipped brake booster makes the braking more stable and faster, or the T-shaped ultra-stable chassis structure formed by the X3 under the McPherson front suspension and hydraulic rear shock absorber, it has shown the characteristics and advantages of new products, such as larger space, stronger practicability, more stable control, better safety, more functions and better comfort.

This time, Hongxida has achieved a major breakthrough in design concept, software and hardware configuration, driving experience, etc., which marks a new pattern of brand development towards high-end, and once again proves its leading position and core competitiveness in the micro-electric vehicle industry.

During the Jinzhai conference, Hongxida officially announced the national idol Cai Guoqing as the brand image spokesperson. Hongxida is based on the high-end micro-electric industry, focusing on high-end micro-electric products, providing the audience with a safe, environmentally-friendly and efficient way to travel, and guarding every micro-trip in all directions. Cai Guoqing conveys warmth and blessings to the public with a very friendly image and familiar works, which are highly compatible with the concept of accompanying consumers to pursue a happy life. In the future, the two sides will work together to write a new brand story of "making happy travel at your fingertips".

Multi-level market layout, strengthening new cognition of high-end brands

Enterprise development can not be separated from publicity and promotion, and so can good products. Over the years, Hongxida has summed up a set of methodology in market layout, that is, vertical extension and horizontal ecological expansion.

In terms of vertical extension, Hongxida incites the minds of target audiences and potential users from multiple angles by sponsoring variety shows, creating new media live IP and other forms that consumers like, and promotes the rapid landing of brand awareness. The core purpose of expanding brand awareness and affinity is achieved while increasing brand image display channels and narrowing the distance with consumers.

In addition, Hongxida also launched the "Knife Camp Plan" dedicated to building 100 strong channels. Set up special funds to support dealers to open specialty stores in the core business district, renew and upgrade stores, and densely lay advertisements around stores. For channel providers, getting brand financial support and strategic guidance can reduce their operating pressure, increase their operating confidence, and then more actively expand the market and serve customers.

From consumers to dealers, an era March of precision and high-end service has been played.

In terms of horizontal expansion, Hongxida went to the 21st China (Jinan) New Energy Electric Tricycle Exhibition non-stop after the Jinzhai Industry Summit, and participated in the exhibition with the "Six Flagship Micro-cars Matrix". At the exhibition, Hongxida had an in-depth exchange with merchants from all over the world to discuss the development trend and cooperation opportunities of micro electric vehicles. With this platform, Hongxida demonstrated its product advantages and technical strength, actively sought opportunities for cooperation with all parties, and laid a solid foundation for future market expansion.

Under the linkage of Jinzhai Summit and Jinan Exhibition, Hongxida has attracted wide attention from all walks of life. During the period, many dealers all over the country have established cooperation with Hongxida, which shows the high recognition of product quality in the whole industry and also represents the brand’s next step in the journey of realizing high-end and advanced.

At the same time, Hongxida also appeared at the 45th Bangkok International Auto Show in Thailand. At the auto show, Hongxida attracted the attention of many exhibitors and media reporters. Its unique design concept, advanced configuration and excellent driving experience give consumers all over the world a brand-new perception of China Zhizao. Relying on this auto show, Hongxida’s popularity and influence in the international market have been further enhanced, providing strong support for the next global development layout.

From Jinzhai, Anhui Province to Jinan, Shandong Province, and then to Bangkok, Thailand, a picture of high-end and globalization of domestic micro-electric vehicle brands is slowly unfolding.

Hongxida’s combination boxing of "one meeting and two exhibitions" is an important strategic layout for the brand to March towards high-end. At this stage, consumer behavior tends to be rational and pragmatic, more and more users pay more attention to the high-end quality and high-quality price ratio of products when purchasing, and the trust and preference of the younger generation of consumers for domestic products have become an inexhaustible driving force for the domestic micro-electric automobile industry to be stable and far-reaching. It is reasonable to believe that in the near future, Hongxida will join hands with more consumers with innovative technology, high-end products and quality services to create a new era of smarter travel. Let’s look forward to the new era of high-end micro-electric vehicles led by Hongxida to bring more surprises and changes to our lives.