Fearless and fiery, sail for glory! Wang Laoji and Jietu Automobile Build a New Cross-border Era together.

In recent years, camping and go on road trip have been favored by consumers, and outdoor consumption and gathering scenes are also one of Wang Laoji’s important consumption scenes. On April 25th, Wang Laoji and Chery Jietu Automobile held a strategic cooperation signing ceremony in auto china. The two brands jointly focus on the field of go on road trip, and use innovative forms such as product empowerment, online and offline linkage, and joint branding to explore new outdoor consumption scenarios around the "Travel+"ecosystem. At the signing ceremony, Wang Lao Ji × Jietu co-branded custom cans were unveiled. Combined with the theme of this cooperation and the layout of the "Travel+"ecological circle, this joint-name can adds the Jietu automobile logo and travel quotations to the can body, aiming at conveying the fun of go on road trip and adding impetus to the journey of consumers and sincere cooperation between the two parties.

As the world’s top-selling natural plant drink *, Wang Laoji is a representative of fashionable and healthy drinks. Jietu has the reputation of a five-star healthy car and is an advocate of "travel+"fashion lifestyle, which coincides with Wang Laoji. At the same time, Wang Laoji has always paid attention to the outdoor innovative experience. Combining with the "Travel+"ecosystem proposed by Jietu, drinking Wang Laoji in core consumption scenes such as self-driving and camping will be an outdoor innovative experience. The cross-border cooperation with Jietu Automobile is the deep resonance of the two brands’ pursuit of quality life for consumers. I believe that this cooperation will bring consumers a carefree experience of "not afraid of getting angry, all the way to success" and feel the good luck and auspiciousness brought by Wang Laoji.

The successful launch of the conference between Wang Laoji and Jietu Automobile is an important witness to the joint efforts of the two sides to break the circle and cross the border to create a new travel ecology. With "go on road trip" and "camping" as the anchor point, we can gain insight into the demand of the tourism market and give play to our own advantages. In the future, Wang Lao Ji and Jietu will jointly develop related scenes in go on road trip, and break down industry barriers from the perspectives of "food", "beautiful scenery" and "go on road trip travel" by combining the existing categories and product characteristics. Open up a broad market space and create a unique series of go on road trip products. Both parties will constantly improve and upgrade the "Travel+"ecosystem to enhance the consumer experience.

For a long time, Wang Lao Ji brand has been committed to adopting innovative ways to bring novel products and unique experiences to consumers and show the charm of the brand in a diversified way. In order to deeply integrate into consumers’ daily life, Wang Laoji focuses on excavating the deep meanings of "fear of getting angry" and "auspicious culture", and comprehensively explores and meets the specific needs of different consumer circles. Wang Lao Ji brand knows that if it wants to stand out in the fierce competition market, it must always stand from the perspective of consumers and constantly innovate and improve.

Therefore, the brand has always been committed to deeply understanding the needs of consumers, so as to provide products and services that are more in line with their expectations. The success of Wang Laoji brand lies not only in the uniqueness and high quality of its products, but also in its persistence in taking consumers as the center, innovation as the driving force and culture as the link to create a better life experience for consumers.

(promotion)