Why are there refunds for concerts？ Strong real-name system makes scalpers seamless？
1905 movie network news With the recovery and recovery of the performance market, popular singers such as,,,,, and other popular singers have started concert tours one after another, and the fans are enthusiastic. Concerts are even more difficult to find a ticket. Many concerts are only issued for a few seconds, and the tickets are sold out. At the same time, ticket grabbing, refund, transfer… Concert-related topics have also frequently triggered heated discussions among netizens. As of press time, the topic "Why are concerts all about refund" has hit the hot list, and the reading volume has reached 190 million.
A few days ago, the organizers of Liu Ruoying’s concert in Shanghai announced that because this concert "implements the real-name system of ticket purchase and real-name admission, no resale is allowed", but many audience members are "participating in the real-name system for the first time and do not have a deep understanding of the real-name system ticket purchase rules", so they specially opened a 12-hour "refund period" from 9:00 to 21:00 on the 7th. Subsequently, the organizers of Liang Jingru’s Shanghai concert also issued an announcement, also for "audiences who are not familiar with the rules of ticket purchase and performance", opening a refund channel for two periods.
It is reported that the current concert ticket purchase requires a strong real name. The so-called "strong real name" is a three-in-one combination of person, certificate and face. When purchasing tickets online, you must bind your identity information. When entering the venue, you must scan the ID card of the corresponding person, and swipe your face at the camera. This face must also be the person on the ID card. Any mismatch of the above information will cause admission failure.
In addition to the "strong real-name system", many ticketing platforms also stated "non-transferable + non-refundable tickets" in the ticketing rules at the beginning of the performance. After purchasing tickets, the information of the audience cannot be changed, and they can only see it by themselves. If there is no time, then the ticket is wasted.
The actions of Liu Ruoying and Liang Jingru at the Shanghai station this time have severely suppressed the scalper group. In the past, scalpers maliciously grabbed tickets and inflated ticket prices, resulting in people who wanted to see them not being able to grab tickets, and the concert money was also earned by scalpers. For this reason, many fans publicly expressed "boycott scalpers and chase stars rationally", and shouted the slogan "I would rather stand at the entrance of the venue than let scalpers make money".
According to the judgment of many industry insiders, "strong real-name system" and "limited-time refund" may become the mainstream trend of concert ticketing in the future, which can not only solve the problems caused by audience emergencies, but also help to create a healthy and sound performance market.