"More than 60 years of deep cultivation, only doing one thing" Beijing Automobile insists on creating an outstanding off-road experience for users with ingenuity
On March 21, ******* Automobile held the 2024 ****** new product launch conference at the Bird’s Nest. ******* Automobile, which has been rooted in hard-line **f-road tracks for more than 60 years, has steadily introduced new products with a pr**essional attitude, pr**ound heritage and full awe. With a set ** new technologies and two new products, it has demonstrated the pr**essional quality ** the "**f-road family".
Professional technology – magic nuclear power drive super drive solution
When off-road encounters new energy, a huge amount of energy breaks out, forming a situation where a variety of technical routes coexist and products bloom everywhere in the new energy off-road vehicle market, which is quite gratifying. But it should also be noted that off-road requires high professionalism, and new energy off-road is not simply transplanting the three-electric system to the off-road vehicle.
Beijing Automobile first makes sure to clarify the pain points of new energy off-road, and then uses its own off-road technology accumulation and new energy technology accumulation to solve them one by one. Even if it takes more time, it is necessary to provide professional solutions to users. The magic nuclear power drive super drive solution is the professional solution for new energy off-road provided by Beijing Automobile.
This set of drive solutions consists of 5 self-developed plates. Specifically, the first is a full-coverage, more professional off-road architecture, which realizes comprehensive coverage from A-class to C-class models, and through the original "flexible battery chassis integrated design" and the large energy absorption space at the bottom of the battery, with higher strength anti-torsion, anti-displacement, anti-deformation and other advantages, to fully ensure the safety of the battery during off-road; second, it is a low-fuel consumption, more efficient energy replenishment unit. Through technological breakthroughs in improving efficiency and reducing energy consumption, it realizes "open-source and cost-saving", which comprehensively solves the problem of high energy consumption and inconvenient energy replenishment in off-road scenarios; third, it is a high-performance and more reliable off-road electric drive. This set of solutions is equipped with a dual-motor drive axle with a differential lock. The use of oil-water composite cooling technology, coupled with self-developed and controllable silicon carbide electronic control chips, can achieve a maximum acceleration of 100 kilometers within 6 seconds; fourth, it is a fast-responding and more intelligent decision-making system, this program has created an "all-terrain intelligent electric ATS", covering 11 kinds of terrain, with a self-learning energy management system, allowing owners to play at will and go wild at will; finally, it is a high-endurance, safer battery system. This program carefully designs and adjusts the battery temperature control program for off-road scenarios, and adopts an ultra-wide temperature range design to ensure that the battery performance can continue to output stably. At the same time, a number of safety designs have also been carried out on the battery pack to ensure that the owner can go farther and more at ease on the off-road journey.
It can be seen that the magic nuclear power drive super drive solution can solve many pain points in actual off-road. It is reported that the BJ60 magic nuclear power drive version equipped with a full set of magic nuclear power drives will be available in the third quarter of this year.
Professional Products – New BJ40 Blade Hero Edition + BJ30
At the press conference, the products brought by Beijing Automobile attracted attention, and the positioning was clear and highly targeted – the target users of the new BJ40 Blade Hero Edition are experienced off-road players, and the target users of BJ30 are light off-road players who take into account both urban and rural areas. In their respective sub-fields, these two models also highlight the strength of off-road performance.
The appearance of the new Blade Hero version is similar to that of the new BJ40 City Hunter version, which is more stylish and refined compared to the old BJ40. However, the Blade Hero version is tougher, with a taller body and more hardline details. At the same time, the passing performance is improved, with a close angle of 38 °, a departure angle of 36 °, a passing angle of 28 °, and a wading depth of 800 mm. It comes standard with an AT tire, an open body, and a top cover that can be quickly disassembled, making it highly playable.
The diesel version of Blade Hero is equipped with the same class’s unique 2.0D diesel engine and all-terrain electronically controlled OurHours four-wheel drive system, with a battery life of more than 1,000 kilometers. Beijing Automobile aims to "cross the first car for a long distance" and names it "Crossover". The gasoline version is equipped with a 4.0 large speed ratio transfer, the maximum torque at the wheel end reaches 10250Nm, and the torque is increased by 60%. It can easily cope with extreme scenarios such as climbing, rushing, and getting out of trouble. It aims to "climb the first car" and is named "Climber".

At the press conference, the two blade heroes opened the pre-sale, the pre-sale price of the gasoline version 189,800, and the pre-sale price of the diesel version 209,800, highlighting the cost performance.
Facing the BJ30 of urban light wild user requests, it is positioned as the "family-level electric four-wheel drive light wild SUV", which is the first model of Beijing Auto’s "Yuelu Outdoor" series and the first product equipped with magic nuclear power drive.
Although the positioning light field, but the BJ30 off-road hard strength is still considerable, the body size has reached 4730mm*1910mm*1790mm, wheelbase 2820mm, equipped with 1.5T engine + front and rear dual drive motor, the maximum power of 301kW, the maximum torque of 685Nm, zero hundred acceleration of 6 seconds; equipped with electronic control four-wheel drive system, can achieve 0.03 seconds fast response, two-wheel drive four-wheel drive non-inductive switching, approach angle 25 °, departure angle 30 °, longitudinal through angle 21 °, the maximum ground clearance 215mm, and equipped with all-terrain intelligent electric ATS; comprehensive fuel consumption of 100 kilometers 6.45 liters, comprehensive battery life of more than 1000 kilometers; equipped with "self-learning energy management system" and "energy lock", equipped with four-wheel electronic limited slip system, the maximum on-wheel torque 5928 Nm, can easily cope with more than 90% of outdoor off-road scenes. The wide interior space, rich seat layout, variable space, and exclusive small table board also make the BJ30 ideal for outdoor camping.
Positioning light wild BJ30, not only can be urban wild, but also very suitable for camping. It is reported that the BJ30 will start pre-sale at the Beijing Auto Show, the pre-sale price 120,000.
Professional attitude – more than 60 years of deep cultivation, only doing one thing
The ability to create professional technologies and products is due to Beijing Automotive’s professional attitude: it has been deeply involved in hard-line off-road tracks for more than 60 years and has focused on only one thing, which is to create the best off-road vehicles for users.
In the 1960s, the Beijing 212, China’s first mass-produced off-road vehicle, rolled off the assembly line, creating a new category of Chinese off-road vehicles.
Ten years ago, Beijing Auto BJ40 was born, striving to promote the prosperity of domestic off-road culture. Over the course of ten years, BJ40 has also evolved from a single product to a complete car series, gradually occupying the top position in the category of "Chinese off-road vehicles".
Today, with the rise of the new energy wave, a variety of "square boxes" have emerged in the market, and Beijing Automobile has also ushered in new opportunities and challenges. The magic nuclear drive super drive solution, the BJ30, the new BJ40 blade hero version, and the future BJ60 magic nuclear drive version are vivid practices for Beijing Automobile to pioneer and innovate and promote high-quality development.
In the future, Beijing Automobile will rely on professional attitude, professional technology and professional products to bring professional and unique off-road experiences to more off-road enthusiasts, and promote the sustainable and healthy development of China’s off-road market.