At the end of the year, the price war resumed： the ultra-Vietnam system dropped by 30,000 yuan, and BYD Qin fell to less than 90,000 yuan.

　　Near the end of the year, various car companies have set off a new round of price war.

　　On the evening of November 30th, Xia Yiping, CEO of Geely and Baidu’s cooperative car-building project, announced that the first model of the company, Extreme Yue 01, had dropped 30,000 yuan, and the price was adjusted to 219,900 ~ 309,900 yuan. In addition, on the basis of a direct drop of 30,000 yuan, the optional package (100kWh) of the long-life ternary lithium battery of Extreme Yue 01 was lowered by another 10,000 yuan. At the same time, replacement users can also reduce the price by 5,000 yuan on the basis of the above price reduction. For the old users who have picked up the car, Extreme Vietnam will give cash compensation of 30,000 yuan difference according to the latest model price.

　　In addition to the price reduction, Extreme Yue 01 has further increased its car purchase rights. All models can enjoy lifetime vehicle/three-electricity warranty and lifetime free road rescue, and the free subscription of ROBO Drive Max for high-end intelligent driving is extended from 6 months to 12 months.

　　Extreme Yue 01 was listed at the end of October this year, and it started to cut prices sharply only about one month after listing. This is very rare in the industry, and it also illustrates the current "volume" of China auto market.

　　Extreme Yue 01 was born under the fierce price war in China. Although the initial pricing was 14,000 yuan and 24,000 yuan lower than that of the corresponding version of Tesla Model Y, it was higher than that of many domestic "table-breaking" models of the same level, such as Zhiji LS6. Xia Yiping said, "So far, we have received positive feedback from users and the market. To this end, a special group was set up, carefully analyzed and iterated quickly, and a brand-new model price and equity plan was formulated. " Extreme Yue 01 also lowered its entry threshold to 10,000 yuan lower than Zhiji LS6, and announced its participation in the price war.

　　Xia Yiping also said that the whole market competition and knockout will be more intense next year, and the price adjustment of Extreme Vietnam products is not focused on the present, but on the future competitive relationship and the positioning and overall planning of subsequent models, making systematic adjustments.

　　Since the beginning of this year, with the fierce competition in the automobile market, the price war has been played round after round, and almost all market participants have to be involved. After entering December, except Extreme Vietnam, major car companies have pushed the price war to a new climax in order to sprint the annual sales target, even BYD, the champion of China automobile sales, is not spared.

　　On December 1, BYD announced that Wang Chaowang, led by champion models Qin and Han, launched a limited-time fuel transfer fund with a maximum discount of 20,000 yuan, only in December. Among them, Qin PLUS DM-i dropped 10,000 yuan, and the limited-time price started at 89,800 yuan. In February this year, the price of Qin PLUS DM-i dropped to less than 100,000 yuan for the first time, which brought a great impact to the A-class fuel sedan market. Only nine months later, the price of the car directly reached less than 90,000 yuan.

　　In addition to Qin, BYD Han dropped by up to 20,000 yuan and entered the market below 200,000. Tang maximum reduction of 15 thousand yuan; Song MINUS 10,000 yuan; Yuan dropped by up to 6000 yuan.

　　From January to October this year, BYD’s cumulative sales volume was 2.371 million vehicles, and it still needs to sell 629,000 vehicles from the annual sales target of 3 million vehicles, which means that in the last two months of this year, BYD’s average monthly sales volume will reach 314,500 vehicles. In October this year, BYD’s monthly sales exceeded 300,000 vehicles for the first time, and the above goal is still challenging for it.

　　As far as the achievement rate of annual sales target in the first ten months of this year is concerned, it is far more than BYD that feels pressure near the end of the year. Except for LI and Geely Automobile, the sales completion rate of other automobile companies has not reached 80%. Among them, the achievement rate of SAIC, Great Wall Motor, Dongfeng Group, Zero Run Automobile, Xpeng Motors and Weilai Automobile is less than 70%. In the last month of this year, the price war in the auto market, such as limited-time concessions and overweight rights, was "drama" or further upgraded.

　　At this year’s BYD semi-annual performance meeting in 2023, Wang Chuanfu, chairman and president of BYD, said that in the next three to five years, the automobile market as a whole or different market segments will continue to start price wars.