Special feature of 1905 film network On August 11th, the film was announced to be extended for one month, and the key was extended to September 19th.On August 13th, the 25th day of the release of "Feng Shen I", the cumulative box office of the film has broken 2 billion!

The first day’s box office was less than 50 million, and the first part of Fengshen can reach the box office of 2 billion today, which can be described as a "hell-level opening" and a "dramatic counterattack". The box office was 40 million+on the first day of release, but it was still 40 million+on the twentieth day. The film quality passed the test of the audience, and the announcement was also well positioned and getting better and better.

Since the opening of Douban, the score of "Fengshen Part I" has risen instead of falling, and there are more and more "tap water". The long-term secrets, word-of-mouth and publicity of movies are all top priorities.
Sinking market
Roadshow of "16G Surfing"
At present, the roadshow of "Fengshen Part I" has entered the fourth stage. At such a time node, the main creative team is still active in the front line, and gets together every day to adjust the publicity strategy in time, ensuring the "network sense" roadshow and publicity route.

In terms of genre, the first part of "Feng Shen" is a myth, costume and fantasy movie. Since the theme of the film is not closely related to the current social reality, it is necessary to link with the audience and cooperate with the Internet, so that the main creative team can continue to carry out "grounded" roadshows, penetrate the sinking market, and let more viewers enter the publicity system.
In the "national tour" of the creative team, new network hotspots are constantly emerging, and with the popularity of online discussions, the box office of movies also fluctuates.

Fabo said that it is rare to have a day off in the intensive roadshow and expressed his gratitude to the audience. After the film was released, the number of comments on the original content of ChristianRandPhillips Weibo soared from around 200 to 4,000, while it soared from three digits to 20,000, which is enough to show the great influence of the online platform. The discussion and new stalks about "Feng Shen I" in the network are definitely "big data selection".

In the roadshow, "tap water" means that it sounds like "no two or three" and is unlucky. Wu Ershan immediately changed the profile of Weibo to U23;, which means "there are two or three"; ChristianRandPhillips said on the spot that da ji is his "hakimi" and replied to the new business "Yin" language. The main creative team keeps making stalks and responding quickly, and the roadshow videos are popular in Tik Tok, Weibo and Xiaohongshu.

* Ma can Jane What? It’s ruen’s decision!
* Your father fun’s is straight!
* You all say that the white fox is a monster, but it is obviously auspicious ray.
* Come on, ruen!
* Why do you love your goose, zhie? Why can’t you even tell his taste, Chiang?

pertinency
The portrait of the audience gradually became clear.
The announcement of "Feng Shen I" firmly holds the female audience and young people in their hands.
The box office in the second week of the film’s release exceeded that in the first week, which was largely due to the adjustment of the direction of the announcement. In the early stage of publicity, it was mainly supported by filmmakers to clear the name of new da ji. Before July 24th, the ratio of male to female who wanted to watch movies was 4:6. In the first week, the announcement was mainly from a male perspective, and the new version of da ji was the main selling point, but the box office on the first day of release was only 49.115 million, which was a waterloo for a film with an investment of 3 billion.

Starting from July 25th, the sex ratio of new users who want to see is more and more biased towards 37 points. The publicity team adjusted its strategy in time and paid more attention to women’s needs. On August 11th, the sex ratio of the people who want to see the film was close to 2:8, and women became the absolute main force.

Obviously, the effect of promoting how beautiful da ji is is far less than that of promoting the new version of da ji from the perspective of women, and returning the cause of national subjugation to Yin Shou to clear the name of women. Wu Ershan did, too.

At the same time, male consumption is an indispensable part. Female audiences appreciate the sun’s bodybuilding figure, and the proton group (and Yin Shou) has become a big selling point, and the difficulty in training and selecting actors has really made the audience see the conscience of the crew.

The first part of "Feng Shen" holds the hearts of female audiences in their hands and continues to mobilize young people to watch movies. Wu Ershan said that this is a film for young people. The core proposition of the plot is "father and son", especially focusing on how protons break away from Yin Shou’s PUA. From beginning to end, it is a story of resisting patriarchal spirit control and power oppression.

Young actors take the lead, while old actors cooperate and set them off. Whether it is the perspective or the core value, the first part of Feng Shen is very young.

Women are the main force of watching movies, while young people are the main body of entertainment consumption. With the targeted and customized announcement strategy, wave after wave of audience stepped into the cinema, and the phenomenon of "tap water" appeared from person to person.

"tap water"
Xuanfa leading army
The gap between domestic films and Hollywood is objective. However, in recent years, the sci-fi films represented by the thought and the fantasy films represented by the first part of the gods have approached Hollywood in terms of craftsmanship. The statement of "helping Master Wen to return to the DPRK" is actually that the audience spontaneously cares for domestic blockbusters.

With the large-scale addition of "tap water", the reading index of "Feng Shen I" has soared to a new high. Xuanfa team is keenly aware of the leading role of "tap water" and has become more and more obedient.
The netizen shouted, can we let the protons go to the live broadcast room as guests? I didn’t expect the film to really meet this requirement. Business "Yin" language, "You Er San", "Bieber Hou", reappearing the famous movie scene … … The reaction speed and "obedient" degree of the propaganda team are important chips for the reversal of the first part of "Feng Shen".

Compared with the strong summer performance and "put all your eggs in one basket", "Feng Shen I" has not so many stalks to play. However, with its excellent reputation, it constantly increases the quantity and activity of "tap water", and then expands its audience in circles. This announcement strategy is not as strong as the instant impact of the first two films, but it determines that it will go out of a long-term road.

The 2 billion box office is hard-won, the publicity efforts are becoming more and more accurate, and the scale of publicity is growing. Of course, the most important thing is the responsibility and attention of the creative team for the film.

Today, the last roadshow of "Fengshen Part I" ended in Wu Ershan’s hometown of Hohhot.

I look forward to the reunion of the main creative team after the release of the second and third films, and I hope that the Xuanfa team can stabilize the "front line" and continue to exert the appeal of the "tap water" to give the film a beautiful ending.