[Online media has changed] The successful case of Luochuan Apple’s Chinese dream ＂Rural internet plus＂

　　China Network News September 29th (Reporter Xie Luying Li Jin) The Guanzhong Plain in Shaanxi lies between the northern Shaanxi Plateau and the Qinling Mountains, also known as Weibei Plain. Weibei Plain in Shaanxi Province has been recognized by Chinese and foreign experts as the only eugenic area in the world that meets the seven indicators of apple production. After years of development, Shaanxi has become the largest contiguous apple planting area in the world, accounting for one-sixth of the world’s apple production, and the planting area is as high as 10.4 million mu. Luochuan County in Shaanxi is the birthplace of apples in Shaanxi.

　　Recently, the reporter from China Net visited the "Luoyang Apple Standard Garden" located in Luoyang Village, the old town of Luochuan County with the interview group of "Running towards a Well-off Society on the Long March", and chatted with fruit farmers in the orchard at the head of the village about the "getting rich" of new rural construction.

　　Government support boosts the construction of standard parks.

　　"Seven people in the world eat apples, and one is from Shaanxi; Everyone in the world drinks 3 cups of apple juice, and one cup is from Shaanxi. "Feng Jianhai, the village party secretary, proudly introduced the apple orchard in the village to reporters. According to him, Luoyang Village is located in the east of the old county town, named after it is located on the sunny side of Luohe River. It is an advanced grass-roots party organization in the province, a demonstration village of modern fruit industry and a model village of beautiful countryside construction.

　　The reporter learned that the "Luoyang Apple Standard Park" was founded in 2007, which originated from the hail disaster in the village for nine consecutive years from 1996 to 2005, resulting in the low quality of apples and the decline of people’s income year after year. The team of the village branch quickly adjusted its development ideas after going out for inspection and training. party member cadres took the lead in promoting "second thinning" and "four new technologies" in the whole province, and set up four mutual cooperatives of apple, animal husbandry, agricultural machinery and capital, which reduced the labor intensity, facilitated mechanized operation and built the national advanced apple standard park.

　　The Party branch of Luoyang Village has not only made Luoyang Village walk out of the road of "combining fruit and livestock and developing circularly" through the methods of increasing fertilizer and water, preventing diseases in a unified way, mechanized operation and information application, but also made the apple per mu reach 10,000 yuan, and the people’s income has been increasing, which has become the banner of standardized apple production in Luochuan.

　　"In the past, the income from planting crops was less than 5,000 yuan a year. Now we old couples can have hundreds of thousands of deposits a year." Looking at the big red apples in his orchard, Qiao Yueying, a 56-year-old villager in Luoyang Village, smiled from ear to ear.

　　E-commerce improves Apple’s purchasing power

　　With the help of the "east wind" of the central, provincial and municipal policies and funds, with the efforts of the county party committee and the government, Luochuan’s agricultural and rural informatization development has been in the forefront of the times, and its own development model has been created through innovation, namely, the "four-in-one" model: e-government, e-agriculture, e-commerce and e-party affairs. Luochuan Apple, with its delicious juice, also led the villagers on the road of "getting rid of poverty and getting rich" through this "east wind".

　　Luochuan established the information professional website "Luochuan Apple Portal"; Established the e-commerce association "Luochuan Apple E-commerce Association"; Introduced online marketing models such as Taobao, JD.COM and Post Tesco; It also launched a series of tourism projects of "Apple Capital, Leisure Resort" which integrates sightseeing and leisure, picking experience and popular science education.

　　At the Luochuan Fresh Fruit Trading Center in China, Miss Li Meng, who just finished the apple packaging work, introduced to the China reporter: "Take this colorful page and scan the QR code on it to buy our apples and deliver them home."

　　The reporter learned that the county government has formulated many preferential policies to encourage fruit farmers and college students to actively explore new fruit distribution based on network management, and the rural Taobao store that cooperates with Alibaba is also being built in an all-round way. There are more than 230 e-commerce companies and Wechat business in the county, and Luochuan County has also been awarded the "National Rural E-commerce Demonstration County".

　　Development of supporting facilities to improve industrial level

　　"How to do more fruit? What about the bad fruit? Have you lost it? " Looking at a large apple orchard with a bumper harvest, the reporters of the interview group could not help but have questions.

　　Liang Haibao, a fruit grower who has planted "Red Fuji" for more than ten years, told reporters: "More apples can be juiced and made into apple vinegar. We have them at home, so we can try them."

　　It is understood that Luochuan county has built five fruit vinegar processing enterprises with a production capacity of more than 4,000 tons. For example, the concentrated juice of Shaanxi Haisheng Group Yitian Juice (Shaanxi) Co., Ltd. has a production capacity of 20,000 tons and can digest 140,000 tons of defective fruit a year. Luochuan County has also built 622 cold storage houses with apple enterprise cooperatives as the main body, which has improved the storage capacity of high-quality apples and ensured the stability of apple market prices.

　　In the future, Luochuan County will further highlight the theme of "Luochuan Apple", speed up the pace of construction and development of "internet plus Rural Area", use the public service platform to launch an offline rural business incubation park with China characteristics, and build an apple e-commerce trading center in the northwest and an apple pricing center in China.

　　The development of Luochuan County conforms to the trend of the times of knowledge, information and networking, and has rapidly changed from traditional agriculture to modern agriculture. It is fulfilling the expectation of "strong fruit industry, rich fruit farmers and beautiful fruit country" put forward by General Secretary of the Supreme Leader during his inspection in Shaanxi, aiming at increasing farmers’ income, vigorously developing the modern apple industry and realizing the "Chinese dream" of Luochuan apples!